Revised Version, 28 September 2009
Note
on
Expanding
and Deepening the
Middle
Class
and Engendering
fnclusive
Growth in
the
ASEANi
Ponciano S.
fntal, Jr.,
ph.D.il Senior Researcher.Economic Research Institute for ASEAN and East Asia @RIA)
-We have the strategies and projects to drive the ten markets into one single entity with
575 million consumers and the growing and rising middle-class, which is not muiit less than the middle- class of china and not less than the middte class of India...lhe fruits of economic development must be shared especially so that the middle clasi of ASEAN cin grow\nd expand
and become the foundation of the market. rhe rise of the middle- class
"o,
gri.
in each other,smarket and benefit from the natural resources in theie markets.
Speech of the Secretary- General of ASEAN, Dr. Surin pitsuwan at the 200g ASEAN Business and Investment gumrnif, Bangkolq 26 February 2009
I.
Who
belong
to
the
middle
class?There
is
no
clear
cut definition
of
what
constitutesthe
..middlefollowing
are examples of empirical definitions of ..middle class":McKinsey @arrell,
et.al.,2006):
households
with
annualincomes of (in 2000 prices)
class".
The(disposable)
Poor less than 25,000 renminbi
Lowermiddleclass:
25,001-
40,000 renminbiUpper middle
class:
40,001-
100,000 renminbiMass affluent: Global affluent
100,001
-
200,000 renminbi more than 200,000 renminbiconsidering that
the
exchange ratein
2005
wasg.rg
renminbi
(yuan)per
uS
assuming
that the
average incometax
rate
is
20
percent,then
the
McKinseydelineation can be converted into gross household income
in
US dollar
terms at 2005 prices as follows:Poor Less than US $ 4,000
Lower middle
class
US $4,000
-
US $ 6,500 Upper middleclass
US $6,500
-
US $ 16,000Mass affluent
Global affluent
us$16.000
-
us$31,500
more
than
US $ 31.500Note that the
averagefamily
sizein
urban China (the focusof
the
McKinseyarticle) is about 3. This means that in 2005 the threshold per capita gross income to move up from being poor into the lower middle class is about US $
l,
300 per yearwhile the threshold per capita into the upper middle income class
is
about US $ 2, 200 per year.Abhjit
Banerjee and EstherDuflo:
Households
whose
daily
per
capitaexpenditures valued at 2005 purchasing power parity (PPP) is between US $ 2 andUS $
4
andbetween US $ 6 and US $10'
Ineffect:
Lower middle
class:
US $2
-
US $ 4Upper middle
class:
US $6
-
US $ 10Note that assuming an average household size
of
5, the lower middle class boundaries on an annual basisin
2005 PPP termswill
be aboutUS $
3,650
-
US $ 7,300in
2005prices.
The corresponding uppermiddle
class boundaries,in
2005 PPP terms' on an annual basis areabout US $ 11,000 and US $ 18,300 in 2005 prices'
Easterly:
those that arewithin
the 20ft and 80ft percentilein
the consumptiondistribution
Birdsall.GrahamandPettinato:
those between75
%
and
125
%oof
themedian per caPita income.
low income: per capita annual income of US $975 or less,
lower
middle:
per capita annual income between US $ 976 and US $ 3,g55upper
middle:
per capita annual income bet. US $3,856 and US $l1,905It
may be noted from the above that the Banerjee andDuflo cut-offpoints
are more generous(lower)
than theMcKinsey cut-off
points.Also,
theMcKinsey cut-off
points are lower than theworld
Bankcut-offpoints,
except for the threshold pointfrom the poor into the ranks of the middle class.
Drawing from the discussion in the previous section,
two alternative
estimatesof
the size
of
the middlein
theASEAN
are presentedin
thenote.
The alternativeestimates are defined as follows:
Alternative
A.This follows closely the Banerjee and
Duflo definition.
Specifically, a househordbelongs to the
lower
middle
class US $2
-
US $4
per capita per dayin
2005 PPPterms.
This is
roughly equivalentto
US$
750 -US $ 11500 per capita per year at 2005 prices.For a household
of4,
this is equivalent to about US$
3,000-
US
$
6,000
household income per annumin
2005 PPPdollars.
For a householdof5.
this is equivalent to about US $ 3,500-
US $ 7,500 household income per annum in 2005 PPP dollars. US $4
-
US $10
per capita per day in 2005 PPPterms.
This is roughly equivalentto
US $ 1,500-US $ 31700 per capita per year at 2005 prices.
For a household
of
4, this isabout
US
$6,000
-US $ 15, 000 household income per annum in 2005
PPP
dollars.
For
a
household
of
5,
this
isequivalent
to
about
US
$7,500
-
US
$18,000household income per annum in 2005 PPP dollars.
Alternative
B.This
is
a somewhat more stringent empirical definitionof
the middle class,with higher threshold per capita incomes for lower middle income and upper
middle
income. Thisfollows
more closely the McKinsey andWorld
Bank threshold per capita income requirementfor
alower middle
class and theMcKinsey
thresholdper
capita income requirementfor
the upper middleclass. Alternative B, nonetheless, follows the Banerjee and
Duflo
ceilingfor
the upper middle income class, which is lower than the ceiling in McKinsey and the World Bank.lower middle
class US $3
-
US$
6 per capita per dayin
2005 PPPterms. This is roughly equivalent to US$
1'100
-US $ 2,200 per capita per year at 2005 prices. For a household of 4, this is equivalent to about US $ 4,500-
US $ 9,000 household income per yearin
2005 PPP
dollars. For
a householdof
5,
this
is equivalent to about US $ 5,500-US
$
11,000 household income per yearin
2005PPP dollars.
US $ 6
-
US $ 10 per capita per dayin
2005 PPP terms. This is roughly equivalentto
US$ 2'200 -US $ 3,700 per capita per year at 2005 prices'For a household of 4, this is equivalent to about US
$ 9.000
-
US$
15,000 household income peryeir
in
2005 PPP dollars. For a householdof
5,this
is equivalentto
aboutUS
$
11,000
-
US
$
18,000household income per year in 2005 PPP dollars.
il.
Sizeof the
middle
classin
ASEAN
Countries
The computation
of
the sizeof
the middle class is based on the PovcalNet dataof
the World Bank, which allows for the estimation of "headcount poverty incidence" depending on altemative levels of poverty line. For the purpose of the presentation, the altemative "poverty lines" used are US $ 2 per day, US $ 3 per day, US $ 4 per day,US
$
6
per day
andUS
$
10per
day.
Note
that
I
minusthe
"poverty incidence"will
give
the
incidenceof
the
"non-poor",
which given the
total populationwill
allow for
an estimateof
the "non-poor", either the middle class orthe
rich.
We
assumethe
same absolutelevel
of
"poverty
lines"
acrossall
theASEAN countries, for comparability. Note that the "poverty lines" and "non-poor" are in quotation marks because raising the poverty line
sigrificantly
beyond the US$ 1.25 or US $ 2 per day is no longer realistic for poverfy analysis.
The computation of the size of the middle class was done for Cambodia, Indonesi4
Laos, Malaysia, Philippines, Thailand, and Viebram; here termed
ASEAN
7.With
gross national income per capita in 2008 of $ 50,000 dollars and $ 47 ,940 dollars in PPP terms
for
Brunei
Darussalam and Singapore (thefifth
and sixth highestin
the world),it
is best to consider both countries as high income. There is no datafor
Myanmar; nonetheless,it
is preponderantly alow
income countrywith
a per capita incomein
2008 at $1, 290 dollarsin
PPP terms, lower than Cambodia's$
1,820dollars
in
PPP terms andLaos'
$ 2,060 dollarsin
PPP termsin
2008. Thus,it
islikely
that Myanmar has atiny
middle class only.The results
of
the computationsfor Alternative
A
are shownin
Table
1.
The results show the remarkable transformation of theASEAN
region,with
about 150million
more people that moved outof
poverty andinto
the ranksof
the middle class from the early 1990s to the mid 2000s. By the mid-2000s, the majority (51%) of the population in theASEAN
7 developing countries is middle class, a sharp risefrom
the shareof
themiddle
class populationof
about 27 %oin
theearly
1990s. Being the most populous countryin
the region, Indonesia has the largest numberand
percentageshare
(38
%)
of
the
middle
class
in
the
region,
albeitpreponderantly
lower middle
class.Vietnam
and
Indonesia presentthe
most remarkable storiesof
dramatic increasesin
the sizeof
the middle classdwing
the 1990s and the early 2000s, a reflectionof
the comparatively fast growthof
theireconomies (especially
Vietnam)
during the period. Nonetheless, even Cambodiaand Laos
experienced substantial increasesin
the
number
of
middle
classpopulation as
well
as the largest numberof
the affluentin
the region by themid-2000s.
The
Philippineshas
the
most
modest performance,with
the
country showing some increasein
the levelof
the abject poor togetherwith
Cambodiain
sharp contrastto
the dramatic decreasesin
abject povertyin
Indonesia, Thailandand Vietnam.
(It
is
likely
that the
data overstates the comparatively poor performanceof
the Philippines becauseofthe
unique characteristicofthe
country having a substantial percentageof
Filipinos working
abroad.The basic
sourcesof
data
for
the computations of the middle class are thefamily
expenditures data of each country. Since the overseasFilipino
workers stay abroad,their
consumption expendituresare not captured
in
thefamily
income and expenditures surveys. Hence, compared to the ASEAN countrieswith
far less number of their peoples working abroad, theunderestimation
of
family
expendituresfor
the
Philippines
is
particularlysubstantial.
As
such. the numberof
themiddle
classis
underestimated and the number of the poor overestimated for the Philippines.)Table
2
presents the resultsof
the
computationsfor Alternative
B
which
hashigher threshold per capita incomes
for
both lower middle income class and the upper middle income class than under AlternativeA.
Not
surprisingly, the sizeof
the middle class is lower under Altemative B than under AlternativeA.
Indeed. thelevels are much
lower
becausea
significant shareof
the lower middle
class in AltemativeA
is in the range of US $2.00 - US 3.00 dollars per capita in PPP terms.Nonetheless, the changes
in
the levels and shares duringthe
1990s and the early 2000s are as remarkable asin
Alternative
A,
with Vietram
and Indonesiastill
showing
the
fastest increase. Thailandis
alsoworth
mentioning becauseof
the large declinein
the numberof
thelow
income groupwhile
mostof
the countriesstill registered higher levels of low income people.
Based on the results in Tables
I
and2, and given the altemative definitions of what constitutes the middle class,we
canclassiff
theASEAN
countries at present asfollows:
Largely affluent: Largely middle class:
Brunei Darussalam, Singapore Malaysia, Thailand
Transitioning into middle
class:
Indonesi4 Philippines, VietnamLargely low
income:
Cambodia, Laos, Myanmarlargest number of people that entered the middle class (and the affluent) in so short
a time in the world ever. A more detailed look at the urban and rural components
of
China would indicatetwo
Chinas: urban China is largely middle class, similar to Malaysia and Thailand whilerwal
China is transitioning to middle class similar to Indonesia or the Philippines.It
is usefulto
compare the sizeof
themiddle
classin
theASEAN
with
thoseof
India and China. In the mid-2000s.Aflluent
population:China
ASEAN
India
Middle
classChina
ASEAN India
around 52.0
million
around 25.7million
around
5.7million
Alternative
A
/ /
/
mllrlon257
million
256million
328
million
112
million
43
million
Alternative B
505
million
149
million
94
million
136
million
37
million
13
million
of which upper
middle
class:China
ASEAN
India
Table 3 and the figures above show clearly that ASEAITI compares very
favorably
with India
upuntil
the mid 2000s. The sizeof
the middle classin
theASEAN
isthe same as
that
of
India
under AlternativeA
(the more generous threshold per capita incomes)but
about 50 percent higher than India under AltemativeB
(with
higher threshold per capita incomes). The sizeof
the affluent classin
theASEAN
is
four
andhalf
timesthat
of
India.
(Note that
in
the
computation,the
wholepopulations of Singapore and Brunei Darussalam are assumed to be
"affluent".)
m.
Expanding and deepening the ASEANmiddle
classA
comparisonof
the Philippine experiencewith
thoseof
Vietram
and lndonesiawill
readily show that the best wayto
expand and deepen the middle classin
theASEAN
countriesis
by
ensuringthat there
is
robust, betteryet high
rate
of
economic growth
in
the region togetherwith
a comparatively equal distributionof
income. This is not surprising because the expansion and deepening
of
the middleclass necessitates
the rise
in
the
average incomesof
households,the
faster the better. Expanding themiddle
class means moreof
the hitherto poor householdshave
joined
the middle class. Deepening the middle class means that the averageincome of the middle class increases over time, thereby allowing for the movement from the lower middle income class to the upper middle class.
The importance of high and sustained growth
in
substantially reducing poverty andin effect
lifting
more people into the ranks of the middle class can be illustratedby
comparing the performanceof
Indonesia, Vietnam and the Philippines during the1990s and the 2000s:
Sharp falls in poverty incidence tend to be in countries with high growth rate.
Drop in Poverty rate $ 1.25 PPP:
(1990t2-200s/6)
Vietnam:
43.2%Indonesia
32.9Phil
8.1Ave GDP per cap g.r
(reeo
-2006)s9%
4.8
1.4
The World Bank
Growth Report
summarizes the key factors that help explain thehigh growth phase
of
afew
developing countries during the past several decades.They are:
.
Key ingredients (GrowthReport,pp.2l-26\z
Full
exploitation
of global economy: Openness.
Import
knowledge ("ideas,
know how,
technology"): FDI;
measures to extract technology from
FDI;
foreign education.
Exploit global demand ("deep elasticmarket')
Macroeconomic
stability
.
Modestinflation
High
rates of investment and saving:Future Orientation
.
public infrastructure criticalLet
markets
allocate resources (6'govts
did
not
deff
their
comparative advantage")
.
Prices guide resources.
Resourcesfollow
prices("labor
movesrapidly from
sector tosector; tumultous process of creative destruction in fast growing
economies)
Conmitted, credible and
capable governments: leadership
andgovernance
("patiencel
longplanning
horizonl implicit or explicit
social
contract
re benefits").
Credible commitment to growth.
Credible commitment to inclusion'
CapableadministrationIn addition to, and most
likely
also in support of, robust growth is the preventionof
large distortionsin
the labor marketto
prevent dualistic labor market andin
the processwould
likely
leadto
the
growth
of
steady,well
payingjobs that
asBanerjee and
Duflo
suggest is a key defining characteristicof
the middle classin
developing countries.The
experiencesof
Indonesia(in
the
early 2000s) andthe
Philippines seem to suggestthat
large
price
distortionsin
the labor
market can
leadto
less than satisfactory employment growth aswell
asto
moredifficult
industrial adjustmentprocesses.
h
contrast, Vie0ram's
successful adjustment
to
its
emergingcomparative advantage
may
have been underpinnedby a
less distorted labormarket in addition to high investment rate (Intal and Borromeo,2009):
Indonesia:
Labor intensive manufactures struggled in 2000s with more rigid labor laws and sharp rise in minimum wage, leading to minimalemployment growth and rise in unemployment rate
Philippines: Reduction in ratio of manufacturing wages to per capita GDP, given
Vietnam: Successful adjustrnent to greater export market access,
with
sharp rise in labor intensive manufactures in tandem with robust asdculturalexports
IV.
The middle class andASEAN
growth, competitiveness andintegration
From Banerjee and
Duflo,
thefollowing
are what differentiates the middle classfrom the poor:
l.
"Comparedto
thepoor,
the middle
classwork
longer hours, on
morestable and
higher
paying jobs, which they often had to goto
some troubleto find.
That,ratler
thantheir
propensityto
takerisk
andrun
businesses,seems to be at the core of their (relative) economic success" (p. 17)
2.
"T"hemiddle
class
lives
in
smaller families, and has fewer
children,compared with the
poor"
(p.17)3.
'The
middle class ismore
likely to
sendtheir children
to
school than the poor:. (p.l8)
4.
"The middle class spends more, often much more, perchild
educated thanthe poor." (p.19)
5.
'Nothing
seems moremiddle
class than thefact
of
havinga
steadywell-paying
job....
If
the middle
class mattersfor
growth,
it
is
probably notbecause of its enffepreurial spirit." (p.21).
From the above characterization, the middle class has corollary characteristics that
contribute
to
the
strengtheningof
the
foundations
for
robust growth
andcompetitiveness of ASEAN countries.
1.
The biasof
the middle classfor
education increasesprivate
investmentin
education
which
providesintemal
dynamicto
human capital investment. Investment in human capital is a critical factor for the region's technological upgrading,which is
neededin
orderfor
theASEAN
countriesto
remainintemationally competitive (as
a
production baseand
as
an
investmentdestination)
in
the faceof
relentless improvementsin
China and improving2.
T\e
middle class tends to be a pressuregroup
for
transparency and good governance. Thus, the riseofthe
middle class leads to rising call for greater transparency and less comrptionin
local and national govemance at leastin
countrieswith
greater democratic space. Despite resulting societal conflictsas a result, e.g., Thailand in recent years, the Philippines for nearly a decade, greater transparency,
less
comrption and
improved
govemancecan
be expectedto
contributeto
improved investment climatein
the region. Thebest
exampleof
this
of
courseis
Singaporethat
still
getsthe
bulk
of
investments
into
the region despiteits
extremelyhigh
wages vis-d-vis therest of the ASEAN countries.
Perhaps most importantly, the widening and deepening
of
the middle classin
theASEAN is the
foundationfor
the
deepeningof
the
domesticmarkets
in
the region, which in tum facilitates the growth and upgrading of domestic firms in theASEAN.
The middle
class consumption pattern (e.g., more processedfood
or better preparedfood, food
outsidethe
home,better
quality
garments, sturdierhomes
with
the
attendantdemand
for
better home fumishings and
homeequipment,
etc.)
provide
the
demand
impulse domestically
for
industrialdiversification
as
domesticfirms
establish, expandor
reengineerto
meet thevarying demands
of
the increasingly more demanding consumer market.This
iswhere and
how local
brands are developedand
established.The
growing
anddynamic domestic
market can
likely
become
the
springboardof
successfuldomestic
firms
for
expansion into the regional and global markets. Note that the expansioninto
other countries need not bein
the contextof
subcontractors as partof
a regional production chain. Rather the regional expansion can bein
termsof
branchesor
franchisesfor
unique productsor
processes; e.g., Singapore's BreadTalk and Gardenia becoming established players in Indonesia and the Philippines.
Equally important, the widening and deepening of the middle class
in
the ASEANbecomes an investment magnet by
itself, in
the same way that the foreign direct investmentinto
Chinain
recent years has been more and morefor
the booming domestic market rather than as a production basefor
exportsthat
characterized much of Hong Kong and Taiwanese investments into China in the early 1990s,for
example.[n
short, asthe
domesticASEAN
market expands and becomes more variegated, domestic demands of a growing number of products and services wouldlikely
be better served throughthe
establishmentof
ASEAN
production plantsrather than through imports;
hence, greaterforeign
direct
investmentinto
theASEAN ensues.
The challenge remains however
of
making the ASEAN one huge home marketfor
the
ASEAN firms
and notjust
a
collection
of
highly
disparate and segrnented nationalor
evenlocal
markets. Reductionin
the barriersto
and costsof
intra-ASEAN
tradein
goods and services, improving logistics, aswell
as harmonizing standards and procedureswithin the
region
would go
a
long way
toward
the creation of robust, dynamic and huge ASEAN home market that makes the regiona
highly
competitive destinationof
foreign direct investmentsimilar
to
the"big
countries"
like
China and
India, as
well
as
a
dynamic breedingground for
intemationally competitive ASEAN firms.V.
Engendering
inclusive growth
in
the
ASEAII
in
tandem
with
thegrowth
of the middle classAt
the same timq" inclasivegrowth
needsto
be given emphasis as much as thegrowth
of
themiddle
classin
the
region.
The sizeof
the pooris still
large in Indonesia, the Philippines, Vietnam aswell
asin
Cambodia, Laos and Myanmar.Moreover,
the pursuit
of
inclusive growth
easesthe
processof
expanding theregion's middle class. The purzuit
of
inclusive growth also makes high economic growth more sustainable.The number of poor populafion
in
theASEAN
isstill
very substantial. Based on a US$
1.25 per capita per dayin
2005 PPP dollars, the numbers are as followsfor
selected ASEAN countries:
Indonesia
(2005):
47.3
million
Philippines
(2006):
20.2
million
Vietnam
(2006)
l8.l
million
Cambodia
(2004)
5.5
million
Laos
(2002)
2.4 million
(Note:
There is no data for Myanmar in the PovcalNet. Myanmar's population is atpresent about 55.4
million;
it
is probably safeto
say that a preponderant portionof
Myanmar's population is poor based on the US
$
1.25 per day per capitain
2005 PPP dollars. ).
Substantial rise in gainful employment.
Substantial rise in real wages, given no labor slack.
Substantialrise
in
labor productivity
in
non-agriculture, esp.manufacturing
.
Moderate rise in labor productivity in agricultureThe best ways
to
reducepoverty are
sustainedhigh
growth,
expansionof
employment
in
manufacturing and other highpayng jobs
relativeto
agdculture,increase
in
agricultural
productivity
to
allow
for
the
releaseof
labor
intomanufacturing and other better paying non-agricultural sectors, and significant rise in labor productivity in manufacturing (Intal and Borromeo, 2009).
Similarly, on the supply side of the labor market, the poor and disadvantaged labor tends
to
be
low
skilled
with
low
education.
It
is
clear thereforethat
special attention needs to be given to the provision of education and training to the poor inorder to make them more employable in better paying and more stable jobs. Health
services (and possibly health insurance) would also be useful to help alleviate the poor from poverty because health crises are a significant source of impoverishment
(as families sell offassets) drawing from the Philippine data.
Given limited budgetary resowces,
it
is important that the anti-poverfy or povertyalleviation
mea$ues such ashealth
insuranceor
food
supportor
educational supportbe
well targeted.
Leakages areknown
to
bedevil many
anti-poverty programsin
developing countries.In
this
regard, the experienceof
Community
BasedMonitoring
System(CBMS)
is worth considering as a complemenl to thegrowth enhancing measures discussed
above.
The experiencesin
a large numberof CBMS
sitesin
many provinces and municipalitiesin
the Philippines show thatcBMS
can help improve the targeting of poor beneficiaries and in the allocationof
scarce
local
govemment
funds.
CBMS
also helps toward
greater
publicparticipation
in
budget and planning process. The resultis
greatercredibility
of
government progrurms. CBMS is now being implemented on a
wider
scalein
thePhilippines and
is
being
firmly
establishedin
Cambodia, Indonesia,Laos
andVietram.
Summary
In
short,ASEAN
maywell
gofor
thefollowing
key
strategiesin
widening and deepening the middle class and at the same time engendering inclusive growthin
the region :i.
Pursuitof
sustainably robustand
high
economicgrowth
in
member countries,with
the attendantkey
factors discussedin
theWorld
Bank'sGrowth Report and summarized earlier in the paper
ii.
Pursuit of regional integration for bigger market and robust competitioniii.
Prevention of major distortions in the factor markets (especially the labor market) in the regioniv.
Pwsuit
of
inclusive growth,
in
part
through
targeted
anti-povertymeasures
v.
Useof
community based monitoring systems and similar approachesfor
improved targeting, greater transparency,and better
govemance both local and nationalThe
end result
canbe
expectedto
be a
virtuous
cycle
of
an
expanding anddeepening middle class (and the elimination
of
abject poverty) that provides thefoundation
for
further growth through human capital
investrnent, growing domestic market, greater investment attraction andcapability
for
technologicaladaptation
and
innovation.
Facilitating such virtuous
cycle are
improvinggovemance, sfiengttrening institutions, open and integrating economies, business community
"...looking
at opportunities and taking morerisks"
(Pitsuwan,2009),and general peace and security in the region.
Banerjee,
A.
and E.Duflo
(2007),
Wat
is middle class about the middle classesaround the
world?
MassachussettsInstitute
of
Technology, Departmentof
Economics. Accessed. http://econ-www.mit.edu/fileV3 I 07.
Farrell,
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' Prepared for the Camelot Brainstorming Meeting with the Secretary-Genoral of ASEAN, Dr. Surin Pitsuwan, at the
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" The author thanls Ms. Yunita Dora Nababan for research assistance.
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