i ABSTRAK
Theta Shasta Hollysoh Sunityo 210110110673, dengan judul “Hubungan Antara Kredibilitas Therapist dengan Kepuasan Pelanggan Terhadap Perusahaan”. Dr. Hanny Hafiar., M. Si sebagai Pembimbing Utama dan Yustikasari, M. Ikom sebagai pembimbing Pendamping. Jurusan Humas, Fakultas Ilmu Komunikasi Universitas Padjadjaran Bandung.
Tujuan penelitian ini adalah untuk mengetahui seberapa besar hubungan antara keahlian, keterpercayaan dan daya tarik therapist dengan kepuasan pelanggan terhadap klinik Rafa Healt&Beauty Lifestyle Kopo Bandung.
Metode penelitian yang digunakan adalah metode korelasional dengan menggunakan koefisien korelasi rank sperman sebagai analisis inferensial. Populasi penelitian ini adalah para pelanggan member platinum klinik Rafa Healt&Beauty Lifestyle Kopo Bandung, diperoleh sampel 90 orang. Teknik sampling yang digunakan adalah teknik sampling acak sederhana (simple random sampling). Teknik pengumpulan data melalui kuesioner, wawancara, dan studi pustaka.
ii ABSTRACT
Theta Shasta Hollysoh Sunityo 210110110673 , The title of the research is "The
Relationship Between Therapist Credibility with Customer Satisfaction Towards Company."
Dr. Hanny Hafiar, MSi as the Main Supervisor and Yustikasari, M.Ikom as second Supervisor.
Department of Public Relations , Faculty of Communication University of Padjadjaran
Bandung.
The purpose of study is to comprehend to what extend the relationship among expertise
trustworthiness and attractiveness therapist with customer satisfaction at Rafa Clinic Health &
Beauty Lifestyle - Kopo Bandung .
The research method used is correlation method, by using correlation coefficient of the
Spearman rank as inferential analysis . The main object of research are platinum members at
Rafa clinic Healht & Beauty Lifestyle - Kopo Bandung, obtained samples of 90 persons. The
sampling technique is simple random sampling techniques. The data collection techniques are
questionnaires , interviews, and literature .
The results of this research note that there is a significant relationship between therapist
credibility with customer satisfaction against Rafa clinic Healt & Beauty Lifestyle Kopo
Bandung. This is due to the expertise, trustworthiness and attractiveness therapist with
expectations and the value of the customer. So the conclusion of this study is that there is a
strong and significant relationship between therapist credibility with customer satisfaction
against Rafa clinic Healt & Beauty Lifestyle Kopo Bandung. Suggestions for companies that
