i
ABSTRAK
Fikri Burhanuddin. NPM 210403100033, Laporan tugas akhir 2013
“
Kegiatan Personal Selling dalam Memasarkan Produk Oto Stoprisk di PT.
Asuransi Ramayana Bandung
”. Dosen pembimbing
Drs. Iwan Koswara, M.Si.
Program Diploma III Pendidikan Ahli Komunikasi Terapan Fakultas Ilmu
Komunikasi Universitas Padjadjaran Jatinangor.
Tujuan penulisan laporan tugas akhir ini adalah mengetahui kegiatan dan
strategi personal selling di PT. Asuransi Ramayana Tbk. Tujuan dari kegiatan
adalah untuk menarik minat konsumen dan memberi pengetahuan kepada
masyarakat tentang produk
Oto Stoprisk.
Strategi yang dilakukan oleh PT.
Asuransi Ramayana Tbk adalah
Personal Touch,
Door to Door, Kerjasama
dengan Perusahaan Lain,
Sponsorship serta Pelayanan Purna Jual. Hal ini
dilakukan demi meningkatkan volume pejualan produk
Oto Stoprisk di PT.
Asuransi Ramayana Tbk.
Menggunakan metode deskriptif, dari hasil pengamatan PT. Asuransi
Ramayana Tbk melakukan kegiatan bertujuan untuk menginformasikan dan
mempromosikan produk Oto Stoprisk.
ii
ABSTRACT
Fikri Burhanuddin. NPM 210403100033,
the title of this final assignment
is “
Personal selling Activity
of Marketing Product „Oto Stoprisk‟ in PT. Asuransi
Ramayana Bandung”.
Supervisor Lecture is Drs. Iwan Koswara, M.Si. Diploma
Program of Business Communication, Faculty of Communication, Padjadjaran
University Jatinangor.
The purpose of writing this thesis was to determine the activities and
strategies of personal selling in PT. Asuransi Ramayana Tbk. The purpose of the
activity is to attract customers and provide knowledge to the public about
products Oto Stoprisk. Strategies undertaken by PT. Asuransi Ramayana Tbk is a
Personal Touch, Door to Door, Cooperation with Other Companies, Sponsorship
and Sales Service. This is done in order to improve product turnover volume in
PT Oto Stoprisk. Asuransi Ramayana Tbk.
Using descriptive method, from the observation of PT. Asuransi
Ramayana Tbk carry out activities aimed at informing and promoting products
Oto Stoprisk.
For advice is PT. Asuransi Ramayana Tbk should add employees in the
marketing department, so that personal selling activities of each member to focus
on their respective jobs. So that field activities when there is an event going to
