Materi 12 Electronic Commerce Systems. Management Information System Dr. Hary Budiarto

(1)

Management Information System Management Information System

Dr. Hary Budiarto Dr. Hary Budiarto

Materi 12

Electronic Commerce Systems

(2)

Virtual Company

(3)

Business Use of the Internet

(4)

Business Value of the Internet

(5)

Intranet

Definition: Definition:

A network inside an organization that uses A network inside an organization that uses Internet technologies to provide an Internet Internet technologies to provide an Internet-

-like environment within the enterprise for like environment within the enterprise for

information sharing, communications, information sharing, communications,

collaboration, and the support of business collaboration, and the support of business

processes processes

(6)

Business Value of Intranets

Communications and Collaboration_{Communications and Collaboration} –– includes includes email, voicemail, paging, faxes, and groupware

email, voicemail, paging, faxes, and groupware

_Web_Web _Publishing_Publishing _–_– _{easy, attractive and low}_{easy, attractive and low}_-_-_cost_cost way of publishing and accessing multimedia

way of publishing and accessing multimedia

business information

Business_Business Operations and ManagementOperations and Management –– platform platform for developing and deploying critical business

for developing and deploying critical business

applications to support business operations and

managerial decision making across the inter

managerial decision making across the inter-

-networked enterprise

(7)

Business Value of Intranets

(8)

Extranet

_{Network links that use Internet technologies}_{Network links that use Internet technologies}

to interconnect the intranet of a business to interconnect the intranet of a business

with the intranets of its customers, with the intranets of its customers,

suppliers, or other business partners suppliers, or other business partners

(9)

Business Value of Extranets

(10)

Electronic Commerce

(11)

Layanan E

-

_-

Commerce

_Commerce

Electronic Commerce (e_{Electronic Commerce (e}--Commerce) adalah proses Commerce) adalah proses pembelian, penjualan atau pertukaran produk, jasa dan

pembelian, penjualan atau pertukaran produk, jasa dan

informasi melalui jaringan komputer

e_e--Commerce mempunyai perspektif sebagai berikut:Commerce mempunyai perspektif sebagai berikut: Komunikasi Komunikasi Proses bisnis Proses bisnis Layanan Layanan Online Online Kolaborasi Kolaborasi Komunitas Komunitas

(12)

Layanan e

-

_-

Commerce

_Commerce

Jenis Bidang Usaha e

Jenis Bidang Usaha e--Commerce :Commerce :

_{Komputer dan elektronik}_{Komputer dan elektronik}

Peralatan olah raga_{Peralatan olah raga}

_{Perlengkapan kantor}_{Perlengkapan kantor}

Buku dan musik_{Buku dan musik}

_Mainan_Mainan

_{Kesehatan dan kecantikan}_{Kesehatan dan kecantikan}

Pakaian_Pakaian _Mobil_Mobil Jasa_Jasa

(13)

(14)

(15)

(16)

Kategori e

-

_-

Commerce

_Commerce

Pure EC: seluruh dimensinya adalah digital Pure EC: seluruh dimensinya adalah digital

Organisasi yang seluruhnya online (virtual)_{Organisasi yang seluruhnya online (virtual)}

Organisasi ekonomi baru_{Organisasi ekonomi baru}

Penjualan barang atau jasa hanya melalui jalur online_{Penjualan barang atau jasa hanya melalui jalur online}

Partial EC: kombinasi dimensi fisik dan digital Partial EC: kombinasi dimensi fisik dan digital

Memanfaatkan aktifitas EC_{Memanfaatkan aktifitas EC}

_{Bisnis utamanya masih dalam ujud fisik}_{Bisnis utamanya masih dalam ujud fisik}

Pure vs. Partial EC: berdasar pada tingkat Pure vs. Partial EC: berdasar pada tingkat

digitalisasi produk, proses, agen pengantaran digitalisasi produk, proses, agen pengantaran

(17)

A Framework for EC

Electronic Commerce Applications

• Direct Marketing • Stocks, Jobs • On-line banking

• Procurement and purchasing • Malls • Procurement • Auctions • Travel • On-line publishing • Customer Services • Intrabusiness Transactions

People: Buyers, Sellers, Intermediaries, Services, IS People and Management Public Policy : Taxes, Legal, Privacy Issues, Regulations, and Technical Standards Marketing and Advertisement: Market Research, Promotions, and Web content Supply Chain: Logistics and Business Partners Infrastructure (1) Common business services infrastructure (security, smart cards/authentication electronic payments, directories/catalogs (2) Messaging and information distribution infrastructure (EDI, e-mail, Hyper Text Transfer Protocol, Chat

Rooms) (3) Multimedia content and network publishing infrastructure (HTML, JAVA, World Wide Web, VRML) (4) Network infrastructure (Telecom, cable TV wireless, Internet) (VAN, WAN, LAN, Intranet, Extranet) Access (cell phones)

(5) Interfacing infrastructure (The databases, logistics, customers, and applications) Management

(18)

The network organization:

How a company uses the Internet, and internet and extranet

Head Quarter Retail Stores Employees Manufacturing Toys Inc Corporate Intranet EDI, VAN Corporate Extranet Internet Public Travel agency Small customers Small retailers Small vendors Government Non-Company Manufacturers Customers Sales peoples and other mobile employees Distributors Market Non-Company Retailers Suppliers (Purchasing) Liquidateors contractors Toy Industry Extranet Other Extranets

Banks and other business partners

Professional Associations, large suppliers, competitors

(19)

Scope of e

(20)

e

(21)

Sifat Transaksi e

-

_-

Commerce

_Commerce

Business to business (B2B): model EC dimana _{Business to business (B2B): model EC dimana}

seluruh partisipannya adalah institusi bisnis

Business to consumer (B2C): model EC dimana _{Business to consumer (B2C): model EC dimana}

institusi bisnis menjual kepada pembeli individu

Business to business to consumer (B2B2C): model _{Business to business to consumer (B2B2C): model}

EC dimana institusi bisnis menyediakan beberapa

produk atau jasa kepada mitra bisnisnya, kemudian

mitra bisnis mengelola pelanggannya melalui produk

dan jasa yang disediakannya

(22)

Sifat Transaksi e

-

_-

Commerce

_Commerce

_{Consumer to business (C2B): seseorang yang}_{Consumer to business (C2B): seseorang yang}

menggunakan internet untuk menjual produk menggunakan internet untuk menjual produk atau jasa kepada organisasi dan atau mencari atau jasa kepada organisasi dan atau mencari

penjual untuk menawar produk atau jasa yang penjual untuk menawar produk atau jasa yang

dia butuhkan dia butuhkan

Consumer to consumer (C2C): konsumen _{Consumer to consumer (C2C): konsumen}

menjual secara langsung ke konsumen lainnya menjual secara langsung ke konsumen lainnya

(23)

Sifat Transaksi e

-

_-

Commerce

_Commerce

Mobile commerce (m_{Mobile commerce (m}--commerce): transaksi dan commerce): transaksi dan

aktifitas EC yang dikelola dalam lingkungan nirkabel

(wireless)

_{Location commerce (l}_{Location commerce (l}_-_-_{commerce): transaksi}_{commerce): transaksi}

commerce yang ditujukan untuk individu dalam

lokasi tertentu pada waktu tertentu

Intrabusiness (organizational) EC: kategori EC yang _{Intrabusiness (organizational) EC: kategori EC yang}

berada dalam internal organisasi meliputi, pertukaran

barang, jasa atau informasi dari berbagai unit dan

individu dalam organisasi

(24)

Pengembangan e

(25)

Essential e

(26)

Access Control and Security

_E_E_-_-_{commerce processes must establish}_{commerce processes must establish}

mutual trust and secure access between the mutual trust and secure access between the

parties in an e

parties in an e--commerce transaction by commerce transaction by

authenticating users, authorizing access, and authenticating users, authorizing access, and

enforcing security features enforcing security features

(27)

Profiling and Personalizing

_{Processes that gather data on you and your}_{Processes that gather data on you and your}

website behavior and choices, and build website behavior and choices, and build

electronic profiles of your characteristics and electronic profiles of your characteristics and

preferences. These profiles are then used to preferences. These profiles are then used to

recognize you as an individual user and recognize you as an individual user and

provide you with a personalized view of the provide you with a personalized view of the

contents of the site, as well as product contents of the site, as well as product

recommendations and personalized Web recommendations and personalized Web

advertising advertising

(28)

Search Management

_{Efficient and effective search processes}_{Efficient and effective search processes}

provide a top e

provide a top e--commerce website commerce website

capability that helps customers find the capability that helps customers find the specific product or service they want to specific product or service they want to

evaluate or buy evaluate or buy

(29)

Content and Catalog

Management

_{Content Management}_{Content Management} _–_– _{software that helps}_{software that helps}

e

e--commerce companies develop, generate, commerce companies develop, generate, deliver, update, and archive text data and deliver, update, and archive text data and

multimedia information at e

multimedia information at e--commerce commerce websites

websites

Catalog Management_{Catalog Management} –– software that helps software that helps generate and manage catalog content

(30)

Workflow Management

_{Software that helps employees}_{Software that helps employees}

electronically collaborate to accomplish electronically collaborate to accomplish structured work tasks within knowledge structured work tasks within knowledge-

-based business processes based business processes

(31)

Event Notification

_{Software that notifies customers, suppliers,}_{Software that notifies customers, suppliers,}

employees, and other stakeholders of their employees, and other stakeholders of their

status in a transaction based on events status in a transaction based on events

initiated by one of the parties initiated by one of the parties

(32)

Collaboration and Trading

_{Processes that support the vital}_{Processes that support the vital}

collaboration arrangements and trading collaboration arrangements and trading

services needed by customers, suppliers, services needed by customers, suppliers,

and other stakeholders and other stakeholders

(33)

Electronic Payment Processes

Web Payment_{Web Payment} –– credit card payment credit card payment processesprocesses

_{Electronic Funds Transfer (EFT)}_{Electronic Funds Transfer (EFT)} _–_– _{use IT to}_{use IT to} capture and process money and credit transfers

capture and process money and credit transfers

between banks and businesses and their

between banks and businesses and their customerscustomers

_{Secure Electronic Payments}_{Secure Electronic Payments} _–_– _{security measures}_{security measures} including encrypting data passing between

including encrypting data passing between

customer and merchant, encrypting data passing

between customer and company authorizing the

credit card transaction, and taking sensitive

information off

(34)

What is Electronic Payment System?

_{Financial exchange}_{Financial exchange}

_{Takes place electronically (online)}_{Takes place electronically (online)}

_{Facilitated by some form of digital}_{Facilitated by some form of digital}

financial instrument financial instrument

Backed by a bank, an intermediary or by _{Backed by a bank, an intermediary or by} legal tender

(35)

Why e

-

payment?

_E_E_-_-_commerce_commerce

–

– DematerialisationDematerialisation –

– Speed and AutomationSpeed and Automation

_{Global reach}_{Global reach}

–

– Easy accessibilityEasy accessibility

_{Business gain and efficiency}_{Business gain and efficiency}

–

(36)

Sistem Pembayaran Online

(37)

Contoh Model Pembayaran Online (1)

(38)

Contoh Model Pembayaran Online (2)

(39)

Jasa penyalur dana (PayPal)

(40)

How an Online Credit Card

Transaction Works

_{Processed in much the same way that in}_{Processed in much the same way that in}_-_-_store_store

purchases are purchases are

_{Major difference is that online merchants do not}_{Major difference is that online merchants do not}

see or take impression of card, and no signature see or take impression of card, and no signature

is

is available.available.

_{Participants include consumer, merchant,}_{Participants include consumer, merchant,}

clearinghouse, merchant bank (acquiring bank) clearinghouse, merchant bank (acquiring bank)

and consumer

(41)

How an Online Credit Transaction Works

(42)

e

(43)

e

-

_-

Commerce Success Factors

_{Commerce Success Factors}

_{Selection and Value}_{Selection and Value} _–_– _{attractive product}_{attractive product}

selections, competitive prices, satisfaction selections, competitive prices, satisfaction guarantees, and customer support after the guarantees, and customer support after the

sale sale

_{Performance and Service}_{Performance and Service} _–_– _{fast, easy}_{fast, easy}

navigation, shopping, and purchasing, and navigation, shopping, and purchasing, and

prompt shipping and delivery prompt shipping and delivery

(44)

e

-

_-

Commerce Success Factors

_{Commerce Success Factors}

_{Look and Feel}_{Look and Feel} _–_– _{attractive web storefront,}_{attractive web storefront,}

website shipping areas, multimedia product website shipping areas, multimedia product

catalog pages, and shopping features catalog pages, and shopping features

_{Advertising and Incentives}_{Advertising and Incentives} _–_– _{targeted web}_{targeted web}

page advertising and e

page advertising and e--mail promotions, mail promotions, discounts and special offers, including discounts and special offers, including

advertising at affiliate sites advertising at affiliate sites

(45)

e

-

_-

Commerce Success Factors

_{Commerce Success Factors}

_{Personal Attention}_{Personal Attention} _–_– _{personal web pages,}_{personal web pages,}

personalized product recommendations, personalized product recommendations,

Web advertising and e

Web advertising and e--mail notices, and mail notices, and interactive support for all

interactive support for all customerscustomers

_{Community Relationships}_{Community Relationships} _–_– _virtual_virtual

communities of customers, suppliers, communities of customers, suppliers,

company representatives, and others via company representatives, and others via

newsgroups, chat rooms, and links to newsgroups, chat rooms, and links to

related sites related sites

(46)

e

-

_-

Commerce Success Factors

_{Commerce Success Factors}

_{Security and Reliability}_{Security and Reliability} _–_– _{security of}_{security of}

customer information and website customer information and website

transactions, trustworthy product transactions, trustworthy product

information, and reliable order fulfillment information, and reliable order fulfillment