Media Technology Program Department of Multimedia Technology School of Multimedia Technology and Communication UUM College of Arts and Sciences Universiti Utara Malaysia Sintok - 2017

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Proceedings

INTERNATIONAL CONFERENCE ON MEDIA STUDIES 2017

(ICMS’17)

2nd

–

4th May 2017

Universiti Utara Malaysia, Sintok, Malaysia

Editors

Azahar Kasim, Norsiah Abdul Hamid,

Sabrina Mohd Rashid

Media Technology Program

Department of Multimedia Technology

School of Multimedia Technology and Communication

UUM College of Arts and Sciences

Universiti Utara Malaysia

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ISBN 978-967-0910-34-5

Cetakan Pertama, 2017

@Pusat Pengajian Teknologi Multimedia dan Komunikasi, Universiti Utara Malaysia

Hakcipta terpelihara. Sebarang bahagian dalam buku ini tidak boleh diterbitkan semula,

disimpan dalam apa cara yang boleh digunakan semula, ataupun dipindahkan dalam sebarang

bentuk atau dengan sebarang cara, baik dengan cara elektronik, mekanik, penggambaran

semula, perakaman dan sebagainya tanpa mendapat izin daripada Pusat Pengajian Teknologi

Multimedia dan Komunikasi, Universiti Utara Malaysia.

Perpustakaan Negara Malaysia Cataloguing-in-Publication Data

International Conference on Media Studies (2017 : Sintok, Kedah)

PROCEEDINGS International Conference on Media Studies 2017 : School of

Multimedia Technology & Communication ( SMMTC ) : GROWING WITH

MEDIA, 2

nd

–

4

th

May 2017 / Organiser : Persatuan Teknologi Media

Universiti Utara Malaysia.

ISBN 978-967-0910-34-5

1.

Communication --Congresses. 2. Mass media--Congresses. I. Persatuan

Teknologi Media. Universiti Utara Malaysia. II. Title.

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PREFACE

Growing with media

Assamualaikum dan Selamat Datang

First of all, we would like to welcome everyone to the International Conference on Media

Studies 2017. This years ICMS 2017 will be addressed comprehensively from the media to social

perspectives, aiming at presenting, discussing and disseminating current developments, new

approaches, new tools and practical solutions for the media landscape. The conference is

targeted to an academic audience (lecturers, researchers and students) and practitioners

(media buyer, press and media managers from diverse media organizations).

To introduce the emerging developments of media. Growing with media is essential for every

individual. Issues will be presented and discussed in this 360 degrees of media growth.

1.

To introduce the importance of media in 360 degrees;

2.

To deliberate on the challenges or difficulties associated with the media;

3.

To discuss success factors of media;

4.

To discuss the future trends of media in 360 degrees;

5.

To introduce the state-of-the-art practices in media;

ICMS 2017 seeks high-quality contributions on media academics and practitioners, including

theoretical foundations, innovative practices, case studies, experiences, among others.

We would like to extend our gratitude for the overwhelming response from UUM and

Universitas Sebelasmaret (UNS), Neville Wadia Institute Of Management Studies And

Research, Bansomdejchaopraya Rajabhat University, Hatyai University and Suryadatta Group

of Institutes.

Thank you and look forward to seeing you again in Sintok !

The Editors,

Azahar Kasim

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Using Text From the Book Spine As a Marker For Ar in Library Bookshelf

261

–

266

Management System

Salin Boonbrahm

Charlee Kaewrat

Lanjakorn Sewata

Walailak University

The Implementation of Panca Jiwa Values in Improving the Image of University 267

–

272

of Darussalam Gontor Indonesia

Abdullah

Madjid Alawi Mohammad Luthfi

University of Darussalam Gonto

The Deconstruction of Classical Batik Motif Symbolism as the Revitalization of

273

–

280

Cultural Heritage

Sariyatun

Universitas Sebelas Maret

ASKfm : Motives of self-disclosure to Anonymous Questions

281

–

293

Pheseline Felim

Dindin Dimyati

Mohammad Shihab

Jababeka Education Park, Cikarang Baru

Menyan is Incridible Old Media

294

–

297

Dhanurseto Hadiprashada

Universitas Bengkulu

Creativity Media of Character Education Model in Elementary School Through

298

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303

Prosperous Family Role Play Technique (Bpks) in Social Studies Subject

Rusminingsih

Sunardi

Mulyoto

Dewi Rochsantiningsih

Universitas Sebelas Maret

The Development of Inquiry Learning Model Based on Local Wisdom in

304

–

314

Science

Rustinah

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International Conference on Media Studies 2017 (ICMS’17)

294

Menyan is Incridible old Media

Dhanurseto Hadiprashada1

1

Department of Communication, University Bengkulu (tprashada@yahoo.com)

ABSTRACT. Mukak rimbe rituals conducted in the forests that cover located on the edge

of the river, past the point coordinates that can record writers were in latitude 4 ° 31'2.12 "S 103 ° 25'23.81" E, and longitude 103 ° 25'23.81 "E with altitude 602 meters above sea level. There are no conversations going at the time the ritual will be held, all elders and residents who followed the ritual looks very quiet. This process is done using traditional

media such as punjung, batok kelapa, sabut kelapa dan getah kemenyan (menyan).

Procession culture is then interesting to study as a traditional media in conveying the message of communication. This message not only to the public, but this message to all of the creatures that live around as a form of homage to her fellow creatures. The ritual is very interesting to be given media which is used as a medium that is considered old-fashioned by a great man. This phenomenon became the object of study is unique in placing it in the realm of scientific research as a community cultural wisdom. Objective of

study to documentation the cultural approach to the community in a ritual mukak rimbe

with media menyan as a communication pattern transdental. This research was conducted

in Bukit Barisan Selatan, Kaur regency, Bengkulu province, Indonesia. The research method with a new ethnographic approach. Data were analyzed by analysis of cultural

themes. The results showed that rituals mukak rimbe was performed by society done the

media menyan as a means of communication to the ancestors and the environment that are

in this region.

KEYWORDS: message, mukak rimbe, menyan, values and culture

1 INTRODUCTION

Cultural wisdom that develops in people of Indonesia, in particular to strengthen the position of indigenous peoples in the area of Bukit Barisan Selatan, Bengkulu province, Indonesia. These roles then applied in the construction of the environment, especially in the use and management of forest resources (Hadiprashada, et al., 2016). This roles becomes a bridge to understanding the mental development of communication and culture, especially in ethnic groups in Indonesia. The plurality of socio-cultural structures in society should be one of the considerations for the development of research in various fields. Empowerment of traditional media as studies in new media bring identity in the openly and empirical process of communication. It can not be separated from the media functions as a messenger. The media itself turns out to have various paradigma on the meaning of this phenomenon.

The phenomenon of the communities in the bukit barisan selatan, Bengkulu

Province, Indonesia in using menyan as a medium to deliver the message into something

very unique. This knowledge will teach the importance of relationships micro cosmos and macro cosmos in communicating. The development of media by using the values of the old culture in the management of forest resources can be interesting study in communication. This phenomenon became the object of study is unique in placing it in the realm of scientific research as a community cultural wisdom. Objective of study to

documentation the cultural approach to the community in a ritual mukak rimbe with

media menyan as a communication pattern transdental.

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study refers to the new flow in anthropology known as cognitive anthropology second generation developed by James P. Spradley (2007). Social and cultural forms of society is built and described through analysis and reasoning of the investigator. Researchers trying to find and describe the organization of the public mind about the incense and investigate the meaning of these behaviors. Then, investigate the object of incense and the meaning given by the people of the object.

Data were Analyzed by analysis of cultural themes. Analysis of the theme of culture is built on domain analysis, taxonomic, and components. Domain analysis starts from the use of semantic relationships, such as cultural background and ethnic Basemah Semende located in Pagar Alam, South Sumatra, and Javanese in Yogyakarta, Indonesia. Taxonomic analysis leads to the internal structure of communities in forest management. This component analyzes carried out systematically on components of meaning. This

component relates to cultural symbols such as media menyan as the original terms given

by the informan.

2 RESULT AND DISCUSSION

Menyan is a means of (media) derived from tree sap incense. These trees produce sap specific flavorful obtained through wiretapping. Spesial resin raw material privileged world of the perfume industry, and are used as tools specific rituals (Sanudin, et al.,

2011). Media is in its use of menyan is done by burning chunks of sap. Chunks of burned

is then emit white smoke. This smoke which then becomes a transmitter to open the

communications room to the other creatures. Menyan form of communication through the

media is also performed by the dancers on the island of Bali. Prihatini, (2003) explains that, incense burned, followed by prayers and mantras into a circuit in the kerawuhan dance performed on the people of Bali.

Menyan as a means of ritual for the community becomes a very important thing.

Communities in the bukit barisan selatan using menyan in a ritual mukak rimbe

(Hadiprashada, et al., 2016). The procession is becoming one of the interesting things to observe. Menyan, which is known only as a mystic rituals media in traditional societies proved to have a variety of functions. Note of ethnography written by Hadiprashada, et al., (2016: 122) to see how the people in the bukit barisan selatan, Kaur regency,

Bengkulu province, Indonesia in carrying out the ritual mukak rimbe.

Mukak rimbe rituals conducted in the forests that cover located on the edge of the river, past the point coordinates that can record writers were in latitude 4 ° 31'2.12 "S 103 ° 25'23.81" E, and longitude 103 ° 25'23.81 "E with altitude 602 meters above sea level (Hadiprashada, et al., 2016). Procession culture is then interesting to study as a traditional media in conveying the message of communication. This message not only to the public, but this message to all of the creatures that live around as a form of homage to her fellow creatures. The ritual is very interesting to be given media which is used as a medium that is considered old-fashioned by a great man. There are no conversations going at the time the ritual will be held, all elders and residents who followed the ritual looks very quiet.

This process is done using traditional media such as punjung, batok kelapa, sabut kelapa

dan getah kemenyan (menyan) (Hadiprashada, et al., 2016).

Menyan as one of the media used by the interview are as a frequency converter. Ali

(55) explains that, smoke menyan is burned along with the word mantra and prayer

(supplication to God) in the procession mukak rimbe become a medium for delivering

achieve the desired goal (salvation). This procession when analyzed empirically is a form of communication transdental. The process is skipped during this ritual takes place as part of the communication process called transcendental communication (Suryani, 2015). This

form of communication transdental indirectly bring them into a quiet atmosphere. Menyan

as a frequency converter directly bring them into mental activity is maintained. These waves are then referred to as Alpha waves (8-12 Hz). This wave is characterized by

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This condition makes the menyan as a medium to work. Issued by the fragrant

smoke of incense, and jungle atmosphere makes sense of the ceremony participants feel part of the environment around them. A ritual performed by the public make a special pattern. Petronio (2002), view that human beings make choices and regulations regarding what to say and what to keep from the others by "mental calculus" that is based on important criteria. Some of them such as culture, gender, and context. Petronio argued that these criteria will include consideration of other people involved and also the concept of self. Petronio uses the term disclosure and private disclosure rather than using the term self-disclosure in the theory of communication privacy management.

Special pattern in that ritual takes place specifically describes the negotiation process regarding the opening of individual privacy and information disclosure focuses on private rather than self-disclosure. The information on negotiations related to things that are very meaningful to them. It is associated with faith, hope and cultural identity that follows. Therefore, the process of communicating private information in this ritual will be private disclosure. This pattern is then created transdental form of communication for them. Menyan as traditional media which is identical to mystical ritual would bring this medium alone is in a position of new media. The new media can be assumed as a function of frequency converters that bridge pikirian, smell, taste, and empathy will need to respect, maintain and preserve the living things around them.

3 CONCLUSION

The results showed that rituals mukak rimbe was performed by society done the media

menyan as a means of communication to the ancestors and the environment that are in this

region. Menyan changing the paradigm of thinking people see the media in their activities

(mukak rimbe). As a new alternative media, menyan bringing as well as cosmos

awareness about the importance of building communication patterns that can be developed not only to humans. Documentation in the critical study of culture is might be seen in a variety of approaches in science of communication.

REFERENCES

Farisi, A., (2014). Mengenal Gelombang Otak dan Cara Kerja Pikiran ( Bagian 1). Retrieved from http://www.kompasiana.com/

Hadiprashada, D., Guntoro, B., Mudiyono., & Subejo. (2016). Kearifan Larangan Jurai dalam Peristiwa Tutur dan Tindakan Tutur Masyarakat; Catatan Etnografi Masyarakat Napal Hijau dalam Melestarikan Kawasan Bukit Kumbang, Muara Kabupaten Kaur, Provinsi Bengkulu. Yogyakarta, Indonesia: Pustaka Pelajar.

Neuwman, W. L., 2013, SocialResearch Methods: Qualitative, Quatitative,

Approaches, (7th ed), diterjemahkan oleh Edina T. Sofia, Jakarta: PT Indeks.

Pemerintah Kabupaten Kaur, 2007, Buku kawasan Konservasi Laut Daerah (KKLD)

Kabupaten Kaur Propinsi Bengkulu, Kabupaten Kaur: Bengkulu.

Prihatini, S. A. (2003). Tari Kerawuhan di Bali : Shangyang Dedari Sebuah Kajian Sosial. Jurnal Greget, 2 (2), 47-64.

Sanudin, Gunawan & Santiyo. (2011). Hasil Hutan Bukan Kayu Unggulan di Sumatera Utara. Laporan Hasil Penelitian BPK Aek Nauli-BPDAS Asahan Barumun.

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Suryani, W. (2015). Komunikasi Transendental Manusia-Tuhan. Jurnal Farabi, 12 (1),