Managing Brand Equity : A Case Study of PT. X | Effendi | iBuss Management 5873 11064 1 SM
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Penciptaan dan penguatan yang dilakukan terkait dengan brand awareness, brand association, perceived quality, dan brand loyalty ditunjang dengan “strategi 360 MAXI
Berdasarkan hasil analisis data diperoleh hasil variabel brand awareness , brand association , perceived quality, dan brand loyalty baik secara individu maupun secara
This research aims to describe the influence of brand awareness, perceived brand quality, brand association and brand loyalty toward customer purchase decision to
Another result is from the t-test, it can be seen that only brand awareness, perceived quality, price, and promotion that individually have significant influence
Melalui hasil penelitian yang telah dilakukan peneliti mengenai variabel brand awareness, brand loyalty, brand loyalty, brand association, perceived quality, brand equity,
Hypothesis 2 Perceived brand Equity consists of brand awareness, Perceived brand quality, brand loyalty and brand association affect consumer buying decision of Ikea stores.. The
Brand Awareness Perceived Quality Brand Association Brand Loyalty Consumer Purchase Decision Independent variables Dependent variable International Brand International
Hasil analisis jalur variabel Brand Equity X1 yang diindikatorkan oleh brand awareness, perceived quality, brand association, brand loyalty secara langsung terhadap Loyalitas Pelanggan
