Winning Product Management

Winning Product Management

Problems To Be Addressed

Many companies do not recognize the importance of managing their products. That is why we

find many products are failed in market. To be succesfull in market, companies must manage

their products by applying the right product management principles.

Objectives

Having attended this program, the participants are expected to be able to:



Develop external environment (macro and industry) analysis, market analysis, and

internal analysis



Develop market potential and competition analysis



Develop product strategy and new product management



Design and manage marketing mix strategy and customer relations



Undertand financial and marketing metrics

Subjects Covered



External analysis (macro and industrial analysis) and internal analysis (marketing

strategy analysis)



Competition and market analysis (consumer behaviour)



Market potential analysis and sales forecasting



Product analysis strategy (elements of product strategy, brand equity and PLC)



New product development process



Designing and managing marketing mix ( Product-Price-Promotion-Place)



Developing relationship with customer



Financial and marketing metric for product management

Who Should Attend



Group Product Manager, Product Manager, Product Manager Assistant, Product

Executive/Product Specialist

Winning Product Management

Menjawab Masalah Apa

Kebutuhan akan pengetahuan bagaimana mengelola produk secara benar dan berhasil di pasar

sasaran menjadi kebutuhan perusahaan dewasa ini. Banyak produk gagal di pasar akibat

pengelolaan produk yang tidak memenuhi proses yang seharusnya dilakukan sebagai bagian

dari pengetahuan akan produk.

Manfaat Apa Yang Anda Peroleh

Setelah selesai mengikuti program ini, peserta diharapkan mampu:



Menganalisis lingkungan external (makro, industri), analisis pasar dan analisis internal



Menganalisis potensi pasar, dan persaingan



Membuat strategi produk dan pengelolaan produk baru



Merancang dan mengelola strategi bauran pemasaran dan hubungan dengan

pelanggan



Memahami financial dan marketing metrics

Apa Saja Yang Dibahas



Analisis situasi eksternal (makro dan analisis industri/5 forces) dan internal (analisis

strategi pemasaran)



Analisis persaingan dan analisis pasar (perilaku konsumen)



Analisis potensi pasar dan peramalan penjualan



Analisis strategi produk (elemen strategi produk, ekuitas merek dan PLC)



Proses pengembangan produk baru



Merancang dan mengelola bauran pemasaran (Product-Price-Promotion-Place)



Membangun hubungan dengan pelanggan



Membahas berbagai pengukuran financial dan pemasaran yang digunakan

Siapa Yang Perlu Ikut

•

Group Product Manager/Product Manager/Ass. Product Manager/Product

Executive/Product Specialist

PARTICIPANTS

Spv

PUBLIC TRAINING

• DECISION SCIENCE

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

• STRATEGIC MANAGEMENT

Corporate Parenting Company Strategic Planning Managing Organizational Change Business Model Canvas

Innovation Strategy (New)

Managing Innovation for Organization Growth (New) Product Innovation Management

Strategic Decision Making

Creative Thinking Technique Practical Problem Solving

Minaut Indonesia - Problem Solving & Decision Making

24-25 30 Jun-01 Jul 22-23 17-18

22-23 10-11 08-09 27-28 08-09

01-02 26-27 12-13 25-26

12-13

26-30 23-27 16-20 13-17 04-08_{25-29 31 Aug-04 Sep}10-14 28 Sep-02 Oct_{19-23 30 Nov-04 Dec}09-13 14-18

04-06 25-26 21-22 15-17 16-17 28-30 01-03 28-30 08-09 11-13 06-08 20-22 12-13 30 Sep - 02 Oct 18-20 02-04 09-11 01 02 03 04 05 06 07 08 09 10 11

• HUMAN RESOURCE MANAGEMENT

Human Resources Management Competency Based HRM/CBHRM Practical Job Analysis

Designing Competency Model Talent Management

Competency Based Recruitment & Selection Practical Behavior Based Interview Designing Learning Program Designing Training Program Evaluating Training Program

Measuring Return On Training Investment - ROTI

14-18 23-27 10-12 17-19 29 Sep - 01 Oct 26-30 21-22 12-13 14-18 10-14 08-12 17-18 19-21 06-07 12-13 17-19 20-24 09-13 09-13 01-02 10-11 25-27 19-21 21-23 07-08 02-03 24-26 25-27 08-10 04-05 04-05 26-28 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 Hours 16 20 16 20 16 24 24 16 16 16 40 40 20 16 16 16 24 16 24 24 16 16 Staff Mgr Sr Mgr Days 2 2.5 2 2.5 2 3 3 2 2 2 5 5 2.5 2 2 2 3 2 3 3 2 2 6,000,000 6,000,000 4,600,000 5,000,000 5,500,000 5,000,000 5,000,000 4,850,000 4,700,000 4,600,000 7,500,000 6,200,000 4,650,000 4,200,000 4,400,000 4,400,000 4,850,000 4,400,000 4,400,000 4,850,000 4,400,000 4,500,000 Price (IDR)

• GENERAL MANAGEMENT

Training for Trainers Office Management

Filing Management (New Tittle)

Designing Standard Operating Procedure (SOP) Management for Professional Secretary

30 Sep - 02oct 21-23 01-02 12-13 06-08 19-21 19-20 27-28 18-20 05-06 01-03 16-17 08-09 17-19 29-30 11-13 19-21 11-12 16-18 17-19 17-18 24 24 16 16 24 3 3 2 2 3 5,750,000 5,000,000 4,500,000 3,850,000 5,200,000

• MARKETING MANAGEMENT

Competitive Marketing Strategy

Marketing Plan for Sustainable Competitive Advantage Marketing Management

Building Service Culture

Customer Satisfaction Management Customer Service Orientation Enhancement Marketing Channel Strategy (New) Sales Management

Salesmanship

Negotiation Skill for Business Winning Product Management Digital Marketing

Applied Marketing Research

08-10 20-22 01-03 03-05 21-22 22-23 27-29 11-13 24-26 14-16 28-30 09-11 06-08 04-06 20-21 03-05 26-27 18-19 28-30 22-23 09-10 16-17 29 Sep - 01 Oct 01-03 10-12 09-11 07-09 25-27 22-23 24-25 23-24 19-20 03-04 01-02 04-05 01-02 28-30 28-30 28 29 30 31 32 33 34 35 36 37 38 39 40

• OPERATION MANAGEMENT

Project Procurement & Risk Management Operation Exellence

Inventory Management Purchasing Management

Distribution & Transportation Management (New) Project Management

Owner’s Estimate

Lean System (New)

Workplace Producticivity Improvement Work Load Analysis

Warehouse Management Maintenance Management 23-27 08-12 03-05 29 Sep - 01 Oct 01-03 15-17 08-10 15-17 24-26 18-20 11-12 02-03 12-13 08-10 12-13 21-23 27-29 15-17 11-13 21-23 03-05 20-22 25-27 23-25 04-05 22-23 03-05 10-12 16-17 07-09 14-16 06-07 22-24 29-30 27-29 31 Mar - 02 Apr 17-19 19-21 05-07 24-26 16 20 24 16 20 16 20 20 16 20 20 16 20 36 16 24 16 24 36 24 20 16 24 20 16 24 16 20 24

PARTICIPANTS

Spv Staff Mgr Sr Mgr

PUBLIC TRAINING

2 2.5 3 2 2.5 2 2.5 2.5 2 2.5 2.5 2 2.5 4.5 2 3 2 3 4.5 3 2.5 2 3 2.5 2 3 2 2.5 3 Days 5,100,000 4,650,000 5,100,000 4,200,000 4,200,000 4,200,000 4,850,000 4,850,000 4,200,000 4,850,000 4,850,000 3,850,000 4,850,000 5,850,000 4,100,000 5,850,000 4,100,000 4,100,000 5,750,000 5,250,000 5,400,000 4,100,000 6,000,000 4,200,000 4,100,000 4,100,000 4,000,000 5,300,000 4,950,000 Price

(IDR) JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 Production/Operation Management Quality Management (New) Supply Chain Management

Production/Operation Planning & Control

26-30 07-08 20-21 25-29 02-06 06-08 19-21 17-19 11-13 10-12 Hours

• FINANCIAL MANAGEMENT

Finnon 1 : Understanding Financial Statement Finnon 2 : Profit Planning & Capital Budgeting Integrated Risk Management

Treasury Management

Budgeting

Financial Statement Analysis Effective Cost Management

28-30 27-28 11-13 18-20 19-21 12-14 21-23 02-03 27-29 01-03 09-10 24-26 18-20 16-18 27-29 03-05_{30 Jun - 02 Jul} 22-23 15-16 07-08 17-18 09-10 06-08 11-12 03-04 26-27 16-17 30 Sep - 02 Oct 08-09 12-13 02-04 25-26 15-16 11-13 24-25 57 58 59 60 61 62 63 64 65 66 Internal Audit

Forensic Accounting & Fraud Investigation Feasibility Study 24-26 20-22 11-13 09-11 18-20 28 Sep - 02 Oct 09-13 31 Mar - 02 Apr

• SPECIAL PROGRAM

Young Manager’s Program

Assessment Center Assessor Certification

Sertifikasi Ahli Pengadaan Barang/Jasa Pemerintah New Product Development Professional

Human Capital Management Certification (HCMC) Modul 1 : Aligning HCM strategy & Corporate Strategy Modul 2 : Acquiring & Developing the Right Employees Modul 3 : Retaining the Best Employee

Modul 4 : Increasing Employee Engagement

25-29

21-23 28-30

25-27 21 Apr - 05 Jun 29 Sep - 13 Nov 02-06 16–18 10-13 15-17 20-22 24-26 20-24 08-12 24-28 04-06 25-28 05-09 09-13 23-27 07-11 07-11 26-30 23-27 67 68 69 70 71

• MANAGING OTHERS

Managing People Effective Leadership Managing Team Development Effective Supervisory Management Leader as A Coach (New)

02-04 08-10 03-05 16-17 19-20 11-13 12-13 20-22 06-08 21-22 10-11 03-05 15-16 01-03 25-27 17-18 31 Mar-02 Apr 14-15 28-30 19-20 19-21 27-28 04-06 27-29 10-11 24-26 _{30 Jun - 02 Jul}03-05 72 73 74 75 76 77 78 79 80

PARTICIPANTS

PUBLIC TRAINING

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20 16 20 16 20 16 16 40 20 20 110 40 40 24 32 24 24 24 20 16 24 24 16 Spv Staff Mgr Sr Mgr 2.5 2 2.5 2 2.5 2 2 5 2.5 2.5 28 5 5 3 4 3 3 3 2.5 2 3 3 2 Days 5,500,000 4,400,000 5,500,000 4,400,000 4,500,000 4,950,000 5,200,000 5,100,000 4,950,000 5,500,000 19,200,000 9,800,000 5,300,000 15,000,000 6,800,000 5,000,000 5,000,000 5,000,000 4,950,000 5,750,000 6,200,000 5,750,000 4,100,000 Price (IDR)

• PERSONAL EFFECTIVENESS

Effective Business Communication Report Writing

Business Presentation Skill Time Management 24-26 24-25 16-18 02-04 19-20 12-13 28-29 18-20 25-26 12-13 04-05 11-13 15-17 29-30 12-13 17-18 16 20 20 16 2 2.5 2.5 2 4,000,000 5,000,000 4,200,000 4,000,000 All Program Will Be Presented In Bahasa Indonesia

Nama Pelatihan

Tanggal

Pukul :

Biaya

Nama Perusahaan

Alamat Surat

No. Telp. Persh

Fax Persh :

Contact Person

Telp / HP

Email

Jabatan

Bidang Usaha

No. Email HP L/P 1 2 3 4 5

Bagian Pelayanan Pelanggan:

Pembayaran dilakukan secara transfer ke:

Telp

: (021) 8798-4777

BANK MANDIRI

: (021) 3318-3601

Cabang Thamrin

Fax

: (021) 8799-1059

No. Rek. : 1 0 3 - 0 0 8 5 2 8 8 5 8 - 3

Mobile

: 0815 5995 6195

a/n: Yayasan Pendidikan & Pembinaan Manajemen

E-mail

: support@manajemenforum.com

Website

: www.manajemenforum.com

BANK CENTRAL ASIA

Cabang Kwitang

No. Rek. : 6 8 6 0 1 3 8 5 5 5

a/n: Yayasan Pendidikan & Pembinaan Manajemen

Pembayaran akan kami lakukan :

Tanggal Pembayaran :………..Transfer melalui Bank : ………

Pendaftar,

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INFORMASI PENDAFTARAN

Nama Peserta Jabatan

Formulir Pendaftaran Program Pengembangan Eksekutif

2015

PPM Manajemen www.ManajemenForum.Com

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Bagian

PERHATIAN - KETENTUAN PEMBATALAN !

TEMPAT PENYELENGGARAAN

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