BUSINESS PLAN
BUSINESS PLAN
E2AHIJAB
E2AHIJAB
Tutor : Tutor : Nono WNono Wibisono, SE., M.ibisono, SE., M.Sc., Ph.DSc., Ph.D NIP:
NIP: 1959101 19!1959101 19!910 1 001910 1 001
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#"o&o6 ( #"o&o6 (
P7LITENI NE8E-I BANDUN8 P7LITENI NE8E-I BANDUN8
*01 *01
DAFTAR ISI
DAFTAR ISI
DAFT
DAFTAR AR ISI...ISI...i...i BAB I
BAB I PENDAHULUAN...1PENDAHULUAN...1 1.1 RINGKASAN EKSEKUTIF...1 1.1 RINGKASAN EKSEKUTIF...1 1.2 L
1.2 LAATTAR BELAR BELAKANG USAHA...AKANG USAHA...33 1.3 LAT
1.3 LATAR BELAKANG PERUSAHAAN...AR BELAKANG PERUSAHAAN...44 1.3
1.3 STRUKSTRUKTUR TUR ORGANISASI...ORGANISASI...44 1.4 VISI DAN MISI PERUSAHA
1.4 VISI DAN MISI PERUSAHAAN...AN...55 1.5 SAS
1.5 SASARAN USAHA...ARAN USAHA...55 BAB II
BAB II ANALISA TEORI...ANALISA TEORI...66 A.
A. ASPEK ASPEK PRODUPRODUKSI.KSI...66 B.
B. ASPEK ASPEK PEMAPEMASARASARAN...N...88 C.
C. ASPEK HUKASPEK HUKUM..UM...99 D.
D. ASPEK KEUAASPEK KEUANGAN..NGAN...11 E.
E. ASPEK SDM....ASPEK SDM...11 F
F.. ASPEK ASPEK LINGKLINGKUNGAUNGAN...N...1111 G.
G. ANALISANALISIS S!OT....IS S!OT...1111 BAB III
BAB III PEMBAHASAN...PEMBAHASAN... 1313 3.1 ASPEK PEMASARAN... 3.1 ASPEK PEMASARAN...1313
3.1.1 G"#$"%"& U#'# P(#")"%"&... 3.1.1 G"#$"%"& U#'# P(#")"%"&...1313 3.1.2 3.1.2 P(%P(%#i&*""&...#i&*""&...1...144 3.1.3 A&"+i)" P()"i&,...1 3.1.3 A&"+i)" P()"i&,...155 3.2 ASPEK KEUANGAN...1 3.2 ASPEK KEUANGAN...166 3.2.1 A&,,"%"& P(&-'"+"&...1 3.2.1 A&,,"%"& P(&-'"+"&...166 3.2.2. A&,,"%"& P(#$(+i"& P(%)(i""& B"%"&, D","&,...1 3.2.2. A&,,"%"& P(#$(+i"& P(%)(i""& B"%"&, D","&,...199 3.3.3 P(%(&/"&""& M0"+ U)""... 3.3.3 P(%(&/"&""& M0"+ U)""...2323 3.3.4 P%0()i L"0%"& K
3.3.4 P%0()i L"0%"& K('"&,"&...('"&,"&...2424 DOKUME
DOKUMENTNTASI PRODUK...ASI PRODUK...2828 DAFT
BAB I
BAB I
PENDAHULUAN
PENDAHULUAN
1.1 RINGKASAN EKSEKUTIF 1.1 RINGKASAN EKSEKUTIF P(P(%')"%')"""& i&i ""& i&i $(%$(%&"#" E+(&"#" E+(*%0*%0 E&(%,i E&(%,i "& A'&* "& A'&*"&)i"&)i Hi-"$ 7E2AHi-"$ "i*' -(&i) (%')"""& ","&, "&, $(%,(%" Hi-"$ 7E2AHi-"$ "i*' -(&i) (%')"""& ","&, "&, $(%,(%" i$i"&,
i$i"&, fashionfashion. P(%')"""& i&i #(#i+ii $(%$","i -(&i) %0'. P(%')"""& i&i #(#i+ii $(%$","i -(&i) %0' "
"i*i*' ' (%(%'''&'&, , ""))#i#i&" &" ""& & ):):'"'"%%(. (. KK(%(%'''&'&, , "*"*"' "' ;i+;i+$"$"$$ #(
#(%'%'"""& "& ""*" *" ""&, &, *i*i"" ")")i&i&, , +"+",i ,i ii((%%(&(&,","%%"& "& 0+0+(( *(+i&," i*" )""* i&i. S'"*' "i& "&, $(%<'&,)i )($","i (&'*' *(+i&," i*" )""* i&i. S'"*' "i& "&, $(%<'&,)i )($","i (&'*' "'
"'%"%"* * ="="&i&i*" *" ii&i &i )()(""&, &, %"%"#"#"i i ii(%(%,','&"&"""& & )()($"$",","ii trendtrend center
center '&i" <")i0&. B"&" *(%""* #0(+ "& *i(>*i( -i+$"$'&i" <")i0&. B"&" *(%""* #0(+ "& *i(>*i( -i+$"$ i)',,'"& ("" ="&i*" #')+i#" '&*' #(#(%/"&*i i%i. i)',,'"& ("" ="&i*" #')+i#" '&*' #(#(%/"&*i i%i. B"
B"""& & )"#)"#"i "i i"i""""& "& )'")'"*' *' "#"#(%"(%"& & '&*'&*' ' #(&#(&,(&,(&"+"+"&"& %0' -i+$"$ (&,"& $(%$","i #0(+.
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#')')+i+i# # ##(&(&'*'*' ' "'"'%%"*"*. . N"N"#'#'& & ((##iii"i"& & "&"&-'-'%%"& "& ''&*&*'' #(&
#(&'*''*' "'%"'%"* "* *(%*(%)($)($'* '* ","","&&" " )()(iiii* * *(%*(%"$""$"ii"&. "&. K"K"%(%(&"&" $"&" #"")i)=i "&, #(%")" (&,"& $(%(%''&, #(#$"*")i $"&" #"")i)=i "&, #(%")" (&,"& $(%(%''&, #(#$"*")i %("*i?i*") <")i0& $",i
%("*i?i*") <")i0& $",i #(%(".#(%(". P
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#(#$'"$'"* * ="&="&i*" i*" *(%*(%+i+i"* "* )(#)(#"i"i& & /"&/"&*i *i "& "& "&,"&,,'&,'&. . A"A"+",+",ii ""$
""$i+" i+" i+"i+"''"& "& (&,"(&,"& & #(#0#(#0i@i@")i ")i -i+$"$ -i+$"$ "&, "&, ii(&"(&""&"& #(&-"i $(%$","i #0(+ "& i)(%")i"& (&,"& $')"&" "&, #(&-"i $(%$","i #0(+ "& i)(%")i"& (&,"& $')"&" "&, i(&""&. B(%(%''&, *(%""&, -'," #(&i#$'+"& $(%$","i i(&""&. B(%(%''&, *(%""&, -'," #(&i#$'+"& $(%$","i
()"()"& & )()((%*(%*i i "&"&") ") %i$%i$(* (* ""& & #(##(#$"*$"*")i ")i ,(%,(%". ". N"#N"#'& '& -i-i"" i+i"* "%i )i)i $"i&" $(%(%''&, #(#$'"* ="&i*" )(#"i& i+i"* "%i )i)i $"i&" $(%(%''&, #(#$'"* ="&i*" )(#"i& *(%+i"* /"&*i )0"& "& #(#"&/"%"& ()(-'"& "%i "+"# *(%+i"* /"&*i )0"& "& #(#"&/"%"& ()(-'"& "%i "+"#
i%i&". U&*' i*' '&*' #(#$'"* ="&i*" )(#"i& /"&*i (*i" $(%(%''&, (&,"& $(%$","i #0i@")i "& $""& "&, &"#"& i"i "#i #(&"="%"& %0' "i*' (2"i-"$ "&, $(%$","i #"/"# (%''&, "& #0*i<. E2"i-"$ "#i #(&(i""& $(%$","i i+i"& -i+$"$ (&,"& $""& "*'& %"0& "*'& -("&, )'(%&0?" (&i# 0#$%( )"'i""& i"#0& "&, &"#"& '&*' i""i (&,"& "%," #'%" "& '"+i*") #(#'")"&.
A+")"& "#i #(&"="%"& %0' i&i ""+" )""* i&i $(%(%''&, #(&-"i *%(& *(%)(&i%i i "+"&,"& "%" %(#"-" #"''& i$' %'#" *"&,,". N"#'& (#ii"& $(%(%''&, /(&(%'&, #(+"i%"& ()"& %i$(* "& '%"&, <")i0&"$+(. P"""+ #(&'*' "'%"* ""+" (="-i$"& $",i "'# #')+i#i&. A"'& (%(#'"& "&, *(+" $(%-i+$"$ *(*"i ""&, $i&,'&, #(#"'""&"& $"-' "& (%''&, )(i&,," #(%")" $0)"& (&,"& (&"#i+"&&". Di )i&i "#i #(#$"&*' "%" %(#"-" '&*' +($i $i)" #(&,()+0%")i %("*i?i*") "+"# $(%-i+$"$ )(i&,," *(%()"& *i" #0&0*0& "& +($i #(&"%i. M(&i&,"*"& (%/"" i%i $",i "'# ="&i*" #')+i# "& #(#$"&*' ="&i*" #')+i# '&*' )(&"&*i")" #(&'*' "'%"* )()'"i (&,"& "&, *(+" i="-i$"& 0+( ","#".
1.2 LATAR BELAKANG USAHA
Bi)&i) K(%''&, /"&*i "*"' -i+$"$ )""* i&i )(#"i& $",') "& #(&-"&-i"&. H"+ i&i *(&*' *" +(") "%i #'+"i $(%(#$"&,&" *%(& "& ,"" $(%$')"&" #')+i# "&, #"i& i#i&"*i 0+( "'# ="&i*". K(#'i"& )"" #(&"&," (+'"&, ')"" "%i #(+i"* ")"% "& "&(#0 #")"%""* *(%"" (#""i"& -i+$"$.
T%(& $(%$')"&" #')+i# i&i $",i )(0%"&, (&,')"" "*"''& (&,%"-i& (%''&, #(%'""& #0#(&*'# "&, *("* '&*' #(#(%+'") ')"" ""+",i #(&-(+"&, "/"%" $()"% '#"* I)+"# )((%*i +($"%"& 0#)(* $i)" #(&i&,"* ()"*.
B""& i*" $i)" +i"* $"&" $'*i>$'*i $')"&" #')+i# "&, #(&"="%"& '&*' #(&-"i %()(+(% "%i %0' #(%(" )((%*i ,"#i) $"-' 00 "& (%''&,.
C"%" (#")"%"&&" '& )("%"&, +($i /"&,,i. D(&,"& #(&,,'&""& <")i+i*") i&*(%&(* )((%*i #(i" )0/i"+ )((%*i i&)*",%"# ')"" #(%("'& $(%(#$"&, ()"*. A&"'& $i)" '&*' #(&-"i %()(+(% #(%(". C'' (&,"& #0"+ (/i+ i*" )'" $i)" #(&-"i %()(+(% (&,"& #(&""*"& ('&*'&,"& "&, +'#""&. B",i "#i "&, i&,i& #(#'+"i ')"" i&i $i)" -"i )"+" )"*' "+*(%&"*i< "&, $",').
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1.3 LATAR BELAKANG PERUSAHAAN A. DATA PERUSAHAAN
1. N"#" P(%')"""& (2"i-"$
2. A+"#"* P(%')"""& ;+. T(%')"& G(,(%"+0&, Hi+i% Ci="%'," K(/.P"%0&,0&, K"$.B"&'&, B"%"*
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1.% &ISI DAN #ISI PERUSAHAAN
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M(&-"i (%')"""& ","&, $(%'"+i*") '&,,'+ "& *(%$"i i I&0&()i".
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1.' SASARAN USAHA
S")"%"& "*"' *"%,(* ")"% "#i ""+" #"")i)=" P0+i*(&i N(,(%i B"&'&, 7POLBAN #"")i)=" i +'"% "#') POLBAN ((%-" "&*0% "& #")"%""* '#'# +"i&&". U&*' %0,%"# -"&," "&-"&, "#i #(%(&/"&""& '&*' #(#$'" $($(%"" 0'*+(* i ')"* (%$(+"&-""& i 0*" B"&'&, "& +'"% 0*" B"&'&,.
BAB II
ANALISA TE"RI
A. ASPEK PR"DUKSIS/%0((% 71993 #(#$(%i"& (&("&"& *(%"" (@&i)i (,i"*"& %0')i "& 0(%")i "" 3 "+ "i*'
1. P(&,(+0+""& <'&,)i 0%,"&i)")i "+"# #(&,")i+"& $"%"&, "& -")".
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3. K"&'&,"& #"*(%i"+ %0' *i" #(&,"&'&, '&)'% "&, i+"%"&, &(,"%" "*"''& ","#". ;i" "" i*i&-"' "%i ")( ''# *i" ""& i%(0#(&")i"& "& "%') i(&*i"&.
4. A)( *(&i) "& %0&0+0,i) )"&,"* i*(&*'"& 0+( ")i+ %(0#(&")i ")( ")"% *(%'*"#" "&, $(%"i*"& (&,"& (#i+i"& "+"* "& #()i&.
B($(%"" 0i& i "*") #(&'&-'"& $"=" '"*&" ")( ")"% "& (#")"%"& "+"# #(&(&*'"& ('*')"& $(%$i)&i) #(&-"i"& ")( i&i )($","i ")( "="+ "&, (%+' i"&"+i)i) )($(+'# #(+"&-'*"& )*'i (+"""& $i)&i). Bi+" ")i+ "&"+i)i) ")( ")"% "& (#")"%"& #(&'&-'"& ")i+ unrecommended #"" "&"+i)i) )(+"&-'*&" *i" (%+' i+"'"&.
!. ASPEK HUKU#
A)( ''# #(%'""& ")"% "&, (&*i&, (*i" i*" #(#'+"i )($'" $i)&i). P(%')"""& "%') #(#i+ii $""& ''# *(%*(&*' ","% #(#i+ii +(,"+i*") "+"# #(&-"+"&"& (,i"*"&&". B""& ''# (%')"""& #(#$(%i"& (")*i"& $(%')"" )(i&,," ("="*i%"& "*") (+"&,,"%"& ''# ""& *(%i&"% #(&,i&,"* $""& ''# (%')"""& #(#i+ii "*'%"&>"*'%"& "&, "%') i"*'i. D(&,"& #(#i+ii $""& ''# #"" (%')"""& ""& #(#(&'i (="-i$"& "& "&" *(%"" $(%$","i i" "&, $(%"i*"& (&,"& (%')"""& $"i "&, "" i "+"# #"''& i +'"% (%')"""&.
A)( ''# "+"# SKB i"+" "+>"+ "&, $(%'$'&,"& (&,"& '&)'% +(,"+i*") $i)&i). B($(%"" <"*0% "&, i-"i"& ")"% "+"# (&i+"i"& (+"""& "i*'
1. B""& ''# "" "&, "+i&, )()'"i '&*' i-"i"& $(&*' <0%#"+ $""& ')"" "&, ""& ii%i"&
2. K0#0i*") ')"" *(%#")' -(&i) $"%"&, ","&,"& 70#ii*") "&, i(%$0+("& "*"' i+"%"&, '&"&,>'&"&, 3. C"%" $(%$i)&i)&" #(+"&,," ''# ","#" "*"' *i"
4. T(&i) 0(%")i0&"+ #(&""*"& ii& "%i i&)*"&)iJ ("%*(#(&Ji&") *(%"i* "*"' *i".
D. ASPEK KEUANGAN
M(&'%'* K")#i% "& ;"<"% 72389 ")( ('"&,"& #(%'""& ")( "&, i,'&""& '&*' #(&i+"i (%')"""& )(/"%" ()(+'%'"&. R"&/"&,"& ")( ('"&,"& ""& #(&,,"#$"%"& )(-"' #"&" %0)( ')"" "&, i%"&/"&, ""& #(#$(%i"& ('&*'&,"& $",i =i%"')""="&.
A)( (0&0#i "& ('"&,"& "+"# SKB i"+" (#""#"& )(/"%" #(&"+"# #(&,(&"i ")( (0&0#i "&, i#i+ii %0(. A" $($(%"" )'#$(% "*" (&*i&, "&, ""& i,'&""& "i*' 1. D"*" "="+ ")( ")"% "& (#")"%"& $(%'" %0()i
(&-'"+"&J(%#i&*""& "%," %0' "& "&,,"%"& 7$i"" (#")"%"&.
2. D"*" 0(%")i "& %0')i $(%'" %(&/"&" +0")i $"i )(=" #"''& $(+i "%," 00 %0')i 7$""& $"' TKL $""& (#$"&*' "& %(&/"&" (&,"""& #()i& (%"+"*"& *(&0+0,i "&, i,'&""&.
3. D"*" (%)0&"+i" $(%'" %(&/"&" $i"" (%(%'*"& $i"" (+"*i"& $i"" '" *(*" *'&-"&,"&>*'&-"&,"& "& +"i&> +"i&.
4. L(,"+i*") $(%'" $i"" &0*"%i) $i"" (%ii&"& %i&)i 7)((%*i (%ii&"& "%i ("%*(#(& (#(%i&*" $i"" (%ii&"& 0(%")i0&"+ 7P(#".
E. ASPEK SD#
M(&'%'* V(i*"+ Ri?"i 723 6 S'#$(% D"" M"&')i" ""+" )(0%"&, "&, )i" #"' "& #"#' #(#$(%i )'#$"&,"& ')"" (&/""i"& *'-'"& 0%,"&i)")i. S(+"i& i*' SDM #(%'""& )"+" )"*' '&)'% #")'"& 7i&'* "&, $(%)"#" '&)'% +"i&&" )((%*i #0"+ $""& #()i& "& #(*0(J*(&0+0,i i'$" #(&-"i %0)() #"&"-(#(& #(&-"i (+'"%"& 70'*'* $(%'" $"%"&, "*"' -")" "+"# ')"" #(&/""i *'-'"& (%')"""&.
F. ASPEK LINGKUNGAN
A)( +i&,'&,"& #(%'""& (+(#(& (,i"*"& %0' "& -")" "%i )'"*' 0%,"&i)")i "&, $(%i&*(%")i (&,"& +i&,'&,"&. I&*(%")i 0+( )(+'%' "*"' )($",i"& (,i"*"& %0' "*"' -")" 0%,"&i)")i *(%)($'* ""* #(&($"$"& (%'$""& *(%"" +i&,'&,"& 7"#" +i&,'&,"& """ (%'$""& "&, #(%',i"& 7&(,"*i< "*"' "&, #(&,'&*'&,"& 70)i*i<. H'$'&,"& "&*"%" ")( +i&,'&,"& "& "#" +i&,'&,"& #(%'""& )'"*' hu(un)an s*(a( +an a,i(at. A)( +i&,'&,"& ""* -siti/ "*"' n*)ati/ . A)( +i&,'&,"& #(%'""& #")'"& 7input )("&,"& "#" +i&,'&,"& #(%'""& (+'"%"& 7output . D(&,"& (#ii"& ""* i"%*i"& $"=" i(&*i@")i ")( +i&,'&,"& #(%'""& )'"*' %0)() 0#i+")i "%i i&?(&*"%i)")i input "& output .
G. ANALISIS S0"T
A&"+i)" S!OT ""+" i(&*i@")i $(%$","i <"*0% )(/"%" )i)*(#"*i) '&*' #(%'#')"& )*%"*(,i (%')"""&. A&"+i)" i&i i")"%"& "" '$'&,"& "*"' i&*(%")i "&*"%" '&)'%>'&)'% i&*(%&"+ "i*' ('"*"& "& (+(#""& *(%"" '&)'%>'&)'% ()*(%&"+ "i*' (+'"&, "& "&/"#"&.
S!OT "%i ')"" "#i ""+" ". S*%(&,* 7S
P%0' "#i #(&"="%"& $(%$","i #"/"# #0(+ "& #0*i< (%''&, "&, $(%","# $""& "&, $(%'"+i*") )(%*" "%," "&, *(%-"&,"' '&*' "+"&,"& #"")i)=i "& (+"-"%. $. !("&())() 7!
!"%&" "& $""& "&, $"&" i#i&"*i )(%i&,"+i *i" *(%)(i" )(i&,," "#i "%') #(&'&,,' +"#" "*"&,&" $""& '&*' #(#$'"* (%''&, *(%)($'*.
/. O0%*'&i* 7O
S(i%i&, (&,"& $(%-"+"&&" ="*' -i+$"$ #(&-"i )"+" )"*' trend $",i "'# (%(#'"& #')+i#. B"&"&" (%(#'"& #')+i# (#""i -i+$"$ "&, i&,i& #(&,()%()i"& &i+"i )(&i "&, "" "+"# i%i&" (&,"& #(&,(&""& (%''&, "&, )()'"i (&,"& )(+(%" "& (%")""& #(%(" )""* i*'.
K(#'i"& )""* i&i #(i" 0&+i&( -'," $(%(&,"%' $()"% "+"# (,i"*"& %0#0)i "& i+"& "%(&" ""* i-"&,"' 0+( )i"" )"-" i#"&" )"-" "& ""& )"-". H"+ i&i #(#'""& (+"&,,"& '&*' #(+"'"& (#()"&"& )(/"%" 0&+i&(.
O+( "%(&" i*' "+ *(%)($'* #(%'""& )'"*' (+'"&, $",i "#i '&*' #(#'+"i ')"" i$i"&, <")i0& #')+i# "&, <0') "" 0&?()i (%''&, "& #(&-'"+&" )(/"%" 0&+i&( i #(i" )0)i"+ )((%*i i&)*",%"# "& +i&(.
. T%("*) 7T
B"&"&" (&,')"" i $i"&, 0&?()i (%''&, "&, )(%i&,"+i #(&,(&""& $""& ")"% "&, )"#".
BAB III PEMBAHASAN
3.1 ASPEK PEMASARAN
3.1.1 Gambaran Umum Pemasaran 1 #nis Pro3u6 %n2 Di%s%r6%n
Pro3u6 %n2 6%&i %s%r6%n b#rhubun2%n 3#n2%n fashion %itu 6#ru3un2 %sh&in% 3%n s;u%r#.
%. #ru3un2 P%sh&in%
#ru3un2 %sh&in% &#ru%6%n 6#ru3un2 #rs#2i %n<%n2 %n2 &#&i"i6i u6ur%n 10=50 c& 3%n 1(5=(5c&. 6#ru3un2 %sh&in% &#ru%6%n 6#ru3un2 %n2 b%n%6 3i2#&%ri o"#h 6%u& h%>% s%%t ini 6%r#n% &#&i"i6i b#rb%2%i &%c%& >%rn%, b%h%n, b%h6%n &oti?. @%n2 &#n%ri6 3%ri 6#ru3un2 %sh&in% ini %3%"%h c%r% #&%6%i%nn% %n2 b#r4%ri%si t#r2%ntun2 s#"#r% 6onsu&#n. N%&un %%un b%h%n 3%n c%r% #&%6%i%nn%, %sh&in% 6ini su3%h &#n<%3i ?%4orit s#&u% 6%"%n2%n. B%h6%n 3#n2%n %sh&in% &#&bu%t #n%&i"%n &#n<%3i s#&%6in &#n%ri6.
b. #ru3un2 s#2i#&%t
#ru3un2 s#2i#&%t &#ru%6 6#ru3un2 %n2 &#&i"i6i u6ur%n 1*5=1*5c&. 6#ru3un2 s#2i#&%t ini <%3i ?%4orit# b%n%6 hi<%b#rs 3%ri 3u"u s%&%i s#6%r%n2 6%r#n% s#irin2 b#r<%"%nn% >%6tu b%n%6 b%h%n
6%in s#rt% &oti? 3%"%& 6#ru3un2 s#2i#&%t ini. #ru3un2 s#2i#&%t 3%%t 3it#r%6%n 3#n2%n b#r&%c%& 6r#%si hi<%b. #ru3un2 ini <u2% "#bih &u3%h 3it#r%6%n o"#h >%nit% 6#r<% %n2 &#&i"i6i >%6tu sin26%t untu6 #n%&i"%nn%.
* Wi"%%h #&%s%r%n
Wi"%%h #&%s%r%n #*%hi<%b 3i?o6us6%n %3% 3%#r%h %bu%t#n B%n3un2 B%r%t 6hususn% >i"%%h 6%&us Po"it#6ni6 N#2#ri B%n3un2 3%n "in26un2%n s#6it%r 6%&us %itu 3#n2%n c%r% personal selling . N%&un untu6 &#to3# #&%s%r%n &#"%"ui i% sosi%", >i"%%h #&%s%r%nn% 6%&i ?o6us6%n h%n% untu6 >i"%%h ro4insi %>% B%r%t, b%h6%n bi%s% s%&%i "u%r ro4insi 3#n2%n &#n22un%6%n #n2iri&%n b%r%n2 3%n tr%ns?#r.
T%r2#tS#2&#n P%s%r
S#2&#n %s%r %n2 &#n<%3i s%s%r%n ro3u6 #*%hi<%b ini %3%"%h &%h%sis>% Po"it#6ni6 N#2#ri B%n3un2 )P7LBAN, &%h%sis>% 3i "u%r 6%&us P7LBAN, #6#r<% 6%ntor 3%n &%s%r%6%t u&u& "%inn%, s#rt% %r% E4#nt 7r2%ni'#r )ro3u6 s#b%2%i c#n3#r% &%t% #rni6%h%n6#2i%t%n "%in.
/ %r2%
Untu6 Pro3u6 6#ru3un2 %sh&in% C -. 15.000 s3 -. *(.000 #r bu%h Untu6 Pro3u6 6#ru3un2 s#2i#&%t C -. *0.000 s3 -. *(.000 #r bu%h 5 Pro&osi
E*%hi<%b ini &#n22un%6%n str%t#2i ro&osi untu6 &#n2#&b%n26%n us%h%n% 3#n2%n c%r% personal selling untu6 t%r2#t %s%r 3i "in26un2%n 3%"%& 6%&us P7LBAN 3%n "in26un2%n "u%r 6%&us P7LBAN. S#rt% &#&%n?%%t6%n i% sosi%" )Inst%2r%&Wh%ts%LINE$%c#boo6 untu6 &#&#r"u%s %n2s% %s%r 3%n s#b%2%i s%r%n% %n2 t#%t untu6 &#&u"%i #n2#n%"%n 3%n #&%s%r%n ro3u6 6%&i.
6) Positioning
E*%hi<%b 3%"%& &#n2h%3%i #s%in2 us%h%n%, t#ntu h%rus 3%%t &#n#&%t6%n osisin% 3#n2%n b%i6. %r% %n2 3i2un%6%n untu6 &#n#&%t6%n osisi us%h% ini %2%r ti3%6 6%"%h b#rs%in2 3#n2%n 3isributor "%in %3%"%h 3#n2%n &#n%n%&6%n b#b#r%% str%t#2i. Untu6 ro3u6 6#ru3un2 ini str%t#2i %n2 6%&i 2un%6%n %3%"%h 3#n2%n &#n#3i%6%n b#rb%2%i
&%c%& <#nis 6#ru3un2 b%i6 3%ri b%h%nn%, >%rn%, &%uun &oti?n%, s#rt% h%r2% <u%" %n2 "#bih t#r<%n26%u 3%n 3ib%>%h h%r2% %s%r%nn% b%2i s#&u% tin26%t%n 6onsu&#n. N%&un %n2 "#bih #ntin2 6%&i h%rus r%&%h 3%n t#%t >%6tu 3%"%& &#"%%ni s#ti% 6onsu&#n t%n% &#&b#3%6%n tin26%t%n 6onsu&#n.
3.1.2 Permintaan
1 u&"%h P#r&int%%n T#rh%3% Pro3u6
%&i &#&#r6ir%6%n &in%t 6onsu&#n t#rh%3% ro3u6 E*%hi<%b ini %6%n cu6u tin22i.
• Untu6 ro3u6 6#ru3un2 %sh&in% 6%&i &#n2%n22%r6%n 3%%t &#n<u%"
s#b%n%6 *0 bu%h&in22u 3#n2%n #nin26%t%n #r&int%%n s#t#"%h bu"%n 6#ti2% s#b%n%6 !5 bu%hbu"%n untu6 t%hun #rt%&% 3%n #nin26%t%n s#b%n%6 10*5 bu%ht%hun.
• Untu6 ro3u6 6#ru3un2 s#2i#&%t 6%&i &#n2%n22%r6%n 3%%t &#n<u%"
s#b%n%6 15 bu%hh%ri 3#n2%n &#n2%"%&i #nin26%t%n #r&int%%n s#ti% bu"%nn% s#t#"%h bu"%n 6#ti2% s#b%n%6 (0 bu%hbu"%n untu6 t%hun #rt%&% 3%n #nin26%t%n s#b%n%6 !50 bu%ht%hun.
* Pro#6si P#r&int%%n
9#nis Pro3u6 T h 1 T h * T h T h / T h 5
%sh&in% 10*5 bu%h 10*5 bu%h 100 bu%h 1100 bu%h 1*00 bu%h s#2i#&%t ! 5 0 b u % h 1000 bu% h 10 /0 bu% h 10(5 bu%h 1*50 bu%h
3.1.3 Analisa Pesaing
B#rhubun2 tr#n 6#ru3un2 %sh&in% 3%n s#2i#&%t su3%h &u"%i r%&%i 3i In3on#si% 3%ri 3u"u s%&%i s#6%r%n2 3%n 6%&i b%ru &#&u"%i us%h% ini %3% t%hun *01, t#ntu su3%h b%n%6 su"i#r3istributor "%in %n2 su3%h t#r"#bih 3%hu"u &#n3iri6%n us%h% %n2 s#<#nis 3#n2%n ro3u6 6%&i 3i In3on#si%.
S%"%h s%tu #s%in2 6%&i %n2 su3%h &#n3iri6%n bisnisn% 3%n &#&un%i n%&% %n2 t#"%h 3i6#n%" o"#h &%s%r%6%t %3%"%h 6#ru3un2 &i"i6 E"i3%>%ti, s%"%h s%tu ro3us#n 6#ru3un2 %n2 su6s#s, b#r&#r6 ELATTA. N%&un #rb#3%%nn% 3#n2%n ro3u6 6%&i %3%"%h 3%ri s#2i h%r2% %n2 "#bih
t#r<%n26%u untu6 b#rb%2%i tin26%t%n 6onsu&#n s#rt% 6u%"it%s %n2 ti3%6 6%"%h b%i6 <i6% 3ib%n3in26%n 3#n2%n h%r2% 3%ri ro3u6 #s%in2 &i"i6 ELATTA
%n2 t#ntu "#bih &%h%".
3.2 ASPEK KEUANGAN 3.2.1 An))aran P*nuaan
A. N"#" %0' (2"i-"$
1 A&,,"%"& P(&-'"+"& '&*' *"'& (%*"#" K(%''&, D(&i# Uraian Karta ,*4 1 Karta ,*4 2 Karta ,*4 3 Karta ,*4 % Tahun P*rtama Unit 5 6 8 9 28 Har)a 5ua$un it R. 2. R. 2. R. 2. R. 2. R. 2. Tta R. 1.35. R. 1.62. R. 2.16. R. 2.43. R. .56. K(%''&, K"*'& ;("&,
Uraian Karta ,*4 1 Karta ,*4 2 Karta ,*4 3 Karta ,*4 % Tahun P*rtama Unit 4 5 6 22 Har)a 5ua$un it R. 25. R. 25. R. 25. R. 25. R. 25. Tta R. 1.. R. 1.25. R. 1.5. R. 1.5. R. 5.5. K(%''&, K"*'& R"0&
1 2 3 % P*rtama Unit 4 5 6 22 Har)a 5ua$un it R. 25. R. 25. R. 25. R. 25. R. 25. Tta R. 1.. R. 1.25. R. 1.5. R. 1.5. R. 5.5. K(%''&, S"'i" Uraian Karta ,*4 1 Karta ,*4 2 Karta ,*4 3 Karta ,*4 % Tahun P*rtama Unit 1 15 1 2 62 Har)a 5ua$un it R. 2. R. 2. R. 2. R. 2. R. 2. Tta R. 2.. R. 3.. R. 3.4. R. 4.. R. 12.4. K(%''&, O#$%( Uraian Karta ,*4 1 Karta ,*4 2 Karta ,*4 3 Karta ,*4 % Tahun P*rtama Unit 2 3 4 5 14 Har)a 5ua$un it R. 15. R. 15. R. 15. R. 15. R. 15. Tta R. 3. R. 45. R. 6. R. 5. R. 2.1. K(%''&, Di"#0& Uraian Karta ,*4 1 Karta ,*4 2 Karta ,*4 3 Karta ,*4 % Tahun P*rtama Unit 5 6 8 9 28 Har)a 5ua$un it R. 2. R. 2. R. 2. R. 2. R. 2. Tta R. R. R. R. R.
1.35. 1.62. 2.16. 2.43. .56. K(%''&, S'(%&0?" Uraian Karta ,*4 1 Karta ,*4 2 Karta ,*4 3 Karta ,*4 % Tahun P*rtama Unit 4 5 6 8 23 Har)a 5ua$un it R. 23. R. 23. R. 23. R. 23. R. 23. Tta R. 92. R. 1.15. R. 1.38. R. 1.84. R. 5.29. 2 A&,,"%"& P(&-'"+"&JT"'& Tahun 5*nis K*ru+un) Uni t Har)a 5umah 1 D(&i# 28 R. 2. R. .56. K"*'& ;("&, 22 R. 25. R. 5.5. K"*'& R"0& 22 R. 25. R. 5.5. S"'i" 62 R. 2. R. 12.4. O#$%( 14 R. 15. R. 2.1. Di"#0& 28 R. 2. R. .56. S'(%&0?" 23 R. 23. R. 5.29. 2 D(&i# 285 R. 2. R. .695. K"*'& ;("&, 225 R. 25. R. 5.625. K"*'& R"0& 225 R. 25. R. 5.625. S"'i" 625 R. R.
2. 12.5. O#$%( 145 R. 15. R. 2.15. Di"#0& 285 R. 2. R. .695. S'(%&0?" 235 R. 23. R. 5.45. 3 D(&i# 29 R. 2. R. .83. K"*'& ;("&, 235 R. 25. R. 5.85. K"*'& R"0& 235 R. 25. R. 5.85. S"'i" 63 R. 2. R. 12.6. O#$%( 15 R. 15. R. 2.25. Di"#0& 29 R. 2. R. .83. S'(%&0?" 24 R. 23. R. 5.52. 4 D(&i# 3 R. 2. R. 8.1. K"*'& ;("&, 245 R. 25. R. 6.125. K"*'& R"0& 25 R. 25. R. 6.25. S"'i" 65 R. 2. R. 13.. O#$%( 1 R. 15. R. 2.55. Di"#0& 3 R. 2. R. 8.1. S'(%&0?" 26 R. 23. R. 5.98. 5 D(&i# 32 R. R.
2. 8.64. K"*'& ;("&, 26 R. 25. R. 6.5. K"*'& R"0& 28 R. 25. R. .. S"'i" R. 2. R. 14.. O#$%( 2 R. 15. R. 3.. Di"#0& 4 R. 2. R. 1.8. S'(%&0?" 29 R. 23. R. 6.6.
3.2.2. An))aran P*m(*ian P*rs*+iaan Baran) Da)an) N"#" P%0' (2"i-"$ D(&i# Uraian Karta ,*41 Karta ,*42 Karta ,*43 Karta ,*4% Tahun K*41 A&,,"%" & P(&-'"+" & 5 6 8 9 28 P(%)(i" "& Ai% 4 5 5 5 5 ;'#+" K($'*' "& 54 65 85 95 285 P(%)(i" "& A="+ > 4 5 5 > T0*"+ U&i* , Di$(+i 54 61 8 9 285
H"%," B(+iJ'&i* R. 22.5 R. 22.5 R. 22.5 R. 22.5 R. 22.5 T0*"+ P(#$(+i "& R. 1.215. R. 1.35.5 R. 1.8. R. 2.25. R. 6.412.5 K"*'& ;("&, Uraian Karta ,*41 Karta ,*42 Karta ,*43 Karta ,*4% Tahun K*41 A&,,"%" & P(&-'"+" & 4 5 6 22 P(%)(i" "& Ai% 5 6 5 5 5 ;'#+" K($'*' "& 45 56 65 5 225 P(%)(i" "& A="+ > 4 5 5 > T0*"+ U&i* , Di$(+i 45 52 6 225 H"%," B(+iJ'&i* R. 22.5 R. 22.5 R. 22.5 R. 22.5 R. 22.5 T0*"+ P(#$(+i "& R. 1.12.5 R. 1.1. R. 1.35. R. 1.55. R. 5.62.5 K"*'& R"0& Uraian Karta ,*41 Karta ,*42 Karta ,*43 Karta ,*4% Tahun K*41
A&,,"%" & P(&-'"+" & 4 5 6 22 P(%)(i" "& Ai% 5 6 5 5 5 ;'#+" K($'*' "& 45 56 65 5 225 P(%)(i" "& A="+ > 4 5 5 > T0*"+ U&i* , Di$(+i 45 52 6 225 H"%," B(+iJ'&i* R. 22.5 R. 22.5 R. 22.5 R. 22.5 R. 22.5 T0*"+ P(#$(+i "& R. 1.12.5 R. 1.1. R. 1.35. R. 1.55. R. 5.62.5 S"'i" Uraian Karta ,*41 Karta ,*42 Karta ,*43 Karta ,*4% Tahun K*41 A&,,"%" & P(&-'"+" & 1 15 1 2 62 P(%)(i" "& Ai% 3 6 6 5 5 ;'#+" K($'*' 13 156 16 25 625
P(%)(i" "& A="+ > 4 5 5 > T0*"+ U&i* , Di$(+i 13 152 11 2 625 H"%," B(+iJ'&i* R. 16. R. 16. R. 16. R. 16. R. 16. T0*"+ P(#$(+i "& R. 1.648. R. 2.432. R. 2.36. R. 3.2. R. 1.. O#$%( Uraian Karta ,*41 Karta ,*42 Karta ,*43 Karta ,*4% Tahun K*41 A&,,"%" & P(&-'"+" & 2 3 4 5 14 P(%)(i" "& Ai% 4 5 5 5 5 ;'#+" K($'*' "& 24 35 45 55 145 P(%)(i" "& A="+ > 4 5 5 > T0*"+ U&i* , Di$(+i 24 31 4 5 145 H"%," B(+iJ'&i* R. 12.5 R. 12.5 R. 12.5 R. 12.5 R. 12.5 T0*"+ P(#$(+i "& R. 3. R. 38.5 R. 5. R. 625. R. 1.812.5
Di"#0& Uraian Karta ,*41 Karta ,*42 Karta ,*43 Karta ,*4% Tahun K*41 A&,,"%" & P(&-'"+" & 5 6 8 9 28 P(%)(i" "& Ai% 4 5 5 5 5 ;'#+" K($'*' "& 54 65 85 95 285 P(%)(i" "& A="+ > 4 5 5 > T0*"+ U&i* , Di$(+i 54 61 8 9 285 H"%," B(+iJ'&i* R. 22.5 R. 22.5 R. 22.5 R. 22.5 R. 22.5 T0*"+ P(#$(+i "& R. 1.215. R. 1.35.5 R. 1.8. R. 2.25. R. 6.412.5 S'(%&0?" Uraian Karta ,*41 Karta ,*42 Karta ,*43 Karta ,*4% Tahun K*41 A&,,"%" & P(&-'"+" 4 5 6 8 23
P(%)(i" "& Ai% 4 5 5 5 5 ;'#+" K($'*' "& 44 55 65 85 235 P(%)(i" "& A="+ > 4 5 5 > T0*"+ U&i* , Di$(+i 44 51 6 8 235 H"%," B(+iJ'&i* R. 16. R. 16. R. 16. R. 16. R. 16. T0*"+ P(#$(+i "& R. 4. R. 816. R. 96. R. 1.28. R. 3.6. 3.3.3 P*r*n6anaan #+a Usaha
1 K($'*'"& D"&"
M0"+ K(%-" A="+ 7'&*' *%i='+"& (%*"#"
Nama Pr+u, Unit Har)a
P*r*han D(&i# 5 R. 1.125. K"*'& ;("&, 4 R. 9. K"*'& R"0& 4 R. 9. S"'i" 1 R. 1.6. O#$%( 2 R. 25. Di"#0& 5 R. 1.125. S'(%&0?" 4 R. 64. 5umah #+a Aa R. 6.54. 2 S'#$(% D"&" 2
Sum(*r #+a 5umah
A%i( Ri&"+i R 1.38. A%?i Ri P%"*"#" P'*%" R 1.38. I/)"& H"&i< R 1.38. M'"##" D"@& F"'"& R 1.38. Ri" L'*@" R 1.38.
3.3.% Pr9*,si La-ran K*uan)an
A. Pr9*,si La-ran La(a$Ru)i :Bu+)*tin) In6m* Stat*m*nt;
E2AHI;AB
ANGGARAN LAPORAN LABA RUGI
U&*' *"'& "&, $(%"i% "" 31 D()(#$(% 216 P(&-'"+"& 728 D(&i# R. 2. R. .56.> 722 ;("&, R. 25. R. 5.5.> 722 R"0& R. 25. R. 5.5.> 762 S"'i" R. 2. R. 12.4.> 714 O#$%( R. 15. R. 2.1.> 728 Di"#0& R. 2. R. .56.> 723 S'(%&0?" R. 23. R. 5.29.> Tta P*nuaan R. 45.91. H"%," P00 P(&-'"+"& P(%)(i""& A="+ R. > P(#$(+i"& 7283 D(&i# R. 22.5 R. 6.36.5> 7224 ;("&, R. 22.5 R. 5.4.> 7225 R"0& R. 22.5 R. 5.62.5> 7625 S"'i" R. 16. R. 1..> 7142 O#$%( R. 12.5 R. 1.5.> 7283 Di"#0& R. 22.5 R. 6.36.5> 7233 S'(%&0?" R. 16. R. 3.28.> T0*"+ P(#$(+i"& R 38.34.5
B($"& A&,'* P(#$(+i"& R. 2. P(#$(+i"& B(%)i
R. 38.54.5
B"%"&, "&, *(%)()i" '&*' i-'"+ P(%)(i""& Ai% 73 D(&i# R. 22.5 R. 6.5> 74 ;("&, R. 22.5 R. 9.> 75 R"0& R. 22.5 R. 112.5> 75 S"'i" R. 16. R. 8.> 72 O#$%( R. 12.5 R. 25.> 73 Di"#0& R. 22.5 R. 6.5> 73 S'(%&0?" R. 16. R. 48.> T0*"+ P(%)(i""& Ai% R. 49.5
R. 38.5. LABA K"T"R R-. <.=78.888
BEBAN OPERASIONAL
B($"& A#i&i)*%")i "& U#'# R 3. T0*"+ $($"& 0(%")i0&"+
R 3. LABA BERSIH R-. <.'78.888
B. Pr9*,si La-ran P*ru(ahan #+a V"0% "& C")( P%0-(/*
ANGGARAN LAPORAN PERUBAHAN MODAL
U&*' *"'& "&, $(%"i% "" 31 D()(#$(% 216 M0"+ A="+ R. 6.54. L"$" B(%)i R. .56. P%i?( R. R. .56. #+a A,hir R-. 1%.188.888
!. Pr9*,si N*ra6a :Bu+)*tin) Baan6* Sh**t; V"0% "& C")( P%0-(/* ANGGARAN NERACA P(%i0( 31 D()(#$(% 216 ASET ASET LANCAR K") R. 13.359.5
R. 49.5 P(%+(&,""& R. 25. T0*"+ A)(* L"&/"% R. 14.1. ASET TETAP R. T"TAL ASET R-. 1%.188.888 KE!A;IBAN R. EKUITAS M0"+ Ai% R. 14.1.
T"TAL KE0A5IBAN DAN EKUITAS R-.
1%.188.888
D. Pr9*,si La-ran Arus Kas
V"0% "& C")( P%0-(/*
ANGGARAN LAPORAN ARUS KAS P(%i0( 31 D()(#$(% 216 ARUS KAS DARI AKTIVITAS OPERASI
K") i*(%i#" "%i (+"&,,"& R. 45.91.
P(#$""%"& ( (#")0 7 R. 38.34.5
P(#$""%"& $($"& 0(%")i 7 R. 3.
K") B(%)i "%i A*i?i*") O(%")i R. .269.5
ARUS KAS DARI AKTIVITAS INVESTASI R.
7R.
ARUS KAS DARI AKTIVITAS PENDANAAN R.
K") B(%)i "%i A*i?i*") P(&"&""&
7R.
K(&"i"&JP(&'%'&"& K") R. .269.
K") "" A="+ T"'& R. 6.54.
Kas -a+a A,hir Tahun R-. 13.=8>.888
D"KU#ENTASI PR"DUK 1; D*nim
3; Katun Ra9n
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