ii ABSTRAK
Disa Annisa Azhali, 210110060155, Jurusan Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas Padjadjaran, 2012, Hubungan Antara Kredibilitas Petugas Pelayanan Informasi Rumah Sakit Dengan Sikap Pengunjung Terhadap Rumah Sakit Santo Borromeus. Dr. Hj. Hanny Hafiar, S.Sos., M.Si selaku dosen pembimbing utama dan Yustikasari, S.Sos., M.I.Kom selaku dosen pembimbing pendamping.
Penelitian ini bertujuan untuk mengetahui hubungan antara kredibilitas petugas pelayanan informasi dilihat dari segi keahlian, keterpercayaan dan daya tarik dengan sikap pengunjung terhadap Rumah Sakit Santo Borromeus. Penelitian ini menggunakan Source Credibility Theory dari Hovland, Janis dan Kelley. Dalam penelitian ini, penulis menggunakan metode pendekatan kuantitatif korelasional, yaitu ,mencari hubungan anatara variable satu dengan variable lainnya.
Populasi dalam penelitian ini adalah pengunjung Rumah Sakit Santo Borromeus sebanyak 3.386 pengunjung, sample dalam penelitian ini sebanyak 67 orang yang diambil menggunakan teknik systematic random sampling dan pengujian validitas dan reliabilitas menggunakan Rank Spearman dan alpha cronbach. Teknik pengumpulan data melalui angket, studi kepustakaan, wawancara dan observasi. Teknik analisis data deskriptif dan statistik inferensial melalui uji hipotesis Rank Spearman.
Hasil dari penelitian ini menunjukkan bahwa adanya hubungan yang cukup berarti antara kredibilitas petugas dengan sikap pengunjung terhadap Rumah Sakit Santo Borromeus. Dimana masing-masing variabel yang diujikan memang memiliki keterkaitan atau korelasi satu sama lain.
iii ABSTRACT
Disa Annisa Azhali, 210110060155, Public Relations Department, Faculty of Communication, University of Padjadjaran, 2012, The Relationship Between Credibility Hospital Information Services Officer with Visitor Attitudes Toward Hospital St. Borromeus. Hj. Hanny Hafiar, S.Sos. , M.Si acting as the main supervisor and Yustikasari, S.Sos. , M.I.Kom acting as assistant supervisor.
This study aimed to determine the relationship between the credibility of information services officer in terms of expertise, trustworthiness and attractiveness to visitors attitude towards Hospital St. Borromeus. This study uses Source Credibility Theory of Hovland, Janis and Kelley. In this study, the authors used quantitative correlational approach, that is, looking for relationship in between variables.
The population in this study was the visitors of Santo Borromeus Hospital, which amount to 3386 visitors, the sample in this study as many as 67 people were taken using systematic random sampling and for validity and reliability were tested using Spearman Rank and alpha cronbach. The technique of collecting data through questionnaires, library research, interviews and observations. Data analysis techniques through descriptive and inferential statistical hypothesis test Spearman Rank.
The results of this study indicate that the presence of a significant relationship between the credibility of officers with the attitude of visitors to St. Borromeus Hospital. Wherein each of the variables tested did have connection or correlation to one another.
Conclusion, expertise, attractiveness and trustworthiness communicators are elements that can affect the attitude of the communicator. Advice, information ministry officials are expected to be able to maintain its credibility as a communicator with the skills to improve, maintain and develop its appeal and maintain the reliability of himself in order to more easily influence the attitudes of visitors.
