Slide MGT310 Slide10

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Prentice Hall , 2008

Business Communicat ion Today, 9e

Chapter 14 - 1

Writing Reports and

Proposals

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Chapter 14 - 2

Three-Step Writing

Process

• Planning

• _Writing

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Chapter 14 - 3

Audience Adaptation

• Be sensitive to their needs

• Build strong relationships

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Chapter 14 - 4

Reports and Proposals

• Introduction

• Body sections

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Chapter 14 - 5

The Introduction

• Report context

• _{Subject or purpose} • Main ideas

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Chapter 14 - 6

The Body Sections

• Present

• _Analyze • Interpret

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Chapter 14 - 7

The Closing Section

• Emphasizes main points

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Chapter 14 - 8

Drafting Report Content

• Accurate

• _Complete • Balanced

• _{Clear and logical}

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Chapter 14 - 9

Report Introduction

• _{Authorization}

• _{Problem/purpose/opportunity} • _Scope

• _Background

• _{Sources and methods} • _Definitions

• _Limitations

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Chapter 14 - 10

Report Body

• Explanations of problem/opportunity

• Facts, statistics, and trends

• Results of studies or investigations

• _{Discussion and analysis}

• _{Advantages, disadvantages, costs,}

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Chapter 14 - 11

Report Body

• Procedures or steps in a process

• Methods and approaches

• Criteria for evaluating options

• _{Conclusions and recommendations} • _{Supporting reasons for conclusions}

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Chapter 14 - 12

Report Close

• Summary of key points

• Conclusions and recommendations

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Chapter 14 - 13

Proposal Content

• The AIDA plan

– Solicited proposals

– Unsolicited proposals

• _Introduction • _Body

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Chapter 14 - 14

Strategies for Success

• _{Demonstrate your knowledge} • _{Provide concrete examples} • Research the competition

• _{Prove that your proposal is workable} • _{Adopt a “you” attitude}

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Chapter 14 - 15

Proposal Introduction

• Background or statement of problem or opportunity

• Proposed solution

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Chapter 14 - 16

Proposal Body

• Proposed approach

• _{Work plan}

• Statement of qualifications

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Chapter 14 - 17

Proposal Closing

• Summarizes key points

• _{Emphasizes benefits}

• Restates your qualifications

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Chapter 14 - 18

Drafting Online Content

• Build trust with intended audiences

• Adapt content for global audience

• Compose web-friendly content

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Chapter 14 - 19

Help Readers Find Their

Way

• Headings and subheadings

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Chapter 14 - 20

Technology for

Reports and Proposals

• Templates

• _{Linked and embedded documents} • Electronic forms