Idea Generating Process
TRIHADI PUDIAWAN ERHAN [email protected]
-Universitas Pembangunan Jaya Program Strata Satu
General Definition
Organization that provide goods or services to earn profit. (Ebert & Griffin 2011)
Specific Definition
Business is a goal-directed behaviour aimed at getting and using productive resources to buy, make, trade, and sell goods and services that can be sold at
Business
Business is about creating and distributing
Business Opportunities
Technology
Innovation
Creativity
Wycoff (1991)
Innovation
INNVOVATION
Rubenstein 1989
The process whereby new and improved product, process, materials, and services are developed and transfered to a plant and/or market where they are
Innovation
INNVOVATION
Seybold 2006
Innovation
INNVOVATION
Swann 2009
Invention are the culmination of research activities and are ideas scetches or model for a new product or
process, that may often be patened. But invention stops short of commercial use or exploitation. It is when the new idea is used in the market than we have innovation.
Innovation
INNVOVATION
MICHAEL PORTER
" Competitiveness of a nation depends on the capacity of its industry to innovate and improve. Companies get
advantages if they can innovate"
Innovation
INNVOVATION
JOSEPH A. SCHUMPETER
1. The introduction of new goods
2. The introduction of new method of producing 3. The opening of a new market
4. The conquest of a new source of supply of raw materials or half-manufactured goods
