PENGARUH INSENTIF DAN JAMINAN KESEHATAN TERHADAPMOTIVASI KERJA KARYAWAN PADA
PT. ALFA SCORPII MEDAN
ABSTRAK
Minatbelimerupakantahapanpenting yang harusdilaluikonsumensebelummemutuskanuntukmelaksanakankegiatanpembelian
suatuproduk.Minatbelisendiridapatdiindentifikasikansebagaiberikut: minatbeli yang dimanakonsumencenderungmelaksanakankegiatanpembelian, minatbeli yang dimanakonsumencenderungmemberikan saran kepada orang lain
untukmembeliproduktersebut, minatbeli yang dimanakonsumenmemilihsuatuprodukmenjadipilihanutama, minatbeli yang
dimanakonsumenmencari tau informasitentangsuatuproduk.
Tujuan dilaksanakan penelitian ini adalah untuk mengetahui minat beli konsumen dalam memilih kualitas, harga, promosi dan kesadaran merek dalam mendukung usaha.
Metode yang digunakandalampenelitianiniadalahpenelitian kualitatif
denganpendekatan deskriptif .Pengumpulan data padaPenelitianinimenggunakanteknik data Primer danSekunderyaitudengancarawawancaradanobservasi. Seluruhinformanberjumlah
15 orang yang terdiridari1 informankuncidan 14 informanutama.TeknikAnalisa yang digunakanolehpenelitiadalahreduksi data, penyajian data dankesimpulan/verifikasi data.
Berdasarkanpenelitian, darikeempatminatbelikonsumenyaitukualitasproduk, harga, promosidankesadaranmerek.Kualitasprodukmerupakanfaktor yang paling mempengaruhiminatbelikonsumenhalini di buktikandenganwawancara yang di lakukankepada 14 konsumendenganmayoritaskonsumenmemilihkualitasproduk yang
mempengaruhiminatbelimereka.Untukkesadaranmerekjugamemilikipengaruhbesa rdalammempengaruhiminatbelikonsumen, sebagiankonsumenmemilihproduk di karenakanmerek yang ternama.
INCENTIVE INFLUENCE AND WELL-BEING GUARANTEE TOWARDS EMPLOYEE WORK MOTIVATION IN
PT. ALPHA SCORPII FIELD
ABSTRACT
Buying interest is an important step that must be passed consumers before deciding to conduct the purchase of a product. Buying interest alone can identified as follows: buying interest where consumers tend to carry out the activities of purchasing, buying interest where consumers tend to give advice to others to buy the product, buying interest where consumers choose a product become the primary choice, which is where the buying interest consumers seek to know information about a product.
Purpose of the implementation of this research was to determine consumer buying interest in choosing quality, price, promotion, and brandawareness efforts in support of used clothing
The method used in this research is descriptive research with a qualitative approach. Collecting data in this study uses data Primary and Secondary is by way of interviews and observations. The whole informants numbering 15 people consisting of one key informant and 14 key informants. The analysis technique used by the researchers is data reduction, data presentation and conclusion / verification data.
Based on the research, of the four f of consumer purchase interest is the quality of the product, price, promotion and brand awareness. Product quality is the factor most affecting consumer buying interest this case proved with interviews done to 14 consumers with the majority of consumers choose quality products that affect their buying interest. For brand awareness also has a major influence in affecting buy consumer interest , some consumers choose the product in because of the famous brand.
