Strategi dan Kiat menjadi
yang Tangguh
presented by
Dr. Ir. Richardus Eko Indrajit MSc. MBA
Chairman of Renaissance Research Center Indonesia
SEMINAR – WORKSHOP – JOB FAIR
“
“Strategi Sukses memasuki Dunia Kerja di Tengah Krisis Ekonomi““ Manggala Wanabhakti
Jakarta, Indonesia
Thursday, September 20th 2001
Special Presentation on
What is Entrepreneur ?
Entre” means ENTER
“Pre” means BEFORE
“Neur” means NERVE CENTER
Entrepreneur means “someone who enters a business
– any business – in time to form a change substantially that business’s nerve center”
US
Silent Revolution
”
”
In 1993, one in seven is self-employed
In 2000, 12 million new business introduced
1999-now, about 3.5 million new business per year
The driver:
“Because of the GLOBAL MARKETPLACE and the INTERNET,
business and the REQUIREMENTS for SUCCESS are
RAPIDLY CHANGING”
What is e-Entrepreneurship Strategy ?
How to become an entrepreneur in the virtual world
How to develop a new business in the internet
How to create a new job opportunity in the cyberspace
Simple definition:
HOW TO BECOME A RICH, FAMOUS, AND SUCCESS PERSON IN THE WORLD by TAKING ADVANTAGES
Creating Vision of Life
Part One
Preparing Journey to the New World
Part Two
Finding New Business Opportunities
Part Three
Learning from Success and Failure Stories
Creating Vision of Life
No Dream, No Way !
Entrepreneurship starts with a dream
A dream is not limited or constrained by anything (sometimes a fantasy is needed as well)
Create a vision based on BE WHAT YOU WANT TO BE”
principle
Do not be afraid to the BLUE SKY and trapped on the PRAGMATIC WAY
What is Considered Entrepreneurship
It is the way of life, not the type of job
It is embedded in person’s mind
It is enjoyable, bring the excitement and the satisfaction
It can be learnt and motivated
It is a process, not a goal
The
Rain Makers
”
”
Entrepreneurs create value where there was none !
Entrepreneurship is about setting out to achieve or discover something and SURPASS YOURSELF
It is PERSONAL QUEST and ADVENTURE on which your business is a worldly opportunity to LIVE OUT YOUR STORY WITHIN
Preparing Journey to the New World
OLD ECONOMY
NEW ECONOMY
Internet + Information Technology
The Principle of
WEALTH MAXIMIZATION
G It requires strategy because of the scarce resources
G Resource = consist of atoms
which are limited by time and space
10010001
atom bits
text image audio voice video data information knowledge process real things abstract things
Bits characteristics: - easy to duplicate - cheap to produce - fast to restructure - good to represent
unlimited resources digital economy
Knowledge
THEME ECONOMY ORGANISATION
Knowledge Knowledge becomes an important element of products Knowledge work becomes the basis of value, revenue, and profit
Digitization Products and services’’ forms are
transformed into ones and zeros format
Internal communication shifts from analog to digital
Virtualization relationship) can become virtual Physical things (institution and The business transformation into virtual corporations type company
Molecularization Replacement of the mass media into molecular media End of command-and-control hierarchy, shifting to team-based, molecular structures
Internetworking reach interconnections of economic Networked economy with deep and entities
Integration of modular, independent, organizational components for network
of services
Disintermediation Elimination of intermediaries and any stand between producers and consumers
Elimination of middle managers, internal agents, etc. who boost the
communication signals
THEME ECONOMY ORGANISATION
Convergence communications, and content Convergence of computing, Convergence of organizational structures responsible
Innovation Innovation becomes the key driver of business success The only sustainable advantage is organizational learning
Prosumption Gap between consumers and producers blurs in a number of ways Consumers of information and technology become producers
Immediacy It is a real-time economy that occurs at the speed of light Required a new real-time enterprise that can adjust to changing business conditions
Globalization Knowledge knows no boundaries, there is only a world of economy The new enterprise enables time and space independence
Discordance Massive social contradictions are arising Profound organizational contradictions are arising
New Economy + Internet Development =
INTERNET
ECONOMY
INTERNET
ECONOMY
The Birth of e-Entrepreneurship
e-Entrepreneurship
New World, New Game…
Power shift to customer
Global Sales Channel
Reduced Cost of Selling and Buying
Converging Touch Points
Always Open for Business Reduced Barriers of
Market Entry Demographics of the
Internet User Power Shift to Communities of
Interest Cybermediation Logistics and Physical
Distribution
Stock Market Behavior
Branding Acceptance Actions Everywhere
About the e-Entrepreneurship
1. Do not have to BE BIG to BECOME BIG
2. Low PHYSICAL CAPITAL, high INTELLECTUAL CAPITAL
3. The winner is neither THE BIGGEST nor THE SMARTEST, but
the MOST DYNAMIC ONE
4. THINK GLOBALLY, ACT GLOBALLY
5. NETWORK is the key, PARTNERSHIP is a must
6. TRUST is everything, PROFESSIONAL is the key
7. VISION is the MEANS, not an END
8. It is a 24/7 BUSINESS in a virtually FREE MARKET
9. Focus always on the CUSTOMERS, not the other things
Finding New Business Opportunities
The Rule of Thumb
Find the problems faced by the people
Transfer the problem into a new business
Determine the business model and system
Define the resources required and procure them
Develop partnerships
Simulate the strategy
Population
Internet Users
Internet Business
B2B
B2C
C2C
1
2
3
Know the
1. Flow of Physical/Digital Products
2. Flow of Money/Financial Data
3. Flow of Documents/Information
4. Flow of Services and Other Resources
Step-by-Step Approach
BEGINNERS
INTERMEDIATES
EXPERTS
Level 3: Surfing Level 2: Email Level 1: Setup
Level 6: E-Culture Level 5: E-Business Level 4: E-Commerce
Level 9: Living Online
Seven Success Steps
1. Getting Started
2. Creating the Website
3. Selecting Business Model
4. Supporting Customers Online 5. Constructing Search Engine 6. Promoting Your Site
1. Getting Started
What you will need
Choosing an ISP
An e-mail account
Your own domain name
Selecting a domain name
A domain souffix
Seeking investment
Play your objectives
Market researdch
2. Creating the Website
Using an agency
Working with HTML code
Web design software
Setting up shop online
Secure server software
Web design sites
The 10 commandements of website design:
1. Navigation is everything 2. Planning offline
3. Be familiar 4. Less is more
5. Consider different language 6. Get to the point
7. Avoid to many colours 8. Consider download times 9. Keep it simple
3. Selecting Business Model
Selling your own products online
Selling services online
Becoming an online merchant
Selling advertising space on your site
4. Supporting Customers Online
Fulfilment
Getting people to buy online
Customer research online
Building trust
5. Constructing Search Engine
Keywords
Finding the right keywords
META tags
Adding keywords to the main text
Submitting your site
Submitting keywords and descirptions
Keyword help
Beyond keywords
Evaluate your success
6. Promoting Your Site
Seek reciprocal links
Contact the online media
Contribute to newsgroup
Adversitising
Web rings
Promoting at your site
7. Building Your e-Brand
Brand power
Information and interactivity
Personalisation
Learning from Success and Failure Stories
1. New Business (products/services) 2. New Market (customers)
3. New Revenue (business model)
4. New Company (business transformation) 5. New Image (business community)
1. Loss market share (products and services) 2. Loss revenue (customers)
3. Loss competitive advantage (business model) 4. Loss trust (business community)
5. Loss resources (competition) 6. Loss opportunity (cost)
The Challenges
1. Difficult to maintain competitive advantage
2. Compete with a great number of players 3. Operate within a free market
environment
4. Work with other business partners
Common Mistakes
1. Field of Dreams”” Syndrome
2. Inadequate architecture
3. Putting lipstick on a bulldog 4. Islands of webification
5. ““Me too”” strategies
Key Success Factors
1. Understand the principles of
new economy
2. Have a good vision
3. Excellence in working
stamina
4. Able to cope with change
5. Can manage people
6. Collaborate to compete
7. Combine professional with
C
Supply Site of eTechnology Customer Service Account Administration Billing Reporting
Site Security & Maintenance Database Service Storage Management / Capacity Planning Firewall & Installation Remote Firewall Management DNS Services FTP Email Browser Directory Basic Web Hosting, Cache, Staging Usenet Search Engnie Enhanced Directory Publishing Fax InfoXchange Paging Chat BBS/Forums Agents New Feeds Authentication Encryption IP Voice Realtime Audio/Video Page Generation
Audio/Video Streams URL Controls Call Centre Services MM Players Workflow Tools Collaboration Too va Plugins Inventory Management Document Archive MM Archive
Transaction Processing Commerce Fulfillment Webcasting
Richardus Eko Indrajit
http://www.indrajit.org
eko@indrajit.org indrajit@post.harvard.edu
