The Roles of Green Perceived Value, Green Perceived Risk, and Green Trust towards Green Purchase Intention of Inverter Air Conditioner in Surabaya | Rahardjo | iBuss Management 3729 7058 1 SM
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trustworthy information, companies should provide reliable information for their consumers in order to reduce their customers’ perceived risk (Peattie, 1992)2. It
(2010), The impact of perceived value onbehavior intention: an empirical study , Journal of Global Business
Previous studies proven there is positive and significant relationship between trust and perceived value towards purchase intention, which means if trust and perceived value are
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen is licensed under a Creative Commons Attribution 4.0 International License 91 Table 6 Compare Means Indicator Indicator Means
Tujuan penelitian ini adalah untuk mengetahui pengaruh perceived green product innovation terhadap green purchase intention pada UMKM Bandol Kampung Banaran di Banyumas dengan consumer
Green product knowledge and perceived risk associated with intention to make a green purchase might be indirectly influenced by green trust.. The upshot is that businesses must clearly
Exploring the Attitudes, Perceived Value, and Repurchase Intention of the Elderly Towards Green Restaurants Hsu-Hua Lee1, Pao-Yuan Huang2 1,2Department of Management Sciences,