s mpp 054334 bibliography

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Erwin Windu Permadi, 2012

Pelaksanaan Sales Promotion_{Hotel Permata Krakatau Terhadap Keputusan Menginap Tamu} (survey pada wisatawan di Hotel Permata Krakatau)

Universitas Pendidikan Indonesia | repository.upi.edu

DAFTAR PUSTAKA

Aaker, David. A. 2006. Marketing Research . John Wiley & Sons.

Ambler, T. and Styles, C. 2003. Brand Development Versus New Product Development: Toward a Process Model of Extension Decisions. Journal of Product and Brand Management.

Andrew T. Kaczynski. 2005. A repositioning model and research propositions to increase attitudinal and fiscal support for public park and recreation services. Research University of Waterloo.

Andrew T. Kaczynski and John L. Crompton. 2004, An operational tool for determining the optimum repositioning strategy for leisure service departments. Managing Leisure 9, 127–144, July 2004.

Asep Hermawan. 2005. Penelitian Bisnis Paradigma Kuantitatif. Jakarta: Grasindo.

Bowie dan Buttle. 2004. Hospitality Marketing. Elsevier Butterworth. Heinemann.

Brackenbury, M. 2007. Promoting Destinations Opportunities and Threats. Destination Marketing and Management- Designing and Repositioning Tourism Products. Venezia.

Buchari Alma. 2008. Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.

Clancy, K. J., and Kieff, J. 2007, Listen and learn: industry commodization is a wake-up call to start listening to customers. Marketing Management.

Cravens, David W., Nigel F Piercy. 2006. Strategic Marketing 8th edition. New York: Mc. Graw Hill Edition.

Dinas Kebudayaan dan Pariwisata Banten. 2010.

Doyle. 2004. A resource based analysis of global competition: The case of the bearings industry. Strategic Management Journal.

Fandy Tjiptono. 2008. Strategi Pemasaran. Yogyakarta: Andi Offset.

French, Y. 2007. The Communication and PR Strategies For Mature Destinations Repositioning Themselves. Destination Marketing and Management- Designing and Repositioning Tourism Products. Venezia.

Hermawan Kartajaya. 2006. Hermawan Kartajaya on Marketing Mix. Bandung: Mizan Pustaka.

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Universitas Pendidikan Indonesia | repository.upi.edu

Kotler, Philip, dan Kevin Keller. 2009. Manajemen Pemasaran, Edisi Kedua Belas Jilid 1. Indonesia: PT. Indeks.

Kotler, Philip, and Armstrong. 2009. Principles of Marketing. New Jersey.

M. M. Mashhadi, K. Mohajeri, and M. D. Nayeri A Quality-Oriented Approach toward Strategic Positioning in Higher Education Institutions. 2007.

Maholtra, Naresh K. 2005.

Riset Pemasaran, Pendekatan Terapan edisi ke-4 Jilid

1. Jakarta: PT. Indeks Gramedia.

Michael Adiwijaya. 2007.

Analisa Strategi Reposisi Merek dalam Persaingan

Pasar.

Jurnal Manajemen Pemasaran.

Mohamad Nazir. 2003.

Metode Penelitian

. Jakarta: Ghalia Indonesia.

Morissan. 2007. Periklanan Komunikasi Terpadu. Tangerang: Ramdina Prakarsa

Rambat Lupiyoadi dan A. Hamdani. 2006. Manajemen Pemasaran Jasa. Jakarta: Salemba Empat.

Ries, A., and Trout, J. 2001. Positioning: The Battle for your Mind. London: McGraw-Hill Professional.

Ruey-Shin Chen. 2007. Research on the Purchase Behavior of Customer-to Customer Online Auction. Journal of Marketing Channels.

Schiffman, L. G., & Kanuk, L.L. 2007. Consumer Behavior. Seventh Edition. Prentice Hall International, Inc.

Sugiyono. 2008. Metode Penelitian Bisnis. Bandung: Alfabeta.

.2006. Statistik Untuk Penelitian. Yogyakarta: Andi.

Suharsimi Arikunto. 2006. Prosedur Penelitian Suatu Pendekatan (Suatu Pendekatan Praktik). Jakarta: Rineka Cipta.

Sutisna. 2003. Perilaku Konsumen dan Perilaku Pemasaran. Bandung: Rosda Karya

Uma Sekaran. 2006. Metodologi Penelitian untuk Bisnis. Jakarta: Salemba Empat.

Yakimov, Raisa and Michael Beverland. 2006. Repositioning Capabilities: Enablers of Ongoing Brand Management. Research Monash University.

INTERNET

www.digilib/petra.ac.id www.un-wto.org

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