Novia Mayasari, 2015
A SEMIOTIC ANALYSIS OF YOUTH REPRESENTATION IN SILVERQUEEN TELEVISION ADVERTISEMENTS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
TABLE OF CONTENTS
STATEMENT OF AUTHORIZATION ... Error! Bookmark not defined.
PREFACE ... Error! Bookmark not defined.
ACKNOWLEDGEMENT ... Error! Bookmark not defined.
ABSTRACT ... Error! Bookmark not defined.
TABLE OF CONTENTS ... 1
LIST OF TABLES ... 4
LIST OF FIGURES ... 5
CHAPTER I ... Error! Bookmark not defined.
INTRODUCTION ... Error! Bookmark not defined.
1.1 Background of the Study ... Error! Bookmark not defined.
1.2 Research Questions ... Error! Bookmark not defined.
1.3 Aims of the Study ... Error! Bookmark not defined.
1.4 Scope of the Study ... Error! Bookmark not defined.
1.5 Significance of the Study ... Error! Bookmark not defined.
1.6 Clarification of Key Terms ... Error! Bookmark not defined.
1.7 Organization of the Paper ... Error! Bookmark not defined.
CHAPTER II ... Error! Bookmark not defined.
THEORETICAL FRAMEWORK ... Error! Bookmark not defined.
2.1 Semiotics ... Error! Bookmark not defined.
Novia Mayasari, 2015
A SEMIOTIC ANALYSIS OF YOUTH REPRESENTATION IN SILVERQUEEN TELEVISION ADVERTISEMENTS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
2.1.3 Barthes’s Orders of Signification ... Error! Bookmark not defined.
2.2 Advertisement ... Error! Bookmark not defined.
2.2.1 Television Advertisement ... Error! Bookmark not defined.
2.2.2 Types of Television Advertisements ... Error! Bookmark not defined.
2.2.3 Advertisement and Ideology ... Error! Bookmark not defined.
2.3 Representation ... Error! Bookmark not defined.
2.4 The Visual Elements of Television Advertisement . Error! Bookmark not defined.
2.5 Youth ... Error! Bookmark not defined.
2.6 About SilverQueen ... Error! Bookmark not defined.
2.7 Previous Studies ... Error! Bookmark not defined.
CHAPTER III ... Error! Bookmark not defined.
RESEARCH METHODOLOGY ... Error! Bookmark not defined.
3.1 Research Design ... Error! Bookmark not defined.
3.2 Data Collection ... Error! Bookmark not defined.
3.3 Data Analysis ... Error! Bookmark not defined.
CHAPTER IV ... Error! Bookmark not defined.
FINDINGS AND DISCUSSION ... Error! Bookmark not defined.
4.1 FINDINGS ... Error! Bookmark not defined.
4.1.1 The Youth Representation in SilverQueen Television Advertisement ‘Road Trip’ Version (2002) ... Error! Bookmark not defined.
4.1.2 The Youth Representation in SilverQueen Television Advertisement ‘Ocean’ Version (2004) ... Error! Bookmark not defined.
Novia Mayasari, 2015
A SEMIOTIC ANALYSIS OF YOUTH REPRESENTATION IN SILVERQUEEN TELEVISION ADVERTISEMENTS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
4.1.4 The Youth Representation in SilverQueen Television Advertisement ‘Moveable Feast’ Version (2009) ... Error! Bookmark not defined.
4.1.5 The Youth Representation in SilverQueen Television Advertisement ‘Beautiful Journey’ Version (2012) ... Error! Bookmark not defined.
4.2 DISCUSSION ... Error! Bookmark not defined.
4.2.1 Youth Representation in SilverQueen Television Advertisements ... Error! Bookmark not defined.
4.2.2 The Ideologies Reflected in Youth Representation in SilverQueen Television Advertisements ... Error! Bookmark not defined.
CHAPTER V ... Error! Bookmark not defined.
CONCLUSION AND SUGGESTIONS ... Error! Bookmark not defined.
5.1 Conclusion ... Error! Bookmark not defined.
5.2 Suggestions ... Error! Bookmark not defined.
Novia Mayasari, 2015
A SEMIOTIC ANALYSIS OF YOUTH REPRESENTATION IN SILVERQUEEN TELEVISION ADVERTISEMENTS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
LIST OF TABLES
Table 2.1 Connotation in Color
…
...
…
.
………
..18
Table 3.1 Selected Scenes of
SilverQueen
television advertisement ‘
Road Trip
’
Version
……….
...23
Table 3.2 Selected Scenes of
SilverQueen
television advertisement ‘
Ocean
’ Version
………..………
....
………...……
25
Table 3.3 Selected Scenes of
SilverQueen
television advertisement ‘
Balloon
’ Version
………
...
……….
26
Table 3.4 Selected Scenes of
SilverQueen
television advertisement ‘
Moveable Feast
’
Version
…..
...27
Table 3.5 Selected Scenes of
SilverQueen
television advertisement ‘
Beautiful
Novia Mayasari, 2015
A SEMIOTIC ANALYSIS OF YOUTH REPRESENTATION IN SILVERQUEEN TELEVISION ADVERTISEMENTS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
LIST OF FIGURES
Figure 2.1
Saussure’s Model of Sign
………..………..
...8
Figure 2.2 Peirce
’s Model of Sign
……….
...9
Figure 4.1 Main Actors and Actresses in
SilverQueen
Television Advertisement
‘
Road Trip
’ Version
(2002)
………….………
...32
Figure 4.2 Additional Actors and Actresses in
SilverQueen
Television Advertisement
‘
Road Trip
’ Version (2002)……….……….
...40
Figure 4.3 The First Setting in
SilverQueen
Television Advertisement ‘
Road Trip
’
Version (2002)
………..……
...43
Figure 4.4 The Second Setting in
SilverQueen
Television Advertisement ‘
Road Trip
’
Version (2002)
………
...
….
44
Figure 4.5 The Third Setting in
SilverQueen
Television Advertisement ‘
Road Trip
’
Version (2002)
……….
...45
Figure 4.6 Property in
SilverQueen
Television Advertisement ‘
Road Trip
’ Version
(2002)
……….
...47
Figure 4.7 Actors and Actresses in
SilverQueen
Television Ad
vertisement ‘
Ocean
’
Version (2004)
………
...49
Figure 4.8 The First Setting in
SilverQueen
Television Advertisement ‘
Ocean
’
Version (2004)
………
...56
Figure 4.9 The Second Setting in
SilverQueen
Television Advertisement ‘
Ocean
’
Novia Mayasari, 2015
A SEMIOTIC ANALYSIS OF YOUTH REPRESENTATION IN SILVERQUEEN TELEVISION ADVERTISEMENTS
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Figure 4.10 The Third Setting in
SilverQueen
Television Advertisement ‘
Ocean
’
Version (2004)
……….
...58
Figure 4.11 Property in
SilverQueen
Television Advertisement ‘
Ocean
’ Version
(2004)
………
...60
Figure 4.12 Actors and Actresses in
SilverQueen
Television Advertise
ment ‘
Balloon
’
Version (2007)
………
...
……….
61
Figure 4.13 The First Setting in
SilverQueen
Television Advertisement ‘
Balloon
’
Version (2007)
………
...69
Figure 4.14 The Second Setting in
SilverQueen
Television Advertisement ‘
Balloon
’
Version (2007)
………
...70
Figure 4.15 Property in
SilverQueen
Television Advertisement ‘
Balloon
’ Version
(2007)
………
...72
Figure 4.16 Actors and Actresses in
SilverQueen
Television Advertisement
‘
Moveable Feast
’ Version
(2009)
………
...73
Figure 4.17 The First Setting in
SilverQueen
Television Advertisement ‘
Moveable
Feast
’ Version
(2009)
………
...82
Figure 4.18 The Second Setting in
SilverQueen
Television Advertisement ‘
Moveable
Feast
’ Version
(2009)
………
...83
Figure 4.19 Property in
SilverQueen
Television Advertisement ‘
Moveable Feast
’
Version (2009)
……….
...84
Figure 4.20 Actors and Actresses in
SilverQueen
Television Advertisement ‘
Beautiful
Journey
’ Version
(2012)
………...
.86
Figure 4.21 The First Setting in
SilverQueen
Tel
evision Advertisement ‘
Beautiful
Journey
’ Version
(2012)
………....
94
Figure 4.22 The Second Setting in
SilverQueen
Television Advertisement ‘
Beautiful
Journey
’ Version
(2012)
………...
.95
Figure 4.23 Property in
SilverQueen
T
elevision Advertisement ‘
Beautiful Journey
’
Novia Mayasari, 2015
A SEMIOTIC ANALYSIS OF YOUTH REPRESENTATION IN SILVERQUEEN TELEVISION ADVERTISEMENTS
