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ABSTRACT
Topik yang dibahas penulis dalam Tugas Akhir ini adalah kesalahpahaman yang terjadi antara staf kantor Svenson Hair Centre di Indonesia dan Taiwan atau Singapura. Kesalahan ini diakibatkan oleh aksen Bahasa Inggris staf Svenson Hair Centre di Taiwan atau Singapura yang sulit dimengerti oleh staf di Indonesia. Hal ini disebabkan karena mereka menggunakan aksen mandarin dalam berbicara bahasa Inggris. Akibatnya, pesan yang diterima staf Indonesia berbeda dengan yang
TABLE OF CONTENTS
ABSTRACT………i
DECLARATION OF ORIGINALITY………..ii
ACKNOWLEDGEMENTS……….iii
TABLE OF CONTENTS……….v
CHAPTER I INTRODUCTION……….1
A. Background Of The Study………...1
B. Identification Of The Problem……….2
C. Objectives and Benefits Of The Study………..2
D. Description Of The Institution……….3
E. Method Of The Study………...4
F. Limitation Of The Study………..4
G. Organization Of The Term Paper………..5
CHAPTER II PROBLEM ANALYSIS………6
CHAPTER III POTENTIAL SOLUTION………..10
CHAPTER IV CONCLUSION………...13
CRITICAL THINKING
week in listening skillProblem
There is some mistakes about sending information a
treatment which is done in Singapore and
Taiwan have person who has good speaking skill in
English
The company will lose some profit
Potential solution II
Communication not only use a telephone
but it can be use by only use a telephone
CHAPTER I
INTRODUCTION
A. Background of the Study
Dawson, Zollinger, and Elwell believe that all people in this world
need to communicate with other people and language is one of the
instruments that can be used as the means to communicate (23).
Nowadays, “over two hundred million people use English as their first
language, and millions more read and understand it as their second
language” (14): In other words, English language is the universal
language that is used by many people.
However, English used by different countries may have differences
in accents, and it might affect the gained meaning when a message is
transferred. Moreover, it is stated that:
each language has its own sound, scheme, or, better yet,
phonetic structure, which means not only sounds that have
different points of articulation from the ones we are used to,
but sets of oppositions between sounds that become
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In other words, one`s first language accent might influence his speech
in the second language or foreign language. Therefore, if one
pronounces a word differently and is not the same with the standard
pronunciation, it may cause a misunderstanding between the people
who communicate. In business, this can create misunderstandings
when the people have a business agreement that might lead to
business failure.
I am interested in discussing this problem based on the experience I
found while doing my apprenticeship in Svenson Hair Centre. As a
trichologist consultant or a person who works as hair and scalp
specialist, I handled clients from Indonesia who wanted a scalp and hair
treatment in Taiwan or Singapore. Sometimes there was a
misunderstanding between the office staff from Taiwan and Singapore
and me, and this problem was also experienced by other consultants in
Svenson Hair Centre.
B. Identification of the Problem
1. What are the causes and effects of not being familiar with
Taiwanese and Singaporean English accents in business
communication?
2. What are the ways to prevent misunderstandings caused by
different English accents of Taiwanese and Singaporean in
C. Objective and Benefits of the Study
The objective of the study is to know what the causes and effects of
misunderstandings caused by different accent especially Singaporean
and Taiwanese accents in business communication and the ways to
prevent misunderstandings caused by the different accents in business
communication.
The benefit of the study:
1. For the company
This study can help the company prevent misunderstandings in
handling Singaporean and Taiwanese office staff, so that they can
satisfy their clients’ needs and maintain good image.
2. For the readers
This term paper can be used to increase readers` knowledge about
how important the accuracy of business communication across
culture is.
3. For the present writer
Increase my knowledge about how to understand the office staff
from Singapore and Taiwan, so that I can give better service for
Svenson Hair Center client in the future.
D. Description of the Institution
At first, Svenson Hair Centre was established in London, in 1956. It
is a company which runs a beauty centre, especially in scalp and hair
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been giving solutions to scalp and hair problems to many people for
over 50 years. With new trichological science and knowledge which is
science and knowledge about hair and scalp, plus a great number of
tricologist from the whole world, Svenson Hair Centre makes a scalp
and hair treatment program which is suitable for the scalp and hair
needs of every person.
E. Method of the Study
This study will be done by using cause and effect approach to know
which solution is the best for answering the identification of the
problem. Data gathering will be done by using library research and
internet research.
F. Limitation of the Study
The problem that I discuss in this paper happened during my
apprenticeship in Svenson Hair Centre from 13th of June 2008- 29th of
August 2008. This study is limited to discuss the problems in sending
and receiving information to Singaporean and Taiwanese office staff in
Svenson Hair Centre. The study is also limited only to finding solutions
which are possible to be adapted in Svenson Hair Centre in the near
future, and the result of the study is a solution which is supported by
G. Organization of the Term Paper
This term paper starts with the Abstract, a summary of the entire
paper in Indonesian. This Abstract is followed by the
Acknowledgements, in which I thank the work contribution of other
parties. After that is The Table of Contents, followed by these four
Chapters:
Chapter I is the Introduction of the analysis
Chapter II is the Problem Analysis
Chapter III is the Potential Solution
Chapter IV is the Conclusion
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CHAPTER IV
CONCLUSIONS
In this chapter, I would like to state the best solution which is chosen to solve the problem of sending and receiving information to Singaporean and Taiwanese office staff in Svenson Hair Centre. The chosen solution is based on the comparison of positive and negative effects of each solution in the previous chapter.
The best solution to prevent misunderstandings in business
Maranatha Christian University
BIBLIOGRAPHY
Printed Sources
Dawson, Mildred A, Marian Zollinger, and Arden Elwell. Guiding Language Learning second edition. New York: Burlingame, 1963.
Pei, Mario. How to Learn Languages and What Languages to Learn. New York: Harper and Row, 1973.
Purwanto, Djoko. Komunikasi Bisnis third edition. Jakarta: Erlangga, 2006.
Electronic Sources
Hweinberger, Steven. “About” 5 October 2008 <www.StevenHweinberger/about_php.html>
Ulijn, Jan. M, Charless P. Campbell. Technical Innovation and Global
Business Communication. “Background for a Special Issue of the IEEE Transactions on Professional Communication”. 5 October 2008
“English with a Chinese Accent” 6 November 2006. 5 October 2008 <www.antimoon.com>
“Taiwanese Accent” Wikipedia.com.17 November 2008. 20 November 2008. <http://wikipedia.com>
