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Please consider the rating criteria & important disclaimer

HMSP’s sales increased by 8.4% from IDR24 trillion in the 2Q17 to IDR26

trillion in the 2Q18. The growth in sales was backed by

machine

-

made

clove cigarettes (SKM) segment posted the growth of 14.5%

in sales from

IDR15.9 trillion in the 2Q17 to IDR18.3 trillion in the 2Q18. On the other

hand, white cigarettes (SPM) posted the decline of 16% in sales from

IDR3.2 trillion in the 2Q17 to IDR2.7 trillion in the 2Q18 whittled away

HMSP’s sales. The paradox of incline in sales by SKM segment vs. decline in

sales by SPM segment aligned with

the Indonesian smokers’ preference for

SKM

-

typed cigarettes.

Growth of 12% in 2Q18’s Net Profit

HMSP’s net profit grew by 12% from IDR2.75 trillion in the 2Q17 to IDR3.0

trillion in the 2Q18. However, on the semester basis, its net profit only

nudged up 1% from IDR6.04 trillion in the 1H17 to IDR6.1 trillion in the

1H18. The light growth was attributable to

the decrease in EBITDA margin

from 17.2% in the 1H17 to 16.4% in the 1H18

. We estimate that its

revenue exclude excise tax was constrained by

the hike in the excise tax on

cigarettes topping inflation

.

We use an estimate of forward P/E of 35.2x (the 3

-

year average) to obtain

(2)

Asia Pacific Cigarette Company

A Glance at HMSP

HMSP produces a number of prominent clove cigarette such as Sampoerna A, Sampoerna

Kretek, Sampoerna U, and Dji Sam Soe the “Raja Kretek”. It is the affiliation of Philip

Morris International Inc., an internationally prominent cigarette maker.

HMSP led the cigarette market share in Indonesia with the market share of 33.2%. It sells

and distributes cigarette through 104 sales

-

area office across Indonesia.

HMSP’s Competitiveness in Asia Passific

Having market capitalization topping USD10 billion, HMSP has the first

-

highest ROE of

38.3%, then ITC Ltd in India has the second

-

highest ROE of 22.8%. Backed by vastly

expanded markets shares and better cost efficiency, HMSP’s net profit likely nudges up

5.9% in 2018.

HMSP high P/E valuation of 32.9x positions HMSP as the cigarette maker with the most

expensive valuation in Asia Pacific. However, its free floating of 7.5% and expensive

valuation point investors’ high interests in HMSP’s stock.

Source: Bloomberg, NHKS research

Company

Market Cap

(USD mn)

Total Asset

(USD mn)

Net Profit

Growth

Net Profit

Margin

ROE

P/E

P/BV

Dividend

Yield

HMSP

29,638

3,175

5.9%

12.7%

38.3%

32.9x

12.6x

2.8x

GGRM

9,270

4,913

18.1%

9.3%

20.9%

16.8x

3.4x

3.6%

India

ITC Ltd

53,750

9,869

9.5%

26.1%

22.8%

33.8x

7.3x

1.6%

Godfrey Phillips India Ltd

638

379

15.9%

6.9%

9.2%

28.6x

2.5x

0.9%

Malaysia

British American Tobacco Bhd

2,312

257

-

43.3%

16.4%

110.9%

22.1x

25.5x

4.6%

Japan

Japan Tobacco Inc

52,691

46,380

-

4.3%

18.3%

14.5%

13.7x

2.0x

5.0%

South Korea

KT&G Corp

12,268

9,346

0.0%

24.9%

15.8%

10.7x

1.6x

4.0%

Sri Lanka

(3)

Source: Company, NHKS Research

HMSP Quarterly Net Profit |

2016

-

2018

Performance Highlights

HMSP Quarterly Sales by Volume |

2016

-

2018

Source: Company, NHKS Research

HMSP Quarterly Sales |

2016

-

2018

Source: Company, NHKS Research

Source: Company, NHKS Research

Machine

-

made Clove Cigarettes Sales Growth |

2016

-

2018

Source: Company, NHKS Research

Hand

-

rolled Clove Cigarettes Sales Growth |

2016

-

2018

Source: Company, NHKS Research

(4)

Multiple Valuation

Forward P/E band |

Last 3 Years

Source: NHKS research

Dynamic Forward P/E

band

| Last 3 Years

Source: NHKS research

Rating and target price update

Source: NHKS research, Bloomberg

Target Price Revision

Closing and Target Price

Source: NHKS research

Analyst Coverage Rating

Source: Bloomberg

Date

Rating

Target Price

Last Price

Consensus

vs Last Price

vs Consensus

11/15/2017

Buy

4,690 (Dec 2018)

4,050

4,144

+15.8%

+13.2%

03/16/2018

Buy

5,025 (Dec 2018)

4,310

4,552

+16.6%

+10.4%

05/31/2018

Buy

4,575 (Dec 2018)

3,850

4,311

+18.8%

+6.1%

09/04/2018

Hold

4,300 (Dec 2018)

3,790

4,098

+13.5%

+4.9%

NH Korindo Sekuritas Indonesia (NHKS) stock ratings

1.

Period: End of year target price

2.

Rating system based on a stock’s absolute return from the date of publication

Buy

: Greater than +15%

(5)

Summary of Financials

DISCLAIMER

This report and any electronic access hereto are restricted and intended only for the clients and related entity of PT NH Korindo Sekuritas Indonesia. This report is only for information and recipient use. It is not reproduced, copied, or made available for others. Under no circumstances is it considered as a selling offer or solicitation of securities buying. Any recommendation contained herein may not suitable for all investors. Although the information here is obtained from reliable sources, it accuracy and completeness cannot be guaranteed. PT NH Korindo Sekuritas Indonesia, its affiliated companies, respective employees, and agents disclaim any responsibility and liability for claims, proceedings, action, losses, expenses, damages, or costs filed against or suffered by any person as a result of acting pursuant to the contents hereof. Neither is PT NH Korindo Sekuritas Indonesia, its affiliated companies, employees, nor agents liable for errors, omissions, misstatements, negligence, inaccuracy arising herefrom.

in IDR bn 2016/12A 2017/12A 2018/12E 2019/12E EBITDA/As s ets 39.4% 38.7% 40.4% 41.6%

Sales 95,467 99,091 105,413 112,742 Ca s h Di vi dend (IDR bn) 10,352 12,527 12,481 13,213

EBIT Margin 16.8% 16.2% 16.1% 16.0% Equi ty Ra ti o 80.4% 79.1% 80.7% 80.3%

Depreci a ti on 724 598 591 625 Debt Ra ti o 0.2% 0.3% 0.3% 0.3%

EBITDA 16,745 16,696 17,525 18,710 Fi na nci a l Levera ge 124.4% 126.5% 123.9% 124.6%

EBITDA Margin 17.5% 16.8% 16.6% 16.6% Current Ra ti o 523.4% 527.2% 586.5% 563.2%

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