Latar Belakang
• Setiap saat, para pemasar dituntut untuk selalu mampu mengambil keputusan yang tepat dalam kondisi persaingan yang semakin kompleks, serta keinginan dan kebutuhan konsumen yang semakin beraneka ragam.• Bagaimana memanfaatkan peluang, memahami segmen konsumen yang ada di pasar, merencanakan dan menerapkan program-program pemasaran, mengukur dan mengevaluasi hasil dengan baik, dibarengi kontrol yang terus menerus seputar produk, harga, promosi, dan distribusi, senantiasa membutuhkan dukungan informasi yang obyektif. • Marketing research atau riset pemasaran berperan
membantu menyuguhkan data-data yang relevan, meliputi variabel pemasaran, konsumen serta kondisi eksternal lainnya yang ada di pasar, sehingga para pemasar dapat mengambil keputusan secara lebih efektif dan pada saat yang sama mengurangi resiko yang mungkin timbul.
Materi Pembahasan
Tujuan
Setelah mengikuti pelatihan ini, peserta diharapkan mampu :
• Mengetahui konsep, teori serta isu yang dihadapi dalam riset pemasaran • Memahami proses (tahapan) dalam melakukan riset pemasaran serta
konsep-konsep dasar tentang sampling
• Memahami proses pengumpulan data primer melalui pendekatan kualitatif, kuantitatif dan observasi
• Mengetahui berbagai jenis aktivitas riset pemasaran yang lazim dilakukan khususnya di Indonesia
• Menganalisa, mengintepretasikan serta mengkomunikasikan data dari hasil temuan
• Mengidentifikasi dan merencanakan aktivitas survey yang sesuai dengan kebutuhan dengan menerapkan teori dan konsep riset pemasaran kedalam situasi yang dihadapi sehari-hari
MODUL 1: Pengenalan riset pemasaran dan desain riset
• Definisi dan konsep riset pemasaran
• Peranan riset pemasaran dalam pengambilan keputusan • Proses / tahapan dalam melakukan aktivitas riset • Desain riset yang sesuai dengan kebutuhan, anggaran
dan waktu yang tersedia
MODUL 4: Role Play – Focus Group Discussion
• Latihan melakukan simulasi FGD, peserta mendapat kesempatan untuk memainkan peran sebagai seorang moderator yang memimpin diskusi kelompok
• Evaluasi hasil role play
• Mempelajari teknik probing & menjaga dinamika kelompok
MODUL 5: Sampling
• Konsep sampling • Proses desain sampling
• Probability vs Non Probability sampling
MODUL 6: Riset Kuantitatif
• Pengenalan riset kuantitatif • Metode pengumpulan data
• Bagaimana mendesain sebuah kuesioner • Tahap-tahap pemrosesan data
MODUL 8: Menganalisa data dan mengkomunikasikan hasil temuan
• Bagaimana mengambil kesimpulan dari data yang dikumpulkan
• Studi kasus
MODUL 7: Jenis-jenis Survey Berdasarkan Topik Bahasan
• Memahami perilaku konsumen
• Survey produk (Brand Equity, Brand Image, Packaging Test, Concept Test, Product Test) • Survey untuk memahami karakteristik konsumen
di pasar (Segmentation study)
• Survey yang berhubungan dengan aktivitas promosi (Advertising Testing)
• Evaluasi customer experience
MODUL 2: Jenis-jenis survey berdasarkan pendekatan yang dilakukan
• Data Primer vs Data Sekunder
• B2B (Business to Business) vs B2C (Business to Consumer) • Face to face interview vs Online survey
MODUL 3: Riset Eksploratif
• Pengenalan Riset Kualitatif
• Focus Group Discussion, In-Depth Interview, Ethnography • Studi kasus
Eko Wicaksono
Senior Consultant Service Leadership
Profesional Experiences :
• Research Director Ipsos (2012-2015)
• Research Director Synovate (2010-2011)
• Client Advisor TNS ( 2009)
• Associate Director Research International (2007-2009)
• Senior Project Director Synovate (2005-2007)
• Research Manager McDonald’s Corporation (2004-2005)
• Senior Research Manager ACNielsen ( 1997-2004)
Service Leadership is a Service Quality & Human Resource Consulting firm dedicated to creating sustainable high-performance organizations. We provide consulting & training to :
• Create high-performance cultures that drive bottom-line results and reinforce your organization’s mission and values.
• Develop leaders at all levels who can manage the business and inspire your employees. • Align employee self-interest, energy and talents with your organization’s strategy. Training | Consulting | Assessment
Modul Pelatihan
Program Inhouse Training dan Kelas Publik
• Excellent Supervisory Skills • Advanced Leadership Skills • Coaching and Mentoring • Assertive Communication Skills • Problem Solving and Decision Making
• Time Management • DISC Profile • MBTI
• Team Building
• Handling Diificult People and Situation
• Excellent Service Interaction • Complaint is A Gift
• Service Crucial for Manager
• Strategic Customer Experience • Customer Satisfaction Measurement
• Train The Trainer
• Training Need Analysis (TNA) • High Impact Presentation Skills • Strategic Compensation and Benefit • Mastering Competency Design Model
and Assessment • Assessment Skills • Employee Engagement
• KPI and Performance Management System
• Job Analysis and Job Evaluation • Industrial Relation
• Talent Management • Behavioral Event Interview • Expanded DISC
• Myers Briggs Type of Indicators (MBTI) • Outsourcing Management • UU Ketenagakerjaan
Leadership
Service Excellence
HRD
Mobile : 0813 1100 9800, 0812 802 8352
WA
: 0813 1100 9800
Pin BB : 5FE266D1
E-mail : [email protected]
Website : www.serviceleadership.web.id
Consulting Services
Quality Customer Service is important for all functions start from front liners as representative of the company to back office as backbone to support all process to make sure service is delivered timely by frontlines. We assist Client to enhance organization service culture.
Type of common consultation request such as : • Set up Service Standardization
• Define Service Measurement • Implementation Service Monitoring • Set Up Service Assessment / Service Audit • Conduct Mystery Shoppers
Identifying capacity and measure productivity is the key of operation management. We help to asses current operational issues and come up with recommendation and implementation. We assist client to run day to day operations in structure and effective way.
Operation Excellence Consultation would be : • Define Capacity Planning
• Design Operation Management Blue Print • Set Up Process Standardization
• Conduct & implement Process Improvement • Set Up Customer Care/Service Desk
People are the most valuable assets an organization could have. Through employees, an organization can create a sustainable competitive advantage. Whether you are a new venture or an existing organization we at Service Leadership can help you organize, manage and develop your human resources more effectively.
We provide the following Human Resources consultation services :
1. Preparation of HR Policies, Procedures and HR Manuals/Handbooks
2. Setting up Organizational Structure & Authority Matrix based on a work flow analysis
3. Job Analysis and Job Design 4. Pay Structure/Compensation Plan 5. Recruiting and Selecting Procedures
6. Performance Measurement and Appraisal Programs.
Service Quality
Operational Excellence
Public Training Schedule 2016
Topic September Oktober
Service Excellence & Handling Customer Complaints 27-28 How to Manage Customer Service Team
MBTI for HR Practitioner
Aspek Hukum Perjanjian Kerja : PKWT, PKWTT, Skala Upah,PHK Tanpa Gejolak Practical Leadership and Managerial Skills
Train The Trainer (Batch 36)
Asesmen Dengan MBTI & DiSC Profile 15-16
Handling Customer Complaint & Negotiation Skills for frontliners Effective Recruitment using DISC Profile
Strategic Compensation and Benefit 13-14
Menyusun Kurikulum Pelatihan Berbasis Kompetensi Business Presentation Skills
Coaching and Counselling 5-6
Problem Solving and Decision Making
3 Day HR Management Course 13-15
Business Values and Ethics Change Management
Assertive and Comunication Skills Building Strong Corporate Culture PHK Tanpa Gejolak
Excellent Supervisory Skills Behavioral Event Interview Merancang Kamus Kompetensi HR Managament for HR Officer Selling Skills and Negotiation Skills Finance for Non Finance
Service Quality Management
Pelatihan Tes Psikologi untuk HR ( Non Psikologi)
Strategi Bernegosiasi Untuk Tim Procurement Dan Purchasing Perusahaan
Membangun Hubungan Industrial yang kokoh (Batch 5) 27-28
Assessment Center 28-29
Investasi & Registrasi
Formulir Registrasi
Harga Normal 5-6 Oktober 2016
: Rp 4.000.000,- /peserta
Early Bird sebelum 25 September 2016 : Rp 3.700.000,- /peserta
Biaya meliputi makan siang, 2x coffee break, materi hard copy
pelatihan dan sertifikat.
5-6 Oktober 2016 | 09:00 - 17:00 WIB | Waktu & Tempat : Hubungi Kami
PRACTICAL MARKETING
RESEARCH FROM PLANNING TO
IMPLEMENTATION
Name Position Phone Mobile Name Position Phone Mobile Name Position Phone Mobile Name Position Phone Mobile Phone/Mobile Name Position Phone Mobile Name Position Phone Mobile Name Position Phone Mobile Name Position Phone MobileF a x : ( 0 2 1 ) 7 9 7 5 1 5 9
Payment Method
Payment can be done by using the account number below : Bank BCA Cabang Jatinegara A/N : CV Prima Sinergi No Acc. : 7600396913 Please put note :
[SEMINAR TITLE] and [YOUR COMPANY’S NAME] on the payment instruction.
Training | Consulting | Assessment
Mobile : 0813 1100 9800 : 0812 802 8352 WA : 0813 1100 9800 Pin BB : 5FE266D1 For more information :
[email protected] Or visit us at :
www.serviceleadership.web.id
Gedung Multika Lt 4
Jl. Mampang Prapatan Raya 71-73 , Jakarta 12790 Phone : (021) 797 51 58
