COMMUNICATION SKILLS
AND ITS IMPORTANCE
FOR
SCRIBD
INTRODUCTION OF PRESENTER
 Science graduate
 Post Graduation in Production and
Operations Management
 MBA in Telecommunications  Industrialist
 Businessman
COMMUNICATION
 MEDIA - TO MOVE SOMETHING, FROM ONE
PLACE TO THE OTHER
 PHYSICAL
 ROADS  RAILWAYS  AIRCRAFT
 LIFTS AND ESCALATORS
 ELECTRONIC (WIRED & WIRELESS)
 TELEPHONE  RADIO
COMMUNICATION
 NEWSPAPERS
 BOOKS
 BROCHURES
 AUTOMATION
 REMOTE CONTROLS
 AUTO PILOT AND AUTO LANDING
COMMUNICATION DEFINED
TRANSFER OF MESSAGE FROM ONE MIND (SENDER) TO OTHER MIND (RECEIPIENT) WILL BE SUCCESSFUL, IF FOLLOWING STAGES ARE PERFORMED WELL
 SOURCE
 SELECT THE MESSAGE ACCORDING TO THE
SITUATION AND THE AUDIENCE
 WORDING THE MESSAGE  UTTERING THE WORDS
 TARGET
 LISTENING
 UNDERSTANDING
AIMS OF COMMUNICATION
 TO GET THE BEST RESULTS FROM
OUR COMMUNICATION, FOLLOWING FOUR AREAS ARE TO BE WATCHED
 WHAT WE MEAN TO SAY?
 WHAT WE ACTUALLY SAY?
 WHAT THE OTHER PERSON HEARS?
 WHAT THE OTHER PERSON THINKS HE
The Communication Cycle
Source
Source
Encoding
Encoding
Receiver
Receiver
Decoding
Decoding
Channel
Channel
Feedback
To be an effective communicator and to
get your point across without
misunderstanding and confusion, your
goal should be to lessen the frequency of
problems at each stage of this process,
with clear, concise, accurate,
TYPES OF COMMUNICATION
 SOUNDS TALKING, MUSIC, COUGHING, WHISTLING, CRYING,
BARKING
 EXAMPLES : RADIO, TELEPHONE, TAPE-RECORDERS  SIGNS
 ALPHABETS, DRAWINGS, SIGN LANGUAGE
 EXAMPLES : WRITING, PICTURES, SIGNAGE,
ACTIONS,EXAMPLES : GESTURES
 COMBINATION OF TWO : TELEVISION, CINEMA, LIVE
CONCERTS  OTHER SENSES
 FEELING - BRAILLE, HOT, WARM, ROUGH  SMELLING – FLOWER, GARBAGE
TYPES OF COMMUNICATION
 VERBAL
 TALKING, CRYING, LAUGHING, SHOUTING
 NON-VERBAL (BODY-LANGUAGE)
 HAIR STYLING, DRESSING, ATTIRE
 POSTURE, HAND MOVEMENTS
 GESTURES, EYE-MOVEMENTS, SMILE,
TYPES OF COMMUNICATION
 SPIRITUAL (HYPOTHETICAL)
 MOTHER CHILD COMMUNICATION AND
LACTATION
 LAILA - MAJNOO COMMUNICATION
 PROPHECIES
 DREAMS
SELLING PROCESS
THE CHANNEL GETS RICHER AS YOU SEE YOUR BUYER MORE INTERESTED
YOUR STEPS ARE AS FOLLOWS
 SEND A BROCHURE/CATALOGUE  WRITE A LETTER OR E-MAIL
 MAKE A PHONE CALL
A BUYING PROCESS
THE CHANNEL GETS RICHER AS YOUR INTERST ENHANCES. IN A
PROCUREMENT PROCESS YOU GO THROUGH THE FOLLOWING STEPS
 READ BROCHURES/CATALOGUES  WRITE A LETTER OR E-MAIL
 MAKE A PHONE CALL
Face-to-face Telephone E-mail Newsletters Oversimplified Zone Overloaded Zone Routine/ Clear Nonroutine/ Ambiguous Rich Lean Media Richness Situation
HOW TO BE MORE EFFECTIVE?
 DO HOMEWORK AND REHEARSE
 PRESENT IDEAS IN ORDERLY MANNER
AND COMPREHENSIVELY
 LISTEN TO YOUR AUDIENCE
 HAVE RIGHT VOICE MODULATION  OPTIMUM VOLUME
 VOCAL VARIETY
Audience
Audience
Characteristics
Characteristics
•
• Self-esteemSelf-esteem •
• InoculatedInoculated Communicator
Communicator
Characteristics
Characteristics
•
• ExpertExpert •
• CredibilityCredibility •
• AttractiveAttractive MessageMessageContentContent •
• Present all sidesPresent all sides •
• Few argumentsFew arguments •
• Emotional appealsEmotional appeals •
• Inoculation effectInoculation effect
Communication Medium
Communication Medium
HOW TO BE MORE EFFECTIVE?
 BE STIMULATING
 BE CONCIOUS OF BIAS  APPLY BODY LANGUAGE
 HAVE A SMILE ON YOUR FACE
 BE A MIRROR OF YOUR MESSAGE  EMPHASISE ALL THE TIME
 USE THE “KISS” METHOD
Effective Communication
Enjoy yourself. The
audience will be on
Use of Visual Aids
 Overhead Transparencies, Slides, Flip
Charts, Videos, Handouts and Props
 Multi-Media Presentation as being done
now.
 Experiment with PROPs
 Concave and Convex Mirrors
 Dispersal of Light (Prism and Disc)
 Magnets (Attraction of the Opposite Poles)
Creativity
Creativity
Creativity
Use of Examples and Stories
 Examples from real life
“Stitch in time saves nine”
 ABC & Co did not complete Book-Keeping
on timely basis and that resulted into serious chaos
 Stories to establish your view-point
“Unity is the best policy”
 Story of the dying man and his 3 sons and
WHAT NOT TO DO?
 EXAGERRATION  FILTERING
 VAGUENESS AND GENERALITY  EGOCENTRIC LANGUAGE
 JAW-BREAKERS -LANGUAGE
WHAT NOT TO DO?
 CONFUSING FACTS WITH OPINIONS  HANDS TO FACE GESTURES
 HANDS IN THE POCKET
 OBJECTIONABLE POSTURES
 AHs AND PAUSEs – UNWANTED
MISCOMMUNICATION
 A FEW MISUNDERSTOOD WORDS MEAN
LIFE AND DEATH
 WORST AVIATION DISASTERS DUE TO
MISCOMMUNICATION
 IN 1977 IN CANARY ISLANDS, TRAFFIC
CONTROLLER GAVE DEPARTURE
MISCOMMUNICATION
 BOTH WERE SPEAKING ENGLISH AND
THE AIR-TRAFFIC CONTROLLER GAVE THE RIGHT MESSAGE. BUT THE PILOT MISUNDERSTOOD. RESULT –
DEATH
 SIMPLE MISUNDERSTANDINGS,
ALTHOUGH THE INTENTIONS ARE
Chinese
Whisper
MESSAGE PASSED FROM PERSON TO PERSON BY WHISPERING.
THE MESSAGE CHANGES
ORIGINAL MESSAGE
 A KING WEARING A RED TURBAN AND
A WHITE ROBE ORDERED HIS
GENERAL TO ADVISE HIS SOLDIERS TO CLOSE THE BORDERS FOR A
Receiver Receiver Decode Decode message message Encode Encode feedback feedback Form Form feedback feedback Sender Sender Form Form message message Encode Encode message message Decode Decode feedback feedback Transmit Transmit Message Message Transmit Transmit Feedback Feedback Receive Receive encoded encoded message message Receive Receive feedback feedback Noise
Communication is integral for any
relationship, be it at home, with friends,
or at work. Research has shown
consistently that a deficiency in this skill
can absolutely ruin relationships. The
foundation of solid interpersonal skills is
not just making yourself be heard but
BE A GOOD LISTENER
 COMMUNICATION IS NEVER A ONE WAY
PROCESS
 WHEN OTHER PERSON IS TALKING, SHUT-UP
 PAY TOTAL AND UNDIVIDED ATTENTION
WHEN LISTENING
 WATCH YOUR BODY LANGUAGE
 LISTEN FOR SIGNALS
 DO NOT GET EMOTIONALLY INVOLVED
Active Listening Process and
Strategies
ACTIVE ACTIVE LISTENING LISTENING SENSING SENSING ••Postpone evaluationPostpone evaluation •
• Avoid interruptionsAvoid interruptions •
• Maintain interestMaintain interest
EVALUATING
EVALUATING
•
• EmpathizeEmpathize •
• Organize informationOrganize information
RESPONDING
RESPONDING
•
• Show interestShow interest •
COMMUNICATION WAVELENGTHS
 LEVEL 5 : CLICHÉ CONVERSATION
 HOW ARE YOU? NICE DAY! ETC.
 LEVEL 4 : SMALL TALK
 WEATHER, TV, CURRENTS AFFAIRS
 LEVEL 3 : FACTS & OPINIONS
 EXCHANGE OF IDEAS AND FACTS
 LEVEL 2 : EMOTIONS AND FEELINGS
 FRIENDS, FAMILY, PAINS, PLEASURES
 LEVEL 1 : PEAK COMMUNICATION
IMPORTANCE
 SUCCESSFUL BUSINESSMAN - LEE
IACOCCA
 GREAT RESEARCHES
 HAKIMS
viz a viz
ALLOPATHY POLITICAL LEADERS  REVOLUTIONARIES
COMMUNICATION REVOLUTION
 REVOLUTIONARY CHANGES
 E-MAIL, VIDEO COMMUNICATION  ELECTRONIC CONFERENCING
 DOCUMENT CONFERENCING
 A person will not be respected for his
CONCLUSION
YOU NEED TO BE A BETTER COMMUNICATOR TO
 BE POPULAR AT HOME AND AT YOUR
INSTITUTION.
 TO BE EFFECTIVE IN SELLING AND
COMMUNICATING YOUR IDEAS TO OTHERS
 TO IMPROVE YOUR PERSONALITY
 TO BE MORE PRODUCTIVE
 TO PROGRESS IN LIFE
 TO INFLUENCE PEOPLE
Reading Test
I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdgnieg
---THE PAOMNNEHAL PWEOR OF ---THE HMUAN MNID
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Communication Skills
Successful Career
 In a recent survey of recruiters from
companies with more than 50,000 employees, communication skills were cited as the single more
Communication Skills for
Successful Career
 . The survey, conducted by the
University of Pittsburgh’s Katz Business School, points out that communication skills, including