KUESIONER PENELITIAN

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87

LAMPIRAN

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88

LAMPIRAN

1: KUESIONER

No. Kuesioner

Responden yang terhormat,

Saya Armelia Maharani, mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis Unika Soegijapranata Semarang. Saat ini saya sedang melakukan penelitian untuk skripsi saya yang berjudul “Analisis Pengaruh Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Bioskop XXI Paragon Mall Semarang”.Dengan begitu saya membutuhkan partisipasi dan bantuan Anda untuk mengisi kuesioner ini. Hal ini hanya untuk kepentingan akademis semata dan kerahasiaan dari responden akan dijaga.

Atas kerjasama dan partisipasi Anda untuk meluangkan waktu mengisi kuesioner penelitian ini, saya mengucapkan terimakasih.

Hormat Saya

Peneliti – Armelia Maharani

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89 IDENTITAS RESPONDEN

1. Nama :

2. Jenis Kelamin : Laki-laki Perempuan

3. Usia :

a) 18-24thn c) 32-38thn e) > 45thn b) 25-31thn d) 39-45thn

4. Pekerjaan :

a. Pelajar/Mahasiswa c. Wiraswasta b. Pegawai Negeri d. Lainya c. Pegawai Swasta

5. Dalam setahun ini sudah berapa kali anda menonton di bioskop? a. <10x c. >20x

b. 10-20x

6. Genre film apakah yang anda pilih ketika menonton di bioskop XXI Mall Paragon Semarang?

a) Horor e) Drama b) Laga f) Petualangan c) Komedi g)Animasi d) Musikal h) Sejarah

7. Waktu yang dipilih untuk menonton di bioskop XXI Paragon Mall Semarang?

a) Siang b) Sore c) Malam

8. Harga tiket yang ditawarkan untuk menonton film di bioskop XXI Paragon Mall Semarang?

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90 Berikan tanda centang (√) pada kolom jawaban yang tersedia yang sesuai dengan pendapat atau penilaian Anda terhadap masing-masing pernyataan berikut.

1 : Sangat Tidak Setuju 4 : Setuju

2 : Tidak Setuju 5 : Sangat Setuju 3 : Netral

No Keandalan

(Reliability) STS TS N S SS

1 Bioskop XXI Paragon menayangkan film-film yang terbaru / up-to-date

2 Pemutaran film di bioskop XXI Paragon dimulai tepat waktu.

3

Karyawan menjawab pertanyaan pelanggan dengan tepat mengenai jam tayang film-film yang akan

tayang.

4 Antara tempat duduk dengan nomor yang tertera pada _{tiket penonton sesuai.} 5 Bioskop XXI Paragon menayangkan film-film _Hollywood.

6

Penonton dapat melakukan pembelian tiket dengan mudah.

Daya Tanggap

(Responsiveness) STS TS N S SS

7 Petugas tiket bioskop memberikan pelayanan yang cepat dalam penjualan tiket.

8

Karyawan penjual makanan/minum (Snack) cepat dalam melayani pemesanan pembelian makanan/minuman penonton.

9

Karyawan bersedia dalam membantu penonton memberikan informasi yang berkaitan dengan layanan bioskop.

10

Karyawan siap dalam merespons permintaan penonton tentang berbagai macam pilihan Snack / tiket yang diperjualkan.

11

Karyawan segera menanggapi keluhan penonton dengan segera.

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91 Jaminan

(Assurance) STS TS N S SS

13 Bioskop XXI Paragon menayangkan film-film yang _{berkualitas baik (tidak berhenti secara mendadak).} 14 Pembelian tiket langsung (on the spot) tidak mengalami _{antri panjang.} 15 Penonton dapat membeli tiket tanpa ada batasan

jumlah pembelian tiket.

16 Bioskop XXI Paragon menjamin ketepatan waktu pemutaran film sesuai dengan jam tayang.

17 Bioskop XXI Paragon menjamin harga yang ditawarkan sesuai dengan yang tersedia di media/ di layar lobby. 18.

Pihak Bioskop XXI Paragon / karyawan memberikan informasi harga yang di berikan dari lobby kepada penonton akurat.

19. Pihak Bioskop XXI memberikan informasi mengenai jadwal film secara akurat.

Empati

(Empathy) STS TS N S SS

20 Pihak dari bioskop / karyawan meluangkan waktu untuk mendengarkan keluhan dari pelanggan.

21 Karyawan melayani permintaan penonton dengan sabar. 22 Pihak bioskop meminta maaf atas kesalahan yang terjadi. 23 Sikap karyawan yang ramah terhadap semua

penonton.

24 Karyawan bersikap sopan ketika memberikan layanan kepada penonton.

25 Pihak bioskop memberikan tanggapan atas keluhan pelanggan.

Bukti Fisik

(Tangible) STS TS N S SS

26 Karyawan bioskop memiliki penampilan yang rapi. 27 Bioskop XXI Paragon memiliki toilet yang bersih. 28 Bioskop XXI Paragon memiliki ruang tunggu yang

bersih.

29 Bioskop XXI Paragon memilik tempat duduk / ruang _{bioskop yang terjaga kebersihannya untuk menonton.} 30 Bioskop XXI Paragon memiliki peralatan audio visual

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92 31

Bioskop XXI Paragon menyediakan dan menggunakan AC untuk setiap ruang bioskopnya dengan baik dan membuat nyaman.

No KEPUTUSAN

PEMBELIAN STS TS N S SS

32 Saya menonton setiap kali ada film terbaru di bioskop _{XXI Paragon.} 33 Saya selalu mengajak teman/keluarga/pacar setiap

kali menonton di bioskop.

34 Saya merasa puas setelah menonton di bioskop XXI Paragon.

35 Saya memutuskan untuk menonton lagi di bioskop XXI Paragon pada lain waktu.

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93 LAMPIRAN 2 : DATA IDENTITAS RESPONDEN

NAMA

JENIS

KELAMIN UMUR PEKERJAAN FREKUENSI

GENRE

FILM WAKTU

PERSEPSI HARGA Galuh Oktavia Perempuan 18-24 thn Pelajar / Mahasiswa < 10x Horor Malam Mahal Dicky Pandega Laki-Laki 18-24 thn Pegawai Negeri 10 - 20x Laga Malam Murah Irvangga Mahardhika Laki-Laki 18-24 thn Pelajar / Mahasiswa 10 - 20x Horor Malam Mahal Auzan Razil Laki-Laki 18-24 thn Pelajar / Mahasiswa 10 - 20x Laga Malam Mahal J Surya Putra Laki-Laki 25-31 thn Pelajar / Mahasiswa 10 - 20x Laga Malam Mahal Ferdian Pratama Laki-Laki 18-24 thn Pelajar / Mahasiswa < 10x Animasi Sore Mahal Asni Cahya Perempuan 18-24 thn Pelajar / Mahasiswa < 10x Horor Sore Mahal Arga Cahya Laki-Laki 18-24 thn Pelajar / Mahasiswa < 10x Petualangan Malam Mahal Disca Hidayantie Perempuan 18-24 thn Pelajar / Mahasiswa < 10x Petualangan Malam Mahal Fransyska Anjarsari Perempuan 18-24 thn Pelajar / Mahasiswa 10 - 20x Horor Siang Mahal Brahmastra

Nandiwardhana Laki-Laki 18-24 thn Pegawai Swasta < 10x Horor Malam Murah Arum Nandita Perempuan 25-31 thn Pegawai Swasta 10 - 20x Laga Sore Mahal Danang Hadinata Laki-Laki 18-24 thn Pelajar / Mahasiswa < 10x Laga Malam Mahal Atika Putri Perempuan 18-24 thn Pelajar / Mahasiswa > 20x Horor Malam Mahal Jenar Zharif Laki-Laki 18-24 thn Pelajar / Mahasiswa < 10x Sejarah Malam Mahal Jessica Maharani Perempuan 18-24 thn Pelajar / Mahasiswa < 10x Laga Sore Mahal Besta Aprilio Laki-Laki 18-24 thn Wiraswasta > 20x Laga Sore Mahal Dino Laki-Laki 18-24 thn Pelajar / Mahasiswa < 10x Laga Malam Mahal Pramudya Sukma Perempuan 18-24 thn Pelajar / Mahasiswa < 10x Animasi Siang Mahal Agam Atylla Andra F Laki-Laki 18-24 thn Pelajar / Mahasiswa 10 - 20x Horor Malam Mahal

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94 Reyda Ferdila Perempuan 18-24 thn Pegawai Swasta < 10x Animasi Sore Mahal Nerissa Yurivin Perempuan 18-24 thn Pelajar / Mahasiswa > 20x Horor Siang Mahal Dewi Wulandari Perempuan 18-24 thn Pelajar / Mahasiswa < 10x Laga Sore Mahal Dian Nala Perempuan 18-24 thn Pegawai Swasta < 10x Laga Malam Mahal Boedi Prayitno Laki-Laki >45 tahun Pegawai Negeri 10 - 20x Laga Sore Murah Ardyana Rahma

Hephzibah Perempuan 18-24 thn Pelajar / Mahasiswa 10 - 20x Laga Sore Mahal Lilis Aryati Perempuan >45 tahun Pegawai Swasta < 10x Laga Sore Murah Andreas Andika Septa Laki-Laki 18-24 thn Pegawai Swasta 10 - 20x Horor Malam Mahal Gilang Laki-Laki 18-24 thn Pelajar / Mahasiswa < 10x Petualangan Malam Mahal Amanda Ayu Dany Perempuan 18-24 thn Pelajar / Mahasiswa > 20x Petualangan Malam Mahal Antonius Deryal Laki-Laki 18-24 thn Lainnya 10 - 20x Horor Sore Mahal Giasnia Rika Perempuan 18-24 thn Pelajar / Mahasiswa 10 - 20x Laga Malam Mahal Kristian Agma

Lambang wibowo Laki-Laki 25-31 thn Pelajar / Mahasiswa < 10x Laga Malam Mahal Agista E D Perempuan 18-24 thn Pegawai Swasta < 10x Horor Malam Mahal Ridzky Laki-Laki 18-24 thn Pelajar / Mahasiswa 10 - 20x Komedi Sore Murah Riska A P Perempuan 18-24 thn Pegawai Swasta < 10x Horor Sore Mahal Noviandari Perempuan 18-24 thn Pelajar / Mahasiswa < 10x Horor Siang Mahal Richard Chaka Laki-Laki 25-31 thn Pelajar / Mahasiswa < 10x Horor Malam Mahal Dyah Ajeng Perempuan 25-31 thn Pelajar / Mahasiswa 10 - 20x Horor Sore Mahal

Linda Perempuan 18-24 thn Lainnya < 10x Horor Sore Mahal

Citra Perempuan 18-24 thn Pelajar / Mahasiswa 10 - 20x Horor Sore Mahal Rickey Laki-Laki 18-24 thn Pelajar / Mahasiswa < 10x Horor Malam Mahal

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95 Marcellinus Rizky

Vendy Nugraha Laki-Laki 18-24 thn Pelajar / Mahasiswa 10 - 20x Animasi Malam Murah Hanafi Girindra Laki-Laki 18-24 thn Pelajar / Mahasiswa < 10x Horor Malam Mahal Okta Retnaningrum Perempuan 18-24 thn Pelajar / Mahasiswa 10 - 20x Komedi Malam Mahal Dika Pratama Laki-Laki 18-24 thn Pelajar / Mahasiswa < 10x Laga Malam Murah Nanda Pastiga Laki-Laki 18-24 thn Pelajar / Mahasiswa 10 - 20x Petualangan Sore Mahal Vikaswastika Perempuan 18-24 thn Pegawai Swasta < 10x Komedi Sore Mahal Galih ridho Laki-Laki 18-24 thn Pelajar / Mahasiswa < 10x Petualangan Malam Mahal Audindra Perempuan 18-24 thn Pelajar / Mahasiswa < 10x Drama Sore Mahal Arsenio Deva Laki-Laki 18-24 thn Pelajar / Mahasiswa > 20x Laga Malam Mahal Joseph Ivanda

Christianto Laki-Laki 18-24 thn Pelajar / Mahasiswa < 10x Petualangan Siang Murah Dendi Pradipta Laki-Laki 18-24 thn Pelajar / Mahasiswa 10 - 20x Laga Malam Mahal Andhika Unggul

Wasesa Laki-Laki 18-24 thn Wiraswasta < 10x Laga Sore Murah

Sella Perempuan 18-24 thn Pegawai Swasta < 10x Horor Malam Mahal Rico Laki-Laki 18-24 thn Pelajar / Mahasiswa > 20x Horor Malam Murah Tio Darmawan Laki-Laki 18-24 thn Pelajar / Mahasiswa < 10x Horor Sore Mahal Awanda Dwi

Rahmawati Perempuan 18-24 thn Lainnya < 10x Horor Malam Mahal Huda Eka Praja Laki-Laki 18-24 thn Pelajar / Mahasiswa 10 - 20x Petualangan Malam Mahal Andira Pratama Laki-Laki 18-24 thn Pegawai Negeri 10 - 20x Horor Sore Mahal

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96 LAMPIRAN 3: Hasil Jawaban Responden Keseluruhan Variabel

No. KEANDALAN (X1) Jml DAYA TANGGAP (X2) Jml JAMINAN (X3) Jml 1 2 3 4 5 6 1 2 3 4 5 6 1 2 3 4 5 6 7 1 4 4 4 4 3 4 23 4 4 4 4 3 4 23 4 3 3 4 4 4 4 26 2 5 5 5 5 5 5 30 5 5 5 5 5 5 30 5 5 5 5 5 5 5 35 3 5 3 3 3 2 4 20 3 4 3 5 3 4 22 4 3 3 3 3 3 3 22 4 5 5 4 4 5 5 28 4 2 4 4 5 5 24 4 2 4 5 5 5 5 30 5 5 4 4 5 5 5 28 5 4 4 4 4 4 25 5 3 4 5 4 5 4 30 6 4 3 3 5 5 3 23 3 3 3 3 3 4 19 4 4 3 3 4 4 3 25 7 5 4 5 5 5 5 29 5 5 5 5 5 5 30 4 3 3 4 5 5 5 29 8 5 5 5 5 3 4 27 4 5 5 4 4 3 25 5 5 1 5 4 5 4 29 9 5 5 4 5 5 4 28 4 4 4 4 4 4 24 4 3 4 4 3 4 4 26 10 5 5 5 5 5 5 30 5 4 4 4 4 4 25 5 4 5 5 4 4 4 31 11 5 5 5 5 4 4 28 4 4 4 4 4 4 24 2 1 5 4 4 4 4 24 12 4 1 4 5 4 1 19 4 1 3 2 5 2 17 4 2 5 2 1 1 4 19 13 5 4 4 3 4 2 22 3 2 2 3 3 4 17 4 4 4 5 4 4 5 30 14 4 4 4 4 3 4 23 4 4 3 5 3 4 23 4 4 4 4 4 5 5 30 15 4 2 4 3 5 5 23 3 5 4 4 5 3 24 4 5 5 5 4 4 4 31 16 4 3 4 5 5 4 25 4 4 4 4 3 3 22 4 3 3 3 4 4 4 25 17 5 4 5 5 5 5 29 4 5 5 5 4 5 28 5 2 4 2 5 4 4 26 18 4 4 4 4 4 4 24 4 4 4 4 4 4 24 4 3 4 4 4 4 4 27 19 4 5 4 5 4 4 26 4 4 4 4 3 4 23 4 2 2 3 4 4 4 23

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97 20 5 4 4 4 5 3 25 3 2 4 5 4 3 21 3 2 4 5 4 3 4 25 21 4 4 4 4 4 4 24 4 4 4 4 3 4 23 4 3 4 4 4 4 4 27 22 5 5 5 5 5 5 30 5 4 5 5 5 5 29 5 5 5 4 5 5 5 34 23 5 4 4 5 5 4 27 4 3 4 3 4 5 23 4 2 4 4 4 4 4 26 24 4 3 4 5 5 2 23 4 3 5 3 4 4 23 5 4 5 4 5 5 4 32 25 5 5 4 5 5 5 29 4 5 4 4 2 5 24 5 2 5 4 5 4 4 29 26 4 4 4 5 3 3 23 4 3 4 4 3 4 22 3 4 4 4 4 4 5 28 27 4 5 3 5 4 4 25 5 4 3 5 2 3 22 5 2 5 5 5 5 5 32 28 5 5 5 5 5 5 30 5 5 5 5 5 5 30 5 4 4 5 5 5 5 33 29 4 4 4 3 3 4 22 4 4 4 4 4 3 23 4 4 3 3 3 4 3 24 30 5 4 5 5 3 5 27 5 2 5 5 4 5 26 4 5 5 5 5 5 5 34 31 2 3 3 4 4 4 20 4 4 4 4 3 4 23 4 3 3 3 4 4 4 25 32 4 4 4 4 4 4 24 4 4 4 4 4 4 24 4 1 3 4 4 4 4 24 33 5 5 4 5 5 4 28 4 3 3 4 3 4 21 5 3 4 4 4 5 5 30 34 4 5 5 5 4 3 26 3 4 4 4 3 5 23 2 2 3 5 5 5 4 26 35 4 4 4 5 4 5 26 5 5 5 4 3 4 26 5 3 5 4 4 4 4 29 36 4 4 4 4 4 3 23 3 3 3 4 3 4 20 4 3 3 4 4 4 4 26 37 4 4 4 4 4 4 24 3 4 3 3 3 4 20 4 2 3 3 4 4 4 24 38 5 5 5 5 5 5 30 4 4 2 4 4 5 23 4 1 5 5 5 5 4 29 39 5 5 5 5 2 5 27 4 5 4 4 4 5 26 5 1 5 5 5 5 4 30 40 5 4 4 4 3 1 21 1 3 3 3 3 3 16 4 1 3 4 3 3 3 21 41 4 4 3 4 4 4 23 4 4 3 3 3 4 21 4 2 4 4 4 4 4 26 42 4 2 3 5 4 3 21 4 4 3 4 3 4 22 4 2 3 2 4 4 3 22 43 5 5 5 5 5 4 29 5 5 4 5 5 5 29 3 4 5 5 5 5 5 32

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98 44 5 5 5 5 3 4 27 5 3 3 3 3 3 20 3 3 3 3 5 5 5 27 45 5 5 4 5 4 5 28 5 5 4 5 4 5 28 5 5 5 5 5 5 5 35 46 5 5 5 5 5 2 27 4 4 4 5 4 5 26 5 1 4 5 5 5 5 30 47 3 3 4 3 4 4 21 3 3 3 2 2 3 16 3 4 2 3 3 3 3 21 48 4 4 4 4 4 4 24 3 3 4 4 3 4 21 3 1 4 4 4 4 4 24 49 5 5 3 5 5 4 27 5 4 4 4 3 5 25 5 1 4 4 4 4 4 26 50 5 5 5 5 5 5 30 5 5 5 4 4 5 28 5 4 5 5 4 4 5 32 51 5 5 5 5 5 4 29 4 5 2 4 4 5 24 5 1 1 5 5 5 5 27 52 5 5 5 5 5 4 29 5 5 5 5 3 5 28 3 3 5 5 5 5 5 31 53 4 5 4 5 5 4 27 4 4 4 4 2 4 22 4 1 4 4 4 4 4 25 54 5 5 4 5 5 5 29 5 5 5 5 5 5 30 4 4 4 4 5 4 5 30 55 4 4 4 5 5 5 27 4 4 5 4 4 5 26 4 3 3 4 4 4 4 26 56 5 3 4 5 5 4 26 5 5 5 5 3 5 28 5 2 4 4 5 5 5 30 57 5 4 5 5 4 5 28 5 4 5 4 4 4 26 5 4 4 4 5 5 5 32 58 4 4 4 4 5 5 26 4 4 3 3 3 4 21 3 3 4 3 4 4 4 25 59 5 5 4 5 5 5 29 5 4 2 5 2 5 23 5 3 5 4 5 5 5 32 60 5 5 4 5 5 5 29 5 5 4 4 5 5 28 5 5 5 5 5 5 4 34

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99 No. EMPATI (X4) Jml BUKTI FISIK (X5) Jml

KEPUTUSAN PEMBELIAN (Y)

Jml 1 2 3 4 5 6 1 2 3 4 5 6 1 2 3 4 5 6 7 1 3 4 3 4 4 3 21 4 4 4 4 4 4 24 2 4 4 3 13 3 4 3 2 5 4 5 5 5 5 29 5 5 5 5 5 5 30 5 5 5 5 20 5 4 5 3 3 3 3 3 3 3 18 4 4 4 4 4 4 24 1 3 3 4 11 3 3 3 4 4 5 5 5 5 4 28 5 5 4 4 5 5 28 5 5 5 5 20 4 5 5 5 3 3 4 4 4 3 21 4 5 5 5 5 5 29 4 4 4 4 16 3 3 4 6 3 3 4 4 4 3 21 4 5 5 5 5 5 29 1 4 3 3 11 3 3 4 7 3 5 4 4 4 4 24 5 5 4 4 4 4 26 4 5 4 4 17 3 5 4 8 5 4 5 4 5 4 27 5 3 5 4 5 4 26 4 5 4 5 18 5 4 5 9 3 3 4 4 4 3 21 4 4 4 4 4 4 24 3 4 4 4 15 3 3 4 10 4 4 5 4 4 4 25 5 5 5 5 4 5 29 1 4 4 3 12 4 4 5 11 4 4 4 5 5 5 27 4 4 4 4 4 5 25 1 1 3 2 7 4 4 4 12 4 4 4 1 1 4 18 4 4 4 4 4 4 24 1 4 3 3 11 4 4 4 13 3 3 4 3 3 4 20 4 5 4 4 4 4 25 4 5 4 4 17 3 3 4 14 4 4 4 4 4 4 24 4 4 4 4 4 4 24 4 4 4 4 16 4 4 4 15 5 3 3 3 5 5 24 5 3 1 1 3 4 17 1 1 3 3 8 5 3 3 16 3 3 4 4 4 3 21 4 4 4 4 4 4 24 3 5 3 3 14 3 3 4 17 4 4 4 5 5 5 27 5 4 4 5 5 4 27 5 5 5 5 20 4 4 4 18 4 4 4 4 4 4 24 4 4 4 4 4 4 24 4 4 4 4 16 4 4 4 19 4 3 2 3 3 2 17 4 4 4 4 4 5 25 2 4 4 4 14 4 3 2 20 5 4 3 3 5 5 25 4 5 4 4 3 5 25 3 4 4 3 14 5 4 3 21 3 3 4 4 4 4 22 4 4 4 3 4 4 23 3 4 4 3 14 3 3 4 22 4 4 5 5 5 5 28 5 5 5 5 5 4 29 3 5 4 5 17 4 4 5

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100 23 4 4 3 4 4 4 23 4 4 4 4 4 4 24 2 4 4 3 13 4 4 3 24 5 3 5 2 4 4 23 5 3 5 4 5 4 26 5 4 5 4 18 5 3 5 25 2 3 2 4 4 3 18 5 5 5 5 5 5 30 4 5 5 5 19 2 3 2 26 4 5 5 5 5 5 29 4 3 3 3 3 3 19 3 5 3 3 14 4 5 5 27 2 3 2 4 4 4 19 5 5 5 5 5 5 30 4 4 4 5 17 2 3 2 28 5 5 5 5 5 5 30 5 5 5 5 5 5 30 5 5 5 5 20 5 5 5 29 3 3 2 3 3 3 17 4 4 3 4 3 4 22 4 4 4 4 16 3 3 2 30 5 5 5 5 5 5 30 5 5 5 5 5 5 30 5 5 5 5 20 5 5 5 31 3 3 3 3 3 3 18 4 3 3 3 3 4 20 3 4 3 3 13 3 3 3 32 4 2 2 3 3 3 17 4 3 3 3 3 3 19 4 4 4 4 16 4 2 2 33 4 4 5 5 5 4 27 5 5 5 4 5 5 29 5 5 5 4 19 4 4 5 34 3 3 4 4 3 3 20 4 4 4 4 4 4 24 4 5 4 4 17 3 3 4 35 3 4 4 5 5 4 25 5 5 5 5 5 5 30 3 5 5 5 18 3 4 4 36 3 3 3 4 4 3 20 4 4 4 4 4 4 24 3 4 3 3 13 3 3 3 37 3 3 3 3 3 3 18 3 3 4 3 4 4 21 2 4 4 4 14 3 3 3 38 4 4 4 4 4 4 24 5 5 5 5 5 5 30 2 4 4 4 14 4 4 4 39 4 4 5 5 5 4 27 5 5 5 5 5 5 30 5 5 2 4 16 4 4 5 40 3 3 3 3 3 3 18 5 5 5 5 4 5 29 3 5 4 1 13 3 3 3 41 3 3 3 4 4 3 20 4 5 4 4 5 4 26 2 4 3 3 12 3 3 3 42 4 4 4 4 4 4 24 4 4 4 4 5 5 26 3 5 4 5 17 4 4 4 43 5 5 5 5 5 5 30 5 5 5 5 5 5 30 5 3 4 5 17 5 5 5 44 4 4 4 4 4 4 24 5 5 5 5 5 5 30 1 1 3 2 7 4 4 4 45 4 5 5 5 5 5 29 5 5 5 5 5 5 30 5 5 5 5 20 4 5 5 46 4 5 4 5 5 5 28 5 5 5 5 5 5 30 2 5 4 4 15 4 5 4

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101 47 4 2 4 4 3 3 20 4 3 3 3 3 3 19 3 4 4 4 15 4 2 4 48 3 3 3 4 4 4 21 4 3 4 4 4 4 23 3 4 4 4 15 3 3 3 49 2 2 3 3 3 3 16 4 4 4 5 5 5 27 2 5 4 4 15 2 2 3 50 4 4 4 4 4 4 24 4 4 4 4 4 4 24 4 4 4 4 16 4 4 4 51 3 4 4 3 4 4 22 5 5 5 5 5 5 30 2 5 4 3 14 3 4 4 52 3 4 2 4 5 3 21 5 5 5 5 5 5 30 5 2 4 4 15 3 4 2 53 1 4 4 4 4 1 18 5 5 5 4 4 4 27 1 4 4 4 13 1 4 4 54 5 4 5 5 5 4 28 5 5 4 5 5 5 29 5 5 5 5 20 5 4 5 55 4 4 4 4 4 4 24 4 5 5 5 5 5 29 3 5 5 5 18 4 4 4 56 4 4 5 5 5 5 28 5 5 5 5 5 5 30 5 5 5 5 20 4 4 5 57 4 5 4 5 5 5 28 5 5 5 4 5 5 29 3 5 5 5 18 4 5 4 58 3 3 4 3 4 4 21 4 4 4 4 4 4 24 2 4 3 3 12 3 3 4 59 4 4 4 4 5 3 24 5 5 5 4 5 5 29 2 4 4 4 14 4 4 4 60 3 4 2 5 5 4 23 5 5 5 5 5 5 30 4 4 4 5 17 3 4 2

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102 LAMPIRAN 4 : DATA HASIL JAWABAN RESPONDEN

Variabel Keandalan (X1) RESPONDEN KEANDALAN (X1) TOTAL 1 2 3 4 5 6 1 4 4 4 4 3 4 23 2 5 5 5 5 5 5 30 3 5 3 3 3 2 4 20 4 5 5 4 4 5 5 28 5 5 4 4 5 5 5 28 6 4 3 3 5 5 3 23 7 5 4 5 5 5 5 29 8 5 5 5 5 3 4 27 9 5 5 4 5 5 4 28 10 5 5 5 5 5 5 30 11 5 5 5 5 4 4 28 12 4 1 4 5 4 1 19 13 5 4 4 3 4 2 22 14 4 4 4 4 3 4 23 15 4 2 4 3 5 5 23 16 4 3 4 5 5 4 25 17 5 4 5 5 5 5 29 18 4 4 4 4 4 4 24 19 4 5 4 5 4 4 26 20 5 4 4 4 5 3 25 21 4 4 4 4 4 4 24 22 5 5 5 5 5 5 30 23 5 4 4 5 5 4 27 24 4 3 4 5 5 2 23 25 5 5 4 5 5 5 29 26 4 4 4 5 3 3 23 27 4 5 3 5 4 4 25 28 5 5 5 5 5 5 30 29 4 4 4 3 3 4 22 30 5 4 5 5 3 5 27 31 2 3 3 4 4 4 20 32 4 4 4 4 4 4 24 33 5 5 4 5 5 4 28

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103 34 4 5 5 5 4 3 26 35 4 4 4 5 4 5 26 36 4 4 4 4 4 3 23 37 4 4 4 4 4 4 24 38 5 5 5 5 5 5 30 39 5 5 5 5 2 5 27 40 5 4 4 4 3 1 21 41 4 4 3 4 4 4 23 42 4 2 3 5 4 3 21 43 5 5 5 5 5 4 29 44 5 5 5 5 3 4 27 45 5 5 4 5 4 5 28 46 5 5 5 5 5 2 27 47 3 3 4 3 4 4 21 48 4 4 4 4 4 4 24 49 5 5 3 5 5 4 27 50 5 5 5 5 5 5 30 51 5 5 5 5 5 4 29 52 5 5 5 5 5 4 29 53 4 5 4 5 5 4 27 54 5 5 4 5 5 5 29 55 4 4 4 5 5 5 27 56 5 3 4 5 5 4 26 57 5 4 5 5 4 5 28 58 4 4 4 4 5 5 26 59 5 5 4 5 5 5 29 60 5 5 4 5 5 5 29

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104 Variabel Daya Tanggap (X2)

RESPONDEN _{DAYA TANGGAP (X2)}

TOTAL 1 2 3 4 5 6 1 4 4 4 4 3 4 23 2 5 5 5 5 5 5 30 3 3 4 3 5 3 4 22 4 4 2 4 4 5 5 24 5 5 4 4 4 4 4 25 6 3 3 3 3 3 4 19 7 5 5 5 5 5 5 30 8 4 5 5 4 4 3 25 9 4 4 4 4 4 4 24 10 5 4 4 4 4 4 25 11 4 4 4 4 4 4 24 12 4 1 3 2 5 2 17 13 3 2 2 3 3 4 17 14 4 4 3 5 3 4 23 15 3 5 4 4 5 3 24 16 4 4 4 4 3 3 22 17 4 5 5 5 4 5 28 18 4 4 4 4 4 4 24 19 4 4 4 4 3 4 23 20 3 2 4 5 4 3 21 21 4 4 4 4 3 4 23 22 5 4 5 5 5 5 29 23 4 3 4 3 4 5 23 24 4 3 5 3 4 4 23 25 4 5 4 4 2 5 24 26 4 3 4 4 3 4 22 27 5 4 3 5 2 3 22 28 5 5 5 5 5 5 30 29 4 4 4 4 4 3 23 30 5 2 5 5 4 5 26 31 4 4 4 4 3 4 23 32 4 4 4 4 4 4 24 33 4 3 3 4 3 4 21 34 3 4 4 4 3 5 23 35 5 5 5 4 3 4 26

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105 36 3 3 3 4 3 4 20 37 3 4 3 3 3 4 20 38 4 4 2 4 4 5 23 39 4 5 4 4 4 5 26 40 1 3 3 3 3 3 16 41 4 4 3 3 3 4 21 42 4 4 3 4 3 4 22 43 5 5 4 5 5 5 29 44 5 3 3 3 3 3 20 45 5 5 4 5 4 5 28 46 4 4 4 5 4 5 26 47 3 3 3 2 2 3 16 48 3 3 4 4 3 4 21 49 5 4 4 4 3 5 25 50 5 5 5 4 4 5 28 51 4 5 2 4 4 5 24 52 5 5 5 5 3 5 28 53 4 4 4 4 2 4 22 54 5 5 5 5 5 5 30 55 4 4 5 4 4 5 26 56 5 5 5 5 3 5 28 57 5 4 5 4 4 4 26 58 4 4 3 3 3 4 21 59 5 4 2 5 2 5 23 60 5 5 4 4 5 5 28

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106 Variabel Jaminan (X3) RESPONDEN _{JAMINAN (X3)} TOTAL 1 2 3 4 5 6 7 1 4 3 3 4 4 4 4 26 2 5 5 5 5 5 5 5 35 3 4 3 3 3 3 3 3 22 4 4 2 4 5 5 5 5 30 5 5 3 4 5 4 5 4 30 6 4 4 3 3 4 4 3 25 7 4 3 3 4 5 5 5 29 8 5 5 1 5 4 5 4 29 9 4 3 4 4 3 4 4 26 10 5 4 5 5 4 4 4 31 11 2 1 5 4 4 4 4 24 12 4 2 5 2 1 1 4 19 13 4 4 4 5 4 4 5 30 14 4 4 4 4 4 5 5 30 15 4 5 5 5 4 4 4 31 16 4 3 3 3 4 4 4 25 17 5 2 4 2 5 4 4 26 18 4 3 4 4 4 4 4 27 19 4 2 2 3 4 4 4 23 20 3 2 4 5 4 3 4 25 21 4 3 4 4 4 4 4 27 22 5 5 5 4 5 5 5 34 23 4 2 4 4 4 4 4 26 24 5 4 5 4 5 5 4 32 25 5 2 5 4 5 4 4 29 26 3 4 4 4 4 4 5 28 27 5 2 5 5 5 5 5 32 28 5 4 4 5 5 5 5 33 29 4 4 3 3 3 4 3 24 30 4 5 5 5 5 5 5 34 31 4 3 3 3 4 4 4 25 32 4 1 3 4 4 4 4 24 33 5 3 4 4 4 5 5 30 34 2 2 3 5 5 5 4 26 35 5 3 5 4 4 4 4 29

(21)

107 36 4 3 3 4 4 4 4 26 37 4 2 3 3 4 4 4 24 38 4 1 5 5 5 5 4 29 39 5 1 5 5 5 5 4 30 40 4 1 3 4 3 3 3 21 41 4 2 4 4 4 4 4 26 42 4 2 3 2 4 4 3 22 43 3 4 5 5 5 5 5 32 44 3 3 3 3 5 5 5 27 45 5 5 5 5 5 5 5 35 46 5 1 4 5 5 5 5 30 47 3 4 2 3 3 3 3 21 48 3 1 4 4 4 4 4 24 49 5 1 4 4 4 4 4 26 50 5 4 5 5 4 4 5 32 51 5 1 1 5 5 5 5 27 52 3 3 5 5 5 5 5 31 53 4 1 4 4 4 4 4 25 54 4 4 4 4 5 4 5 30 55 4 3 3 4 4 4 4 26 56 5 2 4 4 5 5 5 30 57 5 4 4 4 5 5 5 32 58 3 3 4 3 4 4 4 25 59 5 3 5 4 5 5 5 32 60 5 5 5 5 5 5 4 34

(22)

108 Variabel Empati (X4) RESPONDEN EMPATI (X4) TOTAL 1 2 3 4 5 6 1 3 4 3 4 4 3 21 2 5 4 5 5 5 5 29 3 3 3 3 3 3 3 18 4 4 5 5 5 5 4 28 5 3 3 4 4 4 3 21 6 3 3 4 4 4 3 21 7 3 5 4 4 4 4 24 8 5 4 5 4 5 4 27 9 3 3 4 4 4 3 21 10 4 4 5 4 4 4 25 11 4 4 4 5 5 5 27 12 4 4 4 1 1 4 18 13 3 3 4 3 3 4 20 14 4 4 4 4 4 4 24 15 5 3 3 3 5 5 24 16 3 3 4 4 4 3 21 17 4 4 4 5 5 5 27 18 4 4 4 4 4 4 24 19 4 3 2 3 3 2 17 20 5 4 3 3 5 5 25 21 3 3 4 4 4 4 22 22 4 4 5 5 5 5 28 23 4 4 3 4 4 4 23 24 5 3 5 2 4 4 23 25 2 3 2 4 4 3 18 26 4 5 5 5 5 5 29 27 2 3 2 4 4 4 19 28 5 5 5 5 5 5 30 29 3 3 2 3 3 3 17 30 5 5 5 5 5 5 30 31 3 3 3 3 3 3 18 32 4 2 2 3 3 3 17 33 4 4 5 5 5 4 27 34 3 3 4 4 3 3 20 35 3 4 4 5 5 4 25

(23)

109 36 3 3 3 4 4 3 20 37 3 3 3 3 3 3 18 38 4 4 4 4 4 4 24 39 4 4 5 5 5 4 27 40 3 3 3 3 3 3 18 41 3 3 3 4 4 3 20 42 4 4 4 4 4 4 24 43 5 5 5 5 5 5 30 44 4 4 4 4 4 4 24 45 4 5 5 5 5 5 29 46 4 5 4 5 5 5 28 47 4 2 4 4 3 3 20 48 3 3 3 4 4 4 21 49 2 2 3 3 3 3 16 50 4 4 4 4 4 4 24 51 3 4 4 3 4 4 22 52 3 4 2 4 5 3 21 53 1 4 4 4 4 1 18 54 5 4 5 5 5 4 28 55 4 4 4 4 4 4 24 56 4 4 5 5 5 5 28 57 4 5 4 5 5 5 28 58 3 3 4 3 4 4 21 59 4 4 4 4 5 3 24 60 3 4 2 5 5 4 23

(24)

110 Variabel Bukti Fisik (X5)

RESPONDEN BUKTI FISIK (X5) TOTAL 1 2 3 4 5 6 1 4 4 4 4 4 4 24 2 5 5 5 5 5 5 30 3 4 4 4 4 4 4 24 4 5 5 4 4 5 5 28 5 4 5 5 5 5 5 29 6 4 5 5 5 5 5 29 7 5 5 4 4 4 4 26 8 5 3 5 4 5 4 26 9 4 4 4 4 4 4 24 10 5 5 5 5 4 5 29 11 4 4 4 4 4 5 25 12 4 4 4 4 4 4 24 13 4 5 4 4 4 4 25 14 4 4 4 4 4 4 24 15 5 3 1 1 3 4 17 16 4 4 4 4 4 4 24 17 5 4 4 5 5 4 27 18 4 4 4 4 4 4 24 19 4 4 4 4 4 5 25 20 4 5 4 4 3 5 25 21 4 4 4 3 4 4 23 22 5 5 5 5 5 4 29 23 4 4 4 4 4 4 24 24 5 3 5 4 5 4 26 25 5 5 5 5 5 5 30 26 4 3 3 3 3 3 19 27 5 5 5 5 5 5 30 28 5 5 5 5 5 5 30 29 4 4 3 4 3 4 22 30 5 5 5 5 5 5 30 31 4 3 3 3 3 4 20 32 4 3 3 3 3 3 19 33 5 5 5 4 5 5 29 34 4 4 4 4 4 4 24 35 5 5 5 5 5 5 30

(25)

111 36 4 4 4 4 4 4 24 37 3 3 4 3 4 4 21 38 5 5 5 5 5 5 30 39 5 5 5 5 5 5 30 40 5 5 5 5 4 5 29 41 4 5 4 4 5 4 26 42 4 4 4 4 5 5 26 43 5 5 5 5 5 5 30 44 5 5 5 5 5 5 30 45 5 5 5 5 5 5 30 46 5 5 5 5 5 5 30 47 4 3 3 3 3 3 19 48 4 3 4 4 4 4 23 49 4 4 4 5 5 5 27 50 4 4 4 4 4 4 24 51 5 5 5 5 5 5 30 52 5 5 5 5 5 5 30 53 5 5 5 4 4 4 27 54 5 5 4 5 5 5 29 55 4 5 5 5 5 5 29 56 5 5 5 5 5 5 30 57 5 5 5 4 5 5 29 58 4 4 4 4 4 4 24 59 5 5 5 4 5 5 29 60 5 5 5 5 5 5 30

(26)

112 Variabel Keputusan Pembelian (Y)

RESPONDEN

KEPUTUSAN PEMBELIAN (Y)

TOTAL 1 2 3 4 1 2 4 4 3 13 2 5 5 5 5 20 3 1 3 3 4 11 4 5 5 5 5 20 5 4 4 4 4 16 6 1 4 3 3 11 7 4 5 4 4 17 8 4 5 4 5 18 9 3 4 4 4 15 10 1 4 4 3 12 11 1 1 3 2 7 12 1 4 3 3 11 13 4 5 4 4 17 14 4 4 4 4 16 15 1 1 3 3 8 16 3 5 3 3 14 17 5 5 5 5 20 18 4 4 4 4 16 19 2 4 4 4 14 20 3 4 4 3 14 21 3 4 4 3 14 22 3 5 4 5 17 23 2 4 4 3 13 24 5 4 5 4 18 25 4 5 5 5 19 26 3 5 3 3 14 27 4 4 4 5 17 28 5 5 5 5 20 29 4 4 4 4 16 30 5 5 5 5 20 31 3 4 3 3 13 32 4 4 4 4 16 33 5 5 5 4 19 34 4 5 4 4 17 35 3 5 5 5 18

(27)

113 36 3 4 3 3 13 37 2 4 4 4 14 38 2 4 4 4 14 39 5 5 2 4 16 40 3 5 4 1 13 41 2 4 3 3 12 42 3 5 4 5 17 43 5 3 4 5 17 44 1 1 3 2 7 45 5 5 5 5 20 46 2 5 4 4 15 47 3 4 4 4 15 48 3 4 4 4 15 49 2 5 4 4 15 50 4 4 4 4 16 51 2 5 4 3 14 52 5 2 4 4 15 53 1 4 4 4 13 54 5 5 5 5 20 55 3 5 5 5 18 56 5 5 5 5 20 57 3 5 5 5 18 58 2 4 3 3 12 59 2 4 4 4 14 60 4 4 4 5 17

(28)

114 LAMPIRAN 5 : FREKUENSI PENGELOMPOKAN RESPONDEN

Frequencies Table

Statistics

Jenis

Kelamin Usia Pekerjaan Frekuensi Genre Waktu

Persepsi Harga N Valid 60 60 60 60 60 60 60

Missing 0 0 0 0 0 0 0

JenisKelamin

Frequency Percent Valid Percent

Cumulative Percent Valid Laki-laki 33 55.0 55.0 55.0 Perempuan 27 45.0 45.0 100.0 Total 60 100.0 100.0 Usia

Cumulative Percent Valid 18-24 thn 53 88.3 88.3 88.3 25-31 thn 5 8.3 8.3 96.7 >45thn 2 3.3 3.3 100.0 Total 60 100.0 100.0 Pekerjaan

Frequency Percent Valid Percent Cumulative Percent Valid Pelajar / Mahasiswa 43 71.7 71.7 71.7

PegawaiNegeri 3 5.0 5.0 76.7 PegawaiSwasta 10 16.7 16.7 93.3 Wiraswasta 1 1.7 1.7 95.0 Lainnya 3 5.0 5.0 100.0 Total 60 100.0 100.0

(29)

115 Frekuensi Menonton

Cumulative Percent Valid <10x 33 55.0 55.0 55.0 10-20x 21 35.0 35.0 90.0 >20x 6 10.0 10.0 100.0 Total 60 100.0 100.0 Ketegori Film

Frequency Percent Valid Percent Cumulative Percent Valid Horor 24 40.0 40.0 40.0 Laga 19 31.7 31.7 71.7 Komedi 3 5.0 5.0 76.7 Drama 1 1.7 1.7 78.3 Petualangan 8 13.3 13.3 91.7 Animasi 4 6.7 6.7 98.3 Sejarah 1 1.7 1.7 100.0 Total 60 100.0 100.0 Waktu

Frequency Percent Valid Percent Cumulative Percent Valid Siang 5 8.3 8.3 8.3

Sore 22 36.7 36.7 45.0 Malam 33 55.0 55.0 100.0

Total 60 100.0 100.0

Persepsi Harga

Frequency Percent Valid Percent Cumulative Percent Valid Murah 9 15.0 15.0 15.0

Mahal 51 85.0 85.0 100.0 Total 60 100.0 100.0

(30)

116 LAMPIRAN 6 : FREKUENSI TANGGAPAN RESPONDEN

Variabel Keandalan (X1) Statistics x1.1 x1.2 x1.3 x1.4 x1.5 x1.6 N Valid 60 60 60 60 60 60 Missing 0 0 0 0 0 0 Frequency Table x1.1

Frequency Percent Valid Percent Cumulative Percent

Valid 2 1 1.7 1.7 1.7 3 1 1.7 1.7 3.3 4 24 40.0 40.0 43.3 5 34 56.7 56.7 100.0 Total 60 100.0 100.0 x1.2

Valid 1 1 1.7 1.7 1.7 2 2 3.3 3.3 5.0 3 7 11.7 11.7 16.7 4 23 38.3 38.3 55.0 5 27 45.0 45.0 100.0 Total 60 100.0 100.0

(31)

117 x1.4

Valid 3 5 8.3 8.3 8.3

4 14 23.3 23.3 31.7 5 41 68.3 68.3 100.0 Total 60 100.0 100.0

x1.5

Valid 2 2 3.3 3.3 3.3 3 8 13.3 13.3 16.7 4 19 31.7 31.7 48.3 5 31 51.7 51.7 100.0 Total 60 100.0 100.0 x1.6

Valid 1 2 3.3 3.3 3.3 2 3 5.0 5.0 8.3 3 6 10.0 10.0 18.3 4 27 45.0 45.0 63.3 5 22 36.7 36.7 100.0 Total 60 100.0 100.0 x1.3

Frequency Percent Valid Percent Cumulative Percent Valid 3 7 11.7 11.7 11.7

4 34 56.7 56.7 68.3 5 19 31.7 31.7 100.0 Total 60 100.0 100.0

(32)

118 Variabel Daya Tanggap (X2)

Statistics x2.1 x2.2 x2.3 x2.4 x2.5 x2.6 N Valid 60 60 60 60 60 60 Missing 0 0 0 0 0 0 Frequency Table x2.1

Frequency Percent Valid Percent Cumulative Percent Valid 1 1 1.7 1.7 1.7 3 10 16.7 16.7 18.3 4 29 48.3 48.3 66.7 5 20 33.3 33.3 100.0 Total 60 100.0 100.0 x2.3

Frequency Percent Valid Percent Cumulative Percent Valid 1 1 1.7 1.7 1.7 2 4 6.7 6.7 8.3 3 10 16.7 16.7 25.0 4 28 46.7 46.7 71.7 5 17 28.3 28.3 100.0 Total 60 100.0 100.0

(33)

119 x2.4

3 9 15.0 15.0 16.7 4 26 43.3 43.3 60.0 5 24 40.0 40.0 100.0 Total 60 100.0 100.0

(34)

120 Variabel Jaminan (X3) Statistics x3.1 x3.2 x3.3 x3.4 x3.5 x3.6 x3.7 N Valid 60 60 60 60 60 60 60 Missing 0 0 0 0 0 0 0 Frequency Table x3.1

Frequency Percent Valid Percent Cumulative Percent Valid 1 10 16.7 16.7 16.7 2 13 21.7 21.7 38.3 3 17 28.3 28.3 66.7 4 13 21.7 21.7 88.3 5 7 11.7 11.7 100.0 Total 60 100.0 100.0 x3.3

(35)

121 x3.4

4 32 53.3 53.3 63.3 5 22 36.7 36.7 100.0 Total 60 100.0 100.0

(36)

122 Variabel Empati (X4) Statistics x4.1 x4.2 x4.3 x4.4 x4.5 x4.6 N Valid 60 60 60 60 60 60 Missing 0 0 0 0 0 0 Frequency Table x4.1

3 12 20.0 20.0 31.7 4 26 43.3 43.3 75.0 5 15 25.0 25.0 100.0 Total 60 100.0 100.0

(37)

123 x4.4

(38)

124 Variabel Bukti Fisik (X5)

Statistics x5.1 x5.2 x5.3 x5.4 x5.5 x5.6 N Valid 60 60 60 60 60 60 Missing 0 0 0 0 0 0 Frequency Table x5.1

4 29 48.3 48.3 50.0 5 30 50.0 50.0 100.0 Total 60 100.0 100.0

x5.2

4 19 31.7 31.7 46.7 5 32 53.3 53.3 100.0 Total 60 100.0 100.0

x5.3

3 5 8.3 8.3 10.0

4 26 43.3 43.3 53.3 5 28 46.7 46.7 100.0 Total 60 100.0 100.0

(39)

125 X5.4

4 22 36.7 36.7 48.3 5 31 51.7 51.7 100.0 Total 60 100.0 100.0

x5.6

4 26 43.3 43.3 48.3 5 31 51.7 51.7 100.0 Total 60 100.0 100.0

(40)

126 Variabel Keputusan Pembelian (Y)

Statistics

y.1 y.2 y.3 y.4 N Valid 60 60 60 60

Missing 0 0 0 0

Frequency Table

y.1

Frequency Percent Valid Percent Cumulative Percent Valid 1 8 13.3 13.3 13.3 2 11 18.3 18.3 31.7 3 15 25.0 25.0 56.7 4 13 21.7 21.7 78.3 5 13 21.7 21.7 100.0 Total 60 100.0 100.0 y.2

Frequency Percent Valid Percent Cumulative Percent Valid 1 3 5.0 5.0 5.0 2 1 1.7 1.7 6.7 3 2 3.3 3.3 10.0 4 28 46.7 46.7 56.7 5 26 43.3 43.3 100.0 Total 60 100.0 100.0 y.3

3 12 20.0 20.0 21.7 4 33 55.0 55.0 76.7 5 14 23.3 23.3 100.0 Total 60 100.0 100.0

(41)

127 y.4

(42)

128 LAMPIRAN 7 : UJI VALIDITAS DAN RELIABILITAS

UJI VALIDITAS Correlations Correlations x1.1 x1.2 x1.3 x1.4 x1.5 x1.6 x1 x1.1 Pearson Correlation 1 ,519** _,507** _,397** _,201 _,218 _,681** Sig. (2-tailed) ,000 ,000 ,002 ,123 ,095 ,000 N 60 60 60 60 60 60 60 x1.2 Pearson Correlation ,519** ₁ _,457** _,385** _,155 _,401** _,759** Sig. (2-tailed) ,000 ,000 ,002 ,237 ,002 ,000 N 60 60 60 60 60 60 60 x1.3 Pearson Correlation ,507** _,457** ₁ _,367** _,103 _,249 _,640** Sig. (2-tailed) ,000 ,000 ,004 ,434 ,055 ,000 N 60 60 60 60 60 60 60 x1.4 Pearson Correlation ,397** _,385** _,367** ₁ _,367** _,176 _,647** Sig. (2-tailed) ,002 ,002 ,004 ,004 ,179 ,000 N 60 60 60 60 60 60 60 x1.5 Pearson Correlation ,201 ,155 ,103 ,367** ₁ _,221 _,537** Sig. (2-tailed) ,123 ,237 ,434 ,004 ,090 ,000 N 60 60 60 60 60 60 60 x1.6 Pearson Correlation ,218 ,401** _,249 _,176 _,221 ₁ _,644** Sig. (2-tailed) ,095 ,002 ,055 ,179 ,090 ,000 N 60 60 60 60 60 60 60 x1 Pearson Correlation ,681** _,759** _,640** _,647** _,537** _,644** ₁ Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000 N 60 60 60 60 60 60 60

(43)

129 Correlations Correlations x2.1 x2.2 x2.3 x2.4 x2.5 x2.6 x2 x2.1 Pearson Correlation 1 ,415** _,434** _,461** _,287* _,429** _,726** Sig. (2-tailed) ,001 ,001 ,000 ,026 ,001 ,000 N 60 60 60 60 60 60 60 x2.2 Pearson Correlation ,415** ₁ _,367** _,485** _,134 _,449** _,703** Sig. (2-tailed) ,001 ,004 ,000 ,309 ,000 ,000 N 60 60 60 60 60 60 60 x2.3 Pearson Correlation ,434** _,367** ₁ _,401** _,433** _,296* _,717** Sig. (2-tailed) ,001 ,004 ,002 ,001 ,022 ,000 N 60 60 60 60 60 60 60 x2.4 Pearson Correlation ,461** _,485** _,401** ₁ _,222 _,505** _,730** Sig. (2-tailed) ,000 ,000 ,002 ,088 ,000 ,000 N 60 60 60 60 60 60 60 x2.5 Pearson Correlation ,287* _,134 _,433** _,222 ₁ _,236 _,567** Sig. (2-tailed) ,026 ,309 ,001 ,088 ,069 ,000 N 60 60 60 60 60 60 60 x2.6 Pearson Correlation ,429** _,449** _,296* _,505** _,236 ₁ _,690** Sig. (2-tailed) ,001 ,000 ,022 ,000 ,069 ,000 N 60 60 60 60 60 60 60 x2 Pearson Correlation ,726** _,703** _,717** _,730** _,567** _,690** ₁ Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000 N 60 60 60 60 60 60 60

**. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed).

(44)

130 Correlations Correlations x3.1 x3.2 x3.3 x3.4 x3.5 x3.6 x3.7 x3 x3.1 Pearson Correlation 1 ,172 ,172 ,182 ,238 ,291* _,216 _,492** Sig. (2-tailed) ,190 ,188 ,164 ,067 ,024 ,098 ,000 N 60 60 60 60 60 60 60 60 x3.2 Pearson Correlation ,172 1 ,153 ,166 ,100 ,214 ,225 ,546** Sig. (2-tailed) ,190 ,243 ,204 ,448 ,101 ,084 ,000 N 60 60 60 60 60 60 60 60 x3.3 Pearson Correlation ,172 ,153 1 ,328* _,237 _,132 _,336** _,555** Sig. (2-tailed) ,188 ,243 ,010 ,069 ,315 ,009 ,000 N 60 60 60 60 60 60 60 60 x3.4 Pearson Correlation ,182 ,166 ,328* ₁ _,493** _,550** _,493** _,694** Sig. (2-tailed) ,164 ,204 ,010 ,000 ,000 ,000 ,000 N 60 60 60 60 60 60 60 60 x3.5 Pearson Correlation ,238 ,100 ,237 ,493** ₁ _,850** _,591** _,722** Sig. (2-tailed) ,067 ,448 ,069 ,000 ,000 ,000 ,000 N 60 60 60 60 60 60 60 60 x3.6 Pearson Correlation ,291* _,214 _,132 _,550** _,850** ₁ _,582** _,754** Sig. (2-tailed) ,024 ,101 ,315 ,000 ,000 ,000 ,000 N 60 60 60 60 60 60 60 60 x3.7 Pearson Correlation ,216 ,225 ,336** _,493** _,591** _,582** ₁ _,720** Sig. (2-tailed) ,098 ,084 ,009 ,000 ,000 ,000 ,000 N 60 60 60 60 60 60 60 60 x3 Pearson Correlation ,492** _,546** _,555** _,694** _,722** _,754** _,720** ₁ Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000 ,000 N 60 60 60 60 60 60 60 60

*. Correlation is significant at the 0.05 level (2-tailed). **. Correlation is significant at the 0.01 level (2-tailed).

(45)

131 Correlations Correlations x4.1 x4.2 x4.3 x4.4 x4.5 x4.6 x4 x4.1 Pearson Correlation 1 ,434** _,517** _,205 _,404** _,665** _,701** Sig. (2-tailed) ,001 ,000 ,117 ,001 ,000 ,000 N 60 60 60 60 60 60 60 x4.2 Pearson Correlation ,434** ₁ _,538** _,573** _,607** _,596** _,803** Sig. (2-tailed) ,001 ,000 ,000 ,000 ,000 ,000 N 60 60 60 60 60 60 60 x4.3 Pearson Correlation ,517** _,538** ₁ _,435** _,418** _,499** _,749** Sig. (2-tailed) ,000 ,000 ,001 ,001 ,000 ,000 N 60 60 60 60 60 60 60 x4.4 Pearson Correlation ,205 ,573** _,435** ₁ _,794** _,430** _,740** Sig. (2-tailed) ,117 ,000 ,001 ,000 ,001 ,000 N 60 60 60 60 60 60 60 x4.5 Pearson Correlation ,404** _,607** _,418** _,794** ₁ _,570** _,816** Sig. (2-tailed) ,001 ,000 ,001 ,000 ,000 ,000 N 60 60 60 60 60 60 60 x4.6 Pearson Correlation ,665** _,596** _,499** _,430** _,570** ₁ _,813** Sig. (2-tailed) ,000 ,000 ,000 ,001 ,000 ,000 N 60 60 60 60 60 60 60 x4 Pearson Correlation ,701** _,803** _,749** _,740** _,816** _,813** ₁ Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000 N 60 60 60 60 60 60 60

(46)

132 Correlations Correlations x5.1 x5.2 x5.3 x5.4 x5.5 x5.6 x5 x5.1 Pearson Correlation 1 ,551** _,503** _,457** _,565** _,502** _,681** Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000 N 60 60 60 60 60 60 60 x5.2 Pearson Correlation ,551** ₁ _,692** _,733** _,622** _,742** _,862** Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000 N 60 60 60 60 60 60 60 x5.3 Pearson Correlation ,503** _,692** ₁ _,835** _,789** _,650** _,898** Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000 N 60 60 60 60 60 60 60 x5.4 Pearson Correlation ,457** _,733** _,835** ₁ _,741** _,678** _,895** Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000 N 60 60 60 60 60 60 60 x5.5 Pearson Correlation ,565** _,622** _,789** _,741** ₁ _,689** _,873** Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000 N 60 60 60 60 60 60 60 x5.6 Pearson Correlation ,502** _,742** _,650** _,678** _,689** ₁ _,835** Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000 N 60 60 60 60 60 60 60 x5 Pearson Correlation ,681** _,862** _,898** _,895** _,873** _,835** ₁ Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000 ,000 N 60 60 60 60 60 60 60

(47)

133 Correlations

Correlations

y.1 y.2 y.3 y.4 y y.1 Pearson Correlation 1 ,434** _,551** _,604** _,854**

Sig. (2-tailed) ,001 ,000 ,000 ,000

N 60 60 60 60 60

y.2 Pearson Correlation ,434** ₁ _,463** _,452** _,725** Sig. (2-tailed) ,001 ,000 ,000 ,000

N 60 60 60 60 60

y.3 Pearson Correlation ,551** _,463** ₁ _,647** _,787** Sig. (2-tailed) ,000 ,000 ,000 ,000

N 60 60 60 60 60

y.4 Pearson Correlation ,604** _,452** _,647** ₁ _,829** Sig. (2-tailed) ,000 ,000 ,000 ,000

N 60 60 60 60 60

y Pearson Correlation ,854** _,725** _,787** _,829** ₁ Sig. (2-tailed) ,000 ,000 ,000 ,000

N 60 60 60 60 60

(48)

134 UJI RELIABILITAS

Reliability

Scale: ALL VARIABLES

Case Processing Summary

N %

Cases Valid 60 100.0

Excludeda 0 .0

Total 60 100.0

a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items .713 6 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbach's Alpha if Item Deleted x1.1 21.40 6.922 .543 .653 x1.2 21.70 5.773 .577 .627 x1.3 21.72 7.054 .488 .666 x1.4 21.32 7.000 .494 .664 x1.5 21.60 7.092 .295 .721 x1.6 21.85 6.231 .382 .705

(49)

135 Reliability

N %

Cases Valid 60 100.0 Excludeda 0 .0

Total 60 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items .775 6 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbach's Alpha if Item Deleted x2.1 19.70 8.417 .582 .726 x2.2 19.88 8.139 .517 .743 x2.3 19.93 8.267 .555 .732 x2.4 19.75 8.564 .597 .724 x2.5 20.22 9.156 .356 .783 x2.6 19.60 8.753 .543 .736

(50)

136 Reliability

N %

Total 60 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items .722 7 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbach's Alpha if Item Deleted x3.1 23.72 12.003 .311 .716 x3.2 24.98 10.695 .247 .766 x3.3 23.98 11.101 .329 .719 x3.4 23.80 10.569 .546 .663 x3.5 23.62 10.749 .603 .655 x3.6 23.58 10.620 .647 .646 x3.7 23.62 11.257 .622 .662

(51)

137 Reliability

N %

(52)

138 Reliability

N %

Cases Valid 60 100.0 Excludeda ₀ _.0

(53)

139 Reliability

N %

Total 60 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbach's Alpha N of Items .791 4 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item- Total Correlation Cronbach's Alpha if Item Deleted y.1 12.15 4.604 .639 .749 y.2 11.13 6.524 .519 .778 y.3 11.35 7.011 .673 .733 y.4 11.42 6.078 .694 .698

(54)

140 LAMPIRAN 8 : HASIL REGRESI, UJI t , UJI F

Regression

Variables Entered/Removedb

Model Variables Entered

Variables

Removed Method

1 Keandalan (x1), Daya Tanggap

(x2), Jaminan (x3), Empati (x4), dan Bukti fisik (x5)

. Enter

a. All requested variables entered.

b. Dependent Variable: Keputusan Pembelian ( y)

Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .607a _.368 _.310 _2.636 a. Predictors: (Constant), x5, x4, x2, x3, x1 ANOVAb

Model Sum of Squares df Mean Square F Sig. 1 Regression 218.536 5 43.707 6.292 .000a

Residual 375.114 54 6.947 Total 593.650 59

a. Predictors: (Constant), Keandalan (x1), Daya Tanggap (x2), Jaminan (x3), Empati (x4), dan Bukti fisik (x5)

(55)

141 Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) 1.080 3.187 .339 .736 Keandalan (x1) -.288 .193 -.274 -1.491 .142 Daya Tanggap (x2) .412 .163 .446 2.525 .015 Jaminan (x3) .193 .143 .230 1.346 .184 Empati (x4) .040 .118 .051 .342 .734 Bukti fisik (x5) .213 .130 .235 1.639 .107 a. Dependent Variable: Keputusan Pembelian ( y)

(56)

142 LAMPIRAN 9 : HASIL TABULASI SILANG

1. Usia dan Jenis Kelamin

Crosstabs

Cases

Valid Missing Total

N Percent N Percent N Percent

Pekerjaan * Jenis Kelamin 60 100,0% 0 ,0% 60 100,0%

Usia * Jenis Kelamin Crosstabulation

Jenis Kelamin Total Laki-laki Perempuan Usia 18-24 thn Count 29 24 53 % of Total 48,3% 40,0% 88,3% 25-31 thn Count 3 2 5 % of Total 5,0% 3,3% 8,3% >45thn Count 1 1 2 % of Total 1,7% 1,7% 3,3% Total Count 33 27 60 % of Total 55,0% 45,0% 100,0%

(57)

143 2. Pekerjaan dan Jenis Kelamin

Crosstabs

Cases

Valid Missing Total

Pekerjaan * Jenis Kelamin 60 100,0% 0 ,0% 60 100,0%

Pekerjaan * Jenis Kelamin Crosstabulation

Jenis Kelamin

Total

Laki-laki Perempuan

Pekerjaan Pelajar / Mahasiswa Count 26 17 43

% of Total 43,3% 28,3% 71,7%

Pegawai Negeri Count 3 0 3

% of Total 5,0% ,0% 5,0%

Pegawai Swasta Count 2 8 10

% of Total 3,3% 13,3% 16,7% Wiraswasta Count 1 0 1 % of Total 1,7% ,0% 1,7% Lainnya Count 1 2 3 % of Total 1,7% 3,3% 5,0% Total Count 33 27 60 % of Total 55,0% 45,0% 100,0%

(58)

144 3. Kategori Film dan Jenis Kelamin

Crosstabs

Cases

Valid Missing Total

Genre * Jenis Kelamin 60 100,0% 0 ,0% 60 100,0%

Genre * Jenis Kelamin Crosstabulation

Jenis Kelamin

Total

Laki-laki Perempuan

Genre Horor Count 11 13 24

% of Total 18,3% 21,7% 40,0% Laga Count 12 7 19 % of Total 20,0% 11,7% 31,7% Komedi Count 1 2 3 % of Total 1,7% 3,3% 5,0% Drama Count 0 1 1 % of Total ,0% 1,7% 1,7% Petualangan Count 6 2 8 % of Total 10,0% 3,3% 13,3% Animasi Count 2 2 4 % of Total 3,3% 3,3% 6,7% Sejarah Count 1 0 1 % of Total 1,7% ,0% 1,7% Total Count 33 27 60 % of Total 55,0% 45,0% 100,0%

(59)

145 4. Waktu dan Jenis Kelamin

Crosstabs

Cases

Valid Missing Total

Waktu * Jenis Kelamin 60 100,0% 0 ,0% 60 100,0%

Waktu * Jenis Kelamin Crosstabulation

Jenis Kelamin

Total

Laki-laki Perempuan

Waktu Siang Count 1 4 5

% of Total 1,7% 6,7% 8,3% Sore Count 9 13 22 % of Total 15,0% 21,7% 36,7% Malam Count 23 10 33 % of Total 38,3% 16,7% 55,0% Total Count 33 27 60 % of Total 55,0% 45,0% 100,0%

(60)

146 LAMPIRAN 10 : HASIL UJI ASUMSI KLASIK

1. NORMALITAS

One-Sample Kolmogorov-Smirnov Test

Unstandardized Residual

N 60

Normal Parametersa,b _Mean _,0000000

Std. Deviation 2,52148184 Most Extreme Differences Absolute ,095 Positive ,068 Negative -,095 Kolmogorov-Smirnov Z ,740 Asymp. Sig. (2-tailed) ,645

a. Test distribution is Normal. b. Calculated from data.

2. MULTIKOLINIERITAS Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. Collinearity Statistics B Std. Error Beta Tolerance VIF 1 (Constant) 1,080 3,187 ,339 ,736 x1 -,288 ,193 -,274 -1,491 ,142 ,347 2,880 x2 ,412 ,163 ,446 2,525 ,015 ,375 2,665 x3 ,193 ,143 ,230 1,346 ,184 ,401 2,494 x4 ,040 ,118 ,051 ,342 ,734 ,535 1,869 x5 ,213 ,130 ,235 1,639 ,107 ,571 1,750 a. Dependent Variable: y

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147 3. AUTOKORELASI Model Summaryb Model R R Square Adjusted R Square Std. Error of the Estimate Durbin- Watson 1 ,607a ,368 ,310 2,636 1,772 a. Predictors: (Constant), x5, x4, x2, x3, x1 b. Dependent Variable: y 4. HETEROSKEDASTISITAS