Exercise - tourism management - Undip PAK Repository

Chapter 5 E-Tourism

C. Exercise

1. Explain the meaning of e-tourism

2. Explain the example of e-tourism at least 5

3. Explain the current shortage of e-tourism in Indonesia.

4. Describe some innovations that can be used to improve e- tourism in Indonesia.

5. Make an e-tourism plan for a tourist spot.

D. Formative Test

Choose one of the most correct answers from the available answers, by giving a cross (X)!

1. What is the definition of e-tourism is, Except…

a. Integration between the development of information technology and the tourism industry

b. Digitization with information technology in the tourism sector c. Digitalization in the tourism industry to increase the efficiency and effectiveness of tourism activities kegiatan

d. A and C are correct

In an effort to maximize digital to promote Indonesian tourism, the Ministry of Tourism is collaborating with TripAdvisor. The Ministry of Tourism encourages the promotion of tourist destinations by promoting “Wonderful Indonesia” on a number of news portals including TripAdvisor. Promotions carried out on the TripAdvisor portal present Indonesia's tourism potential such as diving and snorkelling, adventure, resorts, SPA, shopping tourism, and Indonesian cultural tourism.

B. Summary

E-tourism is digitalization in the tourism industry to increase the efficiency and effectiveness of tourism activities. E- tourism is a way of providing information and modern promotional media regarding tourism that can be accessed 24 hours by anyone without being limited by space and time.

Digitalization in e-tourism helps distribute tourism products from producers to potential tourists to make travel decisions. The progress of digitization in the tourism sector will shorten the distribution chain that can be accessed through websites, social media, and other tourism information services

According to Soava & Bădică (2008), the benefits of implementing e-tourism can be felt for the tourism industry and for tourists involving aspects of information, reservations, payments, and media promotion of E-Information, E-Booking and E-Payment. The implementation of e-tourism for the tourism industry is reflected in the application of digital media to expand

the dissemination of information through digital marketing as a promotional medium.

Although e-tourism has not developed much in Indonesia, as a form of adaptation to the use of tourism technology, Indonesia has adopted e-tourism into its tourism development strategy. The adoption of e-tourism is supported by technological advances, active participation of industry players, and government support

C. Exercise

1. Explain the meaning of e-tourism

2. Explain the example of e-tourism at least 5

3. Explain the current shortage of e-tourism in Indonesia.

4. Describe some innovations that can be used to improve e- tourism in Indonesia.

5. Make an e-tourism plan for a tourist spot.

D. Formative Test

Choose one of the most correct answers from the available answers, by giving a cross (X)!

1. What is the definition of e-tourism is, Except…

a. Integration between the development of information technology and the tourism industry

b. Digitization with information technology in the tourism sector c. Digitalization in the tourism industry to increase the efficiency and effectiveness of tourism activities kegiatan

d. A and C are correct

2. According to Soava & Bădică (2008), the benefits of implementing e-tourism can be felt for the tourism industry and for tourists, except…

a. e-information b. e-booking c. e-payment d. e-billing

3. The purpose of e-tourism is, unless…..

a. Facilitate customer service b. Providing easy access for tourists c. Promoting natural and cultural wealth d. The correct one is B and C

4. The implementation of e-tourism for the tourism industry is reflected in the application of digital media to expand the dissemination of information through digital marketing as a promotional medium. E-tourism can be applied in digital marketing through 5 digital tools, namely, except….

a. Website b. Social media c. Mobile application d. Online game

5. The implementation of e-tourism in Indonesia is as follows, except…

a. B and C Correct b. TripAdvisor

c. Virtual Tour

d. Indonesia Travel Website E. Feedback

After answering the questions above, it's now time to check your answers by matching them with the Formative Test 1 answer key at the end of this module. After matching your answers it's time to count the correct answers. Then, use the formula below to find out your level of understanding of the material for Learning Activity 1.

Meaning of mastery level:

90 – 100% : very good 80 – 89 % : good 70 – 79 % : enough

< 70% : less F. Follow-up

If your correct answer reaches 80% or more then you can continue with Learning Activity 2. If it is still below 80%, you must repeat this Learning Activity material. Students should look for library resources to deepen the material independently so as to increase their understanding of this topic.

2. According to Soava & Bădică (2008), the benefits of implementing e-tourism can be felt for the tourism industry and for tourists, except…

a. e-information b. e-booking c. e-payment d. e-billing

3. The purpose of e-tourism is, unless…..

a. Facilitate customer service b. Providing easy access for tourists c. Promoting natural and cultural wealth d. The correct one is B and C

a. Website b. Social media c. Mobile application d. Online game

5. The implementation of e-tourism in Indonesia is as follows, except…

a. B and C Correct b. TripAdvisor

c. Virtual Tour

d. Indonesia Travel Website E. Feedback

Meaning of mastery level:

90 – 100% : very good 80 – 89 % : good 70 – 79 % : enough

< 70% : less F. Follow-up

G. Formative Test Answer Key

Number 1 answers D, A and C are correct Number 2 answer D, e-billing

Number 3 answer D, the correct one is B and C Number 4 answer D, Online game

Number 5 answers A, B and C are correct

References

awaludin. (2021, Maret 15). Pemkab Lombok Tengah Luncurkan E-Tourism Go Mandalika. Retrieved From Antara News:

Https://Www.Antaranews.Com/Berita/2044610/Pemkab- Lombok-Tengah-Luncurkan-E-Tourism-Go-Mandalika Bessie, J. L. D. (2019). Bessie / Journal Of Management (Sme’s)

Vol. 8, No.1, 2019, P45-62. 8(1), 45–62.

Budiarti, A. (2006). Landasan Teori E-Tourism. Aplikasi Dan Analisis Literatur Fasilkom Ui, 2006, 4–25.

Eksplorasi Banyumas. (2016, April 1). Sedikit Ilmu Tentang Pariwisata: Apa Itu Tripadviso. Retrieved From Eksplorasi

Banyumas Blogspot:

Http://Eksplorasibanyumas.Blogspot.Com/2016/05/Sejara h-Singkat-Tripadvisor.Html

Heliany, I. (2019). Wonderful Digital Tourism Indonesia Dan Peran Revolusi Industri Dalam Menghadapi Era Ekonomi Digital 5.0. Destinesia : Jurnal Hospitaliti Dan Pariwisata, 1(1), 21–35. Https://Doi.Org/10.31334/Jd.V1i1.551

Kawulur, M. U., Rindengan, Y. D. Y., Najoan, X. B. N., Studi, P., Informatika, T., Teknik, F., & Ratulangi, U. S. (2018).

Virtual Tour E-Tourism Objek Wisata Alam Di Kabupaten Biak Numfor. Jurnal Teknik Informatika, 13(3), 1–6.

Https://Doi.Org/10.35793/Jti.13.3.2018.28073

Oktavianti, I. S., & Ode, Wa Yani, N. (2013). Komunikasi Pariwisata E-Tourism Studi Kasus Kualitatif Pada Lombok Network Holidays Tours And Travel Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik , Universitas Langlangbuana.

Pradiatiningtyas, D. (2015). Pemasaran Online Melalui E- Tourism, Bauran Pemasaran Jasa Pariwisata Dan Pemosisian Untuk Promosi Pariwisata Daerah Di Indonesia. Khasanah Ilmu, 5(2), 77–87.

Https://Doi.Org/10.31294/Khi.V5i2.479

Pujiani, V., Meuthia, & Vadjul Lboo, A. (2016). Adopsi E- Tourism Pada Industri Perhotelan Di Kota Padang.

Teknosi, 02(03), 47–56.

Satrio, D., & Muhardono, A. (2013). Pengembangan Pemasaran Pariwisata “Visit Batang Heaven Of Asia” Melalui Virtual Tour. Journal Of Chemical Information And Modeling, 53(9), 1689–1699.

Soava, G., & Bădică, A. (2008). Electronic Tourism. Annals Of University Of Craiova - Economic Sciences Series, 2(36), 657–662.

Https://Econpapers.Repec.Org/Repec:Aio:Aucsse:V:2:Y:

2008:I:11:P:657-662

Wilson, J. (2019). Potensi Implementasi Digital Tourism/E- Tourism Dalam Meningkatkan Tingkat Hunian Pada Homestay Di Kabupaten Humbahas Desa Bakti Raja.

Jurnal Akademi Pariwisata Medan, 7(2), 11–24.

Https://Doi.Org/10.36983/Japm.V7i2.45

Yanti, D. (2019). Analisis Strategi Pengembangan Digital Tourism Sebagai Promosi Pariwisata Di Toba Samosir.

Jurnal Darma Agung, Xxvii(April), 814–821.

Http://Jurnal.Darmaagung.Ac.Id/Index.Php/Jurnaluda/Arti cle/View/137

G. Formative Test Answer Key

Number 1 answers D, A and C are correct Number 2 answer D, e-billing

Number 3 answer D, the correct one is B and C Number 4 answer D, Online game

Number 5 answers A, B and C are correct

References

awaludin. (2021, Maret 15). Pemkab Lombok Tengah Luncurkan E-Tourism Go Mandalika. Retrieved From Antara News:

Https://Www.Antaranews.Com/Berita/2044610/Pemkab- Lombok-Tengah-Luncurkan-E-Tourism-Go-Mandalika Bessie, J. L. D. (2019). Bessie / Journal Of Management (Sme’s)

Vol. 8, No.1, 2019, P45-62. 8(1), 45–62.

Budiarti, A. (2006). Landasan Teori E-Tourism. Aplikasi Dan Analisis Literatur Fasilkom Ui, 2006, 4–25.

Eksplorasi Banyumas. (2016, April 1). Sedikit Ilmu Tentang Pariwisata: Apa Itu Tripadviso. Retrieved From Eksplorasi

Banyumas Blogspot:

Http://Eksplorasibanyumas.Blogspot.Com/2016/05/Sejara h-Singkat-Tripadvisor.Html

Kawulur, M. U., Rindengan, Y. D. Y., Najoan, X. B. N., Studi, P., Informatika, T., Teknik, F., & Ratulangi, U. S. (2018).

Virtual Tour E-Tourism Objek Wisata Alam Di Kabupaten Biak Numfor. Jurnal Teknik Informatika, 13(3), 1–6.

Https://Doi.Org/10.35793/Jti.13.3.2018.28073

Pradiatiningtyas, D. (2015). Pemasaran Online Melalui E- Tourism, Bauran Pemasaran Jasa Pariwisata Dan Pemosisian Untuk Promosi Pariwisata Daerah Di Indonesia. Khasanah Ilmu, 5(2), 77–87.

Https://Doi.Org/10.31294/Khi.V5i2.479

Pujiani, V., Meuthia, & Vadjul Lboo, A. (2016). Adopsi E- Tourism Pada Industri Perhotelan Di Kota Padang.

Teknosi, 02(03), 47–56.

Satrio, D., & Muhardono, A. (2013). Pengembangan Pemasaran Pariwisata “Visit Batang Heaven Of Asia” Melalui Virtual Tour. Journal Of Chemical Information And Modeling, 53(9), 1689–1699.

Soava, G., & Bădică, A. (2008). Electronic Tourism. Annals Of University Of Craiova - Economic Sciences Series, 2(36), 657–662.

Https://Econpapers.Repec.Org/Repec:Aio:Aucsse:V:2:Y:

2008:I:11:P:657-662

Wilson, J. (2019). Potensi Implementasi Digital Tourism/E- Tourism Dalam Meningkatkan Tingkat Hunian Pada Homestay Di Kabupaten Humbahas Desa Bakti Raja.

Jurnal Akademi Pariwisata Medan, 7(2), 11–24.

Https://Doi.Org/10.36983/Japm.V7i2.45

Yanti, D. (2019). Analisis Strategi Pengembangan Digital Tourism Sebagai Promosi Pariwisata Di Toba Samosir.

Jurnal Darma Agung, Xxvii(April), 814–821.

Http://Jurnal.Darmaagung.Ac.Id/Index.Php/Jurnaluda/Arti cle/View/137

LIST

- E-Information: Tourists can easily search and share tourism information through information technology.

Easy access to information on tourist destinations can be received through e-brosures, travel guides, digital content, and virtual tourist communities. Tourists can share experiences and information with fellow internet users.

- E-Booking: Digitization facilitates the travel industry to provide online orders and bookings such as lodging reservations, transportation tickets, tourism packages, and others. This online order confirmation service is integrated into e-mail, as well as other social media.

- E-Payment: Adult online payments are now not a new thing. Advances in financial technology (fintech) allow tourism sites to provide online payments via credit cards, mobile banking, and various other e-money tools.

- Website: A dynamic and connected internet-based information page around the world. Websites can be found through search engines such as Bing, Google, and Yahoo. The e-tourism website contains information about tourist attractions, lodging, and other tourism products.

- Online Advertising: Advertisements made online that can be placed on websites, social media, search engine optimaze, and social media that provide places for online

advertising. The purpose of online advertising is to attract customers who are not limited by a certain time and place.

- Mobile Applications: Smartphone applications cover android, IOS, and Windows platforms. Mobile-based applications are developed for ordering and disseminating information. Transactions in mobile applications can be carried out without intermediaries with an integrated system in real time that can reduce operational costs.

- Virtual tour: Travel in cyberspace where the main component is panoramic images (Kawulur et al., 2018).

The panorama displayed uses fish eye photography techniques so that it can capture a wide and uninterrupted image. Panoramas are displayed 360 degrees in the order in which the images are captured through the camera. In the tourism sector, virtual tours have been developed in North Sulawesi, Biak Numfor, and Batang Heaven of Asia.

- TripAdvisor: The TripAdvisor portal is the largest travel website in Indonesia. On the www.tripadvisor.com site, travelers can easily find recommendations on hotels, resorts, vacations, travel packages, tour guides, flights, and vacation rentals.

LIST

- E-Information: Tourists can easily search and share tourism information through information technology.

- Online Advertising: Advertisements made online that can be placed on websites, social media, search engine optimaze, and social media that provide places for online

advertising. The purpose of online advertising is to attract customers who are not limited by a certain time and place.

- Virtual tour: Travel in cyberspace where the main component is panoramic images (Kawulur et al., 2018).

E-Tourism in Indonesia

Indonesia has many extraordinary tourist destinations.

Tourist destinations that offer natural beauty, culture, and other extraordinary wealth that can be offered to the general public. In the digital age, it is important to increase the variety of information presented online. So that the general public can access information, booking tickets, payments and other transactions for tourism needs. E-tourism is very useful for many parties, especially potential tourists and managers of tourist destinations.

1. Go Mandalika

Source: https://gomandalika.com

Go Mandalika is a tourism information media specifically for Central Lombok Regency. The Go Mandalika E-Tourism program was launched as an effort to promote and revive tourism in the area. Go Mandalika is a medium for creative economy players to present business information and take opportunities to gain a wide market share.

Go Mandalika presents content in the form of information, videos and photos that are open license or in other words, visitors can take the existing content and use it for various purposes. It also contains information regarding the development of preparations for organizing the international MotoGP Mandalika 2022 event.

Through the Go Mandalika website, readers will not only get information as described above, because the website contains information on the event calendar in Mandalika, the latest news about Mandalika and various destinations that can be visited in Mandalika. By visiting the Go Mandalika website, it will be easier for readers to find out tourist information in Mandalika.

Prospective tourists can also see photos of the natural beauty of Mandalika through the official Go Mandalika Instagram account.

2. Bromo Tour Online Booking

Source: https://bookingbromo.bromotenggersemeru.org The next example of E-Tourism is Bromo Tour Online Booking, which is an online ticket booking site that can make it

E-Tourism in Indonesia

Indonesia has many extraordinary tourist destinations.

1. Go Mandalika

Source: https://gomandalika.com

Prospective tourists can also see photos of the natural beauty of Mandalika through the official Go Mandalika Instagram account.

2. Bromo Tour Online Booking

Source: https://bookingbromo.bromotenggersemeru.org The next example of E-Tourism is Bromo Tour Online Booking, which is an online ticket booking site that can make it

easier for tourists to buy tickets when going to Bromo Tengger Semeru National Park. The website page contains information on procedures, procedures and payment for Bromo Tengger Semeru National Park tour tickets. Explained and mentioned the steps in ordering tickets.

The manager also advises prospective tourists to order tickets and make payments well in advance of the departure date. This is so that potential tourists can actually get their tickets. On this page, potential tourists can check the ticket booking code. The benefit of checking this booking code is to find out the status of ticket reservations.

This website can only be used to book tickets to Bromo Tengger Semeru National Park tours, not outside TNBTS. As a place to order tickets online, this website does not contain information about the state of tourism there, there is only a choice of what places to visit. The website design itself is very easy to use and understand.

3. Tripadvisor

Source: https://www.tripadvisor.com

Tripadvisor is a website that focuses on tourism. The users of this website are travelers and tourism business owners. To be able to access tripadvisor, users need to register first. Registration can be done through a Google or Facebook account. On the website, users can find various kinds of tourist objects whose number can reach hundreds. Information about hotels, restaurants, tourist locations, activities, villas, homestays can be found on this website.

Tourists who use this website will get many benefits, because every tourist attraction published by tripadvisor is accompanied by ratings and reviews from visitors. The visitors, both domestic and foreign, they give an assessment of the quality of service they have received. This review will help users in making a decision to visit.

As for business owners, the use of trivadvisor will help in their business activities. Because users can list their business on the web. That way, business people can get clients or customers and then these customers can provide a review of the business owner's services. If the review given is good, it can increase the business rating and can help attract tourists to use its business services.

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