KIWANIS INTERNATIONAL
ADVERTISING/CIRCULATION Advertising Sales
Preliminary advertising sales totals for the first three issues of fiscal year 1989-90 are:
Outside Sales - $128,000 House Adv. 12,000 Total (All) $140,000
Th~s compares to totals of $121,868(0utside); $7,193(House); and
$129,061(Total) for the same three issues last year.
This growth is attributable to the January 75th Anniversary issue. Sales in both October and November/December issues were lower than the previous year.
However, we have more contractual agreements in-house this year than in prior years. Long term contracts now exist with the U.S. Postal Service, American Dental Association, American Management Association, Cunard Cruise Lines, and several small space users--an indication of better sales for the first half of 1990.
Advertising Representatives
Kiwanis magazine's network of independent sales representatives continues to be improved and strengthened. Staff terminated the contract with the West Coast contractor during this past quarter, and has executed a new contract with a firm which promises improved coverage of this large, but under- developed territory.
Presidential Cruise
Although total bookings fell short of staff's goal, with a final total of 92, this event appears to have been an overall success. The five Kiwanis Clubs in the Coho Rios area of Jamaica with the support, assistance, and full cooperation of their government tourism ministry planned a welcome suitable for royalty. As the ship pulled into port, a flotilla sailed out to greet Kiwanians; a 120 piece marching band played dockside, and a
luncheon inter-club meeting for more than 300 was hosted by the nation's Prime Minister. Immediate Past Governor of EC & C, Carlton Levy, emceed the program. Additional meetings aboard ship promoted Kiwanis fellowship, the MEP, and growth planning. "Volunteers in Action" the 25 minute film,
produced by Kiwanis International's Public Relations Department to celebrate Kiwanis service around the world, was shown in the ship's theater during the cruise. This recently updated version of the film was well received,
especially by those viewing it for the first time. Expectations are high by staff that those 92•in attendance enjoyed the cruise well enough to return to their homes and tell fellow Kiwanians of the tremendous time they
enjoyed, which in turn, staff hopes, will generate increased future interest in programs of this nature. Planning is now underway with Kiwanis
leadership for a possible program during 1990-91. Details of that planning should be available and reported at the spring Board Meeting.
Speakers Bureau
Speakers Bureau activity picked up considerably during the most recent
quarter due to general mailing inclusion of staff's Speakers Bureau brochure and distribution of materials to a number of district conventions. Another general mailing inclusion of this piece is being programmed for early in
1990. Club feedback continues to be very positivee Reader Service
Reader Service activity has been comparatively weak. This in-magazine feature has not generated the reader response needed to generate advertiser interest. At this time, however, staff does not want to spend money to pro- mote this program. Reevaluation will be scheduled for the third quarter when a clearer budget picture should be available.
Alternative Income
Advertising staff has been working closely with Public Relations, Program Development, Meetings and Conventions, and Kiwanis' travel services provider to develop new sources of alternative income and funding for expanded
programso Progress is being made, and reporting of details should be ready by the end of the second quarter.
EDUCATION Follow-up Survey
Participants in the 1989 Leadership Development Programs for Incoming Presidents and Lieutenant Governors have been sent a Certificate of
Completion and a follow-up survey to determine long-term attitudes about the program and applied use of content. Early returns are positive. For
example, 99.5% of the respondents indicate that they will encourage or
strongly encourage future club leaders to attendG Each of the major program elements (goal setting/problem-solving, communications, and motivation) are being used by respondents in their Kiwanis work and in other areas of life.
The only possible negative indicator is that nearly 20% of the early respon- dents indicated that the preliminary information they received on the
program did not clearly distinguish between this program and the operations training offered by incoming lieutenant governors in August or September.
Part of this should be rectified through standardization of program titles adopted by the Board in October, 1989. •
District Operations Training for Incoming Lieutenant Governors
·A survey was sent to the International Committee on Information and Leadership Development and other selected Kiwanians. The purpose of the survey was to examine tentative _program objectives. From responses, staff will develop program modules including script, overheads, and handouts for
testing in three pilot districts in May-July, 1990.
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To date (November, 1989), nine U.S. district governors-elect have requested that their districts be considered as one of the three pilot districts.
Selection will be made based on the desire to obtain a good mix (size, geography) and a perception of need as well as available help within the districts.
Training of Trainers (Andean/Central America, BFLM, Norden, Iceland)
Staff anticipates selecting trainers and training them in March and April, 1990, to conduct Leadership Development Programs in their districts for 1990-91 club presidents and lieutenant governors.
Staff has reached an agreement with Dr. Paul Mok and Training Associates Press that will permit Kiwanis International to translate and pilot test the
"Communicating Styles Inventory" in French, Icelandic, Norwegian, and
Spanish. Should the instrument prove to be successful, staff will negotiate an agreement for future use.
1990 Governors-elect Training Conference
By the January Board Meeting staff hopes to have all speakers confirmed and the Reference Guide for District Governors and Secretaries in production.
1990 Convention Forums and Training Sessions
All departments have been asked to respond by December 15 to relevant por- tions of the schedule of sessions adopted by the Board in October. The Board Committee on Communications and Conventions will receive a summary of the results of this input.
1990-91 Guidebooks
The 1990-91 guidebooks for club presidents and club secretaries are at the typesetters. The page in each guidebook on the distinguished awards cri- teria must await Board action in January. As soon as possible following the January Board Meeting these guidebooks will be sent to the printers.
Staff hopes to have these guidebooks available for the Governors-elect Conference (February 28-March
4).
All action on the Lieutenant Governor's Guidebook has been put on hold until completion of the January Board Meeting. Potential changes in awards and reports would affect more than one-third of the guidebook pages.
Typesetting and printing will follow the January Board Meeting. The product should be ready for distribution by late March or early April.
MAGAZINE 75th Anniversary
Kiwanis magazine's promotion of the 75th Anniversary began in the September 1989 issue and has continued in every issue since--and will continue throughout this administrative year. "Kiwanis Scene" articles have addressed the Rose Parade Float and the sales of pins, charms, and plaques to support the float's funding; the official "birthday party"
sched~led for January 20-21 in Detroit, Michigan; the release of the new organizational history, "Dimensions of Service: The Kiwanis Story" by
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Associate Secretary Emeritus L.A. "Larry" Hapgood; the distribution of 75th Anniversary kits to clubs; and the Kiwanis International Foundation's
Birthday Campaign, which focuses on Kiwanis' 75 years of service. ·In addi- tion, the January 1990 Kiwanis magazine will be devoted entirely to the 75th Anniversary.
Detroit Gala
The 75th Anniversary celebration in Detroit on January 20-21 will
receive complete, on-site news and photo coverage. Due to the dates of the event, an article and supplemental photographs will appear in the March 1990 issue of Kiwanis magazine at the earliest.
Pre-Convention Coverage
Kiwanis magazine's promotion of the 75th Annual International Convention in St. Louis, Missouri, began in the January 1990 issue with a full-page
"Kiwanis Scene" story, but it will shift into high gear in the February 1990 issue. That magazine will include the cover-story travel guide,
"Gateway to the Ozarks," which will highlight tourist attractions throughout Missouri and Arkansas; President Noris Lusche's "Convention Call"; the convention registration form; the district hotels listing; and another "Scene" story about the conventione
Looking ahead, "Scene" articles will continue to address the convention through the June/July issue, and two major feature articles will be published: a general-interest piece about "Twain Country" in the April issue and a story about the host city's attractions in the May issue.
November/December 1989 Issue
This issue of Kiwanis magazine featured one of the most colorful and fun-loving covers in recent memory, a "paper sculpture" of Santa Claus preparing to slide down a chimney, a bag of toys in tow. The article this artwork highlighted addressed the history of Mr. Claus, as well as his counterparts worldwide.
In addition, the last Kiwanis of 1989 included a feature article and news stories about the 34th Annual Circle K International Convention in Cincinnati, Ohio, as well as a Major Emphasis Program-related feature titled "Helping Students Learn to Study."
January 1990 Issue
This special, eighty-four-page issue synopsizes Kiwanis' seventy-five years of service, beginning with a cover montage that depicts various elements of "the Kiwanis experience." Most of the magazine's normal departments, including "Kiwanis World," "Kiwanis Newsmakers,"
"Profiles," and "Kiwanis in Action," have been modified for historical perspectives. Six "Kiwanis Scene" stories and "Kiwanis Today" are 75th Anniversary-related, as is, of course, President Noris Lusche's
"Anniversary Message~" A special treat will be the reprinting of one of Roe Fulkerson's besb "My Personal Page" columns. (Much of the issue's advertising content involves 75th Anniversary congratulations from various organizations and companies.)
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The magazine's feature section also is devoted entirely to the 75th Anniversary. Broken into sections that feature photographs from the International Office's archives, the broad subject areas addressed are:
history, children, international extension, fund raising, service programs, sponsored youth, supported organizations, the foundation, fellowship/friendship, membership/leadership, the magazine, and International conventions.
February 1990 Issue
As previously stated, this Kiwanis magazine will emphasize the 75th Annual International Convention in St. Louis, Missouri, and its cover will be a scenic photograph of that city. Tw~ feature articles of note are "The Global Gold Harvest," which addresses the world's renewed interest in mining this valuable ore, and "Girls Will Be Girls," which concerns the effect sexual stereotyping has on children--particularly girls.
This issue of Kiwanis also will introduce its newest department, "CEO Corner," in which concerns of small-business owners will be examined.
The KI-E News
After the October 1989 Board meeting, the editorial copy for this
special issue of the KI-E News was researched and written. Plans for it to be published in four language versions (English, German, Italian, and French), however, have slowed the production process. As of December 1, only the French version has arrived in a format suitable for typesetting, and even it requires some adjustments.
Andean-Central America District Magazine
The first quarterly payment of $500 in funding assistance for Kiwanis Espa~ol has been forwarded to its editor.
Australia/New Zealand Magazine Campaign
The next phase of this readership/circulation campaign will be launched in conjunction with the mailing of the January 1990 issue. Readership surveys will be sent to all clubs in Australia and New Zealand,
requesting that members express their opinions about the three issues of Kiwanis magazine that have been sent to them (October 1989, Nov./Dec.
1989, and January 1990).
Miscellaneous Projects
The Magazine Department from time to time is asked by International Office departments to assist with internal projects that require written communications. Recent examples of this have included a speech for Rene Chapuis to deliver at the first Hungarian club's charter night and the International Convention program's presidential welcome.
MEETINGS AND CONVENTIONS St. Louis Convention
During the first quarter, staff has selected a convention airline, car ren- tal firm, tour company, and shuttle coordinator. Additionally, several speakers and entertainers have been confirmed, including the Gatlins (Superstar), Merlin Olsen (Monday session), Lauren Bacall (Spouse/Guest Luncheon), Emyl Jenkins (Spouse/Guest Forum), and Art Fleming (Prayer Breakfast).
The Convention Registration Form has been printed, along with the tradi- tional promotional brochure, and these items will be mailed to all club secretaries and VIPs early in December.
Anaheim Convention
Site visits to Anaheim hotels have been completed and a final room block has been established. Rate negotiations will begin in April and will be fina- lized by the Planning Conference.
The Anaheim Host Chairman visited the office in October to discuss ideas and job responsibilities, and all committee appointments have been made~
Quotas for the Anaheim Convention will be established via an agenda point at the January Board Meeting.
75th Anniversary
Staff has been working on the details of the 75th meeting in Detroit, and a final site visit has been planned for December 15 to finalize staging, pro- duction, and entertainment arrangements.
The Convention Department staff is processing registration and housing for this event, as well as coordinating the overall staging, decorating, meals, entertainment, and history video. Additionally, staff has prepared skeleton scripts for involved participants and banquet tickets for all attendees.
International Council
This year's Council Meeting at the Westin was very well received as was the dinner dance at the Roof. Staff has contracted with both facilities for the 1990 Council Meeting and are investigating alternatives for 1991.
As in past years, the Convention Department handled the meeting rooms, meals, set-ups, registration, housing, and decorations for this event.
Service Club Leaders Conference
Staff is beginning arrangements and negotiations for the November 1990 meeting of the Service Club Leaders Conference, which will be hosted by Kiwanis International in Indianapolis.
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PROGRAM DEVELOPMENT
International Friendship Program (Youth Exchange)
The International Friendship Program was promoted at the beginning of the year through a flyer sent to all clubs in a general mailing. In November and December, 217 clubs requested English kits, eight clubs requested French kits, and one club requested a Spanish kit. this is an increase in the level of requests of approximately 80 percent. There have also been three special requests from European clubs to set up year-long visits for youths.
Children's Miracle Network Telethon (CMNT)
Staff has met with the new liaison from the Osmond Foundation to Kiwanis International, briefing him on the 1990-93 Major Emphasis Program. · Discussions are now beginning on use of two stars for PSAs.
A newsletter on supporting the Telethon was sent to all clubs in the September general mailing, and videotapes were sent to district chair- men and telethon coordinators in early October.
Special Olympics
During October and November, material on setting up local competitions has been requested by 77 clubs. An additional 155 clubs requested this material before this administrative year began.
Hugh O'Brian Youth Foundation (HOBY)
In October, standard letters on HOBY were mailed to HOBY and Youth Services district chairmen, club presidents, district governors, lieutenant gover- nors, and governors-elect. In November, thank-you letters were sent to sponsoring clubs. This is the second year clubs have received the Youth Services 30 bulletin, telling them how to support HOBY. The bulletin has reduced the number of phone calls on HOBY and promises to increase club financial support for the program.
A new HOBY-related bulletin on setting up Community Leadership Education Workshops (CLEWs) has just been produced. HOBY plans to monitor closely all CLEWs implemented this year. HOBY is interested in expanding the CLEW
program and staff has suggested that HOBY develop CLEWs exclusively with Kiwanis clubs. HOBY has been urged also to increase the promotion of Kiwanis International's role.
New Materials
Service bulletins on tne BUG program, working with gifted students, and CLEWs were added to the library of service materials. In addition, shorter instructional sheets were developed on employability presentations, inter- view skills, Head Start programs, academic clubs and competitions, and sha- dowing.
The Choices About Drugs and Drinking spirit master booklet is being reprinted. In February, -this packet will be made available to clubs for distribution to local teachers. This booklet includes a wall chart on the dangers of various types of drugs.
International Committees and District Chairmen
Several of the International Committees on service concerns have been active. Correspondence has been received from the committees on the MEP, Special Olympics, Human and Spiritual Values, Children's Miracle Network Telethon, Community Service, and International Relationso Of special interest is the survey developed by George Scheer, Chairman of Human and Spiritual Values. He hopes to learn how Human and Spiritual Values is
defined at the club level and what kinds of projects should be developed and promoted.
Drug Program (Operation Know)
The Kiwanis International Foundation is committed to promoting Operation Know1 a drug program adopted a year ago by the Georgia District. Program Development has been asked to develop a service bulletin and an explanatory piece for schools. Staff believes that a promotional brochure will also be·
needed.
Arthritis Foundation
The Arthritis Foundation has submitted a proposal for support from Kiwanis during the 1990-91 year. A kit will be developed, composed of a small instructional piece developed by staff, and several printed pieces provided by the Arthritis Foundation. This kit will be offered to clubs during the
1990-91 yearo 1990~93 MEP
Research continues on the 1990-93 MEP. The network of contacts with other organizations is expanding, and a draft of the project guide will be deve- loped during December. David Lockwood, Director of the Pediatric Trauma Center, is developing a proposal for the best approach to the issues of pediatric trauma and safety. Discussions continue with March of Dimes on its new "'Campaign for Healthy Babies." And a variety of video materials are being reviewed.
Updating of Material
The committee program sheets and service materials catalog are being updated for the 1990-91 year, so that the program sheets can be printed periodically in the office _services department.
Kidscon East
The National Foundation for Gifted and Talented Children has asked that Kiwanis clubs nominate families that deserve a free registration to the Kidscon East conference. This is a promotional effort for a new series of conferences that address the interests of gifted and talented children.
Kiwanis was asked to participate because of its interest in the needs of the gifted and talented. A flyer about this program was sent to clubs in the October general mailing. Clubs are under no obligation to nominate families nor to offer nominees funding to travel to the conference.
Pregnancy Prevention Panel
Staff represented Kiwanis at the presentation of the final report on the pilot programs funded by the United States Health and Human Services
Secretary's Panel on Teen Pregnancy Prevention. The findings will be kept on file as a resource for clubs wishing to address this problem.
Geography Awareness
In response to the 1989 International Resolution on geography awareness, the clubs in the Florida District are supporting an "adopt a school" program proposed by Ed Fernald, chairman of the Florida Geographical Alliance.
National Geographic recognized the Florida District's efforts at a press conference in Washington, D.C. Mr. Fernald is providing staff with his material so that this program can be adapted for use in other districts.
Three companies that sell maps are also interested in providing information.
Staff plans to assemble kits for district chairmen of International Relations and Youth Services.
AKTION
Staff reviewed materials on AKTION, provided by Florida Kiwanians, and plans to meet with the organization will take place early in 1990.
PUBLICATIONS Collateral
The publications staff design and produce collateral material for all departments of Kiwanis International. Purchasing of printing for these materials is also the responsibility of staff once production has been completed and approved by the requesting department.
Some types of collateral printing produced include: dozens of brochures, such as the MEP Project Guide and Kiwanis in Action brochure, certificates of various sizes to promote pride and award distinguished service, logos for each new MEP and convention, up to twenty-five ads for Supplies and
Foundation to run in Kiwanis, Keynoter and Circle K magazines. In addition to the eight North American BKO's there are four European, three Asian, and three Andean-Central America editions produced.
PUBLIC RELATIONS President Bush Programs
Three public service announcements on school age drug abuse have been pro- duced with President Bush. Copies of these spots have been provided to all three television networks, plus various cable networks. In addition, the spots will be placed on the 3/4-inch video tapes that are loaned to clubs for placement on their local television and cable stations.
Also, a billboard campaign has been submitted to the White House featuring President Bush with the message, "From now on in America any definition of a successful life must include serving others." We are awaiting approval of this project from the White House staff.