TO THE .MEEI'ING·op·THE·WTERNATrONAL BOARD·op·TRUSTEES Septanber 27-october 4, 1981
Date of Cormittee Meeting: Septanber 29, 1981 Place of Ccrrmittee Meetin;: General Off ice
Present: Manbers-Albert L. Cox, Arthur J._ DeLorenzo, Harris Go Hunter Chai.nnan- James B. Richard
Staff- Richard S. Christopher, G.W. Jerry Deas, Fay H. McConald PRCGRAM DEVELEOPEMENT Chairman- Albert L. Cox
Consideration of a Permanent Major Emphasis Program
President-elect John Tg Roberts addressed the Ccrnmittee stating that
he is very much aware of previous discussion fran Kiwanians worldwide about establishing a·perrnanent service pr03"ran area by which Kiwanis would be
known
universally. He emphasised his desire that Kiwanis Intemational adopt a universally acceptable major service area which could be used to identify 'ivhat Kiwanis stands for throughout the world for all time. Historically,"underprivileged children" has been such an indentity.
The Cannittee discussed the desirability of making "underprivileged
children'' our permanent service area, the "unbrella" beneath which our major service programs would be developed.. A list of guidelines which such a pennanent service area encanpass was developed:
1. Universal applicability
2. Strong pµb;lJ:.c ;P,elations Value 3. Appeal to'K'..:i:.wanians worldwide
4. Ease of carmunication and Explanation
5. Validity and fulfillment of needs within a carmunity 6. Uniqueness
7. Fle.xibili ty of Implanentation
Further discussion indicated that the follCMing project areas could be extended for emphasis under the umbrella term "underprivileged children'', to wit: mental health, handicapped, physical health, canmunications difficulties, and the abused child.
The term "underprivileged" was defined as those persons who are socialli, mentally, econanically, emotionally, or physically deprived.
'The carmittee reviewed a special emphasis program survey that was distributed at the Annual Convention in New Orleans, as per attached Exhibit A. Those program ideas will be included as additional areas of emphasis.
Staff was asked to prepare a list of other pr03"ram ideas with which local and intemational agencies are currently involved in this specific area of concem.
Imnediate past and present district governors will also be contacted for suggestions. Evaluation of staff findings and canpilation of suggestions by district governors will be reviewed by the carmittee at the January Board meeting.
In addition, President-elect Roberts is strongly in favor of a two-pronged service pre.gram for 1982-83 beneath the "Underprivileged Children" umbrella.
He believes that the continuation of the Share Good Health prcgram with special emphasis bringing good health to children is needed. Further , he believes we should emphasize Kiwanis club involvement with "Special Olympics"
which would provide clubs worldwide with opportunities for personal contact with underprivileged children through a great number of viable projects. The Camnittee requests staff to prepare the appropriate support materials and share them with the ccmnittee prior to the January Board Meeting.
Recarmendations of Thane and Goals
The Carmi ttee discussed suggestions for a prcgram title and theme and goals for 1982-83. A final decision for each will be made at the January Board Meeting.
Concepts that will be included as "goals" are continuation of the Share Good Health prcgram, emphasis on Special Olympics, and involvement of sponsored youth groups with these two Kiwanis club se:rvice projects.
The Ccrcmittee also reccmnended that backgromd infonnation and available
pranotional materials for each year Is emphasis prcgram be included on the yearly Critical Data Sheet sent to Club Presidents. Further, the Canmi ttee desires input fran staff and other Kiwanians to develop ways to make known throughout the world the new permanent emphasis on "service to ur1derprivileged children. "
Kiwanis Right Image Sports Card Prcgram
The Ccmnittee was briefed on the prcgress of Kiwanis current involvement with the crime prevention trading card prcgram. Based upon the "bubble gun trading card" concept, cards of professional or amateur sports team players are dis- tributed to children by law enforcement officers. Each card contains the photo of a team player on one side, with the reverse side featuring a brief bicgraphy of the official, coach or pictured player and a "crime prevention tip"
for the youngster. The pre.gram is currently being sponsored by Kiwanis clubs in twelve (12) cities nationwide, as per attached Exhibit B. The Carmi ttee agreed that this prcgram provides both an excellent service to the ccmnunity and individual.
The Canmittee reccmnended that specific identification be given to this service prcgram and that the acronym for Kiwanis Right Image SF,Ortscard Program
K.R.I.S.P be used with future pranotion. The Ccmnittee also ackncwledged the fine efforts of Jerry Deas, Manager, Club Se:rvice, in assisting with the develop- ment of the pre.gram.
INTERN'ATIOOAL AND DISTRICT RELATIOOSHIPS - Chairman Harris C. Hunter Study of District-Counselor Prcgram
President Mac McKitrick has suggested the camnittee to review the current District Counselor prcgram. This prcgram deals basically with the governor's role in his relationships to the Counselor and the Counselor's role in relationships with
the District. Discussion centered around the concern of protocol that is extended to the Counselor and also to the International President during official visits to a district. The carmittee feels strongly that protocol is an area of concern and should be addressed by the Ccrnmi ttee on Education for further study. There was also a discussion of the Counselor being assigned to his own district to
counsel his Governor. The Camnittee feels that this is in the early stages and at this time could not draw definite conclusions as to the worth or the fallicy of this pre.gram. The Ccmnittee will retain it for further study.
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The Carmittee. requests staff to send a copy of the present guidelines concerning the Counselors use at district convention to each Board me:nber for review. The Carmittee requests that each Board member carefully review the guidelines and make any corrections or changes and return to the Board cattnittee for implanen-
tation. It is the desire of the Cormittee to have developed a yearly Emphasis paper which could be used by Counselors at the District Conventions. It is suggested the President-designate at the post-convention Board meeting ¾Ould present this paper and his thought as to what should be pranoted at the District Convention which "WOuld help to strengthen the organization., The Ccmnittee has directed staff to review any current procedures as established for the Instal- lation 0£ District Officers. A standardized fonnat for Installation of District Officers will be developed.
CLUB REPORrING - Chainnan James B. Richard Official Monthly Report
The Canmittee reviewed the Official Monthly Report fonn as it is presently used by Kiwanis Clubs in Kiwanis International. The Carmi ttee received input £ran the staff responsible for this particular area as to the procedures used for distribution of Monthly Reportonce it is received at the General Office. During this period of discussion it was determined that a possible cost reduction could be effected with the elnnination of one clerk position and the Ccmnittee has directed Staff to nnplement this cost reduction as soon as administratively possible. The Ccmnittee also reviewed the Official Monthly Report that is being used as a test program
in
the Florida and the califomia-Nevada-Hawaii Districts.The Carmittee retains this for future study with the understanding that the District Secretaries will receive more infomation concerning this particular program at their meeting in April 19 82. The Carmi ttee has suggested to Staff to .implement sane minor technical changes within the current Monthly Report Fonn and to provide a copy of the Official Monthly Report to each Board Member for their careful review and any carments that they wish to make prior to the next meeting of the Carmittee. A copy of the Official Monthly Report is attached
as Exhibit
c.
Lieutenant Governor Reports
Again, the Ccmnittee took careful review of the current procedures as used for processing of the Lieutenant Governors Official Contact Report and the Lieuten- ant Governors Quarterly Evaluation reports. The Carmittee has directed Staff to make minor technical changes within these reports. During the discussion of the Lieutenant Governors Evaluation Report the Carmittee has suggested to
Staff that mock-up of this fonn be prepared and ready to present to this Can- mittee at the January meeting. The general feeling of the Corrnittee is that
there should be a strong emphasis by the Lieutenant Governor
in
pointing out the .impact of service projects by the clubs within his division.The Responsibilities of Club Service
The Carmittee be3'an a full review of the responsibilities of the Club Service Department as an on-going entity within the General Office. This review by the Ccmnittee was to give the members a full understanding as to the function of Club Service as it relates to Clubs and Districts. After careful review of the responsibilites the Comnittee feels satisfied that existing services are being provided by the Club Service Department.
Club Service Budget
The Carmittee reviewed the budget of the Club Service Department for 1981-82 and makes no further recarrnendation to the Board at this time.
INTERNATIOOAL AWARDS - Cha,innan J. DeLorenzo Distinguished Award Prcx;Jrarn
The Camri.ttee reviewed the Distinguished Awards Prcx;Jrarn as relates to
Distinguished Governor, Distinguished Lieutenant Governor and Distinguished Club President. At this time the Carmi ttee was concerned with the basic overvie.w of the prcx;Jram and its effectiveness in Kiwanis International. The concerns that have been expressed by Past Presidents, Governors, District Secretaries, and others were presented to the Board Connittee for their con- sideration. The general .. consensus is that there is a need for a strong revie.w of the awards prcx;Jram with greater emphasis on cannunity service and the Ccrrmittee has directed the appropriate staff to carefully detennine that area of criteria as it pertains to their departments and the Board Catmittees and have recarmendations ready for presentation to this Ccnmittee at their next
meeting. The Carmittee feels strongly that the awards prcx;Jrarn should be to recognize those individuals who are the best and the criteria should be
established to create a minimum standard as well as reccx;Jnition by appropriate awards presentations.
Quotas for the Minneapolis Convention 1982 in the Awards Program
The Conmittee was informed by Staff that there was a concern by the 1981-82 Governors of :in.creases
in
the established quotas· for the International Convention in Minneapolis·. This item is being referred to the Convention Cannittee for their further revie.w and study.RECOMMENDATIOOS:
· Recamnendation.
#
1:The Carmittee recanmends that the permanent thrust of service identicifation of Kiwanis International for future years be "underprivileged children." A yearly program of. special emphasis in this area may be developed.
I move that recarrnendation ,1 be adopted.
(Adopted - confidential
until 1982 Minneapolis Convention) Recanmendation #2:
The Ccrrmittee recamiends that for the 1982-83 year, there be two (2) emphasis prcx;Jrarns: ~ continuation of Share Good Health with special focus on children and a pro;rram fostering Kiwanis Clubs'involvement in the area of "Special Olympics."
I move that recanmendation 2 be adopted.
(Adopted - confidential
until 1982 MiPnea:r;olis Convention)
Respectfully sul:mitted,
P..IBERr L. COX
ARilIDR J. DE IDRENZO HARRIS G. HUNTER
JAMES B. RICHARD, Chainnan
Exhibit #6
REPORT OF BOARD COMMITTEE ON COMMUNICATIONS TO THE MEETING OF THE INTERNATIONAL BOARD OF TRUSTEES
September 27-October 4, 1981
Date of Committee Meeting: September 27, 1981 Place of Committee Meeting: General Office
Present: Members - Mark Arthur, Jr., Frank J. DiNoto, Raymond W. Lansford Chairman - Warren H. Edwards
Staff - Richard S. Christopher, Nick G. Geannopulos, John L. McGehee PUBLIC RELATIONS - Mark Arthur, Jr., Chairman
Review of recent public relations efforts
1. Work with the groundbreaking committee of the Kiwanis Club of Indianapolis which culminated in the ceremony Saturday morning, September 26, at the
site of the new Kiwanis General Office Building in College Park, Indianapolis, Indiana. The Committee commends both the Kiwanis Club of Indianapolis and the General Office Public Relations Department on the excellent arrangements for that important public relations activity.
2. Stepped up action as Coordinating Agency for the National Farm- City Council necessitated by the rapid approach of this year's Farm-City Week on Nov- ember 20 - 26. The Kiwanis Public Relations Director, who also serves as Secretary of the Council, reported that excellent cooperation is being provided this year by other Board members and other organizations in the Council in
such matters as publicity, solicitation and provision of funds, and participa- tion development.
The National Farm-City Council's pledge to reimburse Kiwanis International for its coordination of Farm- City Week up to the sum of $15, 000 for the year ending January 31, 1982 will be met. The reimbursement will equal the costs incurred by Kiwanis International.
The Public Relations Director characterized the Farm- City program as one of the best community service programs in which Kiwanis clubs participate, and as one of the finest of Kiwanis publicity mediums.
The National Farm-City Council requests that Kiwanis continue as coordinating agency through the next Farm-City administrative year.
3. Close liaison with the Convention Department in promotion of the 1982 conven- tion of Kiwanis International in Minneapolis.
4. Promotional and publicity support for the 1981 Key Club International and Circle K International conventions.
5. Work with the International President-designate and the 1981-82 District Governors in development of the 1981-82 Presidential Visitation Program.
Connelly Medal Nominations
The Committee considered the following nominations:
Allen Hunsucker, 19, Conover, North Carolina, who risked his life to rescue a man who had fallen fr-om the top of a 40-foot waterfall into deep water below.
Hunsucker dove about 40 feet into the water below and brought the injured victim to shore, thus saving his life.
S/Sgt. Peter Stankiewicz, 25, who risked his life in near freezing water to extricate a trapped truck driver whose rig had gone off the road and landed in water below. Although his attempt was unsuccessful and the driver died, Stankiewicz risked his own death or permanent disablement by his long ex- posure in the frigid water.
Utilization of the new Kiwanis International history for public relations
Staff was asked to develop, for the Committee Is consideration, a program to achieve maximum promotional and public relations value from the book, and to present that program at the next scheduled meeting of the Committee. Staff was also asked to begin promotion through the Bulletin for Kiwanis Officers, the Public Relations Bulletin, the Kiwanis Magazine and appropriate committee program sheets.
Organization of a tour to celebrate the 20th anniversary of the Kiwanis European Mission
The Director of Public Relations offered to develop a tour through I. T. S., for such purpose in conjunction with the Vienna Convention. The tour would include participation in the Vienna Convention of Kiwanis International, visits to Basel, Switzerland and Brussels, Belgium and side trips as appropriate, and would be so designed so as not to interfere with the Vienna Convention. The tour would feature members of the original European Mission, members of the Tenth Anni-
~ersary tour and would be open to all other interested Kiwanians.
New business
The Committee discussed the use of press, radio and television in public relations and reviewed past radio and television programs. Staff was asked to investigate development of radio and/ or television program ideas which could be implemented following the start of operations from the Indianapolis headquarters. It was also
suggested that Staff develop information and guidelines for clubs interested in
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developing radio and TV public relations and/ or community service programs on a local level.
KIWANIS MAGAZINE - Warren H. Edwards, Chairman Advertising
The report on advertising showed that 1980-81 sales continued to grow, posting the highest billing in Kiwanis magazine history. In addition, the Committee was pleased to learn that the combined advertising revenues for the first two issues
(October and November-December) of the 1981-82 administrative year were running ahead of last year.
The November-December issue posted revenues of some $53,000, surpassing the previous high of $38,000.
The Committee agreed with the staff1 s proposal to increase advertising rates some fourteen to fifteen percent across the board on all black and white in-
crements, starting with the January 1982 issue. This will help offset anticipated higher postage, paper, and printing costs.
Budget
The Committee carefully reviewed the August 1981 statement of expenses and the proposed magazine and advertising budgets for 1981-82 and found them to be in order. In keeping with the organization's overall requests for cutting the budget to the bone, there were no staff requests for changes in the upcoming budget at this time.
Nestle Controversy
For some time now the staff has monitored developments in the Nestle Company infant formula controv:ersy because that firm advertises chocolate and cheese products in the three K-family magazines.
At the 1981 Circle K International Convention~ delegates adopted a resolution that requests the removal of Nestle Company advertisements from Circle K magazine, as a protest of that company's infant formula sales in Third World countries. The Committee determined that the Circle K delegates took action without full knowledge of the facts and-circumsta.nces and suggested that the Board Committee on Youth reject the resolution and refer the matter to the Circle K International Board of Officers for review.
Future Editorial Content
The Com~ittee reviewed the planned editorial content for upcoming is sues of the magazine. The November-December issue will include coverage of the recent _groundbreaking ceremony for Kiwanis' new headquarters in Indianapolis.
A special, ~ou~-~olor r~por~ on the city itself will accompany the groundbreaking story and will inform K1wan1ans about their organization's progressive new home.
Future Prospects for Kiwanis Magazine
The Committee considered a po sitio,n paper prepared by the staff, examining the future potential of Kiwanis Magazine. The paper explored imaginative possibilities for developing a publication of even greater value to both non-Kiwanis and Kiwanis
readers. These possibilities include broadening the scope of the magazine to attract great numbers of non-Kiwanis readers and to make the magazine even more valuable as a benefit of membership in Kiwanis. The Committee recognizes the possible be- nefits of an expanded publication. It also believes that the problems to be confronted in developing such a publication are great and need to be thoroughly investigated and carefully considered before any action is taken.
PUBLICATIONS - Raymond W. Lansford, Chairman Bulletin for Kiwanis Officers
The Committee discussed the importance of the BKO and indicated that the publi- cation has steadily progressed in achieving the goals and objectives it has set forth-- to inform, guide, and educate the leadership team of Kiwanis International.
The Committee was informed that paid subscriptions to the BKO have steadily decreased during the past two years. In 1979-80, the year prior to the pre-paid system, 3,396 Kiwanis clubs subscribed to the BKO for a total of 23, 5-57 copies.
As of September 24, 1981, only 1,243 clubs were subscribing to the BKO for a total of 9,797 copies. Based on these statistics, 13,760 less subscriptions have been sold this year.
To recoup some of the lost subscriptions, the Committee recommended that beginning with the January and February/March issues, all non- subscribing North American clubs be sent a special introductory offer and included with each issue there will be an order form encouraging clubs to take advantage of the special rate of five copies for $3. 00 for the five remaining issues during 1981-82. If possible, subscriptions to the BKO will be included as part of the April billing and beginning with the 1982-83 year, Kiwanis clubs will be billed for the BKO based on the previous year's order.
The Committee reviewed the proposed 1981-82 budget for the BKO and indicated that $19,000 was allocated for production costs of eight issues. The anticipated
subscription revenue was $15, 000 thus creating a negative variance of $4, 000.
The realistic figures for the BKO, however, are $28,500 for production and only $10,000 in subscription revenue. The difference amounts to $18, 500 as a negative variance.
AUDIO-VISUAL - Frank J. Di Noto, Chairman Audiovisual Development
Kiwanis International has produced and made available for purchase the following