LAYANAN DAN PRODUK Services AND Products
1. Sales and Distribution of Consumer Products Sales and distribution of consumer goods is carried out
by Consumer Products (CP) Business Unit. Until now, CP Business Unit has provided the largest contribution to the Company, both to the Company’s top line and bottom line, and has been a core business since its inception.
Two customers of CP are the principals and the outlets.
CP Business Unit is functioning as distributor of products produced by the Principals. CP then distributes those products to the outlets. Consumers purchase the products from the Outlets.
In 2019, CP has 4 business process, namely Principal Acquisition and Retention, Serving Outlet, Order To Cash (OTC) and End User Satisfaction. In addition, CP has 5 supported process, namely HR Management, Finance, Accounting, Information Technology and Information System.
Dalam menjalankan operasinya sebagai distributor, CP dilengkapi dengan infrastruktur yang dibutuhkan seperti armada angkutan yang memadai, tempat penyimpanan di berbagai lokasi, sumber daya manusia yang kompeten dan teknologi informasi yang mutakhir.
Di kota-kota yang terdapat Cabang Perseroan, penjualan dan distribusi produk CP dilakukan secara langsung oleh cabang Perseroan kepada outlet tradisional (grosir, toko- toko besar/menengah/kecil dan warung) serta outlet modern (hypermarket, supermarket, dan mini market).
Bila tidak terdapat cabang Perseroan pada suatu daerah atau kota, maka kegiatan penjualan dan distribusi dilakukan melalui sub-distributor di seluruh Indonesia.
Sub-distributor adalah mitra perusahaan dengan tugas utama menyalurkan barang, baik kepada outlet tradisional maupun outlet modern di daerah demarkasi yang telah ditentukan Perseroan untuk masing-masing sub-distributor.
Perseroan juga menerapkan kebijakan, supervisi penjualan, serta sistem administrasi yang sepenuhnya terkomputerisasi dan seragam bagi semua sub- distributor, sehingga dapat terintegrasi dengan SAP dan Sinbad (sistem induk yang digunakan oleh Perseroan).
In running its operations as distributor, CP is equipped with required infrastructure such as adequate transportation fleet, warehouse at various location, competent human resources and latest information technology.
In cities where the Company’s Branch operate, the Company’s branch directly sell and distribute CP products to the traditional outlets (wholesaler, big/medium/small shops and stalls) as well as modern outlets (hypermarket, supermarket, and mini market).
Sub-distributors across Indonesia will carry out sales and distribution activities in areas or cities where there is no Company’s branch. Sub-distributor is the Company’s partner whose main duty is to distribute products, both to traditional outlets and modern outlets, in the demarcation area determined by the Company for each sub-distributor.
The Company also implements policy, sales supervision, as well as the administration system that are fully computerized and uniform to all sub-distributors, and can be integrated with SAP and Sinbad (main system used by the Company).
To support Consumer Products operations, the Company has provided several facilities, namely:
1. 4 Main Warehouses of 48,828 m2 at Pondok Ungu, Yogyakarta, Surabaya dan Lampung;
2. 33 Branch Warehouses of 43,120 m2 spread across 4 region;
3. 181,463 Outlets Coverage;
a. 33,406 Mini Market Key Account (MMKA) outlet;
b. 2,302 Modern Trade Key Account (MTKA) outlet;
c. 2,756 Modern Trade Independent outlet;
d. 46,881 Medical outlet;
e. 44 E-Commerce outlet; and f. 96,074 General Trade outlet.
4. Over 75 Sub-distributors; and 5. Over 290 Internal Fleet.
The products sold and distributed by CP ranged from food products, baby nutrition, home care to body care, The list of principal and product distributed by CP Business Units is presented in the following table.
Untuk mendukung operasi CP, Perseroan menyediakan berbagai fasilitas seperti:
1. 4 Gudang Utama seluas 48.828 m2 di Pondok Ungu, Yogyakarta, Surabaya dan Lampung;
2. 33 Gudang Cabang seluas 43.120 m2 yang tersebar di 4 region;
3. 181.463 Cakupan Outlet;
a. 33.406 outlet Mini Market Key Account (MMKA);
b. 2.302 outlet Modern Trade Key Account (MTKA);
c. 2.756 outlet Modern Trade Independent;
d. 46.881 outlet Medical;
e. 44 outlet E-Commerce; dan f. 96.074 outlet General Trade.
4. Lebih dari 75 Sub-distributor; serta 5. Lebih dari 290 Armada Internal.
Produk yang dijual dan didistribusikan oleh CP bervariasi, mulai dari produk makanan, nutrisi bayi, home care, hingga body care.
Daftar prinsipal dan produk yang didistribusikan Unit Usaha CP dapat dilihat pada tabel berikut.
Kategori
Category Prinsipal
Principal Produk
Products
A. Baby Nutrition 1. PT Sarihusada Generasi Mahardhika SGM, SGM Bunda, SGM Soya, SGM LLM, SGM BBLR, L SGM Gain, Lactamil 2. PT Nutricia Indonesia Sejahtera Nutrilon Royal Actiduobio, Nutrilon Royal Premature Pro Plus (MD), Nutrilon Royal
Prosyneo
3. PT Wyeth Nutrilon Duaenam S 26 Promil, S 26 Procal, S 26 Promise, S 26 Nutrisure, S 26 Comfort 4. PT Nutricia Medical Nutrition Infratrini, Nutridrink, Neocate, Ketocal
B. Food 5. PT Surya Jaya Abadi Perkasa CIP Corned Beef, Sopini Sausages and Cocktail, Strawmushroom, Campignon Mushroom, Instant Seasoning Bumbuku
6. PT Blambangan Foodpacker Indonesia CP Sardines, Tuna, Mackarel
7. PT Mars Symbioscience Indonesia Pedigree, Whiskas, Catsan, Cesar, Sheba, IAMS, Temptations 8. PT Yupi Indo Jelly Gum Yupi Jelly Gum Candy
9. PT Multi Bintang Indonesia Bir Bintang, Heineken, Bintang Zero, Green Sands, Fayrouz, Strongbow, Bintang Radler 10. AB Food & Beverages (Thailand) Ovaltine Malted Chocolate Drinks
11. PT Quaker Indonesia Quaker Instan Oatmeal, Quaker Quick Cook Outmeal, Quaker 3 in 1 12. CV Pacific Harvest Asahi (Canned sardines)
13. PT Anggana Catur Prima Dua Belibis Chilli and Tomato Sauce, Vinegar, Koepoe-Koepoe Seasoning, Food Coloring and Pasta Aroma, Cake Ingredients
14. PT Nutrifood Indonesia Hi-lo, L-men, Nutrisari, Tropicana slim, WRP
15. PT Mata Gunung Atazor Sea Salt, Granola, Forest Honey, Jam, Organic Rice, Organic Tea, Organic Herbs 16. PT Karacoco Nucifera Perdana Coconut Oil
17. PT Pandurasa Kharisma Al Shifa Natural Honey, Twinnings, Ovomaltine C. Personal Care
and Home Care 18. PT Colgate Palmolive Indonesia Colgate Toothpaste, Colgate Mouthwash, Colgate Toothbrush, Colgate Kids, Palmolive Shower Gel, Palmolive Shampoo
19. PT Yasa Mitra Perdana Calladine Lotion, Calladine Powder, Calladine Baby, JF Barsoap, JF Facial Foam, Oilum, Bell Soap
20. PT Marketama Indonesia Adem Sari, Adem Sari Ching Ku, Soffel, Proman, Kispray, Force Magic, Antis, Coolant, Vegeta, Tesona, Plossa