Wisconsin-U;Qper Michi_gan

a.

WHEREAS, a resolution from the Wisconsin-Upper Michigan District urging that Kiwanis International take cognizance of a growing concern over uncontrolled and indiscriminate use of poisonous chemical sprays to the detriment of bird, animal and human life was submitted to Kiwanis Inter- national after the 1959 convention of the Wisconsin-Upper Michigan District for reference to the 1960 Resolutions Committee of Kiwanis International, and

WHEREAS, the resolution did not find its way into the Resol~tions recommended by the 1960 Resolutions Committee of Kiwanis International to the delegate body at the Miami Beach convention, and

WHEREAS, the Board of Trustees of Kiwanis International subsequently referred the Resolution to the 1960 Committee on Agriculture and Con•

servation for evaluation and recommendation, and

WHEREAS, the danger to public welfare from the uncontrolled and indis- criminate use of poisonous sprays is constantly becoming more acute, NOW, THRREFORE, BE IT RESOLVED, by the 42nd annual convention of the Wisconsin-Upper Michigan District that the Resolution be resubmitted to Kiwanis International for consideration by the 1961 Committee on Resolutions priol" to the Toronto convention and that the 1960 Interna- tional Committee on Agriculture and Conservation be urged to also recom- mend to the 1961 Committee on Resolutions that favorable consideration be given to the resolution originated by the Wisconsin-Upper Michigan District, and

BE IT FURTHER RESOLVED, that the proper officers of the Wisconsin- Upper Michigan District be directed to send copies of this resolution to the Secretary of Kiwanis International and to the Chairman of the 1960 International Committee on Agriculture and Conservation.

b. WHEREAS, Wisconsin laws presently permit the sale of fermented malt beverages to youth eighteen years of age and over with the result that

"teen-age bars" ma,y be licensed to operate adjacent to incorporated cities and villages having local ordinances forbidding such sale, and WHEREAS, the Wisconsin-Upper Michigan District of Kiwanis International

is becoming increasingly aware of the problems arising from the opera-

tion of such establishments where fermented malt beverages are dispensed

to youth between the ages of eighteen and twenty years inclusive, and

.. 22 -

WHEREAS, problems of traffic safety on Wisconsin highways and on the highways of Upper Michigan near the Wisconsin border are increased because of the operation of such establishments,

NOW, THERE.B'ORE,

BE IT

RESOLVED, by the 42nd annual convention of the Wj_sconsin-Upper Michigan District of Kiwanis International that the

opposition of the District to the sale of fermented malt beverages to all persons under the age of twenty-one years be declared, and

BE IT FURTHER RESOLVED, that the District Secretary be requested to send a copy of this resolution to each chartered club in the Wisconsin- Upper Michigan District to

be

read at a regular meeting of the club to advise all members of the concern of this convention regarding the problem.

102760-771

REPORT OF THE TREASURER TO THE MEETING ON OCTOBER

28

₂

1960

OF

THE INTERNATIONAL BOARD OF TRUSTEES COMPARATIVE BALANCE SHEETS Septe~ber

30

₂

1959

and

1960

CURRENT:

Bank and cash balances Accounts receivable

Inventory-Supplies for sale Deposit-Airplane travel Deposit-Permit mailing

Total Current Assets Funded Reserve

E~uipment Reserve Convention Reserve Contingency Reserve

Deferred and Other Assets Total Assets

ASSETS

LIABILITIES CURREN"T LIAB.ILITIES:

Accounts receivable-credit balances Accounts payable

Accrued liabilities including payroll taxes Total Current Liabilities

Deferred income Various reserves Unrestricted capital

Total Liabilities and Capital

1959

$208,208.41 137,186078 85,773.27 425000 550.00

$432,143.46 262,267.40 72.38 7,279°28 26,234.11 _$164.20

$7702160.83

$ 1,238.12 10,790.20 15, 5140 50

$ 27,542082 246,179.66 295,853.17 200,585.18

$770,160.83

Exhibit

#3

1960

$195,378.36 106,314.30 108,794.79 425.00 900.00

$411.,812.45 270,564.13 6,739.76 27,106.32

~036.44

$75~1,'! 259 .10

$ 2,128.75 29,047.66 16

₂

11L87

$47,288.28 253,944.40 304,410.21 __!45,616.21

$751,259.10

REPORT OF BOARD C01YIMITTEE ON

ADVERTISING TO THE MEETING ON OCTOBER 28₁ 1960

OF

THE, INT~ATIONAL BOARD OF TRUSTEES

DATE OF C01YIMITTEE MEETING: October 28, 1960

PLACE OF C01YIMITTEE MEETING: .General Office, Chicago PRESENT: Members - C. L. uDoc" Morris., Don E. Mumford

Chairman - Merle H. Tucker Staff Member - Bill Hart., Jr.

Exhibit #4

1. The Advertising Manager reported comparative figures showing net revenue and lineage for January 1959 through November 1959, compared with December 1959 - January 1960 through November 1960. These comparative figures follow:

January 1959 through November 1959, net revenue was $75,725.19, with lineage of 41,021; December 1959 - January 1960 through November 1960, net revenue is $68,630.08, with lineage of 35,493.

The combined December 1959 - January 1960 issue showed a net revenue of

$3,628.55. Compared with this, the combined December 1960 - January 1961 issue., which will not be closed until November 28, shows a net revenue of over $8j500.oo. This combined December 1960 - January 1961 revenue, as well as charges will be applied to 19610

The Advertising Manager further reported that THE KIWANIS MAGAZINE carried 109 advertisers in 1959. Fifty-six of these 1959 advertisers have repeated in 1960. In 1960., there were

66

new advertisers, making a total 0£ 122 ad- vertisers in

THE

KIWANIS MAGAZINE for 1960. In 1959 there were 46 mail-order advertisers. Fourteen of these mail-order advertisers have repeated in 1960.

In 1960, there were 14 new mail-order advertisers, making a total of 28 mail- order advertisers in THE KIWANIS MAGAZINE for 19600

2. The Committee discussed with the Advertising Manager the results of the inno- vation for selling THE. KIWANIS MAGAZINE, THE ROTARIAN, and THE LION markets in concert. Also a review was made of literature which has been designed for this objective. It is unders.tood that in selling the "Big Three.,¹¹ each

service publication retains its individual identity, and sells this combined market of more than 1,200,000 unduplicated readers based on individual rate structures.

The automotive industry was approached with this idea this past May, and though interest was shown by automobile advertisers, results from the "com- bination sell" so- far have not been forthcoming. However, the same combined effort has been directed to cigarette advertisers with a much more promising reaction. Definite interest has already been shown.by P Lorillard, through

= 2 ""

its agency, Lennon & Newell, for the poss:ibili ty of Ufl,ing back cover posi- tion in 4-color process for eight issues in

196L

The Advertising Manager reports that in many instancE2, "viihen THE KIWANIS MAGAZINE market has been exposed to prospecte,, the I'eaction has been that,

should THE KIWANI8 MAGAZINE market be bought, th(" :ELdvertiser would also consider buying both TRE ROTARIAN and :IHE LION simul ta.neoue,ly" The ¹¹Big Three ^II are further devising S/Etles promotion literature direct eel expre.ssly to office eg_uipment advertisers since, in e.evE:ral insb:mces, interest has been shown in a simultaneous purchase for each of tJleiSe three leading service publications.

3.

The Cammi ttee discussed. in «ietail with the AdvertLsing Manager prospective accounts for

196l.

It is felt that THE KIWANIS MAGAZUlE will carry a con- siderable inc~rease in national prestige advert:Lserr~ prima.ri.ly in the office eg_uipment,, office supplies, employee group insu:r⁰a:nce.9 and company fleet truck fields.

4.

The Cammi ttee is assured that there is no c;urre:nt with ad,vertising copy acceptance. The Advertising Manager conti.nually screen:3 all advertisers., and stri yes toward. directing his efforts to .solicitation of' quality adver- tising.

The Committee has :no recorrilllerniations¢

I move this report be recei,red.

Respectfully

C. L. ⁿ IVlORIUS DON E. MUMFORD MERLE Ho

Feb.

1, 1960

PUBLICATION

THE ROTARIAN

THE KIWANIS MAGAZINE THE LION

Total Group

Business Week

*Fortune Forbes

Oun ^Is Review

**Newsweek

U.S. News & W.R.

Nation's Business

***Time

New Yorker Holiday Esquire

Rate goes up:

* -

^July,

1960

** - October

3, 1960

*** - March

7, 1960

ABC CIRCULATION

360,806 255,585 504.,964 1,200,000+

331,022 313,150 297,872 116,193 1,058,237 1,299,183 1,136,847 763,277 2,378.352 429,283 917,277 848,034

AGATE LINE

$3.85 2.80 3.25

$9.90

$11.60

( no line rate)

8.44

4.60

$20.50 17.55 11.15 36.75 7.50 10.40

(no line rate)

BLACK &WHITE COS,T PER B&W l-TIME PAGE RATE PAGE PER THOUSAND

$1,320.00 $ 3.66

(GROUP COST