Course Module
Department of Agricultural Engineering Faculty of Agricultural Technology Universitas Brawijaya
Module name INTRODUCTION TO BUSINESS MANAGEMENT Module level Undergraduate program
Code TP061030
Subtitle -
Courses -
Semester(s) 5
Person responsible for the module
Angky Wahyu Putranto, STP, MP.
Lecturer 1) Dr. Ir. Musthofa Lutfi, MP 2) Dr. Ir. Ary Musthofa Ahmad, MP 3) Ir. Darwin Kadarisman, M.Si 4) Angky Wahyu Putranto, STP, MP.
Language Bahasa Indonesia, English Relation to curriculum Compulsory/elective Type of teaching,
contact hours
Contact hours and class size separately for each teaching method:
lecture, lesson, practical, project, seminar etc.
Workload
Credit points 2 SKS / 3,4 ECTS Requirements
according to the examination regulations
-
Recommended prerequisites
- Module
objectives/intended learning outcomes
ILO-4: Express both oral and written creative ideas and work effectively both in the professional community and the wider community
ILO-5: Demonstrate ability to work in teams composed of various disciplines and cultures in building complex problem solving with innovative engineering solutions
ILO-7: Evaluate the manufacturing and commercialization of bioprocesses and bioproducts using entrepreneurial principles
Objectives
Knowledge: students are able to understand and detail the application of management functions in managing a business
Skills: Students Able to describe marketing concepts and marketing strategies and determine alternatives. The most effective actions in a business environment situation.
Competences:
Content Lectures:
1) Introduction (CLO-1)
2) Implementation of management functions in managing business (CLO-1)
3) Strategy concepts and various types of business strategies (CLO-2) 4) Business development resources (CLO-3)
5) Leadership in business organizations (CLO-3) 6) Marketing concept, strategy and mix (CLO-4) 7) Management of the business environment (CLO-5)
Study and examination requirements and forms of examination
1. Midterm exam 2. Final term exam 3. Assignment 4. Group assignment
5. Laboratory Practice Report 6. Laboratory Practice Final Exam How to score:
Midterm Exam(1-5) = 40%
Final Exam (1-5) = 20%
Assignment = 20%
A : 80 < Final Score ≤ 100 B+ : 75 < Final Score ≤ 80 B : 69 < Final Score ≤ 75 C+ : 60 < Final Score ≤ 69 C : 55 < Final Score ≤ 60 D : 50 < Final Score ≤ 55 D+ : 44 < Final Score ≤ 50 E : 0 < Final Score ≤ 44
Media employed Class, Online learning system (Zoom and Google Classroom)
Reading list 1) Hellriegel, D, S.E. Jacson dan J.W. Slocum. 2005. Management : A Competency-Based Approach. 10 th Edition. South Western, Canada
2) Hani Handoko. Manajemen. Edisi 2. 2012. BPFE, Yogyakarta
3) Philip Kotler dan Gary Armstrong. 2009. Prinsip-Prinsip Pemasaran Edisi 12, jilid 1. Erlangga. Jakarta
4) Porter, Michael. E. 1992. Keunggulan bersaing: Menciptakan Keunggulan Bersaing (Terjemahan Agus Dharma, Agus Maulana, E. Jasfi dan dan Ujian Wahyu Suprapto). Penerbit Erlangga, Jakarta
5) Hermawan Kartajaya dan Ardhi Ridwansyah. 2012. Branding with Character. PT Gramedia Pustaka Utama, Jakarta
6) Kuncoro Mudrajad, 2009. Strategi Bagaimana Meraih Keunggulan Kompetitif. Erlangga. Jakarta
