Bambang Karsono Angling Randhiko Putro Wiliarto Wirasmoyo
AUTOMOTIVE SHOWROOM
DESIGN APPROACH
CONTENTS
01 INTRODUCTION
02 FUNCTION & CORE IDEA
03 AUTOMOTIVE BRAND & IDENTITY
04 THE ROLE OF AUTOMOTIVE SHOWROOM DESIGN 05 VISUAL MERCHANDISING ELEMENTS
1947 FLW proposed a Packard dealership for Roy Wetmore
Hoffman Auto Showroom 1955 – FLW
INTRODUCTION
Design Pioneer
01
harus tau?
ATPM IU CKD CBU
IKD MT – AT
FWD – RWD CVT REPAINT
BODY REPAIR EFI HEV
HYBRID OEM
EV BEV PHEV SPKLU LCGC
SERVICE BAY CAR PARK
TUNE UP
SPARE PART
USED CAR
TOWING
LIVERY
INTRODUCTION
Evolving Automotive Purchase
01
FUNCTION AND CORE IDEA
CAR CENTER
CAR SERVICE
SHOWROOM
CO-WORKING
CONFERENCE EXHIBITION
INTERACTION
CAR CULTURE
COMMUNITY
ECONOMY
SUSTAIN ABILITY
CORE IDEA FUNCTION PARADIGM
02
AUTOMOTIVE BRAND AND IDENTITY
Company Brand VS Architect’s Brand The brand has become a new
decision maker, in today's world (Kunde, 2002)
03
THE ROLE OF AUTOMOTIVE SHOWROOM DESIGN
AUTOMOTIVE SHOWROOM
DESIGN
ROLE
VISUAL PERCEPTION OF
AUTOMOTIVE BRAND AND
IDENTITY
Designers and architects need to emphasize the automotive construction reflects the power of the auto-firm, and play a vital role in strengthening the identity of the automotive brand
04
VISUAL MERCHANDISING ELEMENTS IN A CAR SHOWROOM
05
How to be inviting
towards prospects from the
showroom front…?
VISUAL MERCHANDISING ELEMENTS IN A CAR SHOWROOM
accessibility to parking
convenience to the entrance
05
VISUAL MERCHANDISING ELEMENTS IN A CAR SHOWROOM
attractive building exterior and landscape hearing music
from the showroom
05
VISUAL MERCHANDISING ELEMENTS IN A CAR SHOWROOM
05
“decompression zone”
that feels warm, relaxing
and comfortable with music and
aromas situated near the front door
with no product in it.
the layout should facilitate easy access
the displays should be at 45-degree angle to the front door
VISUAL MERCHANDISING ELEMENTS IN A CAR SHOWROOM
05
VISUAL MERCHANDISING ELEMENTS IN A CAR SHOWROOM
05
lighting creates
an appealing atmosphere color can immediately create a mood and
have the power to pull customers into the store
VISUAL MERCHANDISING ELEMENTS IN A CAR SHOWROOM
How to be inviting towards prospects from the showroom front.
accessibility to parking
convenience to the entrance
attractive building exterior and
landscape
hearing music from the
showroom
“decompression zone” that feels warm, relaxing and comfortable with music and aromas situated near the front door
with no product in it.
the layout should facilitate easy access
the displays should be at 45-degree angle to the front door
lighting creates an appealing atmosphere
color can immediately create a mood and have the power to pull customers into the store
05
ATPM
Ketentuan mengenai pengaturan ATPM saat ini diatur pada Peraturan Menteri Perdagangan No mor 11/M-DAG/PER/3/2006 tentang Ketentuan Dan Tata Cara Penerbitan Surat Tanda Pendaftar an Agen atau Distributor Barang Dan/Atau Jasa
SEBUAH SKEMA
Perusahaan pemegang merk
Perusahaan karoseri
Perusahaan modifikasi
Perusahaan perakitan
Perusahaan perbengkelan
Perusahaan komponen otomotif
PERUSAHAAN PEMEGANG MERK
Melakukan perancangan produk, model, desain teknologi yang digunakan
PERUSAHAAN PERAKITAN
Biasa disebut dengan Agen Tunggal Pemengan Merk (ATPM) Melaksanakan produksi sesuai arahan pemegang merk
PERUSAHAAN KAROSERI
Perusahaan yang melakukan produksi pada bodi kendaraan dengan mengacu pada spesifikasi pemegang merk
PERUSAHAAN MODIFIKASI
Melakukan perubahan bagian – bagian kendaraan sesuai minat pasar
PERUSAHAAN PERBENGKELAN
Melakukan produksi di bidang jasa perawatan atau perbaikan kendaraan
PERUSAHAAN KOMPONEN OTOMOTIF
Memproduksi komponen – komponen sesuai pemegang merk Terdapat 2 jenis komponen : OEM dan komponen aftermarket
SHOWROOM
SHOWROOM
SHOWROOM
TIPE APA?
AMBIENCE
LINE UP UTAMA
BRAND
MOBIL APA?
LUXURY CAR
LUXURY CAR
LUXURY CAR
ENTERTAIMENT
LOUNGE
LCGC
AMBIENCE INTERIOR?
AMBIENCE INTERIOR?
BENGKEL
AUTOSHOW
AUTOSHOW
AUTOSHOW
AUTOSHOW
AUTOSHOW
AUTOSHOW
AUTOSHOW
AUTOSHOW
APA BEDANYA CAR CARRIER TRUCK DAN CAR TOWING ?
APA BEDA ANTARA
NASMOCO DAN AUTO 2000 MENARA ASTRA?
THANK YOU
THANK YOU
• Bambang Karsono
• Angling Randhiko Putro
• Wiliarto Wirasmoyo
