69
DAFTAR PUSTAKA
Andriyan, D., Sholahuddin, M., & Imronudin. (2023). Examining the Influence of Innovation, Market Orientation, and Entrepreneurial Orientation on Marketing Performance in the Batik Industry. 143–151.
https://doi.org/10.32996/jbms
Arif, A. L. (2011). Model Peningkatan Kinerja Pemasaran dalam Konteks Adaptabilitas Lingkungan. 2011, 5(1), 30–44.
Aulia, R., Astuti, M., & Ridwan, H. (2019). Meningkatkan Kinerja Pemasaran melalui Orientasi Pasar dan Orientasi Kewirausahaan. Jurnal Ilmiah
Manajemen Dan Bisnis, 20(1), 27–38.
https://doi.org/10.30596/jimb.v20i1.2397
Creswell, J. W., & Poth, C. N. (2007). Choosing Among Five Approaches Choosing
Among Five Approaches (Issue June).
https://www.researchgate.net/profile/Rulinawaty-
Kasmad/publication/342229325_Second_Edition_QUALITATIVE_INQUIR Y_RESEARCH_DESIGN_Choosing_Among_Five_Approaches/links/5eec7 025458515814a6ac263/Second-Edition-QUALITATIVE-INQUIRY-
RESEARCH-DESIGN-Choosing-Among
Dinas Koperasi Usaha Kecil & Menengah Provinsi Jawa tengah. (2023). Data UMKM Per Kab/Kota. https://satudata.dinkop- umkm.jatengprov.go.id/data/umkm-kabkota
Dita, D. P. (2021). Community Agreeableness and Inter Organizational Knowledge Sharing In Improving Business Sustainability. JMBPreneur: Jurnal
Manajemen, Bisnis, Dan …, 13–19.
https://www.jmbpreneur.org/index.php/jmbpreneur/article/view/2%0Ahttps:/
/www.jmbpreneur.org/index.php/jmbpreneur/article/download/2/3
Er, L. R., & Mukti, A. H. (2023). The Influence of Market Orientation and Entrepreneurial Orientation on Marketing Performance: Organizational Agility as a Mediator. International Journal of Science and Society, 5(3), 238–
256. https://doi.org/10.54783/ijsoc.v5i3.742
Fatmawati, R. A. (2016). Pengaruh Orientasi Pasar, Orientasi Kewirausahaan terhadap Keunggulan Bersaing dan Kinerja Pemasaran pada Warung Kucingan/Angkringan di Kota Semarang. Jurnal Ilmu Administrasi Bisnis, 5(3), 351–352.
Fatonah, S., Haryono, T., & Indah Sari, N. N. (2021). Peran Orientasi Pelanggan Dalam Meningkatkan Kinerja Pemasaran Umkm Rumah Makan Di Kabupaten Sragen. EKUITAS (Jurnal Ekonomi Dan Keuangan), 5(1), 78–97.
https://doi.org/10.24034/j25485024.y2021.v5.i1.4750
Gray, B., Matear, S., Boshoff, C., & Matheson, P. (1998). Developing a better
70
measure of market orientation. European Journal of Marketing, 32(9–10), 884–903. https://doi.org/10.1108/03090569810232327
Harini, S., Silaningsih, E., & Putri, M. E. (2022). Pengaruh orientasi pasar, kreativitas dan inovasi produk terhadap kinerja pemasaran UMKM. Jurnal Inspirasi Bisnis Dan Manajemen, 6(1), 67.
https://doi.org/10.33603/jibm.v6i1.6040
Izzaty, R. E., Astuti, B., & Cholimah, N. (2019). Metode Observasi. Angewandte Chemie International Edition, 6(11), 951–952., 5–24.
Katadata. (2022). Indonesia Punya UMKM Terbanyak di ASEAN, Bagaimana Daya Saingnya? https://databoks.katadata.co.id/datapublish/2022/10/11/indonesia- punya-umkm-terbanyak-di-asean-bagaimana-daya-saingnya
Kusumaningrum, S. D. (2022). Model-model Pengukuran Kinerja Pemasaran.
March 2016.
Limanseto, H. (2022). Perkembangan UMKM sebagai Critical Engine Perekonomian Nasional Terus Mendapatkan Dukungan Pemerintah.
https://www.ekon.go.id/publikasi/detail/4593/perkembangan-umkm-sebagai- critical-engine-perekonomian-nasional-terus-mendapatkan-dukungan-
pemerintah
Murdowo, A. T., & Fitria, S. E. (2022). Analisis Market Orientation Dalam Meningkatkan Kinerja Usaha ( Studi Kasus Pada UMKM Pengolahan Ikan Mas Desa Bojongsari ). EProceedings …, 9(4), 1747–1758.
https://openlibrarypublications.telkomuniversity.ac.id/index.php/managemen t/article/view/18219/17800
Narver., J. C., Slater, S. F., & Tietje, B. (1994). Creating a Market Orientation. Acta
Horticulturae, 704(1954), 75–85.
https://doi.org/10.17660/actahortic.2006.704.8
Nurul Qamar dkk, 2017. (2018). Metode Penelitian Metode Penelitian. Metode Penelitian Kualitatif, 17, 43.
Rutledge, P. B., & Hogg, J. L. C. (2020). In‐Depth Interviews. The International Encyclopedia of Media Psychology, April 2023, 1–7.
https://doi.org/10.1002/9781119011071.iemp0019
Sari, H., Kurniati, R. R., & Krisdianto, D. (2021). Analisis Orientasi Pasar untuk Inovasi Produk dalam Meningkatkan Kinerja Bisnis. 10(2), 276–283.
Sarwoko, E., Hariani, L. S., & Sedyastuti, K. (2023). Entrepreneurial Orientation, Market Orientation, and SMEs Performance: The Moderating Role of Entrepreneurial Strategy. Quality - Access to Success, 24(195), 247–254.
https://doi.org/10.47750/QAS/24.195.29
Slater, S. F., & Narver, J. C. (1994). Market orientation, customer value, and superior performance. Business Horizons, 37(2), 22–28.
71
https://doi.org/10.1016/0007-6813(94)90029-9
Sutriani, E., & Octaviani, R. (2019). Keabsahan data. INA-Rxiv, 1–22.
Tomaskova, E. (2018). Interfunctional Coordination and its Influence on Customer Success. Open Economics, 1(1), 105–114. https://doi.org/10.1515/openec- 2018-0004
Udriyah, Tham, J., & Ferdous Azam, S. M. (2019). The effects of market orientation and innovation on competitive advantage and business performance of textile smes. Management Science Letters, 9(9), 1419–1428.
https://doi.org/10.5267/j.msl.2019.5.009
Wahyu, R. M., & Muhidin, A. (2019). Analisis Orientasi Pasar Dalam Meningkatkan Keunggulan Bersaing Di Era Teknologi. Jurnal Ekonologi:
Jurnal Ilmu, 6, 387–392.
https://jurnal.unigal.ac.id/index.php/ekonologi/article/view/2981
Wahyudiono, W. (2018). Pengaruh Orientasi Pelanggan Dan Orientasi Pesaing Terhadap Inovasi Pasar Dan Pertumbuhan Penjualan Perusahaan Makanan Di Surabaya. EKUITAS (Jurnal Ekonomi Dan Keuangan), 14(3), 271–287.
https://doi.org/10.24034/j25485024.y2010.v14.i3.377
Wang, X., & Cheng, Z. (2020). Cross-Sectional Studies: Strengths, Weaknesses,
and Recommendations. Chest, 158(1), S65–S71.
https://doi.org/10.1016/j.chest.2020.03.012
Wicaksono, G., & Nuvriasari, A. (2023). Meningkatkan Kinerja UMKM Industri Kreatif melalui Pengembangan Kewirausahaan dan Orientasi Pasar.
Wirawan, Y. R. (2017). Pengaruh orientasi pasar, orientasi kewirausahaan terhadap kinerja pemasaran UMKM batik di Kabupaten Jombang. EQUILIBRIUM : Jurnal Ilmiah Ekonomi Dan Pembelajarannya, 5(1), 56.
https://doi.org/10.25273/equilibrium.v5i1.1006
Yaskun, M., Sudarmiatin, Hermawan, A., & Rahayu, W. P. (2023). The Effect of Market Orientation, Entrepreneurial Orientation, Innovation and Competitive Advantage on Business Performance of Indonesian MSMEs. International Journal of Professional Business Review, 8(4), 1–21.
https://doi.org/10.26668/businessreview/2023.v8i4.1563