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Communication Patterns of Peatland Agro-Tourism "Talaran Setara"

Bas€d

on Local Wisdom (Qu.litatiye

Study

in Karya Maju

Village,

M{rdbrlDn DistIi.t)

Cuni$!n

Wibisonor,

l,''rh'cni

F,jxr Xtr.hirwxii:, Muznhid

Akbt

^Hry2tl

,hr!tatuaent! rr r orr n^utlilLr

^t

dt

rh^

n!a, oitt

b

habz k, c r Mi tk"?dkno|Tot

^an

abz

i

t eth fhd latuN ^0e

th. Sqry"tl.B

a

.l Rtuit'\ in elltn!! out

TaL)rrn

Coh

Miutnn fo Ttlotu sdtro

^P?atlah.lAq'otourir\ to

nnal):. ^hoeto crcdte

r

b'and

h

Talanr Setn'a

AEabann b

anal]:. that

neab

the (nrarional

cdtv.tiat

thdt cott6 ,'81,

iatil!+.

aatt t

dsih rlhthh k rt

aui:(|nat uk?s,\r^a

^vnit^T.ttaa^Sddtr

,!s'ato!)is

Thk 6r? .t

Muth

n field

rciorh $rq

ⁿ^qwliLotiwupprN.-h Tnt ps.orch ldanat is Tol&u &taru Asn

.ttiht, tu,la

M.!r httnsc Matdh"h"r

D^niet

rh? ftsutb

al this ud. m.

d,ntnunnatian

Ntkn d

^tukrnn^se

b! kdry. Mafu vi ase h bf brdrli

sanilctal

^ulk,be.dtsa nt th?

d

^rhtslabdttn ^oJ

rodnt

"dto isthe

n6tclfut

^e'nedntn

ta qui.Lh ittodurc

nneinry b

thr

\tttt .ovrtuit,

^Toh)u

Slam

tllotaui

n

k

^a

toui! tetintkt

ilt th?

lmt

^al^on

rtilicial

sdttu

^{ar or}

n1t

atdrpt,ti tnteb ^one

h(bft

||h,c/1il to', hoi\a risncd

b ha!

^lo.nl^peotlp,^the^distote^aJ^Talon

sdan

,lwotriri at

^aka

yd

th?

m'ry

thmqh

ta.la:

lirrlor a

alhacti.ns an a rustlar bar^,

otl li[ta t r^t tl hrt.

^t^L

htrt utl

ne ho eldtd at

|cll

ar n@tiry

hr lcr

oppa'loitiet srd tN u1ia4, .#nhs _Ntkirs^toa,

*iry mt'k,

rcntrtE etitd,an\ tats and

v.our ,pq

^ol^L6tnar4^that^.dr^stitt

ht

.l.plard

1t'rush th.

aituta

el tatti\t ncant iott ,. hnroductiotr

TIE expinse ol fual ^narure^{which n}^stilld.nrnlaled by lhe color geen proyides ils oNn comio forthc

cir!.omrbny,

and p.oplc Rho,niss thc k.ditional runl litc, so rhar

vithalltlciouchoidcsiAnitSivcsbidrloa*o.kinrhcfo'mofabnrkanm

ion One orihc nny burkl {tactions th.t is curcntly bccoming t[c !rima ^donnaofthc Brrilo Kuala (Batola) connruni(] is Taldan Scum Agiotourism.

Tal

an Aeiotourism c,trivdlcnt hdving its iddrcss at ldan Anjn Talaan,

(arla

_Maju

villryc,

_Mr'?bahan

Snbdistict, B$no Kuola Rcaency.Ir tems

ofAgro,K

yaMnjuVillagclncstoculrivatc dat

tdnr

^und^gralss^So

fr,

rhc graFs havc bccn su.ccsslnl whilc lhc d.lc pdns arc

uill

in thc prccc$.ln tcmB oaTourisn.

riirr( M!j!

^Vlllaec,Ma,rbaha subni{ricL ^ha\

a

ilows

^gddc.rhar artzcls

tisplc b

takc sclncs, md shns rd arli,ct mMy lisitors

(rfd

_Mdju

Vilhgc lonr

^isco'nposcd

ol

bbit g3rdds. tidngular houses,

bi'tar

indirional ^houscs,^gdcbos,pigcon !drdc0s, gift shops, plblic roilcls, flovcr gardcns, aninralnrhcs ^such

I

^cows,^bccs.^nbbils,butlcrflies, ^and^avinc grrdcn

24048

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desi fts. W€.k h uman res ources, opp Bra tu s and p e6on nel managing rhc rouis'n industry so drxi ^drequrLityolsenice is sttlLlo*.

DoDeslic lourism bmnds in Taldran Sclara Agrorouism. io de(emine ilre brand, ir

n

rlGe,_w b 1Drdn

lrejry,/dllileis *{i

ioG€rEd

r{rn ! ofr(Mir}

^leld€q,

culluralsrs borh

)oug dd

old. The condiiion

vhef

researcheE conducr labolhg research on tourist d.siiMlions

k

done by branding on socul medi4 because the managerrs Gason is

rhn $is

^lnnesocirl medir is

t[e

,no$ eULrtivc modir ro inmdure soileding qul.kly

b

^ihewidd connrlnilr.

The cmori.nal connecl.n oc.uN bec.Ls. .f.ondnions or

ciEunxt

ces

th

^nrflkc

tourGb feel coBfonjble

*ith

the applicati.n

ol

SaFra Pcsoni $hich is oNned by equivilcnr Tdar Agrotounsn. Sapat ch m c.nsisc ofelenents oICleanlincs, Orde.,

Seculty, CooLnc$. Frlendliness. lnd Beau.y, tbr Mcffories xs progranmed by fte Ilinisrry

ol

Tou sn1.

I iun

Setdn

Agrcburnn h$

^notprovnEd incmorics or souvents $.1risito$ can oke hone.lhe nemoiies obtained by !isi!06 are .nly

ii

^ihc

tumul'pl(to: slrilddr lu,,is

^triactiur.

In receni year, rhe develormenr ofAglo-toulnm. esFciallyTalaran Dq(irdlent,{erc"

tourism, hN

ind.a*d.

Me1! lir.toh influcn.c this ncnd.

Ir

addi ,n to drc inccssur nDodi'rs caried our by

rniro(

to ^the

Talar

Set ra tourist atracrion lhroqh so.ial

n.dia, .lso bcc0usc thc

dcyi. dl

prospectivr toEsrs lo seek

rer

expeietrccs also

@'6ures

¹⁰

bvd

6

ruj] ds j!

^tbis

@ Tdr!

^S.@3

^gltuio

^TIE^{lesG io}

vi!t

tou'ins is also bascd on rarious rasons. indudingi ou. ol cuiosnyj bccusc they wanl to kno* about sovcnrancc, bc.rusc orthc coolvillagc annosphcrc. somc bccausc

ofwork an'l some bccatrsc ofihc troNds ol tourht oblccc bcsuxc on ccrhin days thc

Etn' Jn mc.otr.,Trd. Sd.dAg'.r" r,in.

l{oltrcn.rs

(1020), USA

(20:0)

ARCHITF.CTITRE. Relriev.d

ri! Archi...trr.l

DM$nrg and

Dcsign ScN,ccs

htos:rhlwasnu'comrlol?rll/pclgcnian-dalrioc, Ba 'dh, TD

(20lll

EfLctivcn.$

ol

social nrcdia as Tool

ol

Communic.tion and lrs

Porcntlal for Tcshnolory Enablcd con.cctio.s: A

Mi.$-Lov.l

Srudy Intcharional Joumll olScicnLilic dnd Rcscard luhlicadinsvolunru

I

hsuc 5.

BuihdD aunain. ^(2017).Tou'isn communicarioh.

lakda:

KENCANA PRENAN DA Culos Rodriguoz. CF (:020).

CirNl$

Econon,

Cotrtib

uns ro thc Ton.sn Scclu: A

crnical Lircratur. Rcvicw. su.tainabiLiry 2010.

ll,

^4338.^r-27

CynihiaMilasros ^Apaza^Panca-JE C.

A

^(:020).Asritou'hn Alrcmatiac tirsunxinablc 'umldcvclophcnr.Dom.Cicn.,lSSN:247, 3313.207-227

Da*. Diaitra5kil,

ML

(:4le).,\

5ib!;oheiii. malyri6 ol

a:,*rr

aarrildiam

ll.i.k

rndTouisnrN{atragcmcn(l0lS,Vol ?.No 2:25-37.:5-37.

DiANA.IK (2015) BRANDINC AND 3P AS A PRODUCT MARKETINC APPROACH

AND AGRICUITURT

TOURISM ATTRACTION

IN

AGRO TOURISM AerorourisD Promotlon: Culti\arlng S)oergies and

lVai

ainirg Susrainabili.y (pp.

l-20). D€npaarBrli: Post!'aduale Pros.anr LrNUD DenpJs B"h

Disitademy. (2021). socirl Medh Algorilhm 202l whrt You Need to Know. RetieleJ iroDrI)IGITADEMYDigiblMa,ketirgrcxden,r:htps://dlEitadeDy.cotrtblog/3 Filippo RrndelLi, PR (2011). An evolurionary :Dproach

b

^rhestudy of

rud

tourkm: The

case

olT$.any

DeDanmem ol Eco.omi.s. Un^,c(ir} ofFnrencc, Florence, Iraly, 24058

(3)

27

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I●lonc§

̀KP(2022)Ad,anced Wo熊 s Towistl Vn age Ne小 ″ork 1 0

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。●ConOm●S.Un,r̀、 :SSN l,o7●2,8 .7ol●mc 13 Number 2A 」uly 2017,21 34 21 34

Lalょ

ut AA(2014)KUSUMA AGRO̲TOじRISM MARKETING COMMUN:CAT10N

STRATじ

GY:Nヽ

CREASING THE NUMBER OF VISIToRS ,ISIP iouma ol

Social,■ d Po t cal Scicnc●s ISSN 2442‐6,62 Vol , No l(2014), 15

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Mol■0● IS(20,)■OURISM COMMUNIt‐ AT]ON ANALYSIS(C,ヽ e study N"mbu

Fc。1。uns,Vll駆eT,banan Bol)PROCEDURE CONINEヽVS 201,● ISSN 2656 730X 338‑,45

トイoh,m,nad ]Iossol● A、kapoutl Aヽイ (2020) Ec。■。■

'OS 01■J touriS n developmont A,

Ii●nian αpoience Eco,olniC JOun,l or Enlot.in=M● ktts ,3‐ 104 Musiqo■ . HM (2012) C。^●

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[● Cuide to Eduoat o■ ュI Rcscarel Methodolo=y 子

̀ka,ta, PT Lib ary Acl,i●venlent

Borito K●o■ Regen,y Gove mlnent(2017)V sioll&MS、 ot、 R●[●、●d i01

LOCAL GOVERNMENT PARENTヽ

VEBS:TFl https,お,「ヽtokua ok,b go idlv si■

mi

Pual Dev I]omsha Asml D(20・ r,6。_。d AgЮ Toul●,,P,o notionヽイxS●otes AgЮ

P。1■, in Pclaga Villagc Pcta:,=Dist● ot Badung Regtlncy J。 ●^,■,loF Ag,ibusiness and Ag oω,ism E:S鉗

1268,380,Vo ,No 2」

uly 2020 164 73

Stma,Z=。 li IZ(2018)Th。 ^,。ヽ_Po●、iblo b。la、io,oftoul、 t Tho「oco′pesottn,lf● ctoぉ anu pub io po、cr and cffQol onい o choi●oo'dcsutiati。● A,̀bE●o■ o■liO&B●sil)o、s J●メ o! !̀絆 1,3

Sito os DJ(2020)TENAYAN RAYA AGRO TOURISM PROMOT10N PEkANBARU

J01"「 iSP Vo1 7:Issuo[I∫ ulv Doool"bCt2020 1 12

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k C (201,, lar m T‖ riη,,in● YOntlk Haz:rlanan L sansisti Tezlo,■ Bibl yom。1,io A,, 21(The Biblometic A● ,lysì 。「 ^G,■duate ll,eses t01 Agricuitur, Tours n)ln T PoSlg aduate Agr oul、 ,̀ Tou●,■, Th●、i、 Pp ll,3

1218, T。,k●y: Joum=l o' Towisn, a,d Ctst Юnolny studios ,(2) ]1,3‐ 1218

DOt10213251otagS201,416

Ui". T (2000, Guide ines tor ヽVrting Scient ic Papels Edition: Thcsis T eSis, D̀、o lalo■ A●ic cs Pap●ls F na prolccts F;th Edlo■ Rcscarch R"o■、

MJ̀ng Sぃte Uo voふty o「M副,ng

しヽ■SKA T (・rJ171 Guideines lot Compning ma wHing、 _ぃis。1̀he I●an。

U■i、c,い● o「 Bom●o M昴lam m

Arsytu A13a]"i BanlarmaJr U市

ska posigtttutte PЮ _grt●

Wi」■AJ.VeH̀sinto D P ll●

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SP(2017 ,,y26)TOURISM COMMUNICAT10N MODEL

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INSTAGRAM SOCIAL MEDIA AS MODERN MARKETNG COMMUNICAT10NS N BURNEH BATIK 217 22̀

Nophanto E(2018 Ju■ 2)UTIL[ZATION OF SOC:AL MEDIA AND APPL[CATION

OF SO(lAL MEDiA ANALYTICS(SiИ A)FOR LIBRARY [N NI)ONESIA

2 S9

(4)

Cnltural Libmry

Iouoal Vol

5, No. 2. Joly 2013 Coprhghr Cr20l3, pISSN: 2155-

1136 | CISSN: 2442-7799 Alailablc

^Onlinc

httpsl/joumal unilak.!c.id/index.php/pb,

I

¹⁰

Soumr

Rru yri, l,k

QLr4.

lna

4).

Agrirduisn shcurdd

iitenture reliew

dd

blbti.mctic mlysis. Tou'hm Recrearion Research .

STiJDIO.

A.

^(2020.

l2).

Detinition

lnd

Types

ol Agdouism

Redeved lrom

,d

htps:rrwwR nrsnnr cofl :01 7r L 2'ponlenirn-drf nipe-rgrowisrh ^hnnl

to● ,、ln lo,, KONTAN CO ID JA KARTA:

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pd

vis.rlindonesid

Tabri,

M. (

?021

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^Januaq,^SrNrdry,21. BANIARMASINPOST

. Retifled

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KalselPedia: hlps: l'bmjamrs,h.tn bunncws.c

oii2ol

¹¹⁰^I^/^0I&alselpedi Jq{inas i

asrcsi$b{xlamnieum-brtola-kcnraL-xah.na-cdukasi

Wikipedia (202l, aebruary

l).

archor. Retieved aom Wikipedh

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EncycLopedi!:

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s Motrliy).

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Enc$lope4ie:

h(ps ren.wikipedi!.org/wiki/Faocbook,(sochlnclwo&)r:-xcxFFaccbook%20rsl';

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W'kitcdia ^(2022,FcbMry

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