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Daftar Pustaka
Buku
Aaker, David A., Batra R., Myers, John G. 1996. Advertising Management.
Englewood Cliffs, New Jersey: Prentice Hall.
Aaker, David A., Myers, John G. 1987. Advertising Management. Englewood Cliffs, New Jersey: Prentice Hall.
Aisyah, Siti. 2021. Dasar – Dasar Periklanan. Medan: Penerbit Yayasan Kita Menulis.
Bandura, Albert. 2018. Social Learning Theory. New Jersey: Prentice Hall.
Ferdinand, Augusty. 2002. Pengembangan Minat Beli Merek Ekstensi. Semarang:
Penerbit Universitas Diponegoro.
Ghozali, Imam. 2011. Aplikasi Analisis Multivariate dengan Program SPSS.
Semarang: Penerbit Universitas Diponegoro.
Keller, K. L. 2013. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. United State: Pearson Education.
Littlejohn, Stephen. W., & Foss Karen, A. 2009. Encyclopedia of Communication Theory. USA: Sage Publications, Inc.
Morissan, A.M. 2010. Periklanan Komunikasi Pemasaran Terpadu. Jakarta:
Kencana.
Mowen, C. & Minor, M. 2002. Perilaku Konsumen. Jakarta: Erlangga.
Peter, J. Paul & Olson Jerry. C. 1999. Customer Behavior: Strategi Konsumen dan Strategi Pemasaran Jilid 2 edisi 4. Jakarta: Erlangga.
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Shimp, Terrence A. 2003. Periklanan Promosi dan Aspek Tambahanan Komunikasi Pemasaran Terpadu. Jakarta: Erlangga.
Sugiyono. 2015. Metode Penelitian Kombinasi (Mix Methods). Bandung: Alfabeta.
Sugiyono. 2017. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung : Alfabeta.
Surachman. 2008. Dasar – Dasar Manajemen Merek. Malang: Banyumedia Publishing.
Jurnal
A. Alkhawaldeh, M. Salaymeh, F. Alshare & B, E. (2017) ‘The Effect of Brand Awareness on Brand Loyalty: Mediating Role of Brand Commitment’, European Journal of Business and Management, 9(36).
Chinomona, R. and Maziriri, E. T. (2017) ‘The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: A case of male consumers for cosmetic brands in South Africa’, Journal of Business and Retail Management Research. Elsevier Ltd, 12(1).
Hwang, A. H. C. and Oh, J. (2020) ‘Interacting with background music engages E- Customers more: The impact of interactive music on consumer perception and behavioral intention’, Journal of Retailing and Consumer Services. Elsevier Ltd, 54(August 2019).
Prabeng, A., Nyoman, N. et al. (2019) ‘The Effect of Advertising and Celebrity Endorsement on Purchase Intention with Brand Awareness as Intervening Variable’, American Journal of Humanities and Social Sciences Research, 3(10).
Lee, R., Lockshin, L. et al (2016) ‘A Memory-Theorry Perspective of Country- Image Formation’, Journal of International Marketing, Vol. 24, No. 2, pp. 62-79.
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Sundar, A., Pandey, J. (2012) ‘A Conceptual Model for Brand Awareness’, Journal of Radix International Educational and Research Consortium, 1(10).
William B. Dodds, Kent B. Monroe and Dhruv Grewal (1991) ‘Effects of Price, Brand, and Store Information on Buyers' Product Evaluations’, Journal of Marketing Research , Vol. 28, No. 3. https://www.jstor.org/stable/3172866
Internet
Belanja Iklan e-commerce. (2021). Dalam
https://ekonomi.bisnis.com/read/20220120/12/1491195/belanja-iklan-2021-capai- rp259-triliun-sektor-online-service-mendominasi. Diakses pada 24 Juni 2023 Competitors Blibli.com and Shopee. (2023). Dalam https://www.similarweb.com/website/blibli.com/vs/shopee.co.id/#ranking diakses pada 24 Juni 2023
FAQ Blibli.com. (2020). Dalam https://www.blibli.com/faq/topic/tentang-blibli/ . Diakses pada 10 Februari 2020
Map of E-commerce. (2023). Dalam https://iprice.co.id/insights/mapofecommerce/.
Diakses pada tanggal 24 Juni 2023
Pengguna Internet di Indonesia. (2023). Dalam https://indonesiabaik.id/infografis/orang-indonesia-makin-melek-internet diakses pada tanggal 24 Juni 2023
Perkembangan Internet di Indonesia. (2020). Dalam http://jakartawebs.com/sejarah-dan-perkembangan-ecommerce-di-indonesia/ . Diakses pada 10 Februari 2020
Tentang Blibli.com. (2023). Dalam https://about.blibli.com/id/about
