PDF Supply chain dynamic configuration as a result of new product development

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Applied Mathematical Modelling

Available online 20 August 2013 In Press, Corrected Proof — Note to users

Supply chain dynamic configuration as a result of new p Supply chain dynamic configuration as a result of new p Supply chain dynamic configuration as a result of new p Supply chain dynamic configuration as a result of new p development

development development development

Mahdi Jafarian, Mahdi Bashiri ^,

Department of Industrial Engineering, Shahed University, Tehran, Iran

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Abstract

This study considers supply chain network configuration in an innovative environment while

product development (NPD) will affect the supply chain configuration (SCC). The time of new product introduction has a significant effect on the market performance while it has an effect on the supply chain configuration. Supplier integration into the new product introduction is the key parameter for

new product introduction, which may contribute to supply chain reconfiguration. Consequently By considering the new product development concept, we may face with dynamic supply chain configuration during a planning horizontal time. In this study, a new model is presented to consider the dynamic configuration of a supply chain by developing new products. In the proposed

configuration of a supply chain and the new product launching time is optimized simultaneously. The proposed model considers production, sales and transportation planning for the entire supply chain in order to achieve an integrative and efficient supply as well. Then some numerical analyses have been done to show the applicability of the proposed model. The results show that the

has a significant effect on the configuration of supply chain.

Keywords

New product development; Dynamic supply chain configuration; Production planning integration; New product lunching time

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Figures and tables from this article:

Fig. 1. Old product hypothetical BOM.

Fig. 2. New product hypothetical BOM.

Fig. 3. Integration time of supply chain elements in current product for the simulated example.

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Fig. 4. Integration time of supply chain elements in the new product for the simulated example.

Table 1. Summary of hypothetical electroVnic device supply chain parameters for considered 3 example.

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Table 2. Reconfiguration for the proposed three example.

Table 3. Analysis of reconfiguration on the total supply chain cost in the electronic device supply chain

Table 4. Reconfiguration impact on objective function.

Table 5. Sensitivity analysis of reconfiguration cost in the electronic device supply chain example

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Table 6. Products life cycle overlap sensitivity analysis for the electronic device supply chain example

Table 7. Sensitivity analysis of new product life cycle shape for the electronic device supply chain example

Corresponding author. Tel.: +98 9123150355.

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