PROFILE OF COMPANIES
CHAPTER 4: PROFILE OF COMP ANIES
4.6 Conclusion and Comparisons with NSI 2012
The �indings and results obtained in this survey indicated signi�icant improvement in the number of respondents compared to 2012 survey. The total number of sample has increased from 5,293 (2012) to 5,333 (2015). As a result the total amount of feedback received in this survey had increased to 2,372 compared to 2,006 for the 2012 survey.
In the case of innovative companies, the �indings show that number has increased slightly from 1,178 (2012) to 1,213 (2015). For the non-innovative companies, the number had reduced from 504 (2012) to 472 (2015). In this survey, the highest response for ownership of manufacturing and services sectors are private limited companies with 76.33% and 75.40% respectively, compared to the previous survey (2012) that returned 71% and 59% respectively.
In this survey, the highest number of innovative manufacturing companies (25.59%) are companies that were established from 2005 to 2009 [2012 survey: 2005 to 2008; 26.52%].
Meanwhile for the services sector the highest number (27.96%) of innovative companies were established from 2005 to 2009 [2012 survey: 2001-2004; 27.15%].
The study further found that 26.44% of manufacturing companies innovations consist of the manufacture of other food products meanwhile in 2012, about 24.7% of manufacturing companies innovations consist of the manufacture of computer, electronic and optical products.
For the services sector, 13.72% innovates in the wholesale of machinery, equipment and supplies meanwhile in 2012, about 36.15% innovates in travel and tour.
Other main interesting �indings in this study is that the amount spent for innovation activities in the manufacturing sector, for the range of RM50,000.00 and below, almost doubled from 21%
in 2012 to 40.5% in 2015. Meanwhile for the services sector, the amount spent for innovation activities for the range of RM250,000.00 and above has increased by 8% from 2% in 2012 to 10% in 2015.
Conclusively, the size of innovative companies surveyed showed that for manufacturing sector, there is an increased number of small companies covered in the survey from 111 (2012) to 366 (2015), while medium companies decreased from 147 (2012) to 69 (2015), and large companies decreased from 187 (2012) to 34 (2015). Similarly, the services sector equally demonstrated an increase in the number of companies covered in the survey from 339 (2012) to 695 (2015) for small companies, decreased number for medium companies from 273 (2012) to 28 (2015), and also a decreased number of large companies from 121 (2012) to 21 (2015).
The change was in�luenced by the Malaysian Government’s new de�inition for small, medium and large companies. This could also be due to small and medium companies being the largest in number in Malaysia (DOSM, 2014; SME Corp., 2013) as noted by several other studies and report �indings.
CHAPTER 4: PROFILE OF COMPANIES
41
4.6 Conclusion and Comparisons with NSI 2012
The �indings and results obtained in this survey indicated signi�icant improvement in the number of respondents compared to 2012 survey. The total number of sample has increased from 5,293 (2012) to 5,333 (2015). As a result the total amount of feedback received in this survey had increased to 2,372 compared to 2,006 for the 2012 survey.
In the case of innovative companies, the �indings show that number has increased slightly from 1,178 (2012) to 1,213 (2015). For the non-innovative companies, the number had reduced from 504 (2012) to 472 (2015). In this survey, the highest response for ownership of manufacturing and services sectors are private limited companies with 76.33% and 75.40% respectively, compared to the previous survey (2012) that returned 71% and 59% respectively.
In this survey, the highest number of innovative manufacturing companies (25.59%) are companies that were established from 2005 to 2009 [2012 survey: 2005 to 2008; 26.52%].
Meanwhile for the services sector the highest number (27.96%) of innovative companies were established from 2005 to 2009 [2012 survey: 2001-2004; 27.15%].
The study further found that 26.44% of manufacturing companies innovations consist of the manufacture of other food products meanwhile in 2012, about 24.7% of manufacturing companies innovations consist of the manufacture of computer, electronic and optical products.
For the services sector, 13.72% innovates in the wholesale of machinery, equipment and supplies meanwhile in 2012, about 36.15% innovates in travel and tour.
Other main interesting �indings in this study is that the amount spent for innovation activities in the manufacturing sector, for the range of RM50,000.00 and below, almost doubled from 21%
in 2012 to 40.5% in 2015. Meanwhile for the services sector, the amount spent for innovation activities for the range of RM250,000.00 and above has increased by 8% from 2% in 2012 to 10% in 2015.
Conclusively, the size of innovative companies surveyed showed that for manufacturing sector, there is an increased number of small companies covered in the survey from 111 (2012) to 366 (2015), while medium companies decreased from 147 (2012) to 69 (2015), and large companies decreased from 187 (2012) to 34 (2015). Similarly, the services sector equally demonstrated an increase in the number of companies covered in the survey from 339 (2012) to 695 (2015) for small companies, decreased number for medium companies from 273 (2012) to 28 (2015), and also a decreased number of large companies from 121 (2012) to 21 (2015).
The change was in�luenced by the Malaysian Government’s new de�inition for small, medium and large companies. This could also be due to small and medium companies being the largest in number in Malaysia (DOSM, 2014; SME Corp., 2013) as noted by several other studies and report �indings.
CHAPTER 4: PROFILE OF COMPANIES
42
NATIONAL SURVEY OF INNOVATION 2015
Box 4: Product, Process and Marketing Innovations - Dayang Salhah Enterprise
Dayang Salhah Enterprise, better known as ‘Kek Lapis Dayang Salhah’, is a company operated by a native Malay Melanau of Sarawak, Madam Dayang Salhah binti Abang Weldan. She started her business on a small scale from home in Kampung Gersik, Petrajaya, Kuching in 1997, and managed to establish Dayang Salhah Enterprise in 2006. Currently, Dayang Salhah Enterprise has two plants: (i) in MARA Industries (KIM) at Lot 119 and 1192, Block 7, Demak Laut Industrial Estate, Jalan Bako, Kuah, and (ii) in SMI Industrial Park which is in Demak Laut, Block 8, Muara Tebas, Kuching. Estimated monthly sales of the company is between RM100,000 to RM200,000.
Kek Lapis Dayang Salhah has gone through the process of Research, Development and Innovation, where Dayang Salhah Enterprise has 80 types of cake recipes comprised of margarine, butter, steamed and swiss roll types. Dayang Salhah Enterprise has introduced product innovations by creating each cake with its own specialty, such as nano sugar is used in some of the layer cakes. The advantage of using nano sugar is that it can help in the control of diabetes, obesity and hypertension. This is one of the factors that makes Dayang Salhah layered cakes a favourite among the people.
In addition, Dayang Salhah Enterprise also introduces marketing innovation where delivery services to destinations as requested by the customers and tourists are provided.
Dayang Salhah’s shop also provides wide exhibition space and sales area for customers to choose various types of layer cakes. In addition, customers and tourists visiting her factory will be treated to refreshments and tasting sessions to try the varieties of Sarawak layered cakes produced by the company. Dayang Salhah Enterprise also maintains standards of customer care to ensure the satisfaction of its customers with the quality of its cakes.
Dayang Salhah Enterprise has a quality system that constantly monitors the quality so as to follow the requirements of the syariah to ensure con�idence and customer satisfaction.
Furthermore, the barcode system is also used to detect whether the raw material ordered is halal, based on the dates of processing and purchasing of raw materials. As a result of these efforts, Dayang Salhah Enterprise was awarded the JAKIM Halal certi�icate and Good Manufacturing Practice (GMP) certi�icate, and was also given assistance by government agencies such as the Malaysian Agricultural Research and Development Institute (MARDI), Halal Industry Development Corporation (HDC), and the Department of Health and the Sarawak government. These are examples where Dayang Salhah Entreprise emphasises process and marketing innovations.
Due to customer demand, Dayang Salhah Enterprise now requires an automatic processing machine to produce its layer cakes. Until now, the production of its layer cakes is still by manual processes. Therefore, Dayang Salhah Enterprise has an agreement, Memorandum of Agreement (MoA) with the Universiti Malaysia Sarawak (UNIMAS) to assist Dayang Salhah Enterprise to design and produce a layer cake processing machine which would be built by UNIMAS students.
43
42
NATIONAL SURVEY OF INNOVATION 2015
Box 4: Product, Process and Marketing Innovations - Dayang Salhah Enterprise
Dayang Salhah Enterprise, better known as ‘Kek Lapis Dayang Salhah’, is a company operated by a native Malay Melanau of Sarawak, Madam Dayang Salhah binti Abang Weldan. She started her business on a small scale from home in Kampung Gersik, Petrajaya, Kuching in 1997, and managed to establish Dayang Salhah Enterprise in 2006. Currently, Dayang Salhah Enterprise has two plants: (i) in MARA Industries (KIM) at Lot 119 and 1192, Block 7, Demak Laut Industrial Estate, Jalan Bako, Kuah, and (ii) in SMI Industrial Park which is in Demak Laut, Block 8, Muara Tebas, Kuching. Estimated monthly sales of the company is between RM100,000 to RM200,000.
Kek Lapis Dayang Salhah has gone through the process of Research, Development and Innovation, where Dayang Salhah Enterprise has 80 types of cake recipes comprised of margarine, butter, steamed and swiss roll types. Dayang Salhah Enterprise has introduced product innovations by creating each cake with its own specialty, such as nano sugar is used in some of the layer cakes. The advantage of using nano sugar is that it can help in the control of diabetes, obesity and hypertension. This is one of the factors that makes Dayang Salhah layered cakes a favourite among the people.
In addition, Dayang Salhah Enterprise also introduces marketing innovation where delivery services to destinations as requested by the customers and tourists are provided.
Dayang Salhah’s shop also provides wide exhibition space and sales area for customers to choose various types of layer cakes. In addition, customers and tourists visiting her factory will be treated to refreshments and tasting sessions to try the varieties of Sarawak layered cakes produced by the company. Dayang Salhah Enterprise also maintains standards of customer care to ensure the satisfaction of its customers with the quality of its cakes.
Dayang Salhah Enterprise has a quality system that constantly monitors the quality so as to follow the requirements of the syariah to ensure con�idence and customer satisfaction.
Furthermore, the barcode system is also used to detect whether the raw material ordered is halal, based on the dates of processing and purchasing of raw materials. As a result of these efforts, Dayang Salhah Enterprise was awarded the JAKIM Halal certi�icate and Good Manufacturing Practice (GMP) certi�icate, and was also given assistance by government agencies such as the Malaysian Agricultural Research and Development Institute (MARDI), Halal Industry Development Corporation (HDC), and the Department of Health and the Sarawak government. These are examples where Dayang Salhah Entreprise emphasises process and marketing innovations.
Due to customer demand, Dayang Salhah Enterprise now requires an automatic processing machine to produce its layer cakes. Until now, the production of its layer cakes is still by manual processes. Therefore, Dayang Salhah Enterprise has an agreement, Memorandum of Agreement (MoA) with the Universiti Malaysia Sarawak (UNIMAS) to assist Dayang Salhah Enterprise to design and produce a layer cake processing machine which would be built by UNIMAS students.
43
44
NATIONAL SURVEY OF INNOVATION 2015
44
NATIONAL SURVEY OF INNOVATION 2015
45