PROFILE OF COMPANIES
CHAPTER 4: PROFILE OF COMPANIES
4.3 Innovative and Non-Innovative Respondents Based on States
Table 4.3 shows the overall response to this survey based on states and divided into innovative and non-innovative companies. Overall the highest response rate came from Selangor (31.57%), followed by Melaka (14.36%) and Johor (11.87%), while F.T.1 Putrajaya, F.T. Labuan and Perlis recorded the lowest response rate with 0.18%, 0.83% and 1.31% respectively.
Generally, the table also shows that companies in all states carry out innovation activities. Of all the innovative companies that responded to the survey, 34.96% came from Selangor, followed by Melaka (12.53%), Johor (11.46%) and F.T. Kuala Lumpur (11.21%). Similarly, for the non- innovative companies, the highest response also came from Selangor (22.88%), followed by Melaka (19.06%) and Johor (12.92%). It should be noted that only 3 companies from F.T.
Putrajaya responded to this survey, therefore, no conclusion can be drawn for companies from F.T. Putrajaya.
1 F.T. = Federal Territory
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Table 4.3 Innovative and Non-Innovative Respondents Based on States
States Innovative
(N) % Non-
Innovative (N) % Total
(N) %
Selangor 424 34.96 108 22.88 532 31.57
Melaka 152 12.53 90 19.06 242 14.36
Johor 139 11.46 61 12.92 200 11.87
F.T. Kuala Lumpur 136 11.21 20 4.24 156 9.26
Pulau Pinang 68 5.61 20 4.24 88 5.22
Negeri Sembilan 59 4.86 25 5.3 84 4.99
Perak 45 3.71 20 4.24 65 3.86
Sarawak 37 3.05 20 4.24 57 3.38
Sabah 34 2.80 20 4.24 54 3.20
Kedah 33 2.72 20 4.24 53 3.15
Terengganu 30 2.47 14 2.96 44 2.61
Pahang 28 2.31 13 2.75 41 2.43
Kelantan 18 1.48 12 2.54 30 1.78
F.T. Labuan 4 0.33 10 2.12 14 0.83
Perlis 3 0.25 19 4.03 22 1.31
F.T. Putrajaya 3 0.25 0 0 3 0.18
Total 1,213 100 472 100 1,685 100
Note: N = Frequency (number of companies)
CHAPTER 4: PROFILE OF COMPANIES
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Table 4.3 Innovative and Non-Innovative Respondents Based on States
States Innovative
(N) % Non-
Innovative (N) % Total
(N) %
Selangor 424 34.96 108 22.88 532 31.57
Melaka 152 12.53 90 19.06 242 14.36
Johor 139 11.46 61 12.92 200 11.87
F.T. Kuala Lumpur 136 11.21 20 4.24 156 9.26
Pulau Pinang 68 5.61 20 4.24 88 5.22
Negeri Sembilan 59 4.86 25 5.3 84 4.99
Perak 45 3.71 20 4.24 65 3.86
Sarawak 37 3.05 20 4.24 57 3.38
Sabah 34 2.80 20 4.24 54 3.20
Kedah 33 2.72 20 4.24 53 3.15
Terengganu 30 2.47 14 2.96 44 2.61
Pahang 28 2.31 13 2.75 41 2.43
Kelantan 18 1.48 12 2.54 30 1.78
F.T. Labuan 4 0.33 10 2.12 14 0.83
Perlis 3 0.25 19 4.03 22 1.31
F.T. Putrajaya 3 0.25 0 0 3 0.18
Total 1,213 100 472 100 1,685 100
Note: N = Frequency (number of companies)
CHAPTER 4: PROFILE OF COMPANIES
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NATIONAL SURVEY OF INNOVATION 2015
Box 1: Marketing Innovation - KSL Resorts
KSL Recreation Corporation was established in 1992 as Kohlberg Kravis Robert (KKR &
Co. L.P.). The company was involved in many iconic international businesses such as Grand Wailea Resort & Spa, La Quita Resort & Club, PGA WEST, Arizona Baltimore Resort & Spa, The Claremont Resort & Spa and Dora Golf Resort & Spa. In 2004, all the resorts under its management were sold to a new owner, and KSL Resorts company was formed to manage the resorts on behalf of the new owner. The new owner also injected a few new resorts into the company such as Hotel Del Coronado, Beach Village at The Del, Legends La Costa Resort & Spa, Rancho Las Palmas Resort & Spa, Montelucia Resort & Spa, Barton Creek Resort & Spa, The Grove Park Inn, Vail Mountain Lodge and The Homestead, which is the oldest tourist destination in Malaysia. KSL Resorts is now listed in the Ten Best Resorts in Malaysia, employing more than 500 full time staff.
To ensure a sustainable business, KSL Resorts had implemented some innovative ideas such the GRR (Guaranteed Rental Returns) for apartment buyers. In this scheme the apartments were sold but the company leases it back from the buyers with a promise of guaranteed annual returns. The buyers are also offered apartment units which are non-furnished or fully furnished.
As for marketing innovation, KSL Resorts established links to third party organisations such as hospitals. A patient at the hospitals whose family requires accommodation would get special room rates if they book their accommodation through the hospitals. Similarly, KSL Resorts offers special packages, including transport services for its clients to go to Legoland, and vice versa.
KSL Resorts had also entered into a package deal with the Legoland Theme Park Nusajaya, so that its hotel clients would be given free entrance vouchers to enter Legoland. Further, the clients that booked rooms in KSL Resort would be given a 30% discount on room rates.
In addition, KSL Resorts also implemented a multi-tier Membership Program to retain customers. A member would receive special treatment from the resort as stated in their membership package.
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NATIONAL SURVEY OF INNOVATION 2015
Box 1: Marketing Innovation - KSL Resorts
KSL Recreation Corporation was established in 1992 as Kohlberg Kravis Robert (KKR &
Co. L.P.). The company was involved in many iconic international businesses such as Grand Wailea Resort & Spa, La Quita Resort & Club, PGA WEST, Arizona Baltimore Resort & Spa, The Claremont Resort & Spa and Dora Golf Resort & Spa. In 2004, all the resorts under its management were sold to a new owner, and KSL Resorts company was formed to manage the resorts on behalf of the new owner. The new owner also injected a few new resorts into the company such as Hotel Del Coronado, Beach Village at The Del, Legends La Costa Resort & Spa, Rancho Las Palmas Resort & Spa, Montelucia Resort & Spa, Barton Creek Resort & Spa, The Grove Park Inn, Vail Mountain Lodge and The Homestead, which is the oldest tourist destination in Malaysia. KSL Resorts is now listed in the Ten Best Resorts in Malaysia, employing more than 500 full time staff.
To ensure a sustainable business, KSL Resorts had implemented some innovative ideas such the GRR (Guaranteed Rental Returns) for apartment buyers. In this scheme the apartments were sold but the company leases it back from the buyers with a promise of guaranteed annual returns. The buyers are also offered apartment units which are non-furnished or fully furnished.
As for marketing innovation, KSL Resorts established links to third party organisations such as hospitals. A patient at the hospitals whose family requires accommodation would get special room rates if they book their accommodation through the hospitals. Similarly, KSL Resorts offers special packages, including transport services for its clients to go to Legoland, and vice versa.
KSL Resorts had also entered into a package deal with the Legoland Theme Park Nusajaya, so that its hotel clients would be given free entrance vouchers to enter Legoland. Further, the clients that booked rooms in KSL Resort would be given a 30% discount on room rates.
In addition, KSL Resorts also implemented a multi-tier Membership Program to retain customers. A member would receive special treatment from the resort as stated in their membership package.
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