INNOVATION ACTIVITIES
CHAPTER 5: INNOVATION ACTIVITIES
5.12 Intellectual Property and Protection Method
Intellectual properties are the most important measurement of innovations. It can be measured by the number of applied and granted patents, and applied and registered industrial designs, trademarks, geographical indications, utility innovations and copyrights. Although the above are of utmost importance, Oslo Manual (2005) cautioned that not all results of innovations could be patented or protected. Statistics on the applications for various types of intellectual properties and the number of granted intellectual properties are somewhat useful as an indicator of innovation activities in a certain nation. This section describes the number of companies that had applied for intellectual properties protection as well as the number of granted intellectual properties in both manufacturing and services sectors.
Table 5.21, Figure 5.33 and Figure 5.34 show the percentages of companies that had applied for and were granted intellectual properties protection with the registration of their intellectual properties. In the manufacturing sector, the most commonly applied method to protect their intellectual property rights was trademarks with 38.65% companies applying for trademark registration. This was followed by patents (24.82%), industrial designs (18.80%) and copyrights (17.73%).
In the services sector (Figure 5.34) similar pattern occurred, where most companies (34.78%) applied for protection of trademarks, followed by patents (25%) and copyrights (20.65%). The least popular method was industrial design (19.57%).
For granted intellectual properties, the highest percentage for the manufacturing companies was also trademarks with 42.56% followed by patents (24.10%) and copyrights (18.47%).
For the services companies, trademarks also represent the highest granted IP with 37.04%, followed by patents (25.93%), copyrights (22.22%) with the least IP grants from the industrial design (14.81%).
Table 5.21 Intellectual Properties Applied and Granted Based on Business Sectors
Types Applied (%) Granted (%)
Manufacturing Services Manufacturing Services
Patents 24.82 25.00 24.10 25.93
Industrial Design 18.80 19.57 14.87 14.81
Trademark 38.65 34.78 42.56 37.04
Copyright 17.73 20.65 18.47 22.22
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NATIONAL SURVEY OF INNOVATION 2015
5.12 Intellectual Property and Protection Method
Intellectual properties are the most important measurement of innovations. It can be measured by the number of applied and granted patents, and applied and registered industrial designs, trademarks, geographical indications, utility innovations and copyrights. Although the above are of utmost importance, Oslo Manual (2005) cautioned that not all results of innovations could be patented or protected. Statistics on the applications for various types of intellectual properties and the number of granted intellectual properties are somewhat useful as an indicator of innovation activities in a certain nation. This section describes the number of companies that had applied for intellectual properties protection as well as the number of granted intellectual properties in both manufacturing and services sectors.
Table 5.21, Figure 5.33 and Figure 5.34 show the percentages of companies that had applied for and were granted intellectual properties protection with the registration of their intellectual properties. In the manufacturing sector, the most commonly applied method to protect their intellectual property rights was trademarks with 38.65% companies applying for trademark registration. This was followed by patents (24.82%), industrial designs (18.80%) and copyrights (17.73%).
In the services sector (Figure 5.34) similar pattern occurred, where most companies (34.78%) applied for protection of trademarks, followed by patents (25%) and copyrights (20.65%). The least popular method was industrial design (19.57%).
For granted intellectual properties, the highest percentage for the manufacturing companies was also trademarks with 42.56% followed by patents (24.10%) and copyrights (18.47%).
For the services companies, trademarks also represent the highest granted IP with 37.04%, followed by patents (25.93%), copyrights (22.22%) with the least IP grants from the industrial design (14.81%).
Table 5.21 Intellectual Properties Applied and Granted Based on Business Sectors
Types Applied (%) Granted (%)
Manufacturing Services Manufacturing Services
Patents 24.82 25.00 24.10 25.93
Industrial Design 18.80 19.57 14.87 14.81
Trademark 38.65 34.78 42.56 37.04
Copyright 17.73 20.65 18.47 22.22
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Figure 5.33 Intellectual Properties Applied and Granted Based on Manufacturing Sector
Figure 5.34 Intellectual Properties Applied and Granted Based on Services Sector CHAPTER 5: INNOVATION ACTIVITIES
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NATIONAL SURVEY OF INNOVATION 2015
Box 10: Product and Marketing Innovations - Comel Food Sdn. Bhd.
Comel Food Sdn. Bhd. better known as Pau RizQi, was established in 2007 by Mr. Anuar bin Atan. Initially, the company produced ‘pau’ (steamed buns), and in 2011 the company was upgraded to a Private Limited Company (Sdn. Bhd.). The company started its operations as a home-based business until the company was relocated to a new processing plant in Section 4, Bandar Baru Bangi, Selangor. Among the successful products are pau stuffed with various
�illings, such as beef or chicken curry, nuts, sweet coconut, chocolate and sambal anchovies.
In terms of marketing innovation, the company uses stockists and agents to market its products. Total daily production is between 3,000 and 4,000 pieces of pau. The company distributes its products in F.T. Kuala Lumpur and some selected areas in Selangor such as Selayang, Sungai Buloh and Serdang. The company has now expanded into the Johor market.
The company also has other products apart from pau, namely muf�ins and dim sum. Product innovation includes Kuih Baulu (traditional Malay muf�in) stuffed with strawberry and blueberry jams and chocolate chips. The company continuously innovates its product range by introducing new recipes and production techniques. This is important to ensure customer satisfaction.
The company also received grants from the Ministry of Human Resources for kiosk construction. The package offered by the kiosk is worth RM5,000.00, complete with canopies, four-storey wooden steamer set, kiosk set, a freezer, business training, and stock of 67 different types of pau. The company managed to open 80 kiosks operated by stockists.
In addition, the company had launched a marketing innovation in October 2015 known as
‘Franchise Malaysia’ concept by combining the ‘pau and dim sum’ products in a mobile food truck. Both of these products use the same method of cooking which is steam. Each mobile food truck would cost as much as RM80,000.
90
NATIONAL SURVEY OF INNOVATION 2015
Box 10: Product and Marketing Innovations - Comel Food Sdn. Bhd.
Comel Food Sdn. Bhd. better known as Pau RizQi, was established in 2007 by Mr. Anuar bin Atan. Initially, the company produced ‘pau’ (steamed buns), and in 2011 the company was upgraded to a Private Limited Company (Sdn. Bhd.). The company started its operations as a home-based business until the company was relocated to a new processing plant in Section 4, Bandar Baru Bangi, Selangor. Among the successful products are pau stuffed with various
�illings, such as beef or chicken curry, nuts, sweet coconut, chocolate and sambal anchovies.
In terms of marketing innovation, the company uses stockists and agents to market its products. Total daily production is between 3,000 and 4,000 pieces of pau. The company distributes its products in F.T. Kuala Lumpur and some selected areas in Selangor such as Selayang, Sungai Buloh and Serdang. The company has now expanded into the Johor market.
The company also has other products apart from pau, namely muf�ins and dim sum. Product innovation includes Kuih Baulu (traditional Malay muf�in) stuffed with strawberry and blueberry jams and chocolate chips. The company continuously innovates its product range by introducing new recipes and production techniques. This is important to ensure customer satisfaction.
The company also received grants from the Ministry of Human Resources for kiosk construction. The package offered by the kiosk is worth RM5,000.00, complete with canopies, four-storey wooden steamer set, kiosk set, a freezer, business training, and stock of 67 different types of pau. The company managed to open 80 kiosks operated by stockists.
In addition, the company had launched a marketing innovation in October 2015 known as
‘Franchise Malaysia’ concept by combining the ‘pau and dim sum’ products in a mobile food truck. Both of these products use the same method of cooking which is steam. Each mobile food truck would cost as much as RM80,000.
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