Is performance expectancy related to consumer acceptance of cashless payments by Universiti Malaysia Kelantan staff. Is there a relationship of social influence on consumer acceptance of cashless payment among Universiti Malaysia Kelantan staff. Is innovativeness related to consumer acceptance of cashless payments among Universiti Malaysia Kelantan staff.
Does perceived technological safety have a relationship with consumer acceptance of cash payments among Universiti Malaysia Kelantan staff? Does hedonic motivation have a relationship with consumer acceptance of cash payments among Universiti Malaysia Kelantan staff? To investigate the relationship between hedonic motivation and consumer acceptance of cash payments among employees of Universiti Malaysia Kelantan.
H1: Performance expectancy has a positive effect on consumer acceptance of cashless payments by Universiti Malaysia Kelantan staff. H2: Facilitating conditions have a positive effect on consumer acceptance of cashless payments by Universiti Malaysia Kelantan staff. H3: Social influence has a positive effect on customer acceptance of cashless payments by Universiti Malaysia Kelantan staff.
H4: Innovation has a positive effect on customer acceptance of cashless payments by Universiti Malaysia Kelantan staff. H5: Perceived technology security has a positive effect on consumer acceptance of cashless payments by Universiti Malaysia Kelantan staff. H6: Hedonic Motivation has a positive effect on customer acceptance of cashless payments by Universiti Malaysia Kelantan staff.
Preliminary Analysis
Correlation analysis confirms that expected performance has a positive effect on the acceptance of cashless payment among consumers among UMK staff. Correlation analysis confirms that social influence has a positive effect on consumer acceptance of cashless payment among UMK staff. Correlation analysis confirms that innovativeness has a positive effect on consumer acceptance of cashless payment among UMK employees.
Correlation analysis supports that perceived technology security has a positive effect on consumer acceptance of cashless payments among UMK staff. Correlation analysis supports that hedonic motivation has a positive effect on consumer acceptance of cashless payments among UMK staff. H5: Perceived technology security has a positive effect on consumer acceptance of cashless payments by UMK staff.
Based on the research objective 1 (RO1) which aims to investigate the relationship between performance expectation and consumer acceptance of cashless payment among staff of Universiti Malaysia Kelantan and the research question 1 (RQ1) which proposed the performance expectation has a relationship with consumer acceptance of cashless payment among staff of Universiti Malaysia Kelantan. Based on the research objective 3 (RO3) which aims to investigate the relationship between social influence and consumer acceptance of cashless payment among staff of Universiti Malaysia Kelantan and the research question 3 (RQ3) which suggested that the social influence has a relationship on consumer acceptance of cashless payment among staff of Universiti Malaysia Kelantan. Based on the research objective 4 (RO4) which aims to investigate the relationship between innovation and consumer acceptance of cashless payment among staff of Universiti Malaysia Kelantan and the research question 4 (RQ4) which proposed the innovation has a relationship on consumer acceptance of cashless payment among staff of Universiti Malaysia Kelantan.
Based on the research objective 5 (RO5) which aims to investigate the relationship between perceived technology and consumer acceptance of cashless payment among staff of Universiti Malaysia Kelantan and the research question 5 (RQ5) which suggested that the perceived technology has a relationship with consumer acceptance of cashless payment among staff of Universiti Malaysia Kelantan. Based on the research objective 6 (RO6) which aims to investigate the relationship between hedonic motivation and consumer acceptance of cashless payment among staff of Universiti Malaysia Kelantan and the research question 6 (RQ6) which proposed the hedonic motivation has a relationship with consumer acceptance of cashless payment among staff of Universiti Malaysia Kelantan. Based on the research objectives (i), which is to investigate the relationship between performance expectation and consumer acceptance of cashless payment among staff of Universiti Malaysia Kelantan related to research question (i), performance expectation has a relationship with consumer acceptance of cashless payment among staff of Universiti Malaysia Kelantan.
Based on the research objective (ii), which is to investigate the relationship between facilitating conditions and consumer acceptance of cash payments among employees of Universiti Malaysia Kelantan related to research question (ii), does the facilitating condition have a relationship with consumer acceptance of cashless payments? payment among the staff of Universiti Malaysia Kelantan. Based on the research objectives (iii), which is to investigate the relationship between social influence and consumer acceptance of cash payments among employees of Universiti Malaysia Kelantan related to research question (iii): Does social influence have a relationship with consumer acceptance of cash payments? payment among the staff of Universiti Malaysia Kelantan. Based on the research objectives (iv), which is to investigate the relationship between innovativeness and consumer acceptance of cashless payments among employees of Universiti Malaysia Kelantan which relates to research question (iv): Does innovativeness have a relationship with consumer acceptance of cashless payments among employees of Universiti Malaysia Kelantan.
Based on the research objectives (v), which is to investigate the relationship between perceived technology security and consumer acceptance of cashless payment among staff of Universiti Malaysia Kelantan related to research question (v), Does perceived technology security have a relationship with consumer acceptance of cashless payment among staff of Universiti Malaysia Kelantan. Based on the research objectives (vi), which is to investigate the relationship between hedonic motivation and consumer acceptance of cashless payment among staff of Universiti Malaysia Kelantan related to research question (vi), Does hedonic motivation have a relationship with consumer acceptance of cashless payment among staff of Universiti Malaysia Kelantan.
Recommendations/ Suggestion for Future Research
The results of this study show that the factors influencing consumer acceptance of cash payment are significantly influenced by performance expectation, enabling conditions, social influence, innovativeness, perceived technological safety, and hedonic motivation. The results of this survey also indicate that most respondents have a strong tendency to use cashless payments. This decision may have been influenced by the benefits of cash payments, which encourage its use.
As a result, cashless payments are becoming increasingly popular in Malaysia, especially in light of the government's push to move to a cashless society and the impact of the COVID-19 pandemic, which has changed people's habits. The data also revealed that security and privacy are key factors preventing non-users from adopting cashless payments. Because a cashless payment system relies on the transmission of digital information to carry out financial transactions, it exposes customers to cybersecurity concerns.
According to non-users, cashless payment is also difficult to implement due to the low level of financial literacy and information technology. Among non-users, the use of cashless payments was hindered by a lack of capacity, resources and business acceptance. Ensuring that people can use cashless payments to achieve financial inclusion is crucial if we are to move to a cashless society.
Hedonic motivation and social influence on e-money behavioral intention: The role of payment habit as a mediator. Retrieved from https://www.researchgate.net/profile/Perengki- Susanto/publication/332873164_Hedonic_motivation_and_social_influence_on_behaviora l_intention_of_e-. Understanding consumer adoption of mobile payments in India: Extending the Meta-UTAUT model with personal innovativeness, anxiety, trust and grievance redressal.
Basic economics towards a cashless society: an empirical analysis of micromerchants' willingness to continue using cashless payment systems. We are conducting a survey on FACTORS influencing consumer acceptance of cashless payment among the staff of UNIVERSITI MALAYSIA KELANTAN.
AHMAD RASYDAN BIN RAZALI (A19A0017) 2) AMIRA FATINI BINTI SALEHHUDIN (A19A0043)
Assalamualaikum and greetings to all dear respondents, we are final year students of the Faculty of Entrepreneurship and Business (FKP), Universiti Malaysia Kelantan pursuing a degree in Bachelor of Entrepreneurship (Commerce) with Honours.
INTAN NUR SYAFIQAH BINTI MOKTAR (A19A0190)
