CERTIFICATION OF APPROVAL
Sales Indicator Support System
By
Nurwaheeda binti Mohamad Ariffin
A project dissertation submitted to the Business Information System Programme
Universiti Teknologi PETRONAS in partial fulfilment of the requirement for the
BACHELOR OF TECHNOLOGY (Hons) (BUSINESS INFORMATION SYSTEM)
Approved by,
(M•~·
Mohd hib)UNIVERSITI TEKNOLOGI PETRONAS TRONOH, PERAK
May2011
CERTIFICATION OF ORIGINALITY
This is to certify that I am responsible for the work submitted in this project, that the original work is my own except as specified in the references and acknowledgements, and that the original work contained herein have not been undertaken or done by unspecified sources or persons.
NURW AHEEDA BINTI MOHAMAD ARIFFIN
II
ABSTRACT
Data analysis and knowing customer purchasing behaviour are vital in determining sales of products in retailing industry. However, most of the business owners do not realize the significance of actual analysis and the importance of customer buying patterns but only focusing on data administration. Realising this problem, the author suggests a system that can evaluate customer purchasing behaviour by analysing each of their transactions using Market Basket Analysis approach. The scope of this project is focusing on retailing industry, narrowed down to the grocery stores and mini market. The methodology of the research includes online research, interview with the owner of a grocery store and also the implementation of prototyping model.
Sales Indicator Support System is one of the tools that give advantage to the retailers in identifYing customer purchasing behavior. The system will create an analysis report for the sales of the products and relationship among the items; giving ideas to the business owners on how they can improve their marketing strategy focusing in store layout and promotion.
Ill
ACKNOWLEDGEMENT
This Final Year Project has involved many parties in order to achieve a successful accomplishment for the author thus reaching its goal.
A lot of gratitude to the Almighty God for all the blessing and strength given to me that finally I was able to complete my research and come out with the system that is Sales Indicator Support System.
I would like to express my deepest and sincere gratitude to my supervisor Ms Shakirah bt Mohd Taib for her supervision and support that she truly gave throughout these two semesters. Without her assistance, advice and personal guidance, I could never have acquired as much knowledge and input as I already gained in completing the project.
My special thanks to my beloved parents and family whose supportive spirit never faded in supporting me to accomplish this project. Their understanding and encouragement was in the end made this project possible.
Not to forget many thanks to my friends, who always willing to help and their generosity in sharing ideas and suggestions for the successful completion of the project. Lastly, I would like to express appreciation to everyone who has contributed directly or indirectly in completing this project successfully.
IV
TABLE OF CONTENTS
CERTIFICATION OF APPROVAL ... .
CERTIFICATION OF ORIGINALITY ... ... .
ABSTRACT ... .
ACKNOWLEDGEMENT ... .
CHAPTER 1: INTRODUCTION
1.1 Background ... . 1.2 Problem Statement
1.3 Objectives... . . . . ... . 1.4 Scope of Study ... .
CHAPTER 2: LITERATURE REVIEW
2.1 Introduction ... . 2.2 Consumer Purchasing Behaviour ...
2.3 Analysis of Customer Behaviour and Marketing ..
2.4 Statistical Method in Analysing Customer Purchasing Behaviours 2.5 Data Mining ... .
2.6 Data Mining is Sales Analysis ...
11
111
IV
1
2 2 3
4
4 7 8 9 13
CHAPTER3:METHODOLOGY
3 .I Research ... .
3.2 Development of Prototyping ... . 3.3 Project Activities ... ..
3.4 Key Milestones & Gantt Chart ... . 3.5 Tools
CHAPTER 4: RESULT & DISCUSSION
4.1 Findings... .. ... ..
4.2 Data Collection ... .
4.3 Data Pre-Processing ... .
4.4 Framework for Mining Association Rules ... . 4.5 System Description... .. ... ..
4.6 Final System of Research ... ..
CHAPTER 5: CONCLUSION & RECOMMENDATION
5 .I Conclusion. . . . .. .. .. .. .. .. .. .. .. .. . . . .. .. .. . . ... ..
5.2 Recommendation ... .
REFERENCES ..
14 16 18 19 20
21 22 22
24 25 26
39 40
41
