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GLOBALIZATION OF MEDIA: IMPLICATIONS TO WOMEN TELEVISION JOURNALISTS
IN THE PHILIPPINES
CORAZON CASANOVA-REBOROSO
Faculty of Information and Communication Studies University of the Philippines
OPEN UNIVERSITY
Collège, Laguna Philippines
2016
©2016
By
Corazon Casanova-Reboroso
ABSTRACT
This feminist qualitative research aimed to discover the implications of the globalization of média to women Télévision journalists in the Philippines.
This study used critical historical approach, and in-depth interviews to Qenerate data from nine women Télévision journalists and four women
news executives from the three leading télévision stations in the
Philippines. I am seeking to understand the salient actions, beliefs,
attitudes of women Télévision journalists and women news executives and how are they influenced by the globalization of média.
The theoretical perspectives of critical tradition focusing on feminist theory,
agenda-setting theory, muted group theory and grounded theory were
adapted as the theoretical framework in this study.The findings as they relate to the study's research questions indicate that although the women Télévision journalists in the Philippines made
significant inroads to successfui professional socialization and able to
withstand the stéréotypés and discrimination in the newsroom, they were forced, however, to operate in an environment fraught with various
constraints.
My study found little evidence for tangible sexism of the kind that would be grounds for légal action, but my findings suggest that sexist attitudes somehow persist. True, women acquire equity with men at the highest level of management but the interview with women news executives reveal that news production, in its very essence, is professional and non-gender
spécifie - or to put it more bluntly: 'news is news and it doesn't involve
gender'.
It aiso emerged in the study that the ICT has created a neutral entry point and empowered women Télévision journalists in the Philippines. Moreover, globalization of média brought positive implications to women Télévision journalists. Additionally, the changing context in which the broadcast
média are operating today is creating an environment for women Télévision journalists to shape mediated globalization.
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The expériences shared by the women Télévision joumalists in the in-depth interviews point toward women's relentless efforts to engender the public sphere and promote a culture of equality celebrating partnership instead of
hierarchical gender relations.
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