The economics of tobacco control : towards an optimal policy mix

Contents

Contributors vii

Preface

Iraj

^Abedian

and

Prabhat Jha xi

Introduction: The Economics

of

Tobacco Control

Prabhat Jha and

Iraj

^{Abedian 1}

Section 1: Public Policies

and

Tobacco Control

1.

The

Optimal Policy Mix

for

Tobacco Control:

a

_Proposed

Framework

IrajAbedian ⁵

2.

The

Importance

of

Tobacco Control

to

"Health for All in

the

21st Century"

Derek Yach 15

3. Updating

the

Global Predictions

for

2020:

the

_Impact

of

Current Policies

Neil Collishaw 24

4.

The

Tobacco Scenario:

a

Vision

for the

Future

Judith Mackay ³³

5. The Role

of

Governments

in

Global Tobacco Control

PrabhatJha, ^Thomas E. _Novotny

and

Richard Feachem 38

Section 2: Economic Issues Relating

to

Tobacco Control

6. The Economics

of

Tobacco

and

Health:

an

Overview

Kenneth Warner 57

7. Some Neglected Aspects

of the

Economics

of

Tobacco

Kamal Kabra ⁷⁶

8. The Role

of

Taxation Policy

in

Tobacco Control

Joy Townsend ⁸⁵

9. Earmarked Tobacco Taxes: Lessons Learned

Teh-wei Hu, Xiao-pengXu

and

Theodore Keeler 102

111

iv Contents

10. A Framework for Cost-benefit _Analysis

Frank Chaloupka, Prabhat Jha and Richard ^{Peck 119} 11. Trade Policy and Tobacco: Towards

an

Optimal Policy ^Mix

Frank _Chaloupka

and

Michaelyn Corbett ¹²⁹ 12. Tobacco Smuggling:

an

Optimal Policy Approach

Luk Joossens ¹⁴⁶

13. Estimation

and

Disaggregating

the

Social Costs

of

Tobacco

David Collins

and

Helen Lapsley ¹⁵⁵

14. Estimating Smoking-Attributable Medical Care Costs: ^Lessons from

the

US

Thomas E. _Novotny 179

15. UK Smoking Targets: Policies

to

Attain Them

and

Effects on Premature Mortality

Joy Townsend ¹⁸⁵

16. Employment Issues

in

Tobacco Control

Rowena van der Merwe 199

17. Behavioural Management

of

Tobacco Addiction: What Does Social Marketing ^Offer?

Amy Seidel Marks 210

18. How Tobacco Farming Contributes

to

Tropical Deforestation

Helmut Geist 232

19. Does Tobacco Growing Pay? The Case

of

_Kenya

Pamphil H.M. Kweyuh 245

Section 3: Country Case Studies

in

Tobacco Control 20.

The

Economics

of

Tobacco Control

in

South Africa

Rowena van der Merwe 251

21. Tobacco Production

and the

Search for Alternatives

in

Zimbabwe

Edward Maravanyika 272

22.

The

Need

for

Tobacco Control

in

Poland

Witold Zatonski, Sergiusz Matusiak

and

KrzysztofPrzewozniak 282 23.

The

Economic Regulation

of

Tobacco Consumption

in

New Zealand

Brian Easton 293

Contents v

24. The Economics

of

Tobacco Control

in

Taiwan

Chee-Ruey Hsieh and Yan-Shu Lin 306

25. The Economics

of

Tobacco Control

in

_Japan

Toshitaka Nakahara

and

Yurniko Mochizuki ³³⁰ 26. The Brazilian Cigarette Industry: Prospects for Consumption

Reduction

Vera Luiza da Costa e Si/va 336

Epilogue: Where

Do

We Go From Here?

Iraj

^Abedian and Prabhat Jha 350

Subject Index ³⁵³

Bibliographical Index ³⁶¹