มหาวิทยาลัยราชภัฏเชียงใหม่
an~wwuyutaqnmz7nu7-~13~ di ?nuwtmuaia7 lio tkqojh~rj .- I i i u a ~ ~ a i
I d di d'
a7rma4 d~vleurikr 4 u 6 ~ ~ 6 U . u~uonQuum iw a u 49 i t u'r~amdtkao~nwrr.d
a i ~ z a ~ r i i ~ ~ i n d i v r e ~ i 3 a 4 d m i m 15 5 1 a ~ a . 1 ~ ~
L L ~ , ~ ~ I ~ ~ I ~ ~ u U ~ ? / U ~ ~ M ~ - ~ " I I W ~ I
~fluo::~::n w d ~ t u 7 m 1.5 f i h w ~ o nn7rr~u37un"a~le4?nu7~~w~~iai ~tdrtneuWXauain~o duuauia 3 3u ' i i u a u 3 o ~ n ~ t d u u i i i ~ u a u f o u u m 20 h t $ u u ludau~aqdirin
nun~z~.lii~~a~ndi7.j7ud~ti~a~taui7uau$.jrium 2 nu buim&dnii16~uqtnlo G ~ Q nit'lf u3n7oX7uBoy ~ ~ ~ a z ~ ~ a a i s n i i l ~ ~ u n ~ t & u n i ~ o u urioiqiouiarCn8nrn
d d Y r u d r r d o
rmapnynnasul nu7^Rnhnisnloiiqriuniiln~dt~ uonq7nuu~lutu~qiriu7~~1ina7uazaqa
e d u
o ~ n i s ~ ~ ~ a a ~ ~ u a ~ a ~ u ~ u i ( a u ~ a ~ ~ ~ ~ i v ~ ~ d a u w ~ a : : ~ ~ ~ v u i n t n m n ~ i u ~ a o r n f i ~ n u i ~ u n r h r i u m 7 nu
(i~r%u3nnruone~~itLi!uu~zrltznmlIJRau
I t ~ e ~ c l i ~ ~ w u 2Ji d
clk~ r u ~ u f l m u o m u e n d % ~ ~ n r 1 a u w ~*oqn~miqL~h~1n7$u~~uai7uau 1 a m i t i!
b a d s q r r 4 ~ w u i h s u a m ~ n u ~ ~ & a & G a ~ u ~ a m ~ n ~ n ~ u ~ u u u m ~ Y ~ a z a ~ ~ ~ n t n u u t i l /
dlu?uu3arureu
1
f ~ ~ r m ~ d n ~ l ~ i n i ~ ~ ~ a ~ ~ i l t i l u ~ a a u ~ ~ u i i n ~ ~ ~ n l i i u l u " ~ ~ ~ z i j m i ~d A 0
nauvdeu ~n~6~nwn~ah'lfss'n~nw~d~w'n11a~dw~mw'n~~nn7tdou
มหาวิทยาลัยราชภัฏเชียงใหม่
มหาวิทยาลัยราชภัฏเชียงใหม่
4 ma Mixed ~ e t h o d o l o ~ ~ 6ud~znedd8w ninauoiu ni&n?lmi w::
มหาวิทยาลัยราชภัฏเชียงใหม่
5 iy, .:
3) (LW/
-
ai%~(i) d r i ~ d j i l n m e q 7 u ~ ~ ~ ~ ~ ~ n ~ s s ' ~ n ~ o inu7rtlslua.h;i i w u 360
nr
lmunmimwum7m~wh&q~~1r#xIi~7nw7m4Lcfimq T U ? R ~ M ~ U ~ ~ ~ ~ M Werbert Askin and Raymond R . ( B ~ ~ u M ~25%)
4) nd " 8
, , , + j & , L ~ ~ ~ & w
I
& ~ A V d l
nsld
I u ~ ~ ~ ~ ~ I ~ ~ ~ ~ ~ ~ ~ ~ u Y u v I ~ ~ P I # u ~ Q u (MIA- sampling)dsmw &'un.r%#nm QUB ~dsun3u 4 7 ~ 1 ~ '3°?u.)u nmmlni'i Gryqimi45 r v l ~ m n n ~ ~ ~ 38 8
uiirn%mns~yk~~~ 52 10
n i ~ 6 1 88 18.
ii&jlu'tld%sl 81 16
2 fld 78 16
~ f l i ~ f l f q 6 9 25 5
c ~ ~ ~ ~ s73 U ~ 15 ~ C
mdqMoii9 33 7
Mt6leMSI 74 15
3
u'd
96 20. lTimVM 41 9
flryqJl6ii 2
3
1 100-
20~ h i ~ n h ~1 39 v ~ ~ 28
nrOWWim 'C 93 19
2 40 8
uiifiwnouyd 35 7
nimaim 37 8
ma4 1,123 229
nin nfi.da. ~ q q m m i 2
s
1 nnimnqkq~ 153 - 3011-0~7m~inouyrw~ 83 16
lid 42 8
nimaim 54 70
fIiorJ'qj!l 52 10
2 nmqn 38 7
nifimqpi;-q~~~ 205 4 I
liiim%wnouqwc 54 10
S?U 681 132
มหาวิทยาลัยราชภัฏเชียงใหม่
- - 2 . . - - 1 - - . - _ . - - ., - - 5 - - . - ' -- _- -< - - - ~~ - . . - . - -i .> - - -J:.>.:?
-,
- .. - - -: . ;., +::~.,.- .'A- T . ,- ---. A. - - - -.,- - 2 7
- - - - . , - . .
, - - ,
. . 6
- , - 7
1.5.3 bp1%4gen7wanm
v d
~ 4 u u u ~ a u o ~ u u a z u u u ~ u n i ' 1 r l ~ ~ 1 ~ ~ 1 ~ i j a u ~ z a ' u ~ a u n ~ t ~ ~ " i ~ L A ~ Q . J ~ ~
(uuuaouniu) d'1312m~duslun~
Cay au~iasan~flu
1) ( i i n i u ~ u ~ 1 f l ~ f l o u ~ ~ a n ~ o ~ 1 ~ e d # a ~ ~ e a 1 i 3 ~ i ~ n i u ~ ~ a n ' u ~ o q f l d a u Karo~Qmeu~~uuaouoiu lbi~ui Lwa oiy oiiiw nuldi uazn~tilnm
2) ~ ~ o i ~ ~ y ~ ' I ~ ~ ~ i l a u ~ ~ a m . ~ ~ a i u ~ . ~ ~ a ' I ~ ~ ~ u 5 fz6u M % L L ~ u ~ B u ~ ~ ~ ~
~ i 3 u u ~ ~ n d a u d t z u ~ w d 7 (rating scale) ~ 2 l u i ~ o i u d u a C u a a i u ~ q w ~
& ,
k ~ a r h f i n m u m e n ~ ~ m n ~ r 8 ~ u n ~ r a ~ u N ? h ~ ~ i ~ q t ~ ~ a i f i i 1 4 ~ ~ 9 ~
qzuantna7uli~rraIqtflu 5 ozbiu .jZ
t z h r 5 ~ ~ i e ? ! a n a i u ~ ~ w e k u i n d ~ n r 5 u 4 nuiu% ls1aiufl.~wo'l~uin
~ 5 u 3 vru7eStna?uflq~al~diunn7t rzKu 2 muiuS.jrnaiu~awoZ~d~u PCKU I vuiu&naiuli~wokdaunqn d
3) i i o i u ~ ~ u u l f l ~ m o u ~ ~ a ~ ~ . ~ ~ a i ~ Z m ~ A u a r i ~ ~ ~ a ~ ~flui7oiu~da'lfi(mau uan~~aiu7lfi~AudeaCuni~anirn%un7taau d~uiaaanipqplnw
Bwnisaeu ~ ~ ~ z # a ~ a u o ~ ~ u z d u ~ n ' y n i ~ m n i ~ i w u n i s f i a u fu4nui
9
~ a m ~ ~ d a i
I .5.4 U ~ ' P < Q ~ A
1) h ~ a d ~ u ' ~ i n n 7 t ~ ~ ~ ~ y ~ f i o ~ n i u ~ ~ n m i d m i ~ ~ n ' a a h ~ u a u
36om
dd d
2) hqaqiuqii h7qmnqtitnmronfi7t ~ ~ u l ' l m nqwgntnuahn'dzfiui knqtfinm
มหาวิทยาลัยราชภัฏเชียงใหม่
1.5.7 nisirmslt:M'4mga
n ~ f i t ~ l o l z ~ f i ~ ~ ~ ~ a w e Z ~ ~ ~ a M ' n A n ~ l ~ 1 h i ~ n n ~ ~ & l d n ~ o a a u ndg?nui rnmwlal
Ita'i'i k
rilnmud ridhutlr rilradu ~ ~ a r r i ~ ~ d w ~ u ~ u l n o ~ l u ~nor*inlfind
,"
Y.4 IrY3: b r i l re& ~ n m h ' n t r r i u h t % t l ~ ~ 9 q f l \ k ; l ~ ~ n l 9 8 1 4 ~ (Best f981 :I 79-1 87)
มหาวิทยาลัยราชภัฏเชียงใหม่
4" * I )
1 ) miu AawaIq (satisfaction) ~flunaiuflnnru~nauBiaut w1Sumzuan4abn
s . .
uw qRnoouh4
7
Iflqnn~au5ialXiu42) m t h u iianit~dduu~idn~~a4w~'inm 8irrZluunuiq~ndtzctunyd~fi::
t z i i ilndu d f j u . q a ~ q ~ n ~
' 3) n m s u lia n i o n l u ~ ~ ~ u l f l ~ h u i i ~ w u i n i ~ ~ 4 n i 4 n i u aua4 a i t u o l ~ ~ ~ : :
~ A ~ n ~ u n i d 4 ~ ~ h ~ ~ m " i ~ ~ ~ i ~ A i ~ i f nu-
s~ua~nnisilnwi
nifi~~lunk~lfl1Lura'iny1qw~Lduan'u~aiu4~waI~ (satisfaction Theory)
u ~ (Drive u Theory) n qW$i 6 ~ f U ' I I ~ 4 ~ ? i ~ h ~ 4 n l ~ ~ 4 ~ i ~ f A ~ (Maslow' s Hierarchy of Needs) L f l ~ ~ ~ ~ i ~ ~ n n s ' ~ u " ~ P n 7 9 ~ 1 ' ~
I
! i
.:-3 -.
,lLI-I"'
-
f,- -- I
-2:
. - ? . - .
. . ' a -
.
.-
. .
. .