Course Specification

(1)

T4 2022

Course Title:

Marketing Management

Course Code : MA1303

Program: Bachelor of Marketing

Department:

Marketing

College:

College of Business

Institution:

Umm Al-Qura University

Version:

2

Last Revision Date:

2/2/2023

Course Specification

T-104

2022

(2)

2

Table of Contents:

Content Page

A. General Information about the course 3

1. Teaching mode (

mark all that apply)

2. Contact Hours

(based on the academic semester)

3 B. Course Learning Outcomes (CLOs), Teaching Strategies and

Assessment Methods 5

C. Course Content 6

D. Student Assessment Activities 6

E. Learning Resources and Facilities 8

1. References and Learning Resources 8

2. Required Facilities and Equipment 8

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G. Specification Approval Data 9

(3)

3

A. General information about the course:

Course Identification

1. Credit hours:

3

2. Course type

a.

University

☐

College

☐

Department

☒

Track

☐

Others

☐ b. Required ☒ Elective☐

3. Level/year at which this course is offered:

4. Course general Description

5. Pre-requirements for this course (if any):

Principles of Marketing

6. Co- requirements for this course (if any):

7. Course Main Objective(s)

1. Teaching mode (

mark all that apply)

No Mode of Instruction Contact Hours Percentage

1. Traditional classroom 24 80%

2. E-learning 6 20%

3.

Hybrid

 Traditional classroom

 E-learning 4. Distance learning

2. Contact Hours

(based on the academic semester)

No

Activity Contact Hours

1. Lectures 20

2. Laboratory/Studio 3. Field

4. Tutorial 10

5. Others (specify)

Total

30

(4)

4

(5)

5

B. Course Learning Outcomes (CLOs), Teaching Strategies and Assessment Methods

Code Course Learning Outcomes

Code of CLOs aligned with program

Teaching Strategies

Assessment Methods 1.0 Knowledge and understanding

1.1

Explain the role of marketing in the organization

K1 LECTURES,

EXAMPLES, QUIZZES

QUIZZES, NUMERICALS AND EXAMS

1.2

Recognize the importance of marketing in a business

organization, how marketing relates to other functions in a business

organization.

K2

LECTURES, EXAMPLES, QUIZZES

1.3

Select, analyze, and choose a target market for a product or service

K3 LECTURES,

EXAMPLES, QUIZZES

1.4

Identify the basic elements a marketing plan or strategy for a product or service

K4

LECTURES, EXAMPLES

QUIZZES, NUMERICALS AND EXAMS 2.0 Skills

2.1

Evaluate and critically

analyze the

marketing strategy for an existing product and/or services

S1

LECTURES, EXAMPLES

2.2

Interpret complex marketing issues and challenges by applying relevant concepts,

terminologies and methods

S1

LECTURES, EXAMPLES

2.3

Communicate

effectively in verbal and written forms.

S2

LECTURES, EXAMPLES

Group members evaluate the group leader.

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6

Code Course Learning Outcomes

Code of CLOs aligned with program

Teaching Strategies

Assessment Methods

2.4 Gain information and digital literacy skills.

3.0 Values, autonomy, and responsibility

3.1

Inquire, and respond to feedback, accounting for ethical, social, and cultural issues relevant to marketing

V1 Divide students in

groups

and change the leadership of groups each period

3.2

Demonstrate

teamwork and collaborative

behavior.

V2 Divide students in

groups

and change the leadership of groups each period

...

C. Course Content

No List of Topics Contact Hours

1. Defining Marketing for the New Realities 3

2. Marketing Planning and Management 3

3 Analyzing Consumer and Business Markets 3

4 Conducting Marketing Research 3

5 Identifying Market Segments and Target Customers 3 6 Crafting a Customer Value Proposition and Positioning 3

7 Designing and Managing Products and Services 3

8 Managing Marketing Communications 3

9 Designing and Managing Distribution Channels 3

10 Socially Responsible Marketing 3

Total 30

D. Students Assessment Activities

No Assessment Activities *

Assessment timing (in week no)

Percentage of Total Assessment Score

1. Quizzes and Assignments ¹⁰

2. Group Report and Presentation ⁹ ²⁰

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7

No Assessment Activities *

Assessment timing (in week no)

Percentage of Total Assessment Score

3. Midterm Exam (in class) ^TBD ²⁰

... Final Exam ^TBD ⁴⁰

*Assessment Activities (i.e., Written test, oral test, oral presentation, group project, essay, etc.)

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8

E. Learning Resources and Facilities 1. References and Learning Resources

Essential References Marketing Management, Global Edition, Philip Kotler, Kevin L.

Keller, Pearson 2021, ISBN 9781292404813 Supportive References

Electronic Materials

https://hbrarabic.com/

https://www.ama.org/

https://waed.net/ar/home.html https://www.rowadalaamal.com/

https://www.inc.com/

https://www.allbusiness.com/

https://www.forbes.com/

https://entrepreneuralarabiya.com/

https://www.aleqt.com/

Other Learning Materials

Marketing Management (Arab World Edition), Kotler, P., Keller, K., Hassan, S., Baalbaki, I., & Shamma, H, Pearson 2021, ISBN

9781408252734

2. Required Facilities and equipment

Items Resources

facilities

(Classrooms, laboratories, exhibition rooms, simulation rooms, etc.)

Technology equipment (projector, smart board, software)

Other equipment

(depending on the nature of the specialty)

F. Assessment of Course Quality

Assessment Areas/Issues Assessor Assessment Methods

Effectiveness of teaching

Chair, Students, External Stakeholders

Department and quality committee

Open discussions with the students

Anonymous surveys Effectiveness of students

assessment

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9

Assessment Areas/Issues Assessor Assessment Methods

Department and quality

committee Checking marking by the

students themselves if it’s possible

Using the help of other members in reviewing the assignments/exams

Quality of learning resources

Review of course portfolios

Instructor assessment by students

The extent to which CLOs have been achieved

Course specifications are periodically reviewed at the departmental level.

Courses are updated periodically and compared to the benchmark standards.

Other

Assessor (Students, Faculty, Program Leaders, Peer Reviewer, Others (specify) Assessment Methods (Direct, Indirect)

G. Specification Approval Data

COUNCIL

/COMMITTEE

MARKETING DEPARTMENT

REFERENCE NO.

DATE

5/02/ 2023