NBHItNC0B-TBA8B(fl
ciia cac ioanh nghiep kliacli san tren ija tan la Noi
• HOANG THI THU TRANG Trddng Dai hoc Thddng m^i
1. Thge trang phat trien d c lidn ket trong hoat ddng xuc tien cua d c DN khach san (KS) tren d|a ban Ha Ndi
ThO nhal, cac lien ket hlnh thanh trong hoat d^ng xdc tien cua cac DNKS ttBn dia t)an Ha N0i.
- Vide ra ddi cua Hiep hdi KS Viet Nam (2010) I I d u ndi glQa d c DNKS tgi Vidt Nam. Sau mdt thdi gian ngan thinh lip, hiep hdi KS Viet Nam da the hidn kha tdt vai trd niy.
Tuy nhidn, d e DNKS trdn dia bin HI Ndi chua d Hiep hdi KS cua minh de kdt ndi d c DN trdn dia bin nIn hidu qua xuc tien cho diem ddn H I Ndi thdng qua td chdc thanh lidn ket ngang nay chua cao.
- Da hinh thinh mdi lien ket giOa d e DNKS vdi d e Cty 10 hanh trong v l ngoii nude nham hpp tic xuc tien kinh doanh. NhUng mdi lidn kdt niy dang g|p nhidu khd khan va rIt Idng Ido do die thu cua nganh luu tnj trdn d|a bin Ha Ndi. Ddi vdi d c KS Idn (4 - 5 sao) t^ trpng khach cdng vg qudc td v l ndi d|a rlt Idn ndn Idpng khach den luu tru kha dn dmh. Bdn cgnh do, da sdcic KS niy tham gia vao hd thdng dat phdng toin cau hole ding ky tren web cua DN ndn d c KS nay khdng quan t i m ddn d|eh vg mdi gidi cua d c Cty 10 hlnh.
Nhdm d c KS thIp sao (1-3 sao) v l 6 ! THUONG Hfl 86 21/2011
d e CO sd luu tru khac, tuy cdng suit sQ dgng phdng thap nhung lai chua lien ket chat che v l liu dii vdi d c DN 10 hanh hole chua dap Ong kha nang ddn khich du Neh theo yeu cau cua DN 10 hanh theo c i c chuong trinh du hch.
- Cac DN KS hlu nhU khdng lidn kdt vdi d e dai ly trong nude, chi d mdt sd it d c khich san cao sao d lien ket vdi d e dai ly nude ngoii hole d e van phdng du hch nude ngoai dat tai Viet Nam nhu: Vin phdng dgi didn cua Thai Lan, Malaysia, Phdng Du hch va Vin hda Han Qudc,...
- Cac KS cung lidn kdt vdi Tdng cgc Du hch trong td chOc d c hdi ngh|, hdi thio cua nginh nhU: "Hdi thao xuc tien th| trUdng Italia, Ireland"
tgi Hilton Opera Hanoi, "Hdi thao xiy dgng thuong hidu didm ddn" 6 KS. La Thinh, hpp nhdm du hch ASEAN tgi Grand Plaza Hanoi,...
Cic KS cung lidn ket vdi d e hing vin chuydn cua thinh phd nhU:
hang taxi (taxi CP lien kdt vdi 8 KS tO 3 - 5 sao trdn dja bin HN, hang taxi H I Ndi lien ket 7 KS tO 3 - 5 sao;
hang taxi Hanoitourist lidn kdt 7 KS to 3 - 5 sao;...); Xf nghidp Xe didn Ha Ndi, 4 Cty Xlch Id cua H I Ndi (Sans souci, Huy Phong, Cty d|eh vg v i n hoi v l die biet KS Sofitel Metropole da thinh lip 1 Cty xfeh Id cua KS dd phgcvg khich),...
- Ngoii ra mdt sd KS lidn kit vdi d e DN ngoii nginh trong xuc tidn
sin phIm du hch cua minh nhu KS Guoman H I Ndi lien ket vdi cOa hang Khasilk, tham my vidn Hai Ydn,...
Thd hai. vi$c80 dung cac oong cu xuc tien tong li§n kit aia cac OMCS tren dia Ijan Ha N0i
Lidn kdt trong quing d o Nhidu KS da lidn ket vdi d c trang web quing d o v l dat phdng KS cua Vidt Nam v l khu vgc nhu:
asiarooms.com (173 KS), www.viet- namtourism.eom (183 KS); http://
www.booking.com (190 KS);...
Ngoii ra, nhidu KS cung lidn kdt vdi d c trang web tim kidm nhu google, yandex, baidu,... Mdt sd KS d|t kdt ndi trdn trang web cua d c Cty 10 hlnh Idn nhu Cty 10 hanh Saigon- tourist (8 KS 5 sao), Cty DL&TM Tri Vidt (12 KS),... Tuy nhidn, d c KS cung khdng chu trpng nhidu ddn d c lidn kdt trang web vdi d c Cty du hch.
Cle KS trdn d|a bin HI Ndi chua lidn kdt vdi nhau trong thge hidn d c quang d o trdn d c tgp ehi. Cle KS chu ydu quing d o don Id nhu: KS.
HoIng Long, KS. Binh Minh, nha khich Din tdc,... nhung vdi tin suit rlt thap. Mdt sd KS cao d p tgi HI Ndi (12 KS) lidn kdt vdi Cty phit hlnh sach xiy dgng City pass guidebooks dlnh cho khich du Ijch qudc td ddn thinh phd.
Ngoii ra, KS Intercontinental Hanoi Westiake d l lidn kit vdi Dii truydn hinh H I Ndi dd thge hidn chuong trinh 'ChIo budi sing' trdn
NBNItNOlhl-TBJUIBfi mm
kdnh truydn hlnh H1.
Li§n kit trong khuyin m^i Hinh thOc lien kdt trong khuyen mai m l KS tgi H I Ndi chu ydu sO dgng II hop tic cung giam gii trong d c chuong trinh ki'eh d u du hch do Tdng cgc Du hch phit ddng. Tuy nhidn, do d e chuong trinh niy cd mdt sd tdn tai ndn sd luong d e KS trdn d|a bin HI Ndi tham gia khdng nhidu. Don cO, trong chuong trinh "An tuong Vidt Nam - 2009" d khoing 30 KS tham gia, "Vidt Nam - didm ddn cua bgn" d 12 KS tham gia. Cle KS cung sO dgng mdt sd d e hinh thOe lidn kdt giim gii khic trong khuydn mgi vdi khich du Jjch (DL) nhU: giim gii cho nhin vidn cua d c DN ddi tic, lidn kdt vdi nhau giim gii cho cle doin khich Idn luu tm tgi nhidu KS, lidn kdt vdi hing vin chuydn de giim gii cho khich,...
Li6n kit trong tham gia cac hdi ch(?, triin lam du lich: Hidn nay, cd rlt nhidu hdi cho, tridn lim du l|ch qudc td thudng nidn dUOe didn ra nhu: JATA (Nh|t), ITS (Ode), MITT (Nga),... Tuy nhidn, kinh phf tham gia d c tridn lim niy rlt Idn, ddi hdi d c KS phii cd sg dIu tu. Do v|y,
ehi cd mdt sd it d e KS trIn d|a bin Ha Ndi da tOng tham gia d e sg kidn niy v l chu yeu II d c KS cao sao vdi quy md Idn. Ngoii d e tridn lam qudc td, d e KS cung it tham gia vio d c tridn lam hdi ehp trong nude ngay d d c tridn lam didn ra tren d|a bin Ha Ndi nhu: Lidn hoan du hch qudc td Thing Long Ha Ndi 2010 (cd khoing 17 KS); Vietnam's No.1 Hospitality & Foodservice Expo (ehi cd 9KS tham gia),...
Lien kit trong tS chdc va tham gia cac sij ki$n cua Ha Ndi: Ha Ndi la mdt didm ddn thudng xuydn d d e sg kien vin hda - chinh tri - xa hdi dien ra nhung d c KS trdn d|a bin chua sQ dgng Ipi thd niy trong phit tridn du hch. Nhidu sg kien d l dien ra nhu Asia Indoor game, Dgi ld'1000 nim Thing Long - H I Ndi, giai d u Idng qudc td Vidt Nam Chanllenge nim 2010,... Tuy nhidn cle DNKS rlt bj ddng trong tham gia vao d c sg kidn niy v l thidu sg phdi kdt hpp trong quing b l . Cle KS cung chu ddng lidn kdt vdi nhau dd td chdc d e sg kidn tgi H I Ndi nhim thu hut khich du l|ch.
2. NhOng gill phap nhim phit
trien d c lidn kei trong xuc tien kinh doanh cua d c DN KS tren d|a ban Ha Ndi
Thd nhit, phat then cac liSn Idt quang cao cua cac DNKS tren dja ban Ha Ndi
Cle DNKS Ha Ndi hidn nay d n chu trpng phat trien d e lidn kdt trong sO dgng cdng eg in an theo d c hudng theo mOc kinh phi khic nhau:
- Vdi mOc kinh phi Idn d c KS lidn kdt vdi d c Cty 10 hanh xiy dgng d c brochure vd d e gdi san phIm du hch cua diem ddn vdi d c phuong an khic nhau vd thdi gian, hch trinh, mOc chit lupng, mOc gia.
- Cle KS lidn ket vdi nhau trong quing d o tren d c bio, tgp chi chuydn nginh trong va ngoii nude.
Ngoii ra, hinh thOc vin dgng d e td rdi, tap gap, brochure, dd luu nidm CO in logo cua KS trao ddi vdi ddi tie nhu mdt hinh thOe quing d o hoin ddi cGng dang dupe nhieu DN kinh doanh du hch nude ngoii sO dgng trong xuc tien.
Cle KS cung d n lidn kdt vdi d c hang hing khdng trong nude v l qudc td de dit pand quing d o vd d|ch vg tgi dd.
Thd hai, phat triin lidn kit trong khuyin m^l cua cac DNKS trdn dia ban Ha Ndi
Hinh thOe niy da dupe nhidu DN du hch Thii Lan ap dgng v l dgt dupe hiiu qua cao trong thdi gian qua. Cle KS cd thd dua ra d e chuong trinh khuydn mgi ddi vdi khich luu tm sO dgng d|ch vg luu tru d gia tn Idn se dupe ting phidu mua hing tgi d c trung tim thUPng mgi nhu Vincom, Pari<son, The Garden,...
Ting cudng lidn kdt vdi d c Cty trong v l ngoii nginh Du l|ch dd thge hidn d c chuong trinh khuydn mgi danh cho khich du l|eh.
Thd ba, phiit triin cdc lidn " ^
S«21/2011 17
H NfiNltNCllU-TBABBOl
kit trong XTKD cda cac DNKS tren dm ban Ha Ndi thdng qua cac hdi ch0, triin lam du hch trong nddc.
Cle DN KS nen tich cgc tham gia vao d c tridn lam niy vi lupng khich tham quan rat ddng ndn hidu qua xuc tien kha cao. Dieu niy la co hdi rat thuIn Ipi cho d c DN KS tham gia.
Nhdm gill phip nay khdng kha thi vdi d c KS 1 2 sao cd quy md nhd vi tilu chuan cua DN tham dg Hdi ehp v l trien lam DL khi khd khan. Cle DN niy hau nhu khdng du tidu chuin tham dg.
Thd tu, tang cddng lien kit trong to chdc va tham gia cac sdkien nham ning cao hidu qua xdc tiin kinh doanh cua cac DNKS Ha Ndi.
- Cac KS can thudng xuyen trao ddi thdng tin vdi d c eO quan, DN chuydn td chile sg kidn trong khu vgc dd dang ky tham gia vao d c sU kien.
Ban than vide tham gia d e sg kidn mdt phan tang doanh thu Ipi nhuan cho DN, ddng thdi II cO hdi cho KS cung d p thdng tin cho khach hang ve KS, tgo thdng tin truyen mieng den d c khach hang tiem nang cua minh.
Thdng qua d c sg kidn da tOng tham gia, d c KS cd thd cung nhau td chOe d c sU kien cua diem den nhim XUC tien san pham djch vg luu tru v l d c d|ch vu khic cua KS.
Thd nam, nang cao trinh do nghiep vu cda nhan vien marketing cua cac DNKS tren dm ban Ha Ndi
Cle DNKS cd the cho nhan vidn dang ky tham dg cac hdi thao cua nganh, tham dg d c khda dao tgo trong nude va nude ngoai de tiep eIn d e ky nang marketing mdi va d c h thOc lidn ket ma d e DN du hch nude ngoai dang sO dung de xuc tidn kinh doanh.
3. Mdt so kiin nghi
Ngoai nhOng giai phap trdn, de hd"
trp d c DNKS thge hidn d n cd sg
8 1 TNUONGIMI86 21/2011
vIo cudc cua Sd Du hch TP. H I Ndi, UBND TR H I Ndi v l Bd VHTT&DL cung nhu d c cO quan d lidn quan dd cd hanh lang phip ly phu hpp, dieu kidn thuan loi de phit trien d c lien kdt trong xuc tidn kinh doanh.
Tdng cgc Du hch d n tridn khai song song d e chuong trinh dd tgo su lien kdt, ddng bd v l hd'tro cho nginh Du hch cung nhu d c d|a phuong khai thic het dUOe thd mgnh va ngudn Igc de phgc vg phit trien du hch cua dat nude.
long cgc Du hch d n de nghj d p thdm kinh phi cho chUPng trinh xuc tien du hch qudc gia, ddng thdi kidn nghj dieu chinh quy chd hoat ddng v l tao dieu kidn thuan Ipi dd td chOc d c hogt ddng thdng sudt, nhanh chdng.
Ben canh dd, d n ning cao vai trd chi dgo cua Ban Chi dgo qudc gia ve du Ijch ddi vdi d c Bd, nganh, dja phUdng can ning cao hon de dim bao tinh thdng nhit, hiiu qua cua d c chUdng trinh; gdp phan huy ddng ddng dio d c ngudn Igc trong x l hdi cung tham gia phit trien du hch.
- Ddi vdi d c chuong trinh kich d u du hch, d n cd van ban hudng dan thge hidn rd rang, nhit quin. Ben canh dd, neu rd quyen Ipi va nhiem
vg cua hai nhdm thinh vidn tham gia chinh II Chinh phu v l DN.
- Ddi vdi td chdc d c hdi ehp, tridn lim du hch, d c sg kidn, d n phii d chinh sich eg thd cho d e DN tham gia d c hoat ddng niy. Mat khic, mOe Uu dai vdi d c DN d n tang thdm nham khuyen khfch d c DN tham gia nhidt tinh hon.
- De ning cao hidu qui va hd'tro xuc tidn cho d c DN trong nude Tdng eg Du hch d n md vin phdng DL dgi didn d d e thj trudng trpng diem.
Cle chUdng trinh xuc tidn v l hanh ddng vd du hch, d n dupe thge hidn ridng biet, d thd mdi phit tridn dupc nhOng san phIm du hch die sac, cd tinh cgnh tranh cao, dmh vj thuong hi^u diem den du hch Vidt Nam tren bin dd du hch khu vgc va the gidi thdng qua cle chien djch truyen thdng ve thUdng hidu didm ddn du hch Viet Nam 6 ca trong v l ngoii nude, tiep tge ning cao nhan thOe xa hdi vd du hch.
- Ben cgnh dd, nginh Du hch ndi chung v l KS ndi ridng d n thge hiin cdng tie nghidn cOu thj trUdng nham sO dgng d c cdng eg thich hpp nhit vdi thj trudng mgc tidu cua d c DN •
5 Ndi DUNG...
•
Cnip theo trang 3)
"din gilu, nUdc manh, xa hdi cdng bang, dan chu, van minh".
Nam la, td chOc cho ngudi lao ddng tham gia quan ly kinh te, quan ly xa hdi phit trien, dau tranh vdi nhOng hidn tupng tham nhung, sa sut pham chat d c h mang, quan lidu, hdi Id, thoai hoa, bidn chat cua mdt sd d n bd ding vidn, gdp phan lim trong sgch Dang, Nhi nude, lam llnh mgnh
d e quan hd xa hdi. Tich cgc tham gia xiy dgng Ding, tang cudng gidi thieu, bdi dudng, ket nap dang viln trudng thinh to d n g nhin, xiy dgng td chOc dang trong DN ngoai qudc doanh. TO dd lim CO sd chi dao cdng tie phit tridn cdng doan co sd rdng khip trong d e thinh phan kinh td thupc khu vgc nay. Trong cdng tie phat trien doan vien d n coi trpng d vd sd lupng va chat lupng, nhin rdng d e dien hinh tidn tien, tdng ket k|p thdi nhOng bii hpc kinh nghiem mt ra tO nhOng md hinh hogt ddng tdt cua d c DN ml chi dgo nhin rdng phong trio •
