Tap chl Khoa hpc DHQGHN: Khoa bgc Xi hpi va Nhan van. Tap 30. S6 4 (2014) 65-74
Van hoa doanh nghiep cua ngan hang thuomg mai c6 phin Sai Gon - Ha Noi (SHB) sau khi sap nhap
D6 Thi Minh Phuomg* ^ Nguyen Tich Nghi^
* Phong Phdt triin vd Qudn tri nhdn sg; Khdi quan Iri ngudn nhdn luc.
Ngdn hdng Thuong mgi cd phdn Sdi Gdn - Hd Npi
^Phdng Td chirc Cdn bg. Trudng Dgi hgc Khoa hgc Xd hgi vd Nhdn vdn,Dgi hgc Quoc gia Hd Ndi Nhan ngay 01 thang 12 nam 2014
Chinh siia ngay 12 thing 12 nam 2014; Chip nhan dSng ng^y 20 thang 12 nam 2014
Tdm tat: May nam gan day, nhieu ngan hang thuong mat tai Viet Nam da thirc hifn ho^t dpng
"hgp nhat","sap nhap" voi ngan hang khac. Quy mo tai chinh 1cm hon va so luong nhan vien tang nhanh chong, ngan hang phai doi m^t vdi nguy co xung d$t van boa ciia to chtie va sir phuc tap trong c ^ moi quan hf giua c ^ bp nhan vien. De giai quyet van de nay, lanh dao ngan hang phai danh gia duoc thirc triutg v3n hoa doanh nghiep cua ngan hang sau khi hop nhat/sap nh|p, tren co so do de ra cac giai phap xay dung vSn hoa doanh nghiep phii hpp vai ngan hang trong dieu kien mai. De co minh chirng c\i the, tac gia dS tien hanh nghign cuu tnrcmg hop sap nhap N g ^ h ^ g TMCP Nha Ha Noi (Habubank) vko Ngan hang TMCP Sai G6n - Ha Npi (SHB). Tren co sd phan tich khai niem. ban chat cua vJin h6a doanh nghiep va thdng tin thu duoc tu 239 phieu khao sat, 08 phong van, tac gia da lam r3 hien trang van hda doanh nghifp cua Ngan hang TMCP Sai Gdn - Ha Npi sau khi sap nhap, cung nhu su cap thifit phai xay dung va phat triln van hda doanh nghiep cua Ngan hang cho phu hop vdi digu kien mdi.
7i> khoa: SHB, Habubank, v ^ hda doanh nghiep, ngan hang, hpp nhat, sap nhap.
1. D3t v a n d e h ^ g [Q^^ ngSn hang tham gia vao hoat d o n g tai cau true n^y. Cd the ke dkn n h u vi?c hop n h i t Trong khoang vai nSm Ud lai day, khi n i n Ngan hang T h u o n g mai c6 p h i n (TMCP) Sai kinh \k Xhk gidri vao giai doan khung hoang, Gon voi Ngan hang De Nhat va Ngan h a n g nhieu quoc gia thuc bien chii m r o n g tai cau tnic T M C P Viet Nam Tin nghia; s^p n h | p N g a n he thdng ngan hang vdi 1^ vpng la giai phap hang T M C P N h a Ha Noi vao N g a n hang T M C P giup nen kinh le dn dinh va phat triSn. (5 Viet Sai Gdn - Ha Not; giua Ngan hang T M C P Dai Nam, nhieu ngudi da qua quen vdi thuat ngiJ A va Ng^n hang T M C P HDBank. GSn day,
"tai c l u h u e " , "hop nhdt", "sap n h | p " . Da cd theo ngudn tin cua Bdo Dau tu diin tir - Baodautu.vn, NgSn hang Nha n u d c thdng qua ve m3t chu truong p h u o n g an sap nhap eua hai
• Tac gia hen hi. DT: 84^979811088 ^huong vy dn ao n h i t trong nSm la Southern
Email: [email protected] °
6 6 O- T.M- Phuong N. T A'g/n / Tgp chi Khoa hgc DHQGHN: Klioa hgc Xd hdi vd Nlidn vdit Tgp 30. S6 4 (2014) 65- 74
Bank - Sacombank va MDB - Maritime Bank.
Qua trinh tai cau tnic mdi chi dien ra budc dau va nhilu ngudi du doan con hang loat ngan hang tham gia vao boat dpng nay.
Tai cau tnic dk cac ng&i hang Idn manh hem ve tiem lyc tai chtnh, cd the canh tranh vdi cac ngan hang trong va ngoai nudc. Tuy nhien, tai cau tnie, hgfp nhat, sap nhap khien cac mdi quan he trong td cbirc ngan hang thay doi, dan din tinh trang pha eiu tnic; tdi cau tnic; va tilp biln van hda cua doanh nghiep. Viec xay dung va phat trien van hda doanh nghiep (VHDN) la yeu td CO ban va quyet dinh den sy: ton tpi va phat trien eua moi ngan hang.
2. Ban chat ciia van bda doanh nghidp VHDN la cong cy quan Iy rSt quan trpng.
Thong qua van hda, ngudi ISnh dao eiia doanh nghiep cd the tac dong tdi tu tudng, suy nghT va hanh ddng ciia tiing nhan vi6n, anh hudng tdi khach hang va doi tdc. Khi quy md ciia doanh nghiep md rpng, sd luong nhan vien tSng len va kem theo dd la cac radi quan he trong doanh nghiep tang Ien boi phan. Vai trd ciia viec xay dung VHDN cang trd nen quan trong.
Theo Edgar Schein "Van hda cong ty la tdng hop nhung quan niem chung mk cac thanh vien trong cong ty hgc duoc trong qua trinh giai quylt cac van de noi bp vk xu: 1^ cac vin dl vdi mdi trudng xung quanh" [1].
Theo PGS.TS Pham Ngoc Thanh: "Van hda doanh nghiep ia loan bO cdc gia trj vSn hda dugc xay dung nen trong sudt qua trinh tdn tpi va phat trien ciia mpt doanh nghiep, trd thanh cac gia tri, cac quan ni?m vd l|p qudn, truyen thdng an sau vao hoat dong ciia doanh nghiep ay va ehi phdi tinh cam, nep suy nghi vd hanh vi ciia mpi thanh vien trong doanh nghiep trong viec theo duoi va thyc hien cdc mye dich" [2].
Tir nhung dinh nghia tren. cd the hieu van boa doanh nghiep Id loan bp nhihig nhan td vdn hod dugc binh thanh va chat lpc trong qua trinh phdt trien ciia doanh nghiep, dugc eac thanh vien trong doanh nghiep thira nhan va bieu hi?n Irong ijrng xii npi bd va ung xii vdi ben ngoai, tao nen ban sac van hoa rieng ciia doanh nghiep dd.
Theo Edgar H. Schein, cau true van hda doanh nghiep co Xhi chia thdnh ba ting (level) khdc nhau [3]. Thuat ngO "tang" diing de chi muc do cd the cam nhan dugc ciia cae gia tri van hda trong td chirc hay ndi each khdc la tinh hOu hinh ciia cdc gid tri vdn hda dd.
Tuig thii' nh£t Nhirng qu^ liinb va clu EIUC h&n hinh I Artificis) (de quan sdt iihai)
Nliung gid tri d i i ^ cbap nh^n {l-.•^poascd Vdics) (khocuanBalhcrnl
Ntiihij! quail niem ctiung (Basit l.'iideilying Assumptions) (phiii siiv iuflii)
DT.M Phuang A. T A'gftf / Tgp chi Klioa hgc DHQGHN. Khoa hgc Xa ligi vd Nhdn vdn. Tgp 30. Sd 4 (2014) 65-74 6 7
N^i dung ba tang cau true cua VHDN:
- Tang thii nhat - nhiJng qua trinh vd cau tnic hihi hinh (dl nhan thay nhat). Day la co sd vat chat, cdng nghe, san pham, la ngi quy quy chl, la con nguoi cu the vdi trang phue, each giao tilp, ling xu giiia mgi ngudi trong co quan va vdi doi tdc, khdeh bang. Nhiing dieu nay gan gui vdi ddi thudng, vdi xa hpi nen de ddnh gia, no dugc vi nhu hinh thiie ben ngoai ciia vdn hoa doanh nghiep.
Tang thii hai - nhiing gid trj dugc chap nhan: Ban dau, cac gia trj nay co the xuat phat lit phia ldnh dgo, cdn bd hay nhftng tim guong diln hinh, ed the la y tudng, phuong phdp lam viec hay cdch lam mdi, dao due tdt, nghiep vu gidi, v.v. Cae gia tri dd qua thue te dugc mgi ngudi ghi nhan, ddnh gid cao va coi dd nhu chuan muc, la tim gucmg de ap dyng rpng rai tren thyc le. Tuy nhien, nd chua tu thanh quy dinh bit bupc vdi tit ea mpi ngudi.
- Tang thii ba - nhihig quan niem chung:
Khi cde gid tri duge thira nhan, duge kiem . chung va phd bien, trd thdnh chuan mye thuc sy, ehung sg trd thanh nhimg quan niem chung.
VHDN djnh hudng tu duy, su cam nhan va hanh vi cua cdc thanh vien trong doanh nghi?p.
Tren eo sd dd, doanh nghiep tiep tuc tai tao eae gid trj trong eac bieu trung eu the.
Cdc cip do nay phan anh each nhan bi^t VHDN theo timg tdng bpc, tir cdc gid Iri huu hinh den cac gia tri vd hinh. Nhung d cap do cao nhdt, sy ket tinh eua VHDN la dieu md eae doanh nghi?p nay cd, doanh nghidp khdc khdng cd, dd la gia tri van hda cdt loi ciia doanh nghiep [4]. Gia trj van bda cot ldi cua doanh nghiep xoay quanh eae mdi lien h^ chinh: ung xii ciia doanh nghiep vdi xa hpi va mdi trudng;
giiia con ngudi vdi con ngudi trong doanh nghidp; giita con ngudi vdi cdng viec; va giiia doanh nghi?p vdi khach hang.
Ngdn hdng la loai hinh doanh nghiep boat dpng trong ITnh vuc tin dyng. thong qua viec eung cap eae dich vu tin dung de tim kiem lgi nhuan. Vi vay, van hda doanh nghi?p ciia ngan hdng CO ddc trung: (i) mpi hopt d^ng cua ngan hang phai diing theo quy dinh eiia phdp luat; (ii) ben canh hopt dgng vi lgi nhupn, ngan hang cung phdi neu cao trach nhiem vdi xa hgi thdng qua eac hoat dgng cdng ich; (iii) tpo moi trudng lam viec thuan lgi ben trong ngan hang, cham lo vd nang cao ddi sdng cho cdn bO, nhan vien;
(iiii) ludn lao dyng thuong hieu vd giu chu tin vdi ddi tdc, khdeh hdng.
3. Nh|n dien VHDN ciia NgSn hang TMCP Sdi Gdn - Ha Noi sau sap nhap Ngan hang TMCP Nhd Hd Noi
3.1. Nhirng gid tri hiru hinh cua ngdn hdng Sau khi nhan sdp nhpp Ngan hang TMCP Nhd Hd Ngi (Habubank), Ngan hdng sau sap nhap vin liy ten'la Ngan hang TMCP Sdi Gdn - Hd Ngi (SHB). Ve co ban, cdc gid tri vdn hoa xay dyng trong bon 19 ndm cua SHB dugc SHB sau sap nhpp tilp tuc duy tri va phat triln tren co sd phii hgp vdi chiln luge, tim nhin va triet ly kinh doanh.
- Tdm nhin, phuang chdm hoat dpng:
Tdm nhin cita SHB: SHB phin diu din nam 2015 trd Ihanh ngan hang ban le hang diu Viet Nam vdi cdng nghe bien dai. nhan su chuyen nghiep. mang ludi rgng tren todn qudc va qudc te, mang den cho ddi tae va khdeh hdng ede san phim djeh vu ngan hang ddng bg, tien ich vdi chi phi hgp Iy, chat lugng dich vy cao.
Phirong chdm hogt dpng: SHB Iudn cam ket bao todn vd gia tang gid tri ngan hang, phdt triln bin v&ng, ludn am hilu, hudng tdi khach hang va thi mrdng vdi phong each phyc vu
68 O T.M. Phuang N. T .\gA( ' Tap chi Khoa ligc DHQGHN. Khoa hpc Xa hpi va .Midn vdn. Tap 30. So 412014; 65-74
chuyen nghidp, hien dai. SHB cbii trpng tinb minh bach, trung thyc trong til ea ede boat dgng.
- Ve logo, slogan va cdc an pham dien hinh:
Ddi vdi SHB sau s ^ nhap, do la mgt sy khdi dau mdi. Do SHB mua lpi va sap nhpp vdi Habubank nen cac gia tri hihi binh nbu Slogan va bieu tugng cua SHB khdng cd sy thay ddi so vdi trudc khi sap nhap. Dudi day la logo va slogan ciia SHB:
SHB
Solid parViers, flexible solutions Logo va slogan da duge SHB duy tri vd phat triln tir khi thanh lap (13/11/1993). Trai qua thdi gian ddi xay dung vd phai trien, sau kbi sap nhap, SHB van duy tri logo vdi bieu tugng chir SHB. Logo dugc sii dung rgng rdi trong tit ca cae an pham, gdp phan khoi day niem ty hdo ciia nhan vien \i ngan hang.
Tuy nhien, khi ihyc hien cupc khao sat tac gid da rat ngac nhien khi thiy ly le Idn can bg nhan vien khdng nhd chinh xac slogan ciia SHB. Chi cd 41.42% can bd nhan vien tra Idi chinh xac slogan cua SHB la '"Solid partners, flexible solutions''. Nghia tieng Viet ciia slogan nay la "Ddi lac lin cay, giai phap pbii hgp".
Nhu vdy, cd din 58,58% can bg nhan vien khdng nhd hope nhd khdng chinh xae slogan ciia ngan hang. Day la dieu rat ddng bao dgng.
Ngay ban than nhdn vien ciia ngan bang edn khdng nhd chinh xae slogan thi Iam sao khach hang cd tb8 nhd dugc. Hieu qua truyen thdng ve ngdn hang nhu vay bi hpn chl rit nhilu.
Nguyen nhan chinh dan den han che nay la do hinh thuc the bien cua slogan. Ngdn hdng da dimg mdt cau tieng Anh ldm khau hieu. Trong khi do, dpi bp phan ngudi dan Viet Nam khdng bilt tiing Anb hoac neu biel thi vdn tir rdt ban ehe. Theo tac gia, slogan eiia Ngdn hang SHB sg dugc nhd den mpt each de dang hon nhieu neu dimg tieng Viel Id "Doi lac tin cay, giai phdp phii hgp".
Nhdcbinbu Slogan . AIA2%
>%•' ^
Nhrf
-^
it-phan1
1
Slogan ^ ^ ^ r 40p9%
•
Bilu dd 1. Ty le can bg nhSn vien nhd Slogan ciia SHB {Ngudn: Ket qua khao sal cua tac gia)
Tgp chi Klioa hoc DHQGHN Khoa ligc Xa hpi va Nlidn van. T^ 30. 56 4(2014) 65-74 69
- Vi dong phuc cua SHB: Cimg song song vdi viec giii nguyen logo va slogan la mau ma ddng phyc can bg nhan vien lpi SHB. Ddng phuc miia he ciia SHB la vay den ngan va ao so mi vdng chanh, ddng phyc eiia nam la quan den va do so mi mau vdng cam. Trang phyc miia dong eiia nu la vay vd do vecto mau den, ciia nam la ddng phuc vecto den, ao vang cam.
Ddng phuc ciia nhan vien SHB khong chi don thuan la trang phuc cdng sd ma nd cdn ham an y nghia sdu xa la quang ba hinb dnh oia SHB vdi khdeh hang va ddi lac. Id thuong hieu cua SHB vd la niem ty hao ciia chinh can bd nhan vi&i.
KII qud khao sdt miic dp hai long ve dong phuc cila can bd nhan vien SHB cho ibay, 53.14% can bd nhan vien cdm thiy ddng phuc rat binh thudng, 33.89% can bd nhan \\in thdy hai ldng. Ty 1§ can bp nhan viSn cam thdy rat hdi long chiem ly le rat nhd, 1.67%. Sd cdn lpi la y kien cam thdy khdng hai Idng, chiem 11.3%. Trong dd 2/3 sd ngudi khdng hdi long lai la nhiing ngudi ldm viee tai SHB tir trudc khi sdp nhap. tiic la nhung ngudi cd thdi gian mpc dong phyc lau nhat trong sd cac ddi tugng dugc khao sat. Day cd the coi Id mgt ehi bdo de danh gid miic dg hdi long ve ddng phuc ciia SHB.
Khi duge hdi ve cam giac khi mac ddng phue, dai da sd cdn bp nhan vien ciia ngan hdng eho ring hg cdm thay thoai mai (58.16%), tham ehi la ty hdo (10.46%). Mgt sd y kien mang npi dung che nhu cam gidc gd bd (7.11%), tham ehi cd y kien cho rang cam thiy xau bo (2.09%).
Dilu dang ndi la nhiing ngudi cdm thiy xiu hd diu la nhiing cdn bd nhan vien ldm viec lpi Habubank tir trudc khi sap nhdp. Phai ehdng ed lam \^ nao dd gay anh hudng ldi su lya chpn phuong an tra ldi ndy? Ben canh dd, 13.39% y kien ndi ring khdng cam thay gi, hay ndi each khac la hp khdng quan tdm din ddng phyc minh dang mdc.
Mdt so can bd nhan vien tra tdi phieu dd cung cap them thdng tin ve ddng phuc. Cd y kiln cho rang kieu ddng ciia ddng phuc khdng thdi trang nen khdng dep Iam. Cd y kien lai cho rdng chdt lieu vdi may ddng phyc khdng phai vai tdt nen bac mau nhanh hodc kha nang tbam md hoi k6m, khi mac cdm ihdy ndng. Day la di8u can phai luu y vi toan bd he thdng cua Ngan hang SHB dugc thiet lap tir mien Bac vao ldi mien Nam, tham chi sang ca mgi sd nudc Ddng Nam A. Cdc vung dia Iy khac nhau thi dilu kien thdi tiet, Ichi hau ciing khac nhau nhieu. Do dd, khi thiet ke ddng phuc, ngdn hdng cin nghiSn eiin ky ve kieu ddng vd chdt li^u sao cho phii hgp vdi dpi da s6 edn bd nhan vien tren loan he thdng.
- Ki^n tnic va bd tri cdng sd:
Hien nay, SHB cd 1 tru sd chinh va 300 chi nhdnh, phdng giao dich. Qua khao sat cho thay da sd y kien ciia cdn bg cam thay hai Idng (63.18%), tham chi rit hai ldng (2.93%) vl dilu ki?n CO sd vat chat noi lam viec. Sd ^ kien cdm thiy binh thudng, khdng khen, khdng che chiem 26.36%. Sd cdn Iai Id cdc y kiln cdm thiy khdng hdi long (2.09%), thdm chi rit chdn (5.44%) ve khdng gian, dia diem lam viec.
3.2. NhOng gid tri dugc chia se, chdp nhdn vd Iuyen bd
- v l mdi Irudng ldm viec tai SHB:
SHB la ngan hang cd bl day Iich sii, duac thanh Idp lir each day hon 20 nam. Vdi dudng ldi phdt triln diing din, mdi hudng lam viec chuyen nghiep, ludn dl cao hieu qua cdng vi?c, SHB ngay cdng Idn mpnh ca vl quy md va lilm lue tdi chinh. Sy ihanh edng trong thuong vy sap nhdp Habubank la mgt minh chiing cho sy Idn mpnh nay.
Vdi da sd nhan vign cua Habubank, khi sap nhap vdo SHB Ihi dn tugng diu tien dd la sy
70 O- T.M. Phuang N. T. -VgW / Tgp du Khoa hgc DHQGHN. Klioa Iioc Xahpi vd Nhdn vdn. T^ 30. Sd 4 (2014) 65-74
chuy&i nghiep, tinh thdn ttach nhiem va hieu qua cdng viec. Kit qud khdo sat eho thdy da sd y kien cho r ^ g SHB cd mdi trudng lam viec ehuyen n ^ e p (54.39%). Tham chi cd 2.51% y kiln danh gia rit chi^en nghiep. Sd ;f kien danh gid d miic binh thudng chilm 31.38%. Nhu vdy. da sd nhan vien deu danh gid tdt ve mdi trudng ldm viec tpi SHB. Sd y kien cho rang mdi truong lam viee d day khdng chuyen n ^ f p hoac cd y kiln khae thi chiem ty le rat thap, tdng cdng la 11.72%.
Khi birdc vao mdt mdi trudng ldm vi?e mdi, d§c biet la mdt mdi trudng lam viec ehuyen nghiep hon, yeu cdu nhdn vi6n phdi Idm viec vdi nang sudt lao dgng cao hem, khdng it nhdn vien mdi s6 cam thay bi nggp nhung vdi sue
Bieu dd 2 Danh gia miic d6 hai long vl
tre, vdi sy nang dgng, ham hgc hdi vd mong mudn phat trien ve chuyen mon, cac nhan vien mdi deu cd gang hoa nhdp nhanh vdi moi tnidng Idm viec ndy. Phan ldm cdc y kien duge hdi deu edm thdy hai Idng vdi mdi trudng Iam viic tpi SHB. Cd tdi 56.90% nhan vifin cam thiy hai Idng, 2.09% y kiln rit bai Idng. Nbu vpy, 58.99% y kiln cdm thdy hdi long trd len.
Sd y kiSn cho rdng mdi trudng ldm vi^c d ddy binh thudng, chilm 36.82%. Cdn lai rat it ngudi cam thdy khdng hai Idng, chiem 4.18%. Xet mdt each long the, mdi truong lam viec tpi SHB dugc chinh nhan vien danh gid cao. Ddy la dieu ma khdng phdi ngdn hang nao cQng cd duge.
moi trudng lam viec tai SHB (ty 16 %)
10 \-
I
(Nguon: Kit qua khao sat ciia tac gia)
Van hda ung xii va giao tiep:
Tpi SHB, ludn cd sy phan dinh rieng cho eac mdi quan he ung xii giiia ddng nghiep, giira can bg qudn ly vdi nhan vien va giiia nhdn vien vdi khdeh bang.
Van hda iing xu gi&a cdn bg nhan vien vdi nhau: Theo khdo sal ciia lae gid vl mdi quan he ddng nghiep sau khi sdp nhap cd 77,6% can bp nhan vien hai long va rdt hai long vl mdi quan he nay.
Nhin chung, cac nhdn vien kha hdi long ve quan h? ijmg xii cua dong nghiep, ddc biet la moi quan be giira eac nhan vien cua SHB. Tuy
nhien do linh chat cpnh tranh ciia edng vi?c nin mdt sd phdng ban trong ngan hdng van chua phdt huy tdt tinh thin tap thi. Viee giao luu vdi cdn bd nhan vien tpi eac phong ban khde nhau cdn han che.
van hda iing xu giua cdp tren vd cdp dudi:
Tpi SHB sau sap nhap, mgt sd lugng Idn can bd quan 1^ eu cua Habubank dd dugc tiep nhan vl SHB. Mdi quan he giiia cdc nhan vien vd dpi ngii quan 1^ kha cdi md vd than thien, tuy nhiSn su hoa hgp trong cac phong cdch lam viec giiia cip tren va cap dudi cdn khd nhieu han che.
DT.SI Phuang N T. Ngfri T^ chi Khoa hgc DHQGHN. Khoa hgc XS lipi vd Nhdn van. T^ 30. Sd 4 (2014) 65- 74 71
Vdn boa iing xu gjua nhan vien vdi khdeh hang:
Vdn hda giao tilp vdi khach hdng Id mpt dieu rat quan trpng trong viec thuc hi^n chien luge kinh doanh ciia SHB. Nhan thiic dugc dieu nay, SHB da xay dung cac tieu chuin giao tiep vdi khach hang, trong dd neu ro cdc quy chuan vl hinh dnh, trang phuc, cdch giao tilp vdi khdeh hdng, thai dp giao dich lieh sy, khiem tdn. Ben canh do, SHB cdn quy dinh ve giao dieh vdi khach hdng qua dien thoai.
Phong each qudn ly ciia SHB: Phong cdch qudn Ij' Id tdng thi nhihig each thirc tdc dgng din cd nhdn vd tap the can bg nhan vien nham khuyin khich, dgng vien, thuc day can bd nhdn vien hodn thanh tdt edng viec. Trong bdt IQ' mgt td chuc ndo, phong cdch qudn ly dugc sii dung nhu mgt cdng eu quan trgng de nha quan ly hodn thdnh dugc muc lieu de ra. Tpi SHB, biu nhu nhan vien kha hai long ve phong each lanh dao eiia cdp qudn ly SHB sau sdp nhdp.
Tpi SHB, phong each quan Iy eiia Ban lanh dao SHB mang tinh ddn chii. Dieu ndy the hiin d cdc yeu td sau:
Ban ldnh dao SHB luon cd sy dgng vien vd khich 1| nhdn vien lam viec. The hi?n d ket qud khdo sdt Id 45,2% nhan vien cho ring thudng xuyen nhan duge ddng vien vd 46% thinh thodng duge dgng vien. Tpi cdc cugc hop. Ban lanh dpo SHB ciing thudng xuyen khuyen khich nhan vien phat bieu vd ddng gdp y kiin. nhdn vien eOng Iudn dugc tbam gia vdo qua trinh ra quyet djnh. Mac dii t>' le dirge thudng xuyen tham gia vdo qua trinh ra quyet dinh la 33%, tuy nhien. ddi vdi mgt td chiic idn va chuyen nghiep thi con sd la mgt dieu ddng khich I? cho can b$ nhan vien ngan hdng.
Ben eanh phong edeh qudn ly dan chii, 22%
y kien cho ring mgt sd can bd quan Iy khac cdn chuyen quyin vd dgc dodn vd tiiudng tpp trung d eae bg phan phdp che, qudn ly riii ro vd kiem toan npi bg.
Cde ndi quy, quy djnh. quy ebl cua SHB sau sap nhap:
Hien nay, SHB vin duy tri loan bd h^ th6ng eac van ban, quy che, quy dinh ciia Ngdn hang SHB trude sdp nhdp. SHB sau sdp nhap tilp tyc kl thira vd phat huy. Con ddi vdi Habubank eu.
hiu nhu loan bg cac van ban. quy trinh, quy chl khong dugc sii dyng. Dilu ndy ddng nghTa vdi viec loan bg cdn bg nhan vien cu cua Habubank khi chuyen giao s ^ nhap vdi SHB cin ndm dugc eac quy Irinh quy che ciia SHB. Ve eo bdn, bd quy chudn, quy che, ndi quy cua SHB kha diy dii tren mgi ITnh vuc hoat ddng cOa ngan hang: boat ddng tin dung, hopt dgng ke loan tdi chinh, hopt dgng ddu tu, boat dgng huy dgng vdn ...
Ve ITnh vyc kinh doanh, SHB Iudn co day du cac quy djnh dam bao chit lugng va hoat dpng kinh doanh an toan, hieu qua va tranh duge rui ro. V^ van de qudn ly vd phdi hgp cac Phdng/Ban/Trung tam tai SHB ciing cd nhiing quy tie quy trinh nhat djnh. Ngay tai cae phdng ban cung ludn cd phan dinh rd rang chirc ndng, nhiem vy va vai trd ciia cdc phdng/ban dd.
Ngdn bang Id Iinh vue kinh doanh yeu cdu cd tinh chinh xac cao, ein phai ed cdc quy dinh rd rdng dl ndng eao hieu qua hopt ddng, ddng thdi tao ra hdnh lang phdp ly dl quy rd trach nhiem ciia nhihig ngudi cd lien quan trong cdng vi?c. Do v|y, dieu quan Upng la edn bg nhan vien nim viing dugc cac loai hinh van ban cung nhu quy Irinh, quy chl thuc hien la dilu cin quan tam. Qua khao sat eiia tdc gid, cd din 58,6% nhdn vien khang dinh ring bp cd doc cdc quy dinh, quy chl cua SHB nhung chi nhd dugc mdi chut. Khi cdn bg nhdn vien chinh la ngudi se thuc hien cdc van ban quy dinh, ngi quy, quy chl eiia SHB md ehj nhd dugc mdt chiii thi viee dam bao thyc hien diing ede quy djnh dd la rit khd. Ddng nghia, sai sdt va nii ro ddi vdi SHB sau sdp nhap la dieu cd the xdy ra.
72 B-T.M Phuang. S T.N^ ' T^ chi KJioa hoc DHQGHN: Khoa ligc Xdligi vdNhdn vdn. Tgp 30. So 4 (2014)65-74
Ve cde chinb sach thudng, che do ddi ngd vdi can bo nhdn vien:
Ve chl do luong thudng, SHB ap dyng chl dg tien luong chd nhan viSn Win co sd trinh dp hgc van va vi tri cdng viec. Dilu nay thiic ddy nhan vien tich eye hge hdi va nang cao trinh dd ddng thai lao cho nhan vien co hgi phin ddu trong cong viec. Nguyen tie tra luong tai SHB thuc hien cdng bdng va minh bach. He sd luong tai SHB dugc quy dinh theo bdng cip. Vl cdc che dp thudng, SHB quy djnh thudng luong kinh doanh djnh ky 6 thang/ian, cudi nam dugc thudng Ihang luong thu 13 vd luang kinh doanh cuoi ndm. B6n cpnh do, ddi vdi cac ngay kJ niem 30/04, 01/05, 02/09, tit duong Hch, tit am lich, SHB cung ludn cd cdc chinh sdch thudng bdng tien mat cho nhan vign it nhat tuong duong vdi 1 thdng luang. Chinh sdch ciia SHB quan niem vl luang, thudng la "sdng bdng luong, giau bdng thudng", do vdy cac chinh sach ve luong vd thudng ciia SHB cung kha canh tranh.
Tuy nhien, thyc te sau sdp nhap tir ngdy 28/08/2012, do Habubank va SHB cd edeh xIp luong khac khau nin luong tbdng giua can bg nhdn vien tai Habubank vdi SHB Id khdc nhau vi nguySn tac vd miic luong. Di8u nay da lao ra tdm 1^ mit edng bang giiia can bd nhan viin trong SHB. Din ngdy 01/06/2013, SHB sau sap nhpp da thyc hiin viee chuyin xep luong cho cac nhan vien truoc kia Idm viec tai Habubank theo nguyen tic va each chi luong cua SHB.
Nhung do s6 lugng ehuyen xIp Idn, linh ehit Iao ddng khac nhau (tinh trang lao ddng nghi vi^c/nghi khong luang/nghi thai sdn..) nen viee chuyin xIp mdi chi tam thdi thyc hi^n ddi vdi cap chuy6n vi6n. Mgt sd cac chuc danh nhu chuyen vien cao cdp vd qudn ly trung cap chua thye hien dugc vi?c chuyin xIp luong theo quy dinh.
Theo khdo sdt eiia tac gid, ve chinh sach luong, thudng cd 72% can bO nhan vien cho
rdng SHB sau sap nhap nen thay ddi chinh sach vi luong vd thudng (chinh sdch nang luong, xep luong nhdn vien ...). Trong bdi cdnh tinh hinh kinh tl khd khdn, nhit la ITnh vyc ngan hdng ed nhieu su cpnh tranh thi viec thay ddi ehe dp luong thudng hdp ddn ciing Id mOt trong nhimg yeu td de khuyin khich vd dgng vien can bd nhan vien. Ddc biet, su sap nhap cua Habubank vao SHB dd tpo ra sy khdc nhau vl luong va thudng cho can bd nhdn vien nen tam iy edn bd nhdn vien mudn dugc thay ddi chinh sach luang thudng cho phu hgp vdi linh hinh thuc le. Mac dii, muc luong hien lai ma SHB dang dp dung cho can bg nhdn vien Ichdng phai Id thdp vd da sd can bd nhan vien khdng hoan loan khdng hdi long ve muc luong (theo khdo sdt ciia tac gia chi ed 5,9% y kien eho ring khdng hdi long).
Ve chinh sach ddo tpo: Tir trudc va sau khi sdp nhdp, chii truong cua SHB Id ludn chii trgng ngudn nhan luc, do vpy SHB Iudn tap trung dao tpo cac ky nang vd nghiep vy cho cdn bg nhan vien tai SHB. Sau khi sap nhap, SHB ciing td ehiic cdc budi dao Ipo, hudng dan cho can bp nhdn vien Habubank cii bill vd hilu vl ede quy dinh ciia SHB, hudng dan thuc hien nghiep vu theo quy trinh va quy che SHB mdi. Tuy nhien, sau sap nhap, SHB mdi chi tap trung hudng dan cdc van ban, quy irinh ndi bd cua SHB cho can bd nhan vien Habubank cu, vd sd Ian td chiic eiing chua thyc su dCi dap iing vdi nhu cdu cua can bp nhdn vien. Cd 53% y kiln eho rdng thinh thoang cdn bg nhan vien mdi dugc tham gia cac budi phd biln van bdn, quy chl ngi bp SHB.
Ddi vdi viec ddo lao cac ky ndng ngoai eho nhan vien vd eii di ddo tao tai cdc Trung tam nghiep vu ngodi SHB, hiu nhu sd lugng khdng nhilu, chi chiem 40%,
TW
D.TM. Phuong NT N^ T^ chi Khoa hpc DHQGHN: Khoa hgcXS hgi va Nhdn van. Tpp 30 56 4 (2014)65-74 73
3.3. Nhirng quan niim chung vd gid tri cdt loi Ve triet ly kinh doanh:
SHB Iudn cung cap cac sdn phim dich vu da dang, an todn, bdo mat, than thi^n vd nhanh chdng, vdi chi phi hgp ly, chit lugng dich vu eao va ludn Id mgt ddi tdc tin cdy ciia khdeh hang, c6 dong.
Ve gid tri edt loi eiia SHB:
Lgi ieh cd ddng: SHB ludn cam ket bao todn va gia tSng gid tri ngdn bang, phdt trien ben vihig, dem lai lgi ich tdi da cho cac cd ddng, vl m$t SHB thinh vugng.
Trpng tdm Id khdeh hdng: SHB Iudn am hieu, hudng tdi khach hang va thi trudng vdi phong each phyc vu chuyen nghiep, hi?n dpi.
SHB cam kit eung cap cho khach hdng cdc sdn phdm dieh vy hi?n dpi. da dang, tien ich, than thi?n, nbanb chdng, hieu qua, cd sy khdc biel va mang linh cpnh tranh cao.
Coi trpng phdi trien d^i ngii nhan vien:
Xay dyng mdi trudng SHB tre trung, ndng dpng, chuyen n^iep, tin cpy, sdng tao, doan kit. SHB Ipo CO bgi phat triln cho lat cd mgi ngudi, hudng tdi gia trj tdn vinh nhOng ea nhan cd thanh lich lot.
Liem chinh va minh bach: SHB cbii trgng tinh minh bpch, trung thyc yong tit ca mgi boat dgng tren be thdng. Ndng cao nang Iuc quan tq dilu hdnh, cdng tdc quan tri riii ro, kiim todn kiim soat ngi bg.
- v l trach nhiem xd hgi vd boat ddng van hda thithao:
Trdch nhiem xa hgi: SHB khdng chi tap tmng vdo hopt dgng kinh doanh md ben canh dd, SHB sau sap nhpp cung ludn chii trgng tham gia cdc cdng tae xa hdi, chia si trdch nhiem vdi cgng ddng dl gdp phin thiic diy sy phat trien an toan, ben vOng ciia nen kinh te - xd hgi Viet Nam.
Mac dii tinh hinh kinh doanh dang gdp khd khan nhung SHB van chu trgng tham gia cac boat ddng lir tWen, vi du: iing hd Quy Hgi bdo titr ngudi tan tat va fre em mo edi Viet Nam so liln 100 tri?u; tai trg chuang trinh phd cap phap luat Viet Nam din vimg sau. viing xa; iing ho quj ngudi ngheo Thdnh phd Ha Ndi, Cdn Tha, Da Nang. Binh Duong; ung hg quy phdng ehdng thien tai Thdnh phd Hd Ndi; ung hO lien hoan nghe thupt he em thiet thdi Hd Ndi; iing hg cac npn nhan trong vy sap cdu Cdn Tho; phdt ddng cac phong trao ung hd dong bdo lii lut miln Trung (Qudng Nam, Nghe An, Ha Tinh...) vdi tdng sd tiln iing hd tir 1,2 ly din 1,5 ty dong chia diu cho 3 tinh (tdng sd hp gia dinh nhdn iing hd Id 1.500 hp, mdi tinh 500 hd, mdi phdn qud gdm 10kg gao va 300.000 ddng);
ehudi cac chuong trinh "Ao am miia dong, hpnh phuc se chia" vdi ddng bdo vd cdc gia dinh ngheo vimg Yen Bdi, Lao Cai. SHB da trich 300 trieu de h§ trg cho eae gia dinh gpp khd khdn; vd tat nhieu hopt dpng lir thi?n cd y nghia khac.
Ni cdc boat ddng vdn hda, the ihao Tpi SHB, mgi ed nhan ldm vi?e vi Igi ich chimg ciia Ngan hang va xdy dyng mpt mdi trudng lam viec tich cyc, sang tpo. Thdng qua cac boat d^ng van hda, the thao, SHB tpo dilu kien de can bp nhdn vien cd thdi gian tham gia gap go, giao luu va gdn ket vdi nhau, giiip giai tda nhiJng cdng thing sau gid Iam vi^c. Mdt so boat dpng chinh nhu: Giai vd djch Bdng dd SHB; thi vdn nghe toan he thong SHB; ngdy hdi gia dinh SHB, w... Ddy thyc su la mpt nin tdng tdt de tao dyng mdi Irudng lam viic ldnh manh, tao thim dOng Iuc vd khich le tinh thdn dl can hd nhan vien lam vi^c tich eye hon.
4. Loi ket
Tir nhiing phdn tich tren, cd thi ndi van hda doanh nghiep cua SHB sau sap nhpp dd dai dugc nhiing thdnh tyu nhal djnh, tpo dung cde
74 D.TM.PhuongNT N^ , TgpcbiKhoahocDHOGHN:KIioaliocXdligivdNlidnvan.Tdp30Sd4t20l4;65-'4
gid trj van hda day dd cd ba 'ting", chiia dung nhung gid tri edt Idi va gdp phdn lao dung thuong hieu SHB Idn manh hon trong he thdng ngdn hdng Viet Nam. Tuy nhien, SHB vdn con mgt sd ban chl vl: chit lugng ngudn nhan lyc sau sap nhap; quan he img xu giira edn bg nhan vien, giira cdp quan ly vdi nhdn vien, giiia nhdn vien vdi khdcb hang; xung dot van hda lanh dao gifia Habubank vd SHB. Trude thuc trpng nhu vdy, Ban lanh dao SHB can thye hien cdc gidi phdp phii hgp dl khde phyc han che, xay dung vd phdt trien VHDN mang bdn sic rieng.
VHDN vQng mpnh se tao nen mdng dl SHB Ihyc hien thanh cdng chien luge kinh doanh, dua SHB Ird thanh tap doan ldi chinh manh vdi quy md Idn dat ehuan qu6c tl.
Hy vgng rdng, qua nghien ciiu trudng hgp sdp nhdp Habubank vao SHB, cdc ngdn hdng khac nhdn thuc rd tdm quan trpng va trien khai mpnh me viec xay dyng vd phat trien VHDN.
Moi ngdn hdng Idn manh se gdp phan thyc hien thanh cdng chu truong tdi cdu tnic he tbdng ngdn hang ctia Nha nudc. Qua dd. nen kinh te ciia Viel Nam cd them ddng lyc de phyc hdi vd phdt trien. Cde doanh nghiep ed the gia tang khd ndng cpnh tranh tren thi tnrong trong nudcl qudc te.
Tai lieu tham khao
I
[I] Duong Thi Liiu (2009). V5n hoa kinh doanh, NXB Dili hpc Kinh te Quoc dan. Ha Noi [2] Pham Ngpc Thanh (2011). Doi moi van hoa lanh
dao. quan ly. Ly luan va thitc tien, de tdi KX03.21/06-I0/2
[3] Ng6 Quy Nham. Phat trien vSn hoa doanh nghiep uong the ky 21. T^p chi ThSng lin KH-CN Ngh?
An. sl 5/2009/3
[4] Le Quan. Xay dung cac gia trj vSn h6a cot ldi ciia doanh nghidp. T^p chi Khoa hpc Thuons mai, so 27/2008.
Enterprise Culture of Saigon - Hanoi Commercial Joint-Stock Bank (SHB) after the Mergence
Do Thi Minh Phirong , Nguyen Tich Nghj
Department of Personnel Management and Development, Blocic of Human Resource Management, Saigon - Hanoi Commerciai Joint Slocic Bank
^Personnel Department, VNU University of Social Sciences and Humanities Abstract: In recent years, many commercial banks in Vietnam have been carrying out their
"integration", "mei^ence" with others. Financial scale is greater, the ntmiber of employees increases rapidly, banks must face the risk of culture conflict due to the organization and complexity of the relationship among staffs. To solve this problem, the banks' leaders must assess the current state of their enterprise culture after integration/mergence. On that basis, they can propose solutions to building enterprise culture which is in accordance with the new conditions. To have a concrete evidence, the author conducted a ease study on mergence Hanoi Building Commercial Joint Stock Bank (Habubank) into Saigon - Hanoi Commercial Bank (SHB). Based on the analysis of concepts, nature of enterprise cultures, and the information obtained from the survey of 239 questionairs, 08 interviews, the author clarifies the current status of enterprise culture of Saigon - Hanoi Commercial Bank after the mergence, as well as the urgent need to build enterprise.
Keywords: SHB, Habubank, enterprise Culture, bank, integration, mergence.
