TAP CHi CUNG THIfllNG
GIAI PHAP KHAI THAC GIA TRI VAN HOA TRONG PHAT TRIEN DU LICH TAI LANG
CHAM CHAU PHONG, TINH AN GIANG
• N G U Y I N vO THUY CHI
TOM TAT:
Van hda la chia khda, la then chdt cho du lich phdt tridn ben vffng. Vide khai thdc cdc gia tri van hda de phat trien du lich khdng nhffng dem lai ldi ich kinh td' - xa hpi, md cdn gdp phan bao tdn cdc gid tri van hda. Vi vay, bai vie't md td thtfc trang khai thac gia tri van hda ti:ong phat tridn du lich tai Idng Cham Chau Phong, tff dd dd xuat mpt sd gidi phap nham day manh viec khai thdc gid tri vdn hda trong phdt tridn du lich d lang Cham Chau Phong va cdng ddng Cham d linh An Giang.
Ttf khda: Van hda Cham, lang Cham Chdu Phong, phdt trien du lich, tinh An Giang.
1. Dgt vS'n de
Tinh An Giang Id mot tinh cd nhieu tiem nang phdt trien du lich d ddng bang sdng Ctfu Long, trong do du lich dtfdc xdc dinh la ngdnh kinh td' miii nhon trong chid'n Itfdc phat trien kinh td' - xa hdi chung cua tinh giai doan 2021 - 2015. Khdng chi cd thd' manh ve didu kidn ttf nhien, stf hdi tu vdn hda cua 4 ddn tdc Kinh, Hoa, Chdm vd Khdme da tao cho nganh Du lich An Giang ngudn Itfc dac sac de phat tnen du Hch ben vtfng.
Ldng Cham Chdu Phong la ndi cd ngtfdi Chdm tdi dinh ctf dau tidn trdn manh dd't An Giang.
Theo thdi gian, cudc sd'ng ciia ddng bdo Chdm ndi day vdn cdn gin giff vd duy tri dtfdc nhieu net vdn hda ddc thu rieng cd cua dan tpc Cham nhffng chd't lidu phong phu cho vide khai thac du lich vdn hda, du lich cdng ddng. Trong nhffng nam qua, hoat dpng du lich tai cdng ddng Cham Chau Phong dd dtfdc hinh thanh va dtfa vdo khai thac nham quang bd cho du khach ve ndn vdn
hda Cham dac sac, ddng thdi giup cho cdng ddng d day vtfa bao tdn cdc gid tri vdn hda cua ddn tpc minh, cung nhtf cd cd hdi ndng cao ddi sd'ng vat cha't va tinh thdn cho cdng ddng. Tuy nhidn, vide khai thac cdc gia tri van hda de phat trien du lich van cdn nhieu han che', sdn pha'm du lich ddn didu, thu nhap tao ra ttf viec khai thac cac gid tri van hda Chdm trong du lich cdn thap, nen khdng thu hut dtfdc ddng ddo ba con trong cdng ddng tham gia.
Bai Viet nham tim hidu cdc gid tri vdn hda Chdm trong phat trien du lich, md td thtfc trang khai thac cac gia tri vdn hda Chdm trong phdt trien du lich tai lang Cham Chau Phong, ttf dd de xua't mdt so giai phap nham da'y manh vide khai thac cdc gid tri van hda Chdm trong phdt trien du lich d Idng Cham Chdu Phong ndi rieng vd cdng ddng Chdm d An Giang ndi chung, gdp ph^n phat trien du lich huyen Tan Chdu vd linh An Giang trong thdi gian tdi.
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2. Khai quat cac gia tri van hda cua cpng ddng ngifdi Cham Chau Phong, tinh An Giang
Ld mdt trong 9 lang Chdm d tinh An Giang, Idng Cham Chau Phong vdn bao tdn dtfdc nhieu gid tri van hda vat the va phi vdt the rd't ddc dao, phan anh net tai hoa, stf tinh td trong tdm hdn va dc sdng tao phong phii cua cdng ddng ngtfdi Chdm.
Ngtfdi Cham Chau Phong theo dao Islam, ho tin rang Allah la dang td'i cao ngtfdi tao ra vu tru vd dang dieu khien vu tru. Theo ludt Islam, mdt ngdy ngtfdi Cham bat bupc hanh Id 5 lan', cau nguyen bang trai tim, bang tinh than ludn ludn htfdng ve thdnh Allah.
Hang nam, cdng ddng Cham Chau Phong cd ba ky Id quan trong la Id mtfng sinh nhat nhd tien tri - giao chu Mohammad, Id Ramadan (thdng nhin dn) va Id hdi Royan (Tet dan tpc Cham). Thang Id Ramadan, mpi ngtfdi deu dodn tu vdi gia dinh, nhin dn ud'ng ttf rang ddng cho tdi khi mat trdi Idn, chu tam cau nguyen, dpc kinh Qur'an lang nghe nhffng bdi giang tdn gido vd tham gia cdc boat ddng tff thidn.
Am nhac Chdm d An Giang bat ngudn ttf tie'ng trdng, theo Nguyen Huynh (2013) trd'ng Rdp Pd-na cua ngtfdi Cham An Giang gdm 12 chie'c (2 trd'ng dtfe, 10 trd'ng cai). Trd'ng chi ddnh cho nam gidi chdi vdo nhffng ngay Id td't, ddi ddng ca ciing la ngtfdi chdi ti'd'ng cd't vang nhtfng bdi hat ca ngdi tinh me cha, tinh ydu qud htfdng dd't ntfdc, ldi rdn day...
Ngtfdi Cham Chau Phong cd nen am thUe phong phu vdi ca ri, cd pua vd cdm ni Id nhtfng mdn dn ddc bidt khdng the thid'u trong nhtfng dip Id, dam cung.
Lap xtfdng bd (Tung lo md) Id mdn dac san cua ngtfdi Chdm dtfdc td chtfc ky luc Vidt Nam cdng nhdn Top 50 mdn an dac san ndi tie'ng Vidt Nam 2015. Phu ntf Cham van cdn gitf dtfdc nhieu mdn bdnh ngpt ngon ndi tid'ng, nhtf: bdnh bd ntfdng (Cd dm), banh nghd (Hat-pay-crah) va banh to chim (Hat-pay-chal) , ta't ca lao nen mdt khdng gian am thtfc rieng cd vdi bao dieu mdi la day thu vi.
Nghe det cua ngtfdi Chdm Id mdt net sinh hoat van hda dpc dao cua ngtfdi Cham d An Giang. Ikat^
la diem ddc sac trong ky thuat det ctja ngtfdi Cham, ky thudt ndy lam cho hoa van ndi len gitfa nen vai va dtfdng chi ngang ma khdng bi che khud'l giffa cac mau. Cac san pha'm det cua ngtfdi Chdm thtfdng cd hoa van trang tri Id'y tff bieu ttfdng ttf nhidn nhtf bdng dau, d vudng, hoa van nha cd, van may...
Trang phuc cua ngtfdi Cham chju stf chi phoi bdi gido ludt Islam. Ld phuc truyen thdng cua nam gidi khi tdi thdnh dtfdng Idm le Id do dai trang, ndn trang va xa rdng, phu ntf mac do Makhana, vay mau trang che kin ca cd thd. Trong cudc sd'ng hang ngay, nam gidi mac xa-rdng ke spc ca-rd, do sd mi dpi chie'c ndn vai tidn, phu ntf Cham ndi bat hdn trong trang phuc Id xa rdng truyen thd'ng, do dai qud gdi, dac bidt la chie'c khan chodng truyen thd'ng (khanh-ma-om), vdi nhieu hinh dang va mau sac phong phu dtfdc thdu thu cdng hodc kd't ctfdm tinh xao.
Cdng ddng Cham Chdu Phong hien sd htfu thanh dtfdng Jamiul Azhar ndi chtfa dtfng nhtfng tinh hoa kid'n true, stf huyen bi iinh thieng, dai didn ndi bat cua kie'n true Hoi gido. Nhd cd cua ngtfdi Cham d An Giang Id nhd san bang gd dtfdc ddn cao bdng hd thd'ng cot gd nguyen cay, ndc Idp ngdi, nha cd ke't ca'u hinh chff Y vdi cay ddn ddng gac theo true Ddng - Tdy, trong nha thtfdng trang tri bang hinh anh thanh dia Mecca hoac chff A - Rap viet mdt cau kinh ca ngdi thdnh Allah dtfdc bid'n the thdnh hpa tid't hoa van.
3. Phtfdng phap nghidn ctfu 3.1. PhUdng phdp thu thap ddli^u Dtf heu thtf cap dtfdc thu thap iff cac cdng trinh nghien ctfu ve van hda Cham, cac bai bdo ve vdn hda Chdm An Giang va hoat ddng du lich tai cdng ddng Cham Chau Phong.
Phtfdng phap quan sdt kdt hdp vdi phtfdng phdp phdng vd'n bdn ca'u true dtfdc stf dung de thu thdp cac dff lieu sd ca'p. Dffa tren bang danh muc cac cdu hdi lien quan dd'n thtfc trang hoat ddng du lich tai cdng ddng Cham Chau Phong, phdng van dtfdc thtfc hien vdi chu cd sd det Chau Phdng, cdn bd dtf dn Dtf dn Trung tdm Du lich ndng dan, ngtfdi dan cdng ddng
3.2. Phuang phdp xd ly dd li^u
Cdc dff lieu nay dtfdc he thd'ng hda, phan tich, tdng hdp nham phuc vu cho muc tieu tim hidu cdc gia tn van hda Cham vd md td thtfc trang khai thdc cdc gid tii van hda Chdm trong phdt trien du lich tai Idng Cham Chau Phong.
4. Thtfc trang khai thac cac gia tri van hda Cham trong phat trien du lich tai lang Cham Ch3u Phong, tinh An Giang
Nhtfng yd'u td' vdn hda ma cdng ddng Cham Chdu Phong dang sd htfu va gin giff Id ngudn tai
TAP CniCONGIHKdNG
nguyen ddc ddo, la vdn quy dd phdt tridn du hch, vdi ldi the' ve mat dja ly ndm cap trdn sdng Hau tiep giap vdi thdnh phd' du lich Chdu Dd'c tao cho lang Chdm Chdu Phong cd hdi phdt trien boat ddng du lich. Nhdn thtfc dtfdc dieu nay, chinh quyen tinh An Giang, Sd Vdn hda the thao va Du Ijch, hdi Ndng ddn tinh ciing vdi cdng ddng Chdm Chau Phong dd cd nhieu nd Itfc xay dtfng diem du lich lang Cham Chau Phong theo hinh thtfc du lich cdng ddng.
Dtf dn Trung tdm Du lich ndng dan do Td chtfc hd trd phat trien Qud'c td' Ha Lan (Agriterra) tai trd da thdnh lap To hdp tac Du lich Idng Chdm xa Chdu Phong vdi 10 hd ldm nghd ddt vd thdu tham gia. To hdp tac ra ddi vdi dinh htfdng trd thanh cau nd'i hen ke't cac hp gia dinh nhdm khdi phuc lang nghe ddt, thdu may cua ngtfdi Cham; nghe lam banh dan gian, tdp luydn cac bai bdt, vu dieu Chdm cho dpi vdn nghd. Trung tdm Xuc tie'n Du lich vd Trung tdm Du Ijch Ndng dan md cac Idp ddo tao nhffng hd cd nhu cau vd du dieu kien tham gia vdo loai hinh du lich homestay. Ddng thdi, tim kid'm thdm ngudn nhan Itfc phuc vu cac tid't muc van nghe truyen thdng cua ddng bdo Cham. Dd cd nhieu du khdch trong ntfdc vd ntfdc ngoai theo tour ciia cac cdng ty du lich (Cdng ly Khdm phd Mekong - Delta Adventure, Cdng ty du lich Canh budm Ddng Dtfdng, Cdng ty du lich Lff hanh sdng Mekong) tdi vdi lang Cham Chdu Phong de cam nhdn dtfdc net vdn hda ddc sac cua ngtfdi Chdm.
Theo anh Mohamach - chu cd sd del thd cam Chau Phong vao thang du lich (thdng 10 dd'n thdng 4 hdng ndm), trung binh mdi ngdy cd khoang 25 khdch du lich tdi tham quan, Itfdng khach du tich chu yd'u la khach ntfdc ngoai, gan day Itfdng khdch du lich ndi dia tdi vdi lang Chdm cd xu htfdng tdng.
Sd tidu thd'ng kd cua Trung tdm Xiic tid'n Du lich, Sd Van hda - The thao vd Du Ijch tinh An Giang cho tha'y quy 1/2015, lang Cham Chau Phong da ddn khoang 2.760 du khdch de'n tham quan, tim hieu van hda.
Tuy nhidn, khach du lich dd'n vdi Idng Chdm Chdu Phong ciing mdi chi hieu bid't sd net ve cudc sdng cua ngtfdi dan ndi day. Du khdch dd'n vdi lang Chdm Chau Phong hien chi cd hai boat ddng chinh la tham quan thanh dtfdng va thdm quan cd sd del thd cd'm truyen thd'ng cua ngtfdi Cham.
Khach du hch cd the tham quan thdnh dtfdng
Mubarak hoac thdnh dtfdng Jamiul Azhar. Tai thdnh dtfdng khdch du lich se dtfdc chiem ngtfdng kid'n true ddc dao cua thdnh dtfdng Hdi gido, nghe gidi thieu ve ca'u triic cua thanh dtfdng gdn lien vdi niem tin tin ngtfSng cua ngtfdi Cham. Khach du lich cffng cd the dtfdc gap va nghe dng gido ca ndi chuyen ve tin ngtfdng, niem tin vd phong tuc tap qudn cua ngtfdi Cham theo dao Hdi Islam.
Diem dffng chdn thtf hai cua khdch du Ijch tai lang Cham Chdu Phong Id Td hdp tdc du Ijch Idng Cham tai nha anh Mohamach d a'p Phum Xodi, xd Chau Phong de tim hieu ve nghe det thd ca'm truyen thd'ng cua ngtfdi Chdm. Tai day cd Itfu giff mdt so'cdng cu ddt truydn thdng cua ngtfdi Chdm nhtf cdng cu quay chi, keo sdi va dac bidt la khung del cua ngtfdi Chdm. Nghe ddt vdn dtfdc gia dinh anh Mohamach duy tri de vffa cung ca'p san pham cho cdng ddng vtfa kdt hdp ldm du lich.
Khdch du lich tdi day khdng chi dtfdc nghe gidi thidu ve nghe det thd cam truydn thd'ng ciia ngtfdi Chdm, ma cdn tan mat dtfdc trdng tha'y nhffng cdng cu ma ngtfdi Cham sff dung de det, ngam nhin nhffng ngtfdi phu ntf Cham ben khung det hay tap lam thtf mdt sd' cdng doan ddn gian nhtf quay chi hay ngdi det trdn khung ddt. Nhffng san pha'm del ihu cdng dffdc gidi ihidu va ban cho khdch du lich khd da dang bao gdm vai xd rdng, khan quang, khan chodng, khdn bjt tdc cua phu nff Chdm va mdt so' do Itfu nidm dtfdc lam tff thd ca'm nhtf ndn, vi, tui xdch, ba Id .. Trang phuc cua ngtfdi Cham cung dtfdc gidi thieu tdi khach du lich thdng qua trang phuc cua chii nha vd nhffng ngtfdi phu ntf dang lam vide tai cd sd, khdch du lich se dtfdc chu nha htfdng ddn cdch cud'n xd rdng nam, each chodng khdn bit tdc cua phu nff Chdm, hay mac trang phuc Cham de chup hinh Itfu nidm.
Thdi gian dffng chdn cua khach du lich d lang Cham chi khdang 30 - 60 phut. Vide ban hdng Itfu nidm phuc vu khach du tich chi cd mdt ctfa hang duy nhd't ban cdc san pha'm tff thd cd'm, du khach khi cd nhu cau thtfdng thtfc cac mdn dn cua ngtfdi Chdm phdi lien he trtfde va do hai quan an ciia ngtfdi Cham phuc vu, khdng cd cdc ddc san am thtfc de khach du hch cd the mua Idm qua. Thu nhdp cua ngtfdi ddn tff boat ddng du Ijch chi cd ttf vide bdn cac sdn pham thd cam cho khach du lich, ban banh vd phuc vu mdn dn Cham khi khach cd ydu cdu.
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Vdl hien trang khai thac van hda Cham trong du lich tai cdng ddng Cham Chdu Phong hien nay cho thd'y, chung ta mdi chi dang khai thac dtfdc mdt ph^n gid trj van hda vdt thd, cdc gia tri van hda phi vdt the trong vdn hda Cham hau nhtf khdng dtfdc gidi thieu tdi du khdch. Nhffng Id hpi, phong tuc tap quan, am nhac, am thtfc - nhffng gia iri van hda phi vat the ma du khach khdng trai nghiem dtfdc stf ddc dao, dac sdc, cai hay cai dep cua nd trong ddi sd'ng cua cdng ddng Chdm Chau Phong.
Khdch du lich den vdi cdng ddng Cham Chau Phong khdng cd dtfdc nhieu stf khdm pha mdi la, khdng cd dtfdc cdm nhdn rd net ve stf khdc bidt cua vdn hda Cham ndi ddng bang chdu tho. Hoat ddng du lich tai cdng ddng Cham Chdu Phong hidn nay cdn ngheo ndn, khdng ttfdng xtfng vdi tiem ndng phdt trien du lich cua nd.
5. Giai phap khai thac cac gia tri van hda Cham trong phat trid'n du lich tai lang Cham Chau Phong, tinh An Giang
Theo Ld Hong Ly (2008), du khdch ludn ludn mud'n kham pha stf khdc la d cac dia phtfdng, cang la bao nhidu ve phong tuc lap quan, tin ngtfdng, tdn giao, ngdn ngff va cac gid tri cudc sd'ng... thi cdng hdp dan du khach bay nhidu, nhffng san vat dja phtfdng hay do thu cdng ma ngtfdi dan ban dia tao ra se la nhffng mdn qua quy vdi khach du lich.
Dieu ndy cho tha'y, de boat ddng du lich tai lang Cham Chau Phong phat tridn thi can phdi khai thdc nhieu hdn cac gid tri van hda dac sac neng cd cua ngtfdi Cham. Mdt sd' giai phdp de khai thdc td't hdn cdc gid tn van hda Cham trong du lich dtfdc de xud't nhtf sau;
Thd nhdt, xdy dtfng md hinh "Nha cd ngtfdi Cham". Nha cua ngtfdi Cham la mdt ye'u td van hda vdt the dac sac md hien tai chtfa dtfdc khai thac trong hoat ddng du Ijch. Md hinh nay se phuc dtfng nhd trtfde, nha bd'p, hudng cd ddu... Tham quan md hinh nhd cd ngtfdi Chdm, du khdch khdng chi chiem ngtfdng dtfdc kid'n true cua ngdi nha san gd cd hang ttam ndm vdi nhtfng loai gd quy, ma cdn cd cd hdi hieu dtfdc nhtfng phong tuc tap qudn, sinh hoat hang ngay cua ngtfdi Cham khi btfdc vd nhd va dtfdc mdi ngdi khoanh trdn tren chid'u thtfdng thtfc bdnh bd ntfdng ciia ngtfdi Chdm, nhtfng le hpi cua ngtfdi Cham se dtfdc gidi thidu tdi khach du lich thdng qua cdc hinh anh, cac doan video. Gian bd'p cua ngtfdi Chdm se la ndi khdch
du lich cd dtfdc biet ve nen am thtfc ddc dao cua ngtfdi Cham thdng qua cdc dd dung nd'u dn va ddc biet la cdc gia vi ma ngtfdi Chdm stf dung. Trang phuc cua ngtfdi Chdm dtfdc gidi thidu vdi khdch du lich thdng qua trang phuc cua ngtfdi dan tai cdng ddng, ddc bidt Id trang phuc ctfdi. Md hinh
"Nhd cd ngtfdi Chdm" dtfdc de xud't nhdm giup cho khach du lich cd dtfdc nhieu trdi nghidm hdn ve van hda vat the va phi vat the cua ngtfdi Cham Chdu Phong. Md hinh ndy se do Td hdp tdc Du Ijch lang Chdm xd Chdu Phong thtfc hidn xdy dtfng vd quan ly khai thac. Ngudn vd'n tff ngan hang va se dtfdc tinh hd trd 50% lai sua't cho vay trong thdi han 5 ndm.
Thiilmi, dau ttf xay dtfng c<5 sd ha tang phuc vu du hch. De cd the phdt trien du lich lot hdn, chinh quydn huyen Tdn Chdu, xd Chdu Phong can tao dieu kidn cho To hdp lac Du Ijch Cham xa Chdu Phdng dau ttf xdy dtfng cd sd ha tang phuc vu du hch, trdng dd can phai xay dtfng ddng bp he thdng ben bdi ddn thuyen du lich, bdi ddu xe du lich, nha vd sinh dat tidu chuan. Vdi chinh sach hd irp cua tinh An Giang tiong ITnh vtfc dau ttf phat trien du lich dd'n hd't ndm 2023, Tinh se hd trd khai thac tuyd'n du lich dtfdng sdng (trong dd cd hd trd xdy dtfng cau tau ddn khdch du Ijch 10%/tdng mtfc chi phi cua dtf dn, mtfc hd trd td'i da 02 ty ddng/dtf dn), hd trd xay dtfng mdi nhd ve sinh dat tieu chuan (10%/tdng mtfc chi phi cua dtf an, mffc hd trd tdi da 20 trieu ddng/dtf an). Ddy chinh la cd sd quan trpng giiip hoat dpng du lich d lang Chdm Chdu Phong cd dieu kien dd d^u ttf cd sd ha t^ng phuc vu du lich tdt hdn.
Thd ba, xay dtfng mdi he thd'ng nha hdng ke't hdp bdn dac san Chdm Chdu Phong dat chuan phuc vu du hch. Hd thd'ng nhd hdng phuc vu khach du Ijch thudc To hdp lac du lich lang Cham Chau Phong se bao gdm nha hang phuc vu a'm thtfc Cham vd khu bdn hdng ddc san Cham. Cdc sdn pham bdn tai khu ban hang ddc san can phong phii hdn ve chung loai mat hang, mdu ma, kidu ddng khdng chi gidi thidu cho khach nhffng san pham det truyen thd'ng cua ngtfdi Cham, nhtfng do dung thdng dung hang ngay ma can cd nhffng san pha'm Itfu nidm ddc trtfng cua cdng ddng Cham Chau Phong, Can dau itf cho nhtfng san phd'm dpc dao ridngcd cua cdng ddng Cham nhtf la gia vj hay dac bidt la lap xtfdng bd de khach du lich cd the mua ve idm qua cho ngtfdi than.
TAP CHi CONG THIfdNG
Thii tu, thid't ke' va xdy dtfng cac tour du Ijch da dang vdi nhieu boat ddng va trai nghiem ve van hda hdn cho khach du Ijch. Thay vi trtfde day chi cd tour tham quan thdnh dtfdng va nghe del thd cd'm truyen thd'ng, thi vdi viec dau ttf nang cd'p vd xdy dtfng hd thd'ng cac cdng trinh phuc vu du Ijch, xdy dtfng md hinh "Nhd cd ngtfdi Chdm" ldng Chdm Chau Phong se cd thd gidi thidu tdi khach nhieu stf Itfa chpn hdn vdi ndi dung phong phu va nhieu trai nghidm ve vdn hda Cham hdn. Khdch du Ijch khdng chi dffng lai d boat ddng tham quan thdnh dtfdng, cd sd del thd ca'm, nha co cua ngtfdi Cham, cd sd sdn xua't dac san lap xtfdng bd, ma khdch du lich cdn cd thd tham gia trdi nghiem cdc boat ddng trong ddi sd'ng hang ngdy cua ngtfdi Chdm nhtf hoc nd'u dn, hpc lam bdnh, hoc quay xa chi vd ddc bidt la hpc ddt thd cam Vdi nhieu hoat ddng dtfdc khai thac tff yd'u td van hda Cham dac sac, cd the thie't kd'dtfdc nhieu tour khdc nhau phii hdp vdi nhu cau cua ca khdch trong ntfdc vd ntfdc ngodi.
Thii ndm, hinh thanh va dao tao dpi ngu htfdng ddn vidn ngtfdi Chdm. Htfdng dan vidn ngtfdi Cham khdng chi gidi thieu dtfdc cho khdch nhffng net ddc sdc cua nghe ddt thd cd'm vdi ky thudt ddt Ikat cua ngtfdi Cham, vd kid'n true nha san cua ngtfdi Cham ve cdc mdn an cua ngtfdi Chdm, ve phong tuc tap quan ma ngtfdi Cham dang duy tri, ma cdn cd the chi cho khach du lich cdch ddt thd cam hay nd'u mdt vdi mdn dn lam mot vdi mdn banh dac bidt cua ngtfdi Cham. Nhtfng chdng trai cd gdi Cham trong trang phuc truyen thd'ng lam htfdng ddn vidn cho khdch du Ijch giiip cho khach du lich cd dtfdc nhffng trai nghiem ve vdn hda Cham mpt cdch sau sdc vd thu hiit nhd't.
6. Kdt lu$n
Lang Cham Chau Phong la mpt trong nhffng cdng ddng Chdm tidu bidu tai An Giang, nhtfng ye'u td' van hda vat thd vd van hda phi vdt the phong phu ma cdng ddng ndi day dang Itfu gitf tao ndn cho cudc sdng ndi day mot khdng gian vdn hda Chdm dac sac rd't thudn ldi cho phdt trid'n du lich vdn hda, du lich cdng ddng. Tuy nhidn hoat ddng du Ijch tai ldng Chdm Chau Phong hidn nay vdn cdn ngheo nan, hau hd't cdc gia tri van hda Cham vdn d dang tiem nang, chtfa dtfdc khai thac hidu qua.
Vi vay, dd cd the khai thac mpt cdch hidu qua cdc gid trj van hda Chdm trong phdt tridn du Ijch tai lang Cham Chdu Phong cdn phai cd stf hdp Itfc va phd'i hdp ddng bd gitfa Nha ntfdc, doanh nghiep du lich va cdng ddng dia phtfdng. Chinh quyen huydn Tdn Chau, xa Chdu Phong cin tdp trung nghien ctfu vd van dung chinh sdch phat tridn du Ijch cua tinh de cd dtfdc ngudn Itfc hd trd dau ttf xay dtfng cd sd ha tang phuc vu phdt trien du lich cho dia phtfdng, dau ttf xdy dtfng hd thd'ng nha hang kd't hdp ban dac san Chdm cho du khdch.
Vide thiet ke'vd xay dtfng cdc tour du Ijch da dang vdi nhieu boat ddng vd trdi nghidm ve vdn hda hdn cho khach du lich cilng vdi rad hinh "Nha co ngtfdi Chdm" vdi dpi ngu htfdng ddn vien ngtfdi Chdm se tao thdm diem nhd'n thu hut khach du Ijch, quang ba cho vdn hda Chdm tdi khach du Ijch dtfdc hieu qua hdn.
Vd) nhffng tiem ndng vd the manh vd'n cd, ciing vdi sff chung tay hdp Itfc cua chinh quyen va cdng ddng, ldng Cham Chdu Phong chac chan se trd thanh mdt diem sdng ve du lich van hda cua huydn Tan Chdu va tinh An Giang •
TAI LIEU TRICH DAN:
'Le hUng dong liic 4 30 phut sdng. le irUa liic 12.30 phiit, le chieu luc 15.30 phdt, li hodng hdn liic 18.15 phiilvd le tdi hie 19 15 phut.
^ Ikal Id ky thudt nhugm cot tao hoa vdn Iren sai doc cua vdi.
T A I L I E U THAM K H A O :
1. Le Hong Ly (2008). "Khai thdc cdc gid tri vdn hoa vd li hoi truyen thdng d cdc tinh dSng bdng sdng Ciiu Long phuc vu phdt triin du lich". Trung Idm Vdn hoa hgc ly ludn vd dng dung, Trudng Dgi hoc Khoa hoc xd hoi vd nhdn vdn - DHQG TP. HCM.
188 So 5-Thang 4/2019
QUAN IHj - QUAN LV
2. Ngoc HS - Phuong Mai (2012). "Nghe del tho cam ctia dong bdo Chdm dp Phdm Sodi. xd Chdu Phong, thi xa Tan Chdu". Tgp chi Vdn hoa - Lich sHAn Giang. sd90, thdng 9/2012. tr.24.
3. Nguyen Huynh (20J3). "Tieng trdng Idng Chdm". Bdo Thanh niin. https://ihanhnien.vn/doi-song/nhip-song- dia-phuong/lieng-trong-lang-cham-13489.html
4. Nguyen Thi Thanh Vdn (2010). "Hoi gido cua ngtfdi Chdm d Viet Nam - Nhdng ye'u td bdn dia".
http://dlib.huc.edu.vn/handle/I23456789/136
5 Phuang Nghi (2015). "Thdnh dudng Hoi gido ciia ngUdi Chdm An Giang" http://baodansinh.vn/ve-an-giang- kham-pha-thanh-duong-nguoi-cham-d3725.hlml
6. Sd Vdn hda. The thaovd Du lich An Giang (2018), Gidi thieu, cung cdp thong tin mdi ggi dau tu trong linh vifc du lich. (Thong cdo bdo chi)
7. VU Thi Luong - Nguyen Thi Thdo (2016) "Cdc gid tri vdn hoa phdt trien du lich trong xu the todn cdu hoa"
Tgp chi Vdn hda nghe thudt. So 386, thdng 8/2016.
8. Vd Vdn Thdng - TrUdng Chi Hdng (2011). "Fun hieu nghi le vong ddi ciia ngudi Chdm Islam dAn Giang". Tap chiNghiin ciiu Con ngUdi. So 4(55), 2011.
Ngay nh$n bai: 15/3/2019
Ngay phan bidn danh gia va si^a chifa: 25/3/2019 Ngay chap nhan dang bai: 3/4/2019
Thdng tm tdc gid:
NGUYEN VU THUY CHI
Khoa Kinh td'va Quan tri kinh doanh, Trtfdng Dai hoc An Giang
SOLUTIONS FOR USING CULTURAL VALUES IN THE TOURISM DEVELOPMENT AT CHAU PHONG CHAM VILLAGE
IN AN GIANG PROVINCE
• NGUYEN VU THUY CHI
Faculty of Economic and Business Administration, An Giang University
ABSTRACT:
Culture is the most important key for the sustainable tourism development. The use of cultural values in the tourism development not only brings socio-economic benefits but also contributes to the cultural values preservation. This artice presents the current situation of using cultural values in developing tourism activities at Chau Phong Cham Village, thereby proposing some solutions to promote the use of cultural values in the tourism development at Chau Phong Cham Village in particular and in Cham community living in An Giang Province in general
Keywords: Cham culture, Chau Phong Cham Village, tourism development. An Giang province.
