f'iiiiiiBi''Ti! vA qpM 'tif'*
flINH DANG niHU CAU N H A N LIfC THirifNG MAI THU flO flEN NAM Z020
Ngay nhgn: 08/8/2012
Nauven Thi Minh Nhan * Ma so: I.N NL TQ khda: Thuong mai Thu dd Ha Ndi, nhu du nhdn li/c thUOng mgi. chd't lugng nhdn lijc thUOng mai, so luong nhdn lgc thuang mgi.
CW^huong mgi ddng vai trd then chd't trong ndn kinh t§, trong dd phdn ph&i bdn le co mdt vi tri het JiL sOc quan trgng bdi ddy chinh Id khdu ndi lidn giOa nha sdn xuS't va ngudi tidu dung Thuong mai nUdc ta tmng nhQng nam qua da cd rS't nhiSu n6'l\/c dS dOng vOng trong mdt mdi trudng dSy thach thOccua thdi ky hgi nhdp kinh tS^ quSctfftCf cudc khOng hoang tdi chinh toan cdu vdnSn kinh tethSgidi phuc hoi chdm, chua vOng chic. Ha Ndi - Thu dd cua dat nudc vdi vj tri d$c bidt quan trong ve thuong mgi, tmng nhOng ndm qua vSh cd nhQng ndt khdi sic nhung chua thuc su ben vQng. Be thuong mai Thu dd cat canh, trd thanh ddng luc cho su phat then vd chuyen djch ca cau kinh te, tao vide lam va thu nhdp cho ngudi lao ddng thi mdt trong nhQng ddng thai can phai thuc hidn ngay do la xac dmh nhu cau nhan luc de lam co sd cho su chuan bi co chat luong nguon luc nay cho tuang lai. Trong khuon khd bai viet nay tren ca sd khoa hoc va thuc tien tac gia phac hoa mdt vai net ca ban ve nhu cau nhan lUc thUOng mai Thu dd den ndm 2020.
1. Xu hudng phat trien thUdng mai Ha Ngi thdi gian tdi
Vdi Thu do Hd Ngi vide hpp nhdt hanh ehinh vao nam 2008 va nhQng anh hUdng td tinh hinh bdt dn cua cudc khung hoang kinh te the gidi khien cho tde dd tang trudng GDP ndi ehung vd ty trpng ngdnh d|ch vu (trong dd ed thUdng mai hang
qua da cd nhQng tien bd vd cang chiem vi tri quan trgng trong cP eau kinh te Thu dd, hogt dpng thUdng mgi ddng gdp khoang 13% GDP, doanh thu ban Id hang nam cua thUdng mai Ha Ndi dat tren 91 ngdn ty ddng, gdp phan can ddi eung - eau thj trudng, ndng cao van minh thUdng mai va cai thidn ddi sdng nhan dan.
hda) ndi rieng cd suy Bar^J; CO cau GDP cOa Thu do Hd Ndi thdi gian qua chuyen va tang trudng
chua dn dmh, song van cao hdn rdt nhidu mdc trung binh ea nUdc (ty trgng trong GPD ca nUdc nam 2011 tang so vdi nam 2010 la 5,89% va 6 thang dau nam 2012 so vdi cung k^f ndm trUdc tang 4,38% - Theo Tdng
cyc Thdng ke), xUng dang Ngudn: Bao cao chinh tn cda BOH Dang bd TR Ha N6I khda XIV; Cue la tmng tam thUdng mai jhong kd Ha Ndi va tinh toan cLia tdc gia
idn cCia Vidt Nam (bang 1). Thugng mai Hd Ndi da
dgng vd cac loai hinh sd hOu trong nhQng nam • TS.. Trudng Dai hgc Thuang m?i STT
1 2
chiiau
T3c(]6SngGDP binh qu§n hang n ^ (%)
2O0B-7!2OCa Hhm\
11,81 Ha ray
13,04 200S
10,52 2009
6,67 2 0 1 0
10.00
COcauknhlS(%}
-CdnQn<]hi^-X^Yd^q -Dtdivu - M i n f f / i q / n a p
4 U 0 57/10 1,40
42,01 3129 26,70
41,10 52,40 6,50
41,10 S2,_60 6,30
41,40 52,60 6,00
2 0 1 1
10,10
41,40 52.90 5,70
6 h ^ dlu ldm 2012 (so vdcCngky n&ntniac) 7,60
:
So 50/2012 Thutfng Mai 9
liUVIl TE VA ^iITi\]V LY
ThUdng mgi Thu dd da ddn di vdo dn djnh vd cd budc phat tridn gdp phdn quan trpng vdo vide nang eao tdng miic luu chuye'n hang hda bdn Id tren d|a bdn Thdnh phd (6 thdng ddu ndm 2012, tdng mUc ban hdng hda vd dognh thu dich vy tidu dung xa hdi tdng 20.7% so cung ky nam trude.
trong dd, bdn le tdng 20,3%) vdi nhQng chuydn bien nhieu mat nhu:
- Mgng ludi thUOng mgi Thu dd dUpc ndng cdp vdi didn tich khodng gdn 3 tridu m2 bao gdm:
mang ludi chg vdi 135 chg Idn nhd (td'ng didn tich gan 300.000 m2), mgng ludi sidu thi vdi tren 100 Sieu th| cdc logi (di§n tich hdng tram ngan m2) va tren 4.000 cQa hdng, kidt tu nhan.
- Cac loai hinh thuong mgi hidn dgi da xudt hidn gan nhu day du 6 Hd Ndi (td cifa hang bach hda, sieu th|, cCfa hdng ti§n ich, cCfa hang chuyen doanh cho den dai sieu th|, trung tam thuong mai/trung tam thuong mai mua sam) mdc du mdt sd logi hinh ban Id cdn d mdc so khai hodc chua that thanh cdng nhu cCla hang tidn ich, cOa hang giam gia, trung tam mua sdm.
- Sy tham gia cua eae nha phan phdi nude ngoai mang theo mpt ludng gid mdi gdp phan lam thay ddi didn mao thuong mai Thu dd, mang lgi nhieu sy lua chon hdn vd budc dau mang lai lgi ich to Idn hon cho ngudi tieu dung.
Trong bdi canh nen kinh te Viet Nam dang phye hdi, nhu cau ngudi tieu dung ngay cang cao (ea ve sd lupng vd tinh phong phu), su phat tnen manh me cua cdng nghg so va nen kmh te tri thdc ludn bien ddng, xu hudng phat trie'n cua thuong mai Viet Nam ndi chung va thUdng mai Hd Ndi ndi rieng trong nhQng nam tdi dUpc xac dmh Id:
(i) Thuong mgi hi$n dai se tang trudng mgnh me. Trong hd thdng thUdng mgi Ha Ndi hi§n nay, thUdng mgi hien dai da ngdy cang ddng vai trd quan trgng. Tuy nhien, ket qua khao sat tQ Cdng ty Nghien cUu thi tnJdng Nielsen cho Uiay: thi phan cua thupng mgi hidn dgi tgi Vigt Nam chiem khoang 18%, neng tgi Hd Npi va Thanh pho Ho Chl Minh eon sd ndy la 26%, so vdi cdc nude trong khu vuc ty Id nay cdn kha thap (d Philippines 33%, Thdi Lan 34%, Trung Quoc 5 1 % , Malaysia 60%, Singapore 90%). Theo thdng Id quoc te 6 cdc nude phdt trien, cU mdi 100.000 ngudi ddn can cd mdt trung tam thUdng mgi ldn; cQ 10.000 ngudi dan can cd mdt sieu th| va mdi 1,000 ngudi dan can it nhat
KHOA HOC _.
1^ Thiidfng M a i '
1 - 3 CLfa hdng tidn Ich. TQ dd cd thd thdy thUdng mgi nudc ta cdn xa mdi ddp Ung ydu cdu va si3c hdp dSn eua th| trudng Vidt Nam vdn Id rdt ldn ddi vdi cdc nhd dSu tU trong vd ngodi nudc.
(il) Thuang mai tnjySn thdng tid'p tgc chuyen minh dd' dd'i mdt vdi dp li/c canh tranh. Mac dti thuong mgi hidn dgi cd nhieu Ipi thd vd cd nhidu co hdi tang trudng manh trong lUdng lai nhung cac hinh thUc thUdng mgi nhu chp, cdc loai hinh bdn le truydn thd'ng vdn chiem ty trpng Idn den ndm 2015 va dudi dp lye eua cgnh tranh cdc hinh thdc nay da va dang ddi mdi, ndng cdp cd sd hg tang, phong cdch phye vu, vdn minh thuong mgi.
(ill) Thuang mai didn 10 ngdy cdng danh dupc su quan tdm cua khdch hang va cdc doanh nghi$p.
Sy phat tridn nhanh chdng cua khoa hpc, cdng nghd thdng tin da thuc da'y mgnh me sy ra ddi va phdt trie'n nhanh cua thupng mai didn tCr. Nam 2010, theo bdo cao cua Bd Cdng Thuong hau het cdc doanh nghidp nho va vUa da biet tdi va danh gid cao nhOng Idi ich ma thUdng mgi di^n tQ mang lai va ket qua khao sat cung cho thay hdn 3,400 doanh nghidp da Qng dung thUdng mgi dign lii.
2. Nhu cau nhan li/c dap Qr^ sy phat trien thuong mgi Thu dd'iJeh nam 2020
"Thieu" nhdn luc thuong mgi Id mdt n h i n dmh dupe nhae den tren cac phUdng tidn thdng tin dai Chung. Tinh trgng thieu hyt dd cy the nhu the nao?
Xet vd mat so lupng: Tinh den nam 2010 cd khoang hon 109.000 lao ddng tham gia thudng mgi Thu dd. trong dd ed: tren 47.500 lao ddng dang lam vide trong eac doanh nghidp thuong mgi Hd Ndi vd ed khoang 61.500 tieu thUdng kinh doanh tgi 402 chp tren dia bdn (26 chp hang 1 - mdi chg hang 1 trung binh cd 600 hd kinh doanh;
83 chg hang 2 - mdi chp hang 2 trung binh ed 200 hd kinh doanh va 293 chg hgng 3 - mdi ehd hang 3 trung binh cd 100 hd kinh doanh). Luc lugng lao ddng trong ITnh vuc thuong mgi chiem 3,Cf% tdng so lao ddng trdn dia bdn (theo so Iidu cija Cue Thdng kd Hd Npi, nam 2010 so lUpng lao ddng tham gia hoat dgng kmh te cua Thdnh phd la 3.626.100 ngudi). Ddi sanh glQa con sd 3% lUc lugng lao ddng vdi ddng gdp vao 13% GDP cOa Thanh pho, mdt mat cho thay sy no"lye vugt bac cua nhdn lye thuong mgi, song mat khac cung cho thay sy mat cdn d ^ - "thieu hgt irdm trgn^' nhan lye thUOng mai Thu do hidn nay. Xet ve m$t chdt
86 50/2012
Kuvii i ^ vA ^vkx vt
luang: Nhan lye thupng mai d nUde ta ndi chung va nhan luc thuong mai Thu dd ndi ridng edn nhieu han che nhu: kien thUe cSn ban doi vdi cdc logi hinh thuong mai edn thieu, tfnh chuyen nghidp cdn thap, ky ndng cUng vd mem trong kinh doanh thuong mgi cdn yeu, sy nhay bdn trong doi mdi tu duy de thich Ung vdi thj trudng cdn chdm... Theo thdng tin tU Sd Giao dye va Dao tgo Ha Npi, nhan lye thUdng mai dich vy qua dao tgo cdn rat thap {dat xap xi 30%). Td'ng
hpp phan tich cho thay tinh trang "thieu hut"
dang dieh ra 6 ea so lupng va chat lupng so vdi yeu cau cua qud trinh phat tridn thUPng mai Thu dd.
Nhu eau nhan lye thUPng mai Thu dd dupe xem xet cu the' nhu sau:
2.1. Nhu cau sd lugng nhan li/c thuang mai
Thyc te hign nay d nudc ta hidn nay cU 01 sieu th|^ can khoang 200 lao dpng; 01 dgi sieu th|2 can khoang 350 - 500 lao ddng; 01 trung tdm thUOng mgi-^
edn khoang 350 - 400 lao ddng.
Quy hoach phat trien hg tang cd sd thupng mai Thu dd da xac dmh den nSm 2015,1-ia Ndi s e e d 489 eho tnjyen thong dupc xdy mdi hode cai tgo ndng cap; cd 202 trung
tam thuong mgi, trung tdm mua sdm, trung tam dai didn thuong mai; ed 149 sidu thj vd dai sieu th|
(bang 2). Dieu ndy cd nghTa Id den ndm 2015 dd dap Ung ydu cdu phat tridn eua hd thdng thuong mai hidn dai dd cSn tdi khoang 140.000 lao ddng.
Theo dng VQ Vinh Phu - ChCi t|ch Hi§p hdi sidu th| Hd Ndi: hidn tai hd thd'ng thuong mai ban Id hidn dai mdi chiem hdn 25% th| phan dy kien ndm 2020 ty l§ nay se tang len 35 - 40%. Didu ndy Bang 2: Quy hogch mgng lUdl thuong mgi hang hda
trdn dia ban Ha Ndi dd'n ndm 2020
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2020 00 02 03 04 00 00 00 04 04 OO 00 03 00 09 01 03 01 04 0 0 0 0 0 0 0 0 0 0 0 se Ngudn: Sd Cdng Thuang Hd Ndi
1. Theo sS li$u ci^a h0 thdng sigu thj Coopmarl tmng binh m$t sieu thj cSn (rSn 200 lao d$ng ca trye liep va gian tiep 2 Theo ba NguySh Thi Le Minh. Giam 6Sc tuy^n dgng BigC Vi$t Nam cho biSt, dSn cu61 nam 2010, BigC Vidl Nam se co 14 sjgu thj vdi tren 5,000 lao ddng
3. Theo dng Randy Guterry - d^i di$n hf thong Metro Cash & Carry, hif n nay h$ thong Metro da co 9 tnjng tam vdi 3.000 nhan vien d^f tgi cac tinh thanh tr6n toan qu5c. Moi tmng tam Metro co v6'n tmng blnh 15 trifu USD, sii dyng 250 nhan vien tfyc tigp va 150 nhSn viSn giin tiSp,
KHOA HOC ' ^
I Mai 11
sa 50/2012
ItllVIl TI; V A ItlTAIV I.Y
ciJng tUdng Ong vdi vide cdn mdt sd ludng ddng ddo nhdn li/c thuong m$i d tdt cd cdc v| trf khde nhau cho hd thd'ng thuong mgi truydn thdng.
Nhu vdy xdt vd sd lUdng nhu cdu la rdt Idn, ddn ndm 2015 IhUdng mgi Hd Ndi cdn tdi khodng 280.000 nhdn lye dd ddp dng ydu cSu md rdng, phdt tridn mgng ludi thUdng mgi vd ddn ndm 2020 con sd ndy Idn ddn hdn 300,000 lao ddng.
2.2. Nhu cau ve c/idl lugng nt)Sn li/c thUOng mgi Nhu c l u nhdn lye thuong mgi rdt da dgng vd phong phu vdi cdc cap dd gdn vdi r^t nhidu chUc danh khde nhau. CSn cCl vao vai trd cua tdng v| lr(
va nhOng ndng luc cdn thidt dfii vdi mdi v| trf, cd the cau tnjc nhu cau vd chat lupng ddi vdi nhdn lye thuong mgi thdnh cac nhdm:
- Nhdm nhdn lye thUdng mgi cao cdp bao gdm cdc v| tri n h y tdng gidm ddc, giam ddc thUdng mgi. giam ddc chUe ndng, giam ddc sieu thi...
- Nhdm nhdn lye thuong mgi trung cap bao gdm cdc vi tri nhu: dai didn ban hdng, trudng t)d phdn thuong mai, nhan vien phdt then th) trudng, nhan vien ban hang.
- Nhdm nhan luc thuong mgi so cap bao gdm eac v| tri nhu: nhdn vien bdn hang, nhan vien thu ngan, nhan vien giao nhdn, nhdn vien kho hang, nhan vien an ninh, nhan vien bd phdn phu trp...
Ty trgng trong tong nhu eau ddi vdi cdc nhdm nhdn luc nay rat khde bidt tai cac doanh nghidp thuong mgi (theo y kien eua dng Nguyen Thai Dung - Phd tong giam ddc BigC Thang Long^: vdi hd thdng 16 sidu thj vd dgi sieu th| nhu eau nhan lye cua Big C doi vdi cdc nhdm nhan tyc la: 70% - 80% nhan lye nhdm so cap; 10% - 1 5 % nhdn lye nhdm trung cdp vd ehi can 05% nhan lye cao cap). Mdt did'm Chung ddng chu y la, dCi d cap dd nao (sd - trung - cao) nhu cau ve chdt lupng (ndng lye) deu bde Id trdn cac phUdng didn:
(i) Phuang didn kien thOc. bao gdm kidn thdc chuydn mdn cdn ban va chuydn sdu ve logi hinh kinh doanh (sidu th|, cita hdng dac ehung/chuydn doanh, cila hdng tidn ipi, cCra hang bach hda, kho hang, trung tam mua sdm, cCfa hang gid re, ban hang theo catalogue, bdn hdng qua mgng inter- net...), kien thUc ve mdi trudng kinh doanh vd sy
thay ddi cua mdi trudng kinh doanh; kidn thUc ve sdn phdm, m$t hdng kinh doanh; kien thdc thj trudng, khdch hdng...
(II) Phuang dl$n kp ndng. bao gdm cdc ky nSng giao tidp, k^ ndng ddm phan thUdng lupng, ky nSng PR sdn phdm, k j ndng xdy dyng va duy tri nhdm ldm vide hidu qud, k j ndng thyc hdnh cdc hogt ddng tac nghidp mua - bdn.,.;
(III) PhUdng didn thdi dd: bao gdm tac phong hidn dgi, chuydn nghidp, nang ddng, ty tin, dam chdp nh^n mgo hid'm; thdi dd Cfng xO vdn minh thdu hidu vdn hda tidu dung, tgo nidm tin noi khdch hdng, taing thyc...;
Vdi VI tri ddc bidt Id trung tdm vdn hda, chinh tri vd kinh te trong thdi ky hdi nhap, nhan lijc thuong mai Hd Ndi cd dieu kidn thudng xuydntiep xuc vdi khdch hdng qudc td. E)i€u nay Id cd h^
nhung cung Id thC( thdeh ddi vdi nhan lye thUdng mgi ndi ddy bdi mdt trong nhOng ydu cdu mang tinh "trdi" ddi vdi hp dd ehinh la khd nSng giao tiep bdng ngogi ngO, kha ndng doi ngogi, sy linh hoat vd tinh te trong Ung xCf... vd chfnh nhOng eon ngudi ndy cung nhdn t d quan trong gdp phdn gidi thidu, quang ba van hda Thu dd
Song diem khde bidt rd rang dd la, mdi v\ tri nhdn iyc thuong mgi cd nhOng ddi hoi ve kien thdc, ky ndng va thdi dd d miJlc dd khde nhau hay ndi each khde la cd tdn tgt quan hd ty le thudn giUa nhu cdu ve ndng lye ngudn nhan lye vdi mUc phdn cSip nhdm nhdn Iyc thUdng mgi (cao - trung - so cdp), cd nghTa Id nhan liic thUdng mgi nhdm cao cdp cd mdc dd ddi hoi ve ndng lye eao nhat vd ngupe Igi. V( dy nhu: Coi vdi v| trf gidm ddc sieu thj th1 nhu cdu v€ trinh dd dao tgo chuydn mdn la dgi hoc hodc tren dgi hpc (cdip dd 4 hodc cap dp 5); ddi vdi vi tri nhdn vidn bdn h d n g , nhu cau vd trinh dd dao tgo id trung cdp hoqic cao dd'ng (cdp dd 2 hoSc 3)... (bang 3). Sy phdn tang nang lye vdi nhom chUe danh thuong mgi nay khdng chi dUdcxem xdt d gdc dd khoa hpc ma cdn dUpc phan tich va trien khai trong t h y c te (Trung tdm thuong mgi BigC Thdng Long khdng tuyen ngUdi co trinh dd dgi hpc cho vi t r i nhan vien thu ngan, nhan vidn ban hang. Khi tim hieu ve van de
4. Tgi HOi th^o Ket n6i tmcing hgc- doanh nghidp trong dSo Igo nguSn nhSn lye thUdng mgi va du ljch duijc \6 chile tgi Ha N<ii.
ngay 09/12/2011 do Quy Ho tn? phat tnSn Italia va Tmdng Cao diing Thuong mgi va Du Ijch Ha NOi to chClc KHOA HOC _
12 Thmorng M a r S6 50/2012
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KiBn tri, nhan n g j Mao hi^m auvet doan T6n trpng ddi tac, tdn tmng phap luat
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LJu tign ciJa n h o m nhan lUc t m n g c^p Uu t i g n cua n h d m nhan lUc sO ca'p Uu t i g n c i i a n h d m nhan lUc c a o cSp Cac n h o m nhSn Iyc Ngudn: Ket qua nghien cOu cua tac gia
So 50/2012
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KIAII lii VA ^t*^Aiv~M^J-
nay Phd Gidm ddc BigC cho bid't " d nhOng v/ tri ndy Chung tdi chi cSn trinh dd sd cdp - thi/c hdnh chuydn nghidp chO khdng cSn nhOng ngudi gidi ly thuyd't. hon nOa nhOng ngudi cd trinh dd cao dd'n ldm vide d nhOng v\ tri ndy ludn mang theo to tudng tgm thdi gdy bdt d'n cho cong ty").
s y phdn tdng ddi vdi ydu cdu ndng lye phO hdp ddi vdi tdng nhdm nhdn lye nhu ndu trdn se hinh thdnh ngudn nhdn iyc chdt lupng cao cho thuang mgi Thii d d . Vdi thd mgnh Id trung tdm giac dye ddt nude ydu cau ndy tudng rdng se trd thanh mdt thu^n Ipi trong qud trinh phdt trien thuong mai Ha Ndi nhUng thyc t d lgi khdng nhu thd, bdi vi eung nhu trong cdc ITnh vyc khac tinh trang khan ngudn tuyd'n dyng hay mdu thudn giOa cung vd cdu nhdn lye dang tdn tgi noi day. Nguyen nhdn cua hidn trang nay rat nhieu song nhUng bat cdp trong edng tac dao tao ngudn nhan lue thUdng mai chdt lUdng cao thudng duac nhdc tdi. Chfnh vi vdy, mdt s d dmh hUdng phat trien ngudn nhdn lUe thUdng mgi chat ludng cao cho Thu dd - nhin tCt gdc dd dao tao dd la: (i) Xdy dung va phat tridn quy hoach nhan luc thuong mai gan vdi Id trinh va quy hoach thUdng mgi Thu dd den ndm 2020 tam nhin 2030; (ii) Tien hanh ra soat quy hoach hd thong cd sd dao tgo ve thuang mgi d cac cap b^c (dgi hpc, cao dang, trung cap chuyen nghiep) hdp ly phu hgp vdi nhu cdu vd nang cao ndng lUc ed sd dao tao thUdng mai tranh tinh trang "thCia thay, thidu thd"; (ill) Ndng cao chat lUdng cd sd dao tgo ve thuong mgi bang each dau tu nang tam ddi ngu giang vidn, nang cap cd sd vdt chdt, ddi mdi phuong phdp - ndi dung giang day; (iv) Tdng cudng lien kdt giQa doanh nghidp - nhd trudng trong xay dung chuang trinh dao tao, tham gia dao tao, ddnh gia dao tao, nghien cUu khoa hgc de cd sy trao ddi true tiep va kjp thdi giUa eung va cdu nhdn iyc thuang mgi.
Tdm lai, de phat huy v| the Thu dd - trung tam thuang mai cua ca nudc, mdt trong nhflng khau dot pha la dau tu phat trien ngudn nhan lye thudng mai chat luong cao. Oe thiJc hi^n dUdc ddt pha nay can cd su chuan bj ky cang va sy dau tu thich dang vdi Id trfnh thfch hgp.
Se la qua mudn ndu vdo thdi diem hi^n nay KHOA HOC _
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khdng cd nhOng phdn tich todn di$n d d d[nh dgng cdc khia cgnh nhu cdu nhdn lye thuong mai noi d d y . 4
Tai ll$u tham khio:
1. BCH Ddng bd Thdnh phd Hd Ndi, ^Sn ki^n Dgi hgi dgi bid'u ldn thO XV Ddng bd Thdnh phSHi Ndi. NXB Hd Ndi, 2010.
2. Bd Cdng Thuong, Bdo cdo Thuang m?idi$n to Vigt Nam 2010. Hd Ndi. 2010.
3. Cyc Thdng kd Hd Ndi. Bdo cdo tinh hint) kinh tSxa hgi Thdnh phdHd Ndi ndm 2011 vd Bdo cdo tinh hinh kmh tS xa hgi Thdnh phff Hd Wi thdng 6/2012, Hd m. 2011 vd 2012.
4. Khoa Qudn trj nhSn lye, Ky ySu hdi thao khoa hgc "Ndng cao chSt lugng ddo tgo cH nhin chuydn ngdnh quan tri ngudn nhdn It/c thuang mar. Trudng Dgi hgc Thuong mgi, Hd Ndi. 2011.
5. Sd Cdng Thuang Hd Ndi, Quy hoach thuang mai Hd Ndi dSn ndm 2020. Ha Ndi, 2010.
Summary
Commerce plays a key role in the economy and retail distribution is of special importance since it acts as the link between the producer and consumers. Over the past years, our com- merce has struggled to remain stable in the challenging environment of the international integration, due to the world economic cnsis and slow, unstable recovery. Hanoi - the capital city - with its important role in the countrys com- merce has seen a positive but not really sus- tainable growth in recent years. In order to pro- mote Hanois commerce and make it the driving force of the economic development and transi- tion thus creating employment and income, one of the moves which should be made immediate- ly is to identify the labour demand as this will serve as a taase for preparing high quality human resource for this sector in the future.
This article sketches out the labour demand for commerce of the capital city to 2020.
