KINH DOANH
NGHIEN c t f u CAC YEU TO TAC DONG DEN CAM NHAN CUA DU KHACH
VA CONG DONG DIA PHtfCfNG VE PHAT TRIEN BEN VlfNG DU LICH BEN TRE
• BUI TRQNG TIEN BAO
TOM TAT:
Do Iffdng va ddnh gia mtfe do tac ddng cua cac yd'u td'tde ddng de'n cam nhan cua du khdch vd cdng ddng dia phtfdng ve phat tnen bdn vffng du Ijch Bd'n Tre nham muc dich xay dffng cdc chid'n Iffdc phat trien bin vffng du lich tinh Bd'n Tre cho cdc the he tid'p tbeo, Nghien effu da tie'n hdnh khdo sdt cac du khdch vd cdng ddng dia phffdng vd cam nhdn cua bo trong boat ddng phdt trien bdn vffng du Iich tlnh Bd'n Tre hidn nay. Nghidn effu vd cd ban da kham phd cdc ye'u td' cac boat ddng kinh td', boat dOng xd hpi, cdc hoat ddng mdi trffdng va sdn pham du licb ddc d-tfng tdc ddng dd'n cam nhan cua ngffdi dan dja phffdng, du khach vd phdt trien bdn vffng du lich.
Tiif khoa: Phdt tridn ben vffng du Ijch, cam nhan, du khach, cdng ddng dia phtfdng, du Ijch, tinh Bd'n Tre.
1. Ly do nghien cu'u
Ben Tre Id tinh thudc ddng bang sdng Ctfu Long (DBSCL), cd vi tri dia ly, dia hinh, ngudn tai nguyen thudn ldi cho khai thdc va kinh doanh du Iich vdi ddng sdn pham dac trtfng la trai nghidm cupc sd'ng ngtfdi ddn sdng ntfdc miet vtfdn. Ngoai ra, tinb Bd'n Tre cd nhidu tidm nang phat trien kinh te bien nhtf bd bien dai 65 km; lanh thd dtfdc bao bpe bdi 4 con sdng ldn la Tien Giang, Ba Lai, Ham Ludng, Co Chien; cCing vdi he thd'ng kdnh rach chdng chit, nhieu bdi bdi, cdn ndi thich hdp eho vide phat tnen du lich bien. Tinh Be'n Tre da thu hut dtfde gan 840.000 Itfdt khach du lich, ttfdng dtfdng tang 30% so vdi cung ky nam 2017. vdi long doanh thu dat dtfdc trdn 676 ty ddng (Sd Vdn hda
The thao va Du hch Bd'n Tre, 2019). Stf phat trien ciia nganh Du lich tinh Bd'n Tre dd gdp phan vao stf tang trtfdng va chuyen dich cd ed'u kinh te' theo hffdng ticb cffc, tao viec Iam gdp phan xda ddi giam ngheo, ndng cao chd't Iffdng ddi sd'ng ciia cdng ddng dia phffdng. Tuy nhien, sff phdt tridn
"ndng" vd du licb cua tinh Bd'n Tre dang dtfng trffde nbffng thdch thffc khdng ben vffng va bdc Id nhieu ban chd' nhff: td'c dp va mffe dd dn dinh ciia tang trffdng du Ijch, ddng gdp cua du lich cho GRDP cdn thd'p so vdi cac tinh trong vung; hoat ddng du Iich gdy khdng it tac ddng tidu cffc tdi tai nguydn du Ijch, tdi mdi trtfdng ttf nhidn, xa hdi, tdi vide bao tdn va phat huy cdc gid trj van hda vdt the, phi vat the; mot so' ngoai tfng tidu ctfc ttf du
Sd22-Thang 12/2019 219
TAP GHJ CONG THlftfNe
lich tdi cdng ddng, sd ngay Itfu trii, he sd quay trd lai vd chi tidu ciia khach du lich tha'p. Trong thdi gian qua, cac nha nghidn ctfu tap trung vdo nghidn ctfu sff phat trien ben vffng du Ijch nham can bang giffa kbai thdc du lich hidn tai va giff gin stf pbdt trien cho the bd sau, dam bao phdt trien ben vffng, tao ra cac gid tri kinh te cho cdng ddng dia phffdng, han che buy hoai mdi trtfdng vd tai nguydn du Ijch trong qud trinh khai thac tdi nguyen du Iich vdo boat ddng tham quan du Ijcb cua du khdch. Ddng thdi, ndng cao y thffc ciia du khach cd trdch nhiem hdn dd'i vdi mdi trffdng, van hda xa hpi va nen kinh td' dia phffdng. Chinh vi vdy, "nghien ctfu eac yd'u to' tac ddng dd'n cam nhdn cua du khdch va cdng ddng dia phffdng vd phdt tnen ben vffng du lich tlnh Bd'n Tre" dang trd thanh van de cd'p thid't nham gidi quydt cac va'n dd lien quan den kinh td', xa hdi - van hda, mdi trtfdng vd sdn pham du lieh dac tnmg sdng nffdc miet vffdn dd du Iich Bd'n Tre trd tbdnh ngdnh kinh tedu Ijcb mui nhpnvd htfdng dd'n phat trien ben vffng du lich. Dong thdi, nghien effu cung gdp phdn nang cao nhan thffc cua ca du khach Idn ngtfdi dan dia phtfdng ve bdo tdn da dang sinh hoc, phdt trien sinh ke' ben vffng cho dja phtfdng va dinh htfdng nhffng hdnh ddng cua ngffdi ddn theo chieu hffdng cd ldi cho bdo vd thien nhidn (Ddng Thanh Hdi, Phung Vdn Phd, 2015).
2. Cd sd Iy thuye't 2.1. Du lich ben vdng
Machado (2003) dinb nghia "Du lich ben vdng Id cdch thdc du lich ddp dng nhu cdu hien tai cua du khdch, ngdnh du hch vd cong dong dia phuang nhung khong dnh hudng den khd ndng ddp dng nhu cdu cHa cdc the hi sau". Muc tidu cua du lich ben vffng la bao ve tdi nguydn va mdi trffdng, tdng cffdng bao tdn va chia se ldi ich cho cdng ddng, dam bao sff phdt trien kinh td' mpt each ben vffng. Kd't hdp hai hda nbu cau cua hidn tai va tffdng lai trdn ca hai gdc dp san xud't va tidu diing du lich nham dat de'n stf can bang giffa ede yd'u to' kinh te', xa hdi vd mdi trtfdng (Ddo Thi Bich Nguyet, 2012).
2.2. Phdt trien du lich ben vdng
Nguydn Dinh Hoe va Vu Vdn Hid'u (2001) nhan dmh rang "Phdt tnen du lich ben vdng la hoat dong khai thdc moi trudng tu nhien vd vdn hda nhdm thoa mdn cdc nhu cdu da dgng cda
khdch du lich, cd quan ldm de'n cdc lai ich kinh le ddi han, dong thdi tie'p tuc duy tri cdc khoan dong gdp cho cdng tdc bdo ve moi trUdng vd gop phdn ndng cao mdc sdng cua cong dong dia phUOng".
Vu Van Ddng (2014) nhan dinh: "Phdt trien bin vdng du lich la phdt trien nhffng hoat dong du lich vdi muc tieu mang lai lai ich kinh te, tgo cong dn viec lam cho xd hoi vd cdng dong; thoa mdn cdc nhu cdu da dgng ciia cdc thdnh phan tham gia du lich... tren ca sd khai thdc cdc nguon tdi nguyin;
dong thdi CO y thdc den viec ddu tu tdn tao, bdo ton vd duy tri tinh nguyen ven cua cdc nguon lai nguyen thien nhien, ddm bdo moi trudng trong sach; phdi gdn trdch nhiem vd quyin lai cua cgng dong trong viec khai thdc sd dung va bdo ve tdi nguyen, mdi trUdng". Theo Ludt Du lich (2017),
"Phdt trien du hch ben vdng Id si/ phdt trien du lich dap dng dong thdi cdc yeu cdu ve kinh te- xd hoi vd moi trudng, bdo ddm hdi hda lai ich ciia cdc cha thi tham gia hoat ddng du lich, khong ldm ton hgi de'n khd ndng ddp dng nhu cdu ve du lich trong fuang lai".
2.3. Cdc nguyen tdc phdt trien du lich ben vdng
Theo Nguyen Manh Ctfdng (2015), mud'n phat tridn du Iich ben vffng, chiing ta can phai tuan thu chat cbe cac nguyen tac cua phat tridn du lich ben vffng sau day: Khai thdc, sd dung cdc nguon tdi nguyen hap ly; Gidm thieu cdc chdt thdi ra moi trudng, hgn che viec tieu thu qud mdc; Phdi trien gdn lien vdi no luc bdo tdn tinh da dgng; Quy hogch phdt trien du lich phdi phii hap vdi quy hogch tdng the kinh te; Chu trong viec chia si ldi ich vdi cong ddng dia phuang vdo cdc hogt dong phdt trien du lich; ThUdng xuyen trao doi tham khdo y kie'n vdi cdng dong dia phuang va cdc dot luang CO lien quan trong qud trinh phdt triin du lich; Chii trgng ddo tgo ndng cao nhan thiic ve tdi nguyen, moi trudng; Tdng cUdng tinh trdch nhiem trong hoat dong xiic tie'n du lich; Thudng xuyeti tie'n hdnh cong tdc nghien cdu. Nhffng nguydn tac trdn ddy ne'u thffc hien d^y du se dam bao cho sd pbdt tridn ben vffng cua boat ddng du bch, phdt tnen ben vffng chinh Id chia khda cho sff thanh cdng lau dai ctia nganh Du lich.
220 So 22-Thang 12/2019
KINH DOANH
3. M6 hinh nghidn ctfu de xua't va gia thuye't nghidn ctfu
3.1. Md hinh nghien cdu de xud't Trong nghidn ctfu nay tac gia stf dung md hinh nghidn ctfu cua Vu Van Ddng (2014), Bui Trong Tid'n Bao (2018) gdm cac bid'n: cdc hoat ddng kinh te', cdc boat ddng xd hdi, cac boat ddng mdi trtfdng vd san pham du lich ddc trtfng tac ddng dd'n cam nhdn cua ngtfdi ddn dia phtfdng, du khdch vd phdt tridn bdn vffng du licb. (Hinh 1).
Hir)h 1: Mo hinh nghien ciJu dS xuat Cam nhfin ve phat trien du l]ch
ben vOng Cac hoat ddng kinh te
Cac hoat ddng xa hdi
Cac hoat ddng mdi trudng I - H3+ '
San pham du Ijch dac trUng •
3.2. Cdc gid thuye't nghien cdu
Hj: Cdc hogt dong kinh te'tdc dong cdng chieu di'n cdm nhdn ve cdc hogt dong phdt triin ben vdng du lich.
H2; Cdc hogt dong xd hot tdc dong ciing chieu den cdm nhdn vi cdc hogt dong phdt trien ben vdng du lich.
Hf Cdc hogt dong mdi trUdng tdc dgng cdng chieu di'n cdm nhdn vi cdc hogt ddng phdt trien ben vffng du lich.
H^: Sdn phdm du lich ddc trUng tdc dong citng chieu di'n cdm nhdn ve cdc hogt dong phdt trien bin vffng du lich .
3.3. Thie't ke thang do
Dffa vdo cd sd ly thuyet, cac thang do tff nghidn effu cua Vu Van Ddng (2014), Bili Trpng Tid'n Bao (2018) dd dffdc chffng minh cd dd tin cdy va ed y nghia trong cac nghien effu Cac bid'n quan sdt trong bang cdu hdi dffdc sff dung thang do Likert 5 mffe dd, cu the nhff sau: (1) - hoan toan khdng ddng y (2) - khdng ddng y (3) - binh thtfdng (4) - ddng y (5) - hoan todn ddng y. (Bang 1)
4. Phffdng phap nghien ctfu va md hinh nghidn ctfu
4.1. Nghien cdu dinh Iddng
Nghien effu cbinh tbffc dtfdc tbtfc bien bang pbtfdng phap dinh Itfpng va sd' lidu tbu thdp dtfdc bang cdch gtfi 450 bang cau hdi khao sat de khach du lich vd cdng ddng dia pbtfdng ddnh gia.
Nghien effu nay dtfdc thtfc bidn chii yd'u tai khu du lich c d n Phung tff thang 3 dd'n thang 9 nam 2019. Tff dff lieu tbu dffdc, tac gia tie'n hanh phan tich thdng qua cdc btfdc nhtf thd'ng ke md td, phtfdng phap kiem dinh hd sd' tin cdy Cronbach's Alpha vd phan tich nhdn to kham pha EFA bang phan mem xff ly sd'lieu thd'ng ke SPSS thd'hd 20.
Sau kbi kidm dinh thang do, cdc bie'n quan sat dat yeu edu se dtfdc dtfa vdo pbdn ticb ttfdng quan Pearson's nham phan tich cac md'i lidn hd cd y nghia thdng ke giffa cdc bie'n trffde khi dtfa vdo phan tich bdi quy bdi.
Bdng 1. Tong hcfp thang do v d c d c bien quan sat
Bien
F1 F2 F3 F4 Y
•
Ten y§u tff
Cac hoat dong kmh te Cac hoat dong moi tracing Cac hoat dong xa hoi San pham du iich
Cam nhan ve phat then ben vQng du iich Tong
SfTbigh quan sat 5 6 4 4 4 22
Thang do goc
Vu Van Bong (2014), Biii Trong Tien Bao (2018) Vu Van Dong (2014), Bui Trong Tien Bao (2018) Vu Van Dong (2014), Biii Trong Tien Bao (2018) Vu Van Dong (2014), Biii Trong Tien Bao (2018) Vii Van Dong (2014), Bui Trong Ten Bao (2018)
So 22-Tliang 12/2019 221
TAP CHi CONS THIfdNG
4.2. Mdu nghien cdu
Hair va ctg (2006); Nguyen Dinh Tbp (2012) cbo rang, de sff dung phdn tich nhan to'khdm phd (EFA), kich thffdc mdu td'i thieu phai Id 50, td't hdn Id 100 vd ti Id quan sdt/bid'n do Iffdng Id 5:1, ngbia Id 1 bie'n do Itfdng can to'i thieu 5 quan sat.
Ngoai ra, theo Tabachnick vd Fidell (1991);
Nguyen Dinh Tbp (2012), de phan tich hdi quy dat dtfdc kd't qua td't nhd't, kich thtfdc mau phai tbda man cdng thffc tinh kich thffdc mau: n > 50 + 8 p. Trong do, n la kich thffdc mdu td'i thidu vd p la sd' Iffdng bie'n ddc lap trong md hinh. Cu thd, trong md hinh ngbidn effu, tdc gid dd xua't cd 4 bie'n doc ldp tffdng dffdng 18 bid'n quan sat cd the dtfdc sff dung trong phan tich nhdn to'khdm phd.
Ta tinh dtfdc so' mau td'i thieu can thie't cua nghien effu la 1 8 x 5 = 90. Nd'u dtfa theo cdng thffc n > 50 + 8 p ta tinh dffdc n > 50 + 8 x 4 = 82.
Do EFA ludn ddi bdi kich thffdc mdu ldn hdn nhieu so vdi dung bdi quy nen ta chpn kich thffdc mdu td'i thieu Id 90. Nbtf vay, sd' lieu dtfdc tbu thap dam bao tbtfc hidn td't md hinh nghidn effu
5. Ket qua nghidn ctfu
Tdng sd' phie'u phdt ra 450, thu ve 430 phie'u tra ldi, trong do cd 18 bdng tra ldi cdn de trdng mpt so' cau hoi nen da loai bd. Vi vdy, tae gid tie'n hanh phan tich va xff ly so lieu trdn 412 (95,81%) bang cdu hdi dffdc tra ldi hdp le.
5.1. Ke't qud kiem dinh Cronbach's Alpha va phdn tich nhdn to khdm phd EFA
Cac bie'n quan sat cua nhdm cac boat dgng kinh td', boat ddng xa hdi, boat ddng mdi trffdng vd san pha'm du Ijch dac trffng tdc ddng dd'n cam nhdn ciia ngffdi dan dia phtfdng, du kbdcb ve cac boat ddng phat tridn ben vffng du lich tinh Bd'n Tre deu cd he sd'tin cay Cronbach's Alpha >0,6, ndn ta't ca cac bie'n quan sdt dffdc dffa vdo phan tich nhdn td' khdm phd EFA. (Bdng 2)
5.2. Phdn tich hdi quy bdi
Nghidn effu tie'n hanh phdn tich bdi quy bdi vdi tffng md hinh nghidn effu. Nghidn effu sff dung phffdng phap dffa vdo mdt Itfdt (phtfdng phdp enter) khi phdn tich hdi quy bdi. Cu thd: (Bang 3)
Ke't qua phdn ticb cho thd'y td't ca cdc bid'n deu cd y nghia vd mat thd'ng kd, vi cd mffe y nghia la 0,000 nhd hdn 0,05. Ngodi ra. ta ciing thd'y rang, he sd phdng dai phtfdng sai < 10 chffng td khdng xay ra hidn tffdng da cdng tuyd'n (Hoang Trgng va Chu Nguydn Mong Ngoc, 2008). Phtfdng trinh hdi quy the hidn cam nhdn cua ngtfdi ddn dia phtfdng, du khdch ve cac boat ddng phat tnen du lich ben vffng:
Phat trien du Iich ben vffng = - 0,063 + 0,307 (Hoat dong kinh te) + 0,255 (hoat d^ng xa hoi) + 0,236 (san pham du Iich) + 0,222 (hoat dgng mdi trffdng)
Bdng 2. Ket qua kiem dinti Cronbacti's Alptia vd phan tich nhdn to khdm phd EFA
Cronbach's aipha Phuong sai trich Eigenvaiue > 1 He so KMO He so tai nhan to Sig
Nhan td Cac hoat dQng
kinhte 0,868 25,776 4,640
San pham dulich
0,869 40,374 2,628
Cac hoat dOng xahOi 0,771 51,840 2,064
Cac hogt dOng moi trudng
0,734 61,671 1,770 0.758
Phat trien ben vOng duljch
0,864 71,075
2,842 0,830
>0,5 0,000
Nguon: Ket qud phdn tich, 2019 222 Sd22-Thang 12/2019
HINH DOANH
Mo hinh
Hang so KiNHTE XAHOi MOiTRUONG SANPHAM
Bdng 3
H$ so chua chuan hoa
H^soB
-0,063 0,307 0,255 0.222 0.236
Sai so chu^n
0.180 0.031 0,039 0,033 0,028
. Ket q u a p h a n t i c h hoi q u y b o i H ^ s d
chuan hoa
Beta
0,359 0,237 0,242 0,293
t
-0,353 9,841 6,569 6,687 8,423
Y nghTa
0,724 0,000 0,000 0,000 0,000
Chuan doan hi^n tiidng da cQng tuyen
Dd chap nh$n
0.858 0,881 0,870 0,945
IH$sd phong dai phUdng sai
1,165 1,135 1,149 1,058
Kd't qua cho tha'y 4 bie'n gdm: cde boat ddng kinh td', cde boat dong xa hpi, cac boat ddng mdi trtfdng va san pham du lich ddc trtfng deu cd mffe y nghia < 0,05 nghia la 4 bid'n nay deu cd y nghTa thd'ng ke. Ca 4 bie'n ndy ddu tdc ddng cung chidu
5.3. Ddnh gid mdc do phu hpp ciia mo hinh nghien cdu
Dd ddnh gid mffe dp phu hdp ciia md binh hdi quy, ta dung 2 hd sd' Id he sd' xac dinh R2 hidu chinh va kiem dinh F. (Bdng 4)
Bang 4. Chi tieu ddnh gid stf phu hdp cua md hinh
hinh
'
Hid sdR
0,731a sdR=
0,534 H $ s d R> - hi$u
chinh
0,529 Salsd chuan cua
l/dc ludng
0,40725
Thdng ke thay ddi H#sdR=
sau Idii ddi
0,529 H^sdF
Ifhiddi
116,630 BSctU
d o i
4
B$ctU do 2
407 H $ s d Duri}in -Watson
1,602
de'n cdm nhdn cua ngffdi dan dja phffdng, du khdch vd phdt trien ben vffng du licb tinh Bd'n Tre. Do dd, nghidn effu chd'p nhdn 4 gia thuyd't ddt ra.
Ngoai ra, tdc gia thd'y rdng bid'n bid'n boat ddng kmh td'cd he sd'b la 0.307, boat ddng xa hdi cd be so' b la 0,255, bid'n san pham du lich dac trffng cd hd sd b Id 0.236, bid'n boat ddng mdi trffdng cd he so' b 0,222. Tff be so' b, tdc gia tha'y rang bien boat ddng kinh td'cd tdc ddng manh nhd't de'n cam nhan cua ngffdi ddn dia phffdng, du khach vd cac boat ddng phdt trien ben vffng du Iich tinh Bd'n Tre.
Dieu ndy cho tha'y hidn nay cam nhan ve hoat dong vd mdi trffdng van chtfa dffdc ddnh gid cao bdi du khdch vd cdng ddng dja phtfdng.
Ngudn. Khdo .sat nam 2019 Qua Bang 4, he sd R^ bieu chinh la 0,529. Hd sdR-hieu chinh nhd hdnR^, vi vdy diinghe sd'R^
hidu chinh de danh gid do phu hdp cua md hinh se an toan hdn vi nd khdng thdi phdng mffe dp phii hdp cua md hinh chffng td md hinh hdi quy la phu hdp de giai thich cac nhan to' cdc boat ddng kinh te', cdc hoat ddng xa hpi, cdc boat ddng mdi trffdng vd san pham du hch dac trffng tdc ddng de'n cam nhdn cua ngtfdi ddn dia phffdng, du khach ve phat tnen du hch ben vffng. Y nghia cua hd so'R^ hidu chinh la 52,9% sff bie'n thien gid tri cam nhdn cua ngffdi ddn dia phffdng, du khdch vd phat trien du Iich ben vffng dffdc giai thich bdi 4 bid'n ddc lap dffa ra trong md hinh.
So 22-Thang 12/2019 223
TAP CHi CONG IHKdNG
Tff ke't qua kiem dinh dp phii hdp cua md hinh (Bang 3), ta tha'y gia tri F la 116,630 vd cd mffe y nghia rd't nhd 0,000 nhd hdn 0,05 ndn gia thie't HO bi bdc bd vdi dd im cay 95%. Hay ndi each khac, md binh dffa ra la phu hdp vdi dff lidu va ede bie'n ddc lap trong md hinh cd the giai thich dtfdc stf thay ddi ciia bie'n phu thupc.
6. Khuye'n nghi
Dtfa vao kd't qua ngbidn effu trdn, tdc gia nhan thd'y, thffc te' san pham du lich tai Bd'n Tre cdn triing lap vdi cac dia phffdng khac trong vung DBSCL, do do can cd chie'n Iffdc Idu ddi trong vide nghidn effu vd tdp trung khai thdc, ndng cao chdt Itfdng cdc san pbam du lich ddc trtfng thay vi lien tie'p md rpng khai thac cdc sdn pham mdi de tao ra sffc canh tranh vd htfdng tdi phat trien ben vffng. Tinh Bd'n Tre can ed nhffng gidi phap, cd chd' va chinh sach nham khuyd'n khich sff tham gia ticb cffc ciia cdng ddng dia phffdng va du khach tham gia cac cdng tac bdo ve mdi trffdng tai cac diem, khu du lich, tdn tao, bao vd va phat
trid'n cdc ngudn tai nguydn du l|eh. Ndng cao y thffc vd trach nhiem cua cdng ddng dia phffdng, du khach vd phdt trien du Iich bdn vffng se mang iai ldi ich cho cdng ddng, tao cdng an vide Iam, gdp phan xda ddi giam ngheo. Ngoai ra, du lich sdng nffdc miet vffdn cd the la cac loai hinh chinh tao nen hinh anh rieng cua du Hch tmh Be'n Tre.
7. Ke't luan
Nghien ctfu cd ban da xac dinb ede yd'u td'va mffe dp tac ddng cua cac yd'u to' ede hoat dgng kinh td', boat ddng xa hdi, boat ddng mdi trffdng, san pham du lieh dd'n earn nhan cua du khach va cdng ddng dia phtfdng vd phdt trien ben vffng du hch.
Han chd'ciia nghien effu chi khao sat du khach va cdng ddng dia phtfdng tai Cdn Phung vd sd Itfdng mau khao sat chi ed 412 mdu cdn It so vdi mpt nghien ctfu dinh Iffdng, Ndn mdu se khong mang tinh dai didn. Dodd, nghidn effu se td't hdn ne'u mdu dffdc chpn theo xac sud't, thay vi thffc hien chpn mdu theo phtfdng phap thudn tidn •
TAI LIEU THAM KHAO:
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Ngay nhdn bai: 3/11/2019
Ngay phan bien danh gia va su'a chi^a: 13/11/2019 Ngay cha'p nhan dang hai: 23/11/2019
Thong tin tdc gid:
NCS. ThS. BUI TRONG TIEN BAO Khoa Quan tri Du lich - Nha hang - Khach san Trffdng Dai hoc Cong nghd TP. H6 Chi Minh (Hutech)
RESEARCHING THE FACTORS AFFECTING THE PERCEPTION OF TOURISTS AND LOCAL COMMUNITIES ON SUSTAINABLE DEVELOPMENT OF TOURISM IN BEN TRE
• Moster Student. BUI TRONG TIEN BAO Faulty of Tourism & Hospitality Monagement, Ho Chi Minh City University of TechnologyCHUTECH)
ABSTRACT:
This study aims to identify and measure the factors impact on tourists and local residents' perception on sustainable tourism development at Ben Tre. The data have been collected from 412 current tourists, and local residents through a well-designed questionnaire. The research methods include statistics, comparison, description, syntheses; Cronbach's Alpha coefficient.
Exploratory factor analysis (EFA) and Regression. Research results show that 4 considered factors have affected on sustainable tourism development. These are i) economic activities, (ii) socail activities, (iii) environtment activities, (iv) tourism product. The study also suggests some implications for sustainable tourism development Ben Tre.
Keywords: Sustainable Tourism Development, Ben Tre.
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