PT MAHAKA RADIO INTEGRA
Radio 98.7 Gen FM Jakarta
Sepanjang tahun 2015, radio 98.7 Gen FM Jakarta berhasil mengoptimalkan usahanya hingga mencapai rata-rata kependengaran sejumlah 2,4 juta pendengar dan memiliki rata-rata pasar pendengar sejumlah 26% di Jakarta. Selain diminati pendengar, radio Gen FM Jakarta yang memposisikan diri sebagai radio untuk pendengar usia 18 hingga 35 tahun yang berjiwa muda ini juga telah berhasil melakukan program-program unggulan yang bertahan sejak awal berdirinya radio ini dan juga beberapa program baru.
Gen FM Jakarta kian mempererat kerjasama bisnis dengan para pelaku bisnis dari berbagai bidang usaha di Indonesia untuk mencapai visi sebagai market leader di industri radio Indonesia. Salah satu usaha yang dilakukan adalah dengan menggandeng industri musik dalam menghadapi maraknya aksi pembajakan konten musik.
Bertahan dengan tagline ‘Suara Musik Terkini’, Gen FM Jakarta telah menghibur
pendengarnya dengan sajian musik Indonesia dan mancanegara, serta lewat program-program siaran seperti Semangat Pagi, Geng Lumayan, GANAS dan Tulalit, di mana masing- masing program tersebut juga memiliki fitur menarik seperti Salah Sambung, Puskismas, Berita Lumayan, Iklan Parodi dan Dikamar.
Tak hanya itu, Gen FM Jakarta
menggelar program on-air, off-air dan on-line yang bersinergi antara satu sama lain sepanjang tahun 2015, diantaranya adalah program “Botakin TJ” yang digelar sebagai bentuk simbolis dalam rangka mengumpulkan dukungan seluruh masyarakat Indonesia khususnya Jakarta untuk melawan aksi pembajakan musik di Indonesia.
Salah satu program besar lainnya di tahun 2015, Gen FM Jakarta juga meluncurkan Film di Radio berjudul “Ramadhan di Atas Awan” yang
merupakan kolaborasi Gen FM Jakarta dengan penulis skenario dan sutradara Indonesia ternama, Salman Aristo, serta bintang film dan musisi Indonesia papan atas seperti Giring ‘Nidji’, Chico Jericho, Abimana dan Zaskia Adya Mecca.
Radio 103.1 Gen FM Surabaya
Sejak didirikan pada tahun 2010, Gen FM Surabaya telah mengukir banyak prestasi yang membanggakan, diantaranya
dengan pencapaian hasil penjualan iklan yang selalu meningkat dari tahun ke tahun. Sepanjang tahun 2015, penjualan iklan dari Gen FM Surabaya telah
meningkat sebesar 20,40% dibandingkan tahun sebelumnya. Gen FM Surabaya kini sudah menjelma menjadi salah satu primadona di industri radio di kota Surabaya dan sekitarnya.
Dalam kegiatan operasional hariannya, Gen FM Surabaya memfokuskan diri pada siaran dengan sajian musik hits lokal dari tahun 2000-an dengan target pendengar laki-laki dan wanita yang berusia antara 15 hingga 34 tahun. Program-program andalan dari 103.1 Gen FM Surabaya pada dasarnya mengadopsi dari konsep yang berhasil diterapkan pada 98.7 Gen FM Jakarta, dengan tambahan sentuhan unik khas dari masyarakat Surabaya pada berbagai program radionya.
Beberapa aktivitas yang telah dilakukan Gen FM Surabaya untuk menarik
perhatian para pendengarnya. Pada bulan Mei 2015, Gen FM Surabaya melakukan reformasi pada program unggulannya yaitu Semangat Pagi. Pasangan penyiar baru di program tersebut, yaitu Rudi dan Zeya, mendapat tantangan untuk memperkenalkan diri dengan cara memberi salam dengan berjabat tangan kepada 722 orang di Surabaya. Kegiatan ini juga merupakan salah bentuk perayaan HUT kota
Surabaya ke 722 tahun. Selain salam jabat tangan 722 ditahun 2015, Gen FM Surabaya juga menyuguhkan pagelaran musik berjudul Gen Musik Asik yang diselengrakan di Area Jatim Fair 2015, Grand City Surabaya dengan bintang tamu Naif. Di event ini Gen FM Surabaya berhasil membuat penuh area Jatim Fair dengan total pengunjung yang masuk di area stage sebanyak 3500 orang. Dan event Gen Musik Asik 2015 merupakan event dengan jumlah pengunjung
terbanyak selama pergelaran Jatim Fair 2015.
105 Mahaka Media Annual Report 2015
PT MAHAKA RADIO INTEGRA
(JAK FM, GEN FM JAKARTA, GEN FM SURABAYA)
Radio 101 Jak FM
101 Jak FM radio actively conducts radio broadcasting activities since January 2007 and focuses its position as the radio for office workers within the age of 25 to 35 years old. Throughout 2015, 101 Jak FM optimizes its business to foster listeners’ loyalty through broadcasting contents, both conventionally and digitally- aired contents, amidst radio industry competition in similar segment. Broadcasters’ presence is one of the major elements in maintaining listeners’ loyalty. Our lead broadcasters are Ronal and Tike at Sarapan Seru program and Jodi and Vecky at Joki 3 in 1 program. In addition to on-air program, 101 Jak FM strives to be closer with listeners through off-air activities, such as ‘Syukuran Kelahiran Anak Kedua Tike’ and ‘Jak FM Nongkrong Bareng’. In early 2015. 101 Jak FM held ‘Jak Day Out’, a combination of music event and water sport for
listeners and their families. Naif, Maliq and D’essentials and DJ Dipha Barus were the entertainers for the event.
Enforced with on-line activity, 101 Jak FM elevates itself as the first radio station in Indonesia to have its Official Account in one of the largest application platform in digital chatting in Indonesia, LINE. Within one year, Jak FM’s Official LINE Account had 1.4 million followers. Within the same year, 101 Jak FM released Ronal and Tike LINE stickers, which further rose followers number by more than 50% within 3 months of release.
101 Jak FM has the tagline of ‘playing the best music’ (Play the Best Music), meaning 101 Jak FM consistently
provides the best international and local music broadcasting. Through programs such as Jak FM Music Marathon, Jakarta
Night Mix and JAK 40 Vote, listeners can enjoy the best track playlist composed by 101 Jak FM.
In 2015, 101 Jak FM radio achieved exemplary achievement from
advertisement sales with 23.44% of growth compared with the previous year. Radio 98.7 Gen FM
Throughout 2015, 98.7 Gen FM Jakarta radio optimized its business by achieving a total listening amount of 2.4 million listeners and an WWaverage listeners market of 26% in Jakarta. In addition to becoming listeners’ choice, Gen FM Jakarta radio, which focuses itself as a radio aimed for young listeners between the age of 18 to 35 years old, successfully engaged in various quality programs which have been airing since the establishment of the radio in addition to several new programs.
Gen FM Jakarta continues to fortify its business relationship with players from various fileds in Indonesia to meet its vision as a market leader in Indonesia’s radio industry. One of the implemented efforts is by collaborating in music industry to face against musical content piracy.
Thriving with ‘Sound of the Latest Music’ tagline, Gen FM Jakarta entertains its listeners with international and Indonesian music tracks, as well as broadcasting program such as Semangat Pagi, Geng Lumayan, GANAS and Tulalit. Each program has exciting features such as Salah Sambung, Puskismas, Berita Lumayan, Iklan Parodi and Dikamar.
Furthermore, Gen FM Jakarta holds
on-air, off-air and on-line programs that synergize with each other throughout 2015. One of the program, “Botakin TJ”, is held as a symbolic event to gather supports from Indonesian people, particularly those residing in Jakarta, to counter music piracy in Indonesia. Gen FM Jakarta also launched another major program in 2015, namely Film in Radio with the title “Ramadhan di Atas Awan”. The program was a collaboration between Gen FM Jakarta with famous Indonesian scriptwriter and director, Salman Aristo, and leading artists and musicians such as Giring ‘Nidji’, Chico Jericho, Abimana and Zaskia Adya Mecca.
Radio 103.1 Gen FM Surabaya
Since its establishment in 2010, Gen FM Surabaya has carved stellar achievements, such as results from advertisement sales that continues to grow each year. In 2015, advertisement sales from Gen FM Surabaya improved by 20.40% compared with the previous year. Currently, Gen FM Surabaya becomes a prima donna amidst radio industry in Surabaya and the surrounding area.
In its daily operations, Gen FM Surabaya focuses on broadcasting local hits tracks from the 2000s for male and female listeners between 15 to 34 years old. In general, featured program aired by 103.1 Gen FM Surabaya adopt the concept that has been successfully applied by 98.7 Gen FM Jakarta, along with several unique characteristics of Surabaya people in each program.
Gen FM Surabaya has conducted a
number of events to attract its listeners. On May 2015, Gen FM Surabaya
reformed its featured program, namely Semangat Pagi. Rudi and Zeya, the new broadcaster pair, received a challenge to introduce themselves by shaking hands with 722 Surabaya citizen. This activity also served as a celebration for the 722nd Anniversary of Surabaya. In addition to the event, Gen FM
Surabaya held a Gen Musik Asik music convention at Jatim Fair 2015 Area, Grand City Surabaya, with Naif as guest star. In this event, Gen FM
Surabaya filled up Jatim Fair area with a total of 3500 visitors to enter the stage area. Gen Musik Asik 2015 event was an event with the largest number of visitors in Jatim Fair 2015.
107 Mahaka Media Annual Report 2015