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2) Marks distribution:
Assessment and Evaluation Factor Marks
a. Continuous Assessment (40%)
Class Test 15%
Assignment/Homework 05%
Class Performance 05%
Mid Term 15%
b. Final Examination 60%
Total Marks 100%
3) Make-up Procedures
Missed Class Tests, Assignment, Class performance and Midterm: There will be no make-up exam if anyone intentionally misses class test or midterm exam without any valid and legitimate reason. Absence in the exams will be regarded as absent and Zero (0) marks will be applied. Notifying the instructor before the exam is a must if a student misses any exam for reasons beyond his/her control. In extreme circumstances, if the student cannot inform earlier, he/she must inform the instructor within three (3) days of the exam.
RIB (Referred, Improvement and Backlog) exams will be conducted according to the Examination Policy for Undergraduate Programs of BAUST.
PART-D
16. Learning Materials
1) Recommended Readings:
Principles of Microeconomics-N. Gregory Mankiew, Cengage Learning Economics- Roger A. Arnold
2) Supplementary Readings:
An Introduction to Microeconomics-P. Wonnacott & R. Wonnacott, McGraw-Hill Education.
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i. To understand and demonstrate writing and speaking processes through invention, ii. To understand the importance of specifying audience and purpose and to select appropriate communication choices.
iii. To understand and apply basic principles of critical thinking, problem solving, and technical proficiency in the development of exposition and argument.
13. Course Learning Outcomes (CLOs) and Mapping of CLOs with Program Learning Outcomes (PLOs):
CLO1
Understand the basic concepts of communication and help them to transform their communication abilities.
CLO2
Acquire necessary skills of business etiquettes for handling day to-day managerial responsibilities and evaluate the facilitators of business communication
CLO3
Choose their body language more correctly and impressively in accordance with an organizational requirement and international standards
CLO4
Analyze the forms of Communication and make the students to understand the verbal and non-verbal Communication and to design impressive documents.
CLO5
Illustrate the correct practices of the strategies of Effective business writing
PLO1
PLO 2
PLO 3
PLO 4
PLO 5
PLO 6
CLO1
2 2 3 3 3
CLO2 2
2 2 2 2
CLO3 2
1 2 2
CLO4 1
3 3 1 2 3
CLO5 2
3 3 2
Part B
14. Course plan specifying content, CLOs, co-curricular activities (if any), teaching learning and assessment strategy mapped with CLOs.
Week Topic Teaching-Learning
Strategy
Assessment Strategy
Corresponding CLOs
1
Communication-basic concept.
Business communication
Role of communication in business- faster problem solving,
Stronger decision making, increased productivity.
Lecture notes, ppt, Reference books
Class Test Final Exam Participation
CLO1
2
Role Of Communication In Business- business relationship:
Facilitates coordination Policy formulation Promotional message
-do-
Class Test Final Exam Participation
CLO1
3
Crosswise communication; Upward communication; Downward communication
-do-
Class Test Final Exam Participation
CLO1 CLO3
131 Two way communication; Face To
Face Communication; Oral Communication
Non-verbal communication;
grapevine; Comparison between formal and informal communication
4
Distinguish between horizontal and vertical communication; Difference between upward and downward communication
Process of communication
-do-
Class Test Final Exam Participation
CLO1 CLO4
5
Recognizing effective
communication; Developing business communication skills -do-
Class Test Final Exam Participation
CLO3
6
Communication network; Types of communication Networks
-do-Class Test Final Exam Participation
CLO1
7 Types of media; Factors to consider
when choosing media -do-
Class Test Final Exam Participation
CLO2
MID Term CLO1
CLO2 8
Organizational Communication: Intra and Inter Organizational communication. Tools of Internal Communication-
-do-
Class Test Final Exam Participation
CLO5
9
Memorandums, Office Orders, circulars: Inter-Organizational Communication- Business & Job letters. Writing an Application Letter, Preparing a CV/ Resume.
-do- Class Test
Final Exam Participation
CLO5 CLO2
10
Mass Communication –Importance, Media of Mass Communication, Mass Communication in the Business Enterprise of Bangladesh.
-do-
Class Test Final Exam Participation
CLO1
11
Meeting – Types of Meetings, Writing Notice, Agenda and Minutes, Convening and Conducting Meetings, Points of Information, Points of Order, Motions.
-do-
Class Test Final Exam Participation
CLO2 CLO3
12
Report Writing: Informal and analytical Reports – Planning
Business reports, -do-
Class Test Final Exam Participation
CLO1
13
Preparatory steps of Writing Reports, Writing the Final Reports, Documenting Reports.
-do-
Class Test Final Exam Participation
CLO1 14 Business English: Fundamentals of
Grammar, Composition, Translation -do- Class Test
Final Exam CLO2
132 and Comprehension.
Commercial Terms & Abbreviations.
Participation
Part C
15. Assessment and Evaluation 1) Assessment Strategy
CLOs Teaching-Learning Strategy Assessment Strategy
CLO1 Lecture, Open Discussion Test
CLO2 Lecture, Group work Test/Class Performance
CLO3 Lecture, Viva-Voce Test/Assignment
CLO4 Lecture, Consultations Test
CLO5 Lecture, Analysis of academic texts, cases, and examples
Test
PART-D
16. Learning Materials
1) Recommended Readings:
Basic Business Communication-Raymond V. Lesiker, Irwin, McGraw-Hill Education.
Business Communication Essentials- Courtland L. Bovee, John V. Thill 2) Supplementary Readings:
Communication for Business & Secretarial Students-L.A. Woollcott& W.R. Unwin
“Essentials of Business Communication” Rajendra Pal V.J.S. Korlahali.
anization &
Management.
2) Marks distribution:
Assessment and Evaluation Factor Marks
b) Continuous Assessment (40%)
Class Test 15%
Assignment/Homework 05%
Class Performance 05%
Mid Term 15%
c) Final Examination 60%
Total Marks 100%
3) Make-up Procedures
Missed Class Tests, Assignment, Class performance and Midterm: There will be no make-up exam if anyone intentionally misses class test or midterm exam without any valid and legitimate reason. Absence in the exams will be regarded as absent and Zero (0) marks will be applied. Notifying the instructor before the exam is a must if a student misses any exam for reasons beyond his/her control. In extreme circumstances, if the student cannot inform earlier, he/she must inform the instructor within three (3) days of the exam.
RIB (Referred, Improvement and Backlog) exams will be conducted according to the
Examination Policy for Undergraduate Programs of BAUST.
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