Internship Report on

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©Daffodil International University

Internship Report on

Public Relations Office

Daffodil International University

Submitted to

Mr. Md. Rashedul Islam Lecturer

Department of Journalism and Mass Communication Faculty of Humanities and Social Science

Daffodil International University

Submitted by

Md. Kawsar Abedin

ID: 153-24-513 Batch: 26^th

Submission Date 09 September 2019

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Letter of Transmittal

Date: 09 September 2019 Mr. Md. Rashedul Islam Lecturer

Subject: Submission of Internship Report.

Dear Sir,

I am pleased to submit the Internship Report as a partial fulfillment of BSS (Hons.) in Journalism and Mass Communication. I have done three months at the Public Relations Office, Daffodil International University. I am very pleased to my academic supervisor, industrial supervisor and my university for this opportunity to finish my internship smoothly. I believe that these will be help for my career. In the report cover all necessary data which I have gathered during my intern period.

I would like applaud to you for remarkable advice, guideline and any kind of suggestion to prepare the report in a proper way.

Thank you Yours Sincerely,

………..

Md. Kawsar Abedin ID: 153-24-513 Batch: 26^th

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Certificate of Approval

I am pleased to certify that the Internship report on ‘Experiences at Public Relation Office as Apprentice, prepared by Md. Kawsar Abedin, bearing ID No: 153-24-513 of the Department of Journalism and Mass Communication has been approved for presentation and defense.

Md. Kawsar Abedin has worked with Public Relation Office as an intern under my supervision.

He has completed the work during the Summer-2019 semester.

I am pleased to certify that the data, the findings presented in the report are the authentic work of Md.Kawsar Abedin.

Md. Kawsar Abedin bears a good moral character and a very pleasing personality. I wish him all success in life.

……….

Academic Supervisor Mr. Md. Rashedul Islam Lecturer

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Acceptance of Internship Placement

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Acknowledgement

At first, I’m thankful to God for providing me with enough patience to finish this report. Then thanks to my parents and family members for their unconditional support. Then I would like to thanks my university and my department. I also thank my honorable Academic Supervisor Mr.

Md. Rashedul Islam, Lecturer, Department of Journalism and Mass Communication, Daffodil International University. I am very thankful to my honorable supervisor for his guidance and suggestion. I am also thankful to all of my university teachers for enough supporting to me finishes the educational process in a right way.

I would like to give thanks and honor to all of the official’s authority of Public Relation. I am thankful to my Industrial Supervisor Md. Anowar Habib Kazal, Senior Assistant Director, Public Relations, Daffodil International University; Md. Shaiful Islam Khan, Public Relations Officer; Md.

Nadim Chowdhury, Assistant PR Officer and of course other staffs for their great contribution. By their helping hand now I really know how to gather information, prepare press release, writing news report and photo editing.

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SL No. Content Page No.

Chapter 1- Introduction 1-4

1.1 Background of Public Relation 2

1.2 What is Internship 3

1.3 Background of Internship 3

1.4 Introduction with the Supervisor 4

1.5 Duration of Internship 4

Chapter 2- Activities During Internship 5-15

2.1 List of Weekly Activities 6-15

Chapter 3- Learning and Experience 16-17

3.1 Knowledge Gathering & Learnings 17

3.2 Tools and Technologies Used 17

Chapter 4- Evaluation of learning 18-20

4.1 Academic Learning & Practical Work 19

4.2 Skills Developed During Internship 19

4.3 Experiences and Future Career 20

Chapter 5- Conclusion 21-23

5.1 SWOT Analysis 22

5.2 Recommendation 23

Appendices A: References 24

Appendices B: Annex 25-

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Chapter One

Introduction

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1.1 Background of Public Relation

Daffodil International University has a Public Relation Office. This office is intended University All major programs. PRO will be able to fulfil the needs of publication and television coverage in a city. Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Work Overview:

Public Relations specially work for Daffodil International University. It also works for Daffodil Group. Public Relations connect all program press and Television media all that. It also preserves all programs on their online store.

Contact Information:

Public Relations Office

Ground Floor, Islam Tower

Phone: +8801811-458815

Ext: 120

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1.2 What is Internship?

An internship is a professional learning experience that offers meaningful, practical work related to a student’s field of study or career interest. An internship gives a student the opportunity for career exploration and development, and to learn new skills. It offers the employer the opportunity to bring new ideas and energy into the workplace, develop talent and potentially build a pipeline for future full-time employees.

A quality internship:

• Consists of a part-time or full-time work schedule that includes no more than 25%

clerical or administrative duties.

• Provides a clear job/project description for the work experience.

• Orients the student to the organization, its culture and proposed work assignment(s).

• Helps the student develop and achieve learning goals.

• Offers regular feedback to the student intern.

Source: https://careers.umbc.edu/employers/internships/what-is-an-internship/

1.3 Background of My Internship:

Internship is the bridge between academic and practical life. In summer 2019 semester I completed my intern. I got a chance to complete my intern at Public Relations office in Daffodil International University. I think Public Relations was my best choice for intern. It would help me in my professional life. I got a lot of knowledge from my industrial

supervisor.

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1.4 Introduction with the Supervisor

During this internship period at Public Relations, my Industrial Supervisor was Mr. Md. Anowar Habib Kazal. He is a Senior Assistant Director in Public Relations. He helped me a lot during my internship period. He gave assignment to me. He also helped me for works in all of vital programs.

1.5 Duration of Internship

I worked as an Apprentice at Public Relations office for 10 weeks. My internship

period started from 15

^th

June 2019 and ended on 30

^th

August 2019.

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Chapter Two

Activities during

Internship

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2.1 List of Weekly Activities:

First Week (15

^th

June to 21

^st

June)

Introduced with Industrial Supervisor.

Got instructions from my industrial supervisor.

Got knowledge about Public Relation sector.

Got knowledge about responsibilities of a public relation office.

Photo: Public Relation Office at DIU

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Second Week (22

^nd

June to 28

^th

June)

Got idea about print news editing.

Followed previous newspapers reports.

Made press release for various print media from PRO.

Took photos in various programs arranged in Daffodil International University.

Photo: Made press release for various print media.

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Third Week (29

^th

June to 5

^th

July)

Got assignment from my industrial supervisor.

Got knowledge about photo editing software.

Made news for online news portal about Daffodil International University.

Photo: Took photo in programs assigned by industrial supervisor.

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Fourth Week (6

^th

July to 12

^th

July)

Took advice from my supervisor.

Took photo department wise programs at DIU.

Gave contribution in photo editing.

Photo: Program held in Daffodil International University.

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Fifth Week (13

^th

July to 19

^th

July)

Learned advance photo editing.

Identified lack of my skill.

Published my photo on various newspapers.

Photo: Prothom Alo printed my photo.

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Sixth Week (20

^th

July to 26

^th

July)

Practiced more and more about photo editing.

Analyzed difference between news writing and feature writing.

Took photo all the programs of daffodil sister concern.

Photo: Took photo at Daffodil International School.

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Seventh Week (27

^th

July to 2

^nd

August)

Collect all of my photo from various newspapers.

Practiced advance photo editing.

Learned prove reading of print news.

Photo: Published my photo in The Daily Observer.

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Eighth Week (3

^rd

August to 9

^th

August)

Cut printed news from various newspapers.

Made file that news for archive.

Discussed with senior about news writing skill.

Maintained the office work.

Photo: Paper cutting news about DIU.

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Ninth Week (17

^th

August to 23

^th

August)

Analyzed different formation of news writing.

Wrote article about Daffodil International University for online news portal.

Published news in The Prominent (Online news Portal of DIU).

Took Photo in different programs.

Photo: Photo in different programs.

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Tenth Week (24

^th

August to 30

^th

August)

Took photo in many international conferences at Daffodil International University.

Practiced advance photo editing.

Worked for daffodil school and college for photo editing purpose.

Made a list of my work output.

Photo: Took Photo on admission test examination at DIU.

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Chapter Three

Learning and

Experience

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3.1 Knowledge Gathering & Learning:

During my internship I learn a lot of things about news writing, news reporting and photography. Meet with many people and work with groups.

Knowledge about My Work:

As a fresher in journalism profession, I have some knowledge about academic knowledge.

From this internship I know about professional news writing and photography. My industrial supervisor always helped to me for learn about news gathering. I always try to follow him. He advises me to see more different types of news from different print and broadcast media for gain or devolve my news writing and reporting skill.

3.2 Tools and Technologies:

During my internship program at Public Relations, I used several tools and technologies. I use -

Microsoft Word, Microsoft Excel, Adobe Photoshop, Adobe Illustrator

I learned uses of computer and at the same time I used Bijoy software for Bengali typing of my report.

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Chapter Four

Evaluation of

Learning

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4.1 Academic Learning and Practical Work:

I was taught about the job of photography and photo news in several courses. To learn something on classroom and learn something on field or work place is totally different thing.

Internship is the best way to acquiring knowledge on something specific because there we can both of our practical and theoretical aspects of learning.

As a student of Journalism and Mass Communication, I got a lot of academic knowledge in last four years with lot of fieldwork experience. But the practical working situation and environment is quite different from academic learning.

Academic learning & practical work are different in many ways. I learn what is journalism, why journalism etc. from my academic learning. But in work place i can apply my knowledge.

4.2 Skills Developed During My Internship:

During my intern time I learned many skills from Public Relations. I try to use all of my skill in work place. Such as –

Planning Checklist Collecting Resources Maintain Office Rules Time Management Learn Bijoy Typing Learn News Writing Learn News Editing Photography

Photo Editing

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4.3 Experiences and Future Career:

Now it is the modern time. By nature, we want to know everything. To know about a company or an organization, public relation is the best way to know all. As I work in Public Relation Office, I know how to manage people. And also, I know to write press release, news. I think this skill help me to build a strong resume. I know that, it is impossible to get a good job without strong resume. All companies or industries likely interested to hire person who has previous working experience or knowledge.

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Chapter Five

Conclusion

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5.1. SWOT Analysis:

❖ Strengths:

New technological system.

High configuration camera.

High configuration computer.

Always update with modern era.

Strong social media activities.

❖ Weaknesses:

Insufficient workplace for all employees.

Huge work pressure.

❖ Opportunities:

Can be a strong in future.

Scope to engage more people on it.

❖ Threats:

Need to give work space with proper technology.

Need to maintain proper behavior in the office.

Give respect to all office employees.

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5.2 Recommendation:

I work in Public Relation as an intern for 3 months. I want to say that, I got the proper monitoring from my supervisor and others. But the time limit of the internship program is not sufficient to enrich a student’s knowledge and experience. I would like to point out the following things as my recommendations after finding the problems.

➢ Administration department needs to be more active about intern students.

➢ Authority must take care of employee’s satisfaction.

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References

https://www.google.com/search?tbm=isch&sa=1&ei=phC_XPb6Ou3jz7sP0p2a4A4&q=daffo dil+international+university+logo&oq=daffodil+international+university+logo&gs_l=img.12...

0.0..25002...0.0..0.0.0...1...gws-wiz-img.pBmyLMXr3Dw http://news.daffodilvarsity.edu.bd/contact-with-pro.html

https://careers.umbc.edu/employers/internships/what-is-an-internship/

www.wikipedia.org

www.daffodilvarsity.edu.bd

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Annex

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Photo: Program hold in DIU about PhD in Techno India University (TIU).

Photo: Agreement Between DIU and TIU.

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Photo: MCT Career Expo – 2019 at DIU.

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Photo: Round Table Meeting at DIU.

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Photo: Program for HSC Passed Students hold in British Council by DIU.

Photo: National Girls Programming Contest at DIU.

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Photo: Seminar hold in DIU by JMC Department.

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Photo: NFE Career Day 2019 at DIU.

Photo: Admission Test – Fall 2019 at DIU.

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Photo: Press Release from PRO to various Print Media.

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Photo: Press Release about a seminar at DIU.

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Photo: Press Release from PRO.