It is my pleasure to submit my internship report on sales promotion activities in Exim Bank Limited which I was assigned to complete. It was a great chance to gain experience and knowledge in terms of practical orientation with EXIM Bank Limited. This report contains promotional activities of Exim Bank Limited, Panthapath Branch where I worked as an intern for three months.
To make this report more valuable, I have gone through some books, magazines, articles and annual reports of exim Bank Limited. I hereby inform you that an internship report on ''Promotional Activities of Exim Bank Limited'' has been prepared as a part of my internship formalities. I certify that this internship report titled “Promotional Activities of Exim Bank limited” is a bona fide work of MD.
Chapter One Introduction
- Introduction
- Rationale of the Study
- Origin of the Report
- Objectives of the Report
- Methodology of the Report
- Scope of the Report
- Benefits of the Report
- Time line of the project
- Limitations of th eReport
Exim bank limited has already emerged as one of the renowned banks due to its excellent customer service, foreign exchange and trading facilities. To assess the performance and categorize issues related to promotional Activates of Exim bank Limited. Personal observation of the processes of banking activities followed by each department's various manuals of EXIM Bank Limited.
Annual report of EXIM Bank Limited Periodical published by Bangladesh Bank Internet as a source of information. It includes various aspects of general banking procedures and their effects on the conduct of banking activities of Exim Bank Limited. It helps to know about the general promotional activities of Exim Bank Limited. This gives us knowledge about Islamic Sharia Based Banking System.
Chapter Two Literature Review
Literature Review
One of the sectors within the service sector most affected by the changes in the globalization process, and at the same time highly internationalized, is the banking sector (Sanchez-Peinado, 2003). Zineldin further states in his writing that banks are no longer engaged in buying and selling money. In recent times, increasing competition in the business world has forced companies to become more aware of prices and costs, resulting in a shift in the promotional mix towards greater use of promotional tools that are cost-effective in reaching the customer.
According to Rowly (1998), promotion is used by organizations to communicate with customers about their product offerings and also to ensure that customers are aware of the products available. Grankvist, Kollberg & Person (2004) state that with the growing importance of the financial sector, pressures for more effective management of the marketing of financial services are intensifying. 21 Continued growth in terms of turnover and profit and thus has a strong impact on other parts of the economy.
The role of promotion has been redefined by Dawes & Brown (2000) to manage long-term relationships with carefully selected customers, including building a learning relationship where the marketer maintains a dialogue with an individual customer. Due to this fact, the staff is one of the most important resources of a bank. Their competence will determine the quality of the bank and how well it functions (Marquardt, 1994).
Shahid, Banerjee & Mamun (2004) argue that Bangladesh's economy has grown gradually and as such needs the support of a financial structure that is responsive to the needs of development. In the development process of Bangladesh, the banks will have to assume more responsibilities than before in meeting the financial needs of customers from different sectors of the economy. The aim of the study was to examine the promotional activities at various private banks in Bangladesh.
Messages are much more likely to be received and properly decoded by those who are interested in the content of the message.
Chapter Three
Overview of Exim Bank Limited
- Historical Background of Exim Bank Limited
- Company profile
- Mission
- ObjectivesofEXIMBankLimited
- CorporateCulture
- Organogram of EXIM Bank Limited
- Organizational Structure of EXIM Bank, Panthapath Branch
- Main Operational Areas
- SWOTAnalysis
EXIM Bank Limited was established under the rules and regulations of the Bangladesh Bank and the Banking Companies Act 1991 on 3rd August 1999 under the leadership of late Mr. Shah jahan Kabir, the founding chairman who had a long dream to establish a commercial bank which would contribute to the socio-economic condition. improvement of men in four country. Moreover, all of them proved themselves in their particular business as the most successful star with their intelligence, effort, hard work and talented entrepreneurship.
Among them, Mr. Nazrul Islam Mazumder became the Honorable Chairman after the passing of the Honorable Founder Chairman. From the very beginning, Exim Bank Limited was known as Exim Bank, which stands for Bangladesh Export Import Bank Limited. Subsequently, due to some legal restrictions, the bank was renamed EXIM Bank, which means Export Import Bank of Bangladesh Limited.
By their practical decisions and management directives in the operational activities, this bank has achieved an assured and unique position in the banking industry in terms of performance, growth and excellent management. Subsidiaries of EXIM Bank: EXIM Exchange Company (UK) Ltd, EXIM Exchange Company (Canada) Ltd, EXIM Islamic Investment Limited (EIIL) Location of Head Office: "SYMPHONY" Plot no.SE(F)-9, RoadNo.142, Gulshan Avenue, Dhaka-1212, Bangladesh.
Chapter Four
Internship joining letter
With reference to your letter dated June 16, 2021, regarding the above, we are pleased to receive Mr. The internship program will start from the date the intern joins the bank/branch. He will have to regularly attend the place where he will be in charge of working on his project.
He will also be required to submit 1 (One) copy of his internship report with accurate information on the project he will be working on to the concerned Branch/Division for their information and necessary action. We assure you of our best cooperation with your student during his stay with us. If any customer asks for stock now their bank balance, to check their balance, it is my cross responsibility.. Current balance inquiry is used MISPortal Reporting System of EXIM Bank where customer account number should be entered and then it will to show the current balance. 6) Sending Email and Printing Necessary Documents.
Problems that Ifacedas an Intern
Impacts of Internship Experience in My Career
Chapter Five
Overview of promotional activities of Exim Bank Limited
The Concept Of Promotional Mix Of EXIM Bank
The main objective of marketing is to create a strong and profitable customer base to accelerate the sale of the company. For this mission, the company establishes a marketing strategy where it segments the total market into certain groups, targets the group it wants to serve, and finally focuses on how to satisfy the target customers. Under this market strategy, a company discovers a marketing mix that consists of product, price, place, and promotion. According to Kotler and Armstrong (2006), Promotion means activities that communicate the merits of the product and persuade the target customers to buy it. Usually under promotion mix a company adopts six tools.
Advertising: It is a form of non-personal communication through which a company presents and promotes ideas, goods or services to persuade an audience to buy or take some action. It includes the name of a product or service and how that product or service can benefit the consumer to persuade a target market to buy or consume that particular brand. Sales Promotion: Through sales promotion a company offers various short-term incentives to customers to motivate the purchase or sale of a product. Incentives can come in various forms, such as price discounts, free gifts, buy one get one free, etc.
47 Peatti&Peatti (1994) claim that coupons, special offers and other forms of price manipulation are usually the dominant forms of sales promotion. Meidan (1996) states that sales promotion within financial services appears to be most effective in combination with advertising. Personal selling: Sometimes companies build an effective sales force that tries to motivate potential customers to buy from the company with personal interaction. Grankvist, Kollberg and Persson, 2004). Meidan (1996) asserts that the importance of public relations is increasingly being attended to, and financial services often have public affairs officers who actively work to generate publicity.
Direct Marketing: According to Kotler (2006) direct marketing refers to direct connections with carefully targeted individual customers to obtain an immediate response and cultivate lasting customer relationships. 48 Lee (2002) states that rapid advances in technology over the past 30 years have reshaped the way consumers today interact with their financial institutions. The financial sector has extended its face-to-face sales to direct marketing of products and services in the form of telephone, postal or computer transactions.
Commercial banks are now participating in various events every day and in this way they try to promote their products.
Promotional Activities
Newspaper Advertisement: In different newspapers, they mainly place their advertisements on the front page or second, third page or middle or sports page. In different magazines: In different political or business magazines we found advertisements for different loan products or elements of business banking like this one. Social marketing such as sponsoring tree plantation programs especially on road side: they support many social development organizations by providing funds for arranging or organizing workshops, training programs etc.
Advertising on radio stations: EXIMBank also places their advertisements of different types on different radio stations or we can call them FM channels; etc.
Chapter SIX
Findings And Analysis
Findings
EXIM Bank promotes them by participating in different kinds of programs, sponsoring many events, organizing different kinds of meetings, etc. EXIM Bank supports DMP in building a “One Stop Service Center” at DC Police, Tejgaon in Dhaka . EXIM Bank distributes the Prizes of Wall Magazine Competition commemorating International Women's Day 2009.
Analysis of Promotional Expenses with Total Profit
Chapter Seven
Recommendations and Conclusions
Recommendations
EXIM Bank Limited has certain complicated tonsil general banking prose. I would like to offer several suggestions and recommendations to overcome the problems related to the above subject for EXIM Bank Limited and also to improve the performance of this banking concern in general banking. To build Astron's image and reputation in the competitive market, EXIM Bank should emphasize on their advertising and promotional campaigns. They should add a fully computerized general bank in systematics is the fy customers to provide faster and better service.
For easy access to account opening, EXIM Bank should scrap the introductory system. The bank should increase its workforce based on customer demand. EXIM Bank should organize minar meetings and training programs for their interns, allowing them to gain knowledge and learn more about the workplace. Appropriate banking software must be used in order to provide prompt services to its customers. The bank needs to recruit new employees to serve their customers.
Conclusion
